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Rachmawati Novaria
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novaria1945@gmail.com
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jurnaldinamika@untag-sby.ac.id
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Department of Business Administration, Fakultas Ilmu Sosial dan Politik, Universitas 17 Agustus 1945 Surabaya, Jl. Semolowaru No. 45 Surabaya East Java 60118 Indonesia
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Kota surabaya,
Jawa timur
INDONESIA
(JDAB) Jurnal Dinamika Administrasi Bisnis
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : 24431931     EISSN : 27221644     DOI : -
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Science and Politics Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is published twice a year (April and October). The Journal was first published in 2015. Dinamika Administrasi Bisnis Journal is a journal dedicated to publishing research dan conceptual article in areas of business administration major. Papers published by the journal aim to represent important advances of significance to specialist within each field. Dinamika Administrasi Bisnis Journal seeks to share knowledge between those who study business administration and those who practice it by publishing theoritical and empirical research.
Arjuna Subject : Ilmu Sosial - Sosiologi dan Ilmu Politik
Articles 10 Documents
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Search results for , issue "Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis" : 10 Documents clear
STRATEGI PENGEMBANGAN INDUSTRI KREATIF DENGAN TEMA BUDAYA PADA PRODAK KAOS SEBAGAI UPAYA MEMPERKENALKAN BUDAYA FLORES TIMUR Said, Ardi; Maruto, Anom; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.3000

Abstract

This research is aimed at 1). finding out the internal factors (strengths and weaknesses) of a corporation as the consideration for business decision making. 2). To find out the external factors (opportunities and threats) of a corporation as the consideration for a forward-looking marketing strategy of a company. 3). To determine the marketing strategy policy in accordance with SWOT analysis.Ex-post facto is utilized in this research design. This research is also used to delineate the real phenomenon in the field of the study. The research was conducted in one of the screen-printing business namely Tema Budaya Flores Timur in Surabaya. The subject of the research is the owner and the employee of the screen-printing business of Tema Budaya Flores Timur. The instrument of the research was conducted with the design of the activity at the screen-printing business of Tema Budaya Flores Timur.The result of the research revealed that the internal circumstances of the screen-printing business of Tema Budaya Flores Timur in Surabaya has its value at 22.8 which means that there is a good company value based on the Likert scale. However, the external condition of the screen-printing business has its value at 3.45 which means that it has the high opportunity according to Likert scale. The implementation of the working system at screen-printing business of Tema Budaya Flores Timur in Surabaya has the weight value item at 0.151 that means the company has the lowest threat rank than other threats. The screen-printing business is still in the growth phases. This could be seen from the internal and external SWOT matrix which reveals that the condition of the company at stage 1. Thus, strengths and opportunities (SO) strategy can be applied in Tema Budaya Flores Timur screen-printing business.Key words: SWOT analysis, marketing strategy.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI TERHADAP KINERJA KARYAWAN DENGAN MODERASI KECERDASAN INTELEKTUAL PADA PERUSAHAAN CV. GREEN ANGELICA Yulieasih, Mutiara; Purwanto, Purwanto
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.3035

Abstract

This study aims to determine and analyze the influence of transformational leadership style and motivation on employee performance with moderation of intellectual intelligence in the company CV. Green Angelica. The location of this research is the company CV. Green Angelica Jl. Ngagel Wasana III No. 75 Surabaya. The sample used in this study was 80 people. Researchers used quantitative descriptive analysis using SPSS version 20 for windows. The results showed that intellectual intelligence did not moderate the transformational leadership style on employee performance at the company CV. Green Angelica does not have a significant effect of 0.870 which means the company must maintain existing conditions and improve these conditions towards a better, while intellectual intelligence moderates motivation on employee performance in the company CV. Green Angelica of the significance value of 0.030, this study shows that employees can immediately understand clearly the direction given by the leadership.Keywords: Transformational Leadership Style, Motivation, Intellectual Intelligence and Employee Performance
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN INOVASI PRODUK TERHADAP KINERJA Segara, Afifa Ayang; Novaria, Rachmawati; Mulyati, Diana Juni
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.3001

Abstract

This study aims to determine whether there is an influence between entrepreneurial orientation variables and product innovation on company performance. The method of this research is quantitative research. The population in this study is 78 employees at Amanda Brownies Surabaya who are still active working until now 2019. Using a non-probability sampling method with a purposive sampling technique with the terms Amanda Brownies employees who are in the area of Surabaya until 2019 are still actively working at Amanda Brownies . Using the solvin formula approach, the sample was 65.27 which was then rounded up by the researcher to 66 respondents. Data collection techniques using questionnaires (questionnaires). The results of the analysis of this study indicate that first, partially the value of t count> t table (4,557> 1,997) with a significant value for the value of entrepreneurial orientation is 0,000 smaller than the probability value of 0,05, or the value of 0,000 <0,05. Thus indicating that entrepreneurial orientation has a positive and significant influence on company performance. Second, partially the value of t count> t table (1.004> 1.997) with the value of Sig. for the product innovation value is 0,000 smaller than the probability value of 0.05, or the value of 0,000 <0,05. Thus indicating that product innovation has a positive and significant influence on company performance. Third, simultaneously the value of F count> F table (446,293> 3.14) with a significant value of 0,000 <0,05. From these results it can be interpreted that F count> F table, it can be concluded that entrepreneurial orientation and product innovation simultaneously have a significant effect on company performance. Keywords: Entrepreneurship Orientation, Product Innovation, and Company Performance
PENGARUH KUALITAS PRODUK, HARGA DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI WARUNG KOPI MBAH SANGKIL SURABAYA Utomo, Pambudi; Maduwinarti, Ayun; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.3036

Abstract

A businessman must have a strategy in running his business, in addition to the business strategy of an entrepreneur should also pay attention to the behavior of consumers to arise interest in consuming products and services marketed. It is hoped that consumers can make repurchase at a later time and recommend it to others.This research aims to determine the influence of product quality, price, and service to purchase decisions at the Mbah Sangkil Coffee Shop  in Surabaya, both partially and simultaneously. The research is a quantitative approach. The population in this research is all consumers of  Mbah Sangkil Coffee Shop  in Surabaya. Sampling techniques use accidental sampling techniques with a total sample of 100 people. The data collection techniques using polls and documentation. The data analysis techniques used are descriptive analysis and multiple linear regression. The results showed that partially, the product quality, price and quality of service had a positive and significant influence on the decision of consumer purchase at the Mbah Sangkil Coffe Shop in  Surabaya. The result of the coefficient of determination of product quality, price and service have contributed to the purchase decision of 80.4%. While the remaining 19.6% is influenced by other factors or variables outside of this study.Keywords: Product quality, Price, Service, Purchase decision
PENGARUH WORD OF MOUTH DAN LIFESTYLE TERHADAP KEPUTUSAN BERKUNJUNG DI JATIM PARK 3 Novitasari, Anggun Dwi; Mulyati, Awin; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.3002

Abstract

Competition in the world of tourism business is very tight, this is known by the emergence of various new tourist attractions that provide facilities and meet the needs of visitors. Nowadays there are a lot of consumers who decide to visit tourist attractions because they follow a Lifestyle that is rife and growing. Viewed from the consumer side, communication contributes to the interest of visiting the community and as a decision maker in visiting. The marketing activity is part of the promotion of Word of mouth. This study aims to determine whether there is an influence between the variable Word of Mouth and Lifestyle on Decisions Visiting East Java Park 3. The advice that can be given to increase the visiting decision of consumers is to build a wider parking lot, give a cover on the parking lot so that visitors who come and walk from the parking lot are not exposed to heat or rain, add seats to wait for queues and add disney land rides , or adding a few tall trees and fountains in the parking area so that they are shady and cool can also be used as a place for new photos for visitors to be interested in visiting again. Keywords: Word Of Mouth, Lifestyle, and Visiting Decisions.
FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN PADA KOPERASI TIRADANA SURABAYA Nengke, Hugo; Estiasih, Soffia Pudji
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.3037

Abstract

The purpose of this study was to analyze the positive and significant influence between credit regulations, working capital, and the number of service user members on income at the Tirtadana Cooperative in Surabaya. The population in this study are the members and creditors in the Tirtadana Surabaya cooperative with a sample designation of 55 respondents, this test was carried out with a significant level of 0.05. The analytical tool used in this study is multiple linear regression, where the resulting equation is Y = 0.981 + 0.206X1 + 0.872X2 + 0.448X3.       The results of the study using the t test, that partially credit regulations, working capital, and the number of service user members have a positive and significant effect on cooperative income, where the significance value of each variable is less than the significant value of 0.05. The results of the study using hypothesis testing with the F test (simultaneous), showed that simultaneous credit regulation, working capital and the number of service user members together had a positive and significant effect on the income of the Tirtadana cooperative. The magnitude of the effect of credit regulations, working capital, and the number of service user members on income at the Tirtadana cooperative in the city of Surabaya is 92.1%. Keywords: Credit Regulation, Working Capital, Number of Service User Members and Cooperative Revenues
ANALISIS PENERAPAN ETIKA BISNIS PADA UKM PENGOLAH HASIL LAUT DI KELURAHAN SUKOLILO BARU KECAMATAN BULAK KOTA SURABAYA Kusuma, Yanda Bara; Fatmawati, Rini
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.3033

Abstract

Ethics is an important issue in business activities at the moment. This study is to find out how the application of Business Ethics in Sea Products Processing SMEs in Sukolilo Baru Village, Bulak District, Surabaya, especially in UKM Toko Risma. The type of research used is qualitative research. The focus of this research is the application of the principles of business ethics carried out by SMEs in Seafood Processing in Sukolilo Baru Village, Bulak District, Surabaya. The results of the Toko Risma  research have considered and applied several business ethics principles. Starting from the principle of autonomy, honesty, justice, mutual benefit, and moral integrity. Toko Risma does not use preservatives, the product only lasts about one month and for coloring it usually uses cake coloring that is safe for consumption. Keywords: Business Ethics, UKM, Toko Risma
PENGARUH MODAL KERJA, PENDIDIKAN DAN TEKNOLOGI TERHADAP PENDAPATAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI SENTRA INDUSTRI TAS DAN KOPER TANGGULANGIN Noviono, Hadi; Pelitawati, Dyah
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.3038

Abstract

The purpose of this study is to determine the effect of work modalitis, education and technology on the income of Micro, Small, Medium Enterprises (MSME) in the Tanggulangin bag and luggage industry center. This study used quantitative research by looking at the amount of work modalities, the education level of the MSME owners, and the technology they use, used 73 samples of respondents in the Tanggulangin bag and luggage industry center with a simple random sampling method. The data analysis techniques used is multiple linear regression analysis. On this research, it was found that work modalities and education level had no effect on income partially, while technology had a negative effect on income partially at MSMEs in the Tanggulangin bag and luggage industry center. Simultaneously work modalities, education and technology have a significant influence on MSME income in the Tanggulangin bag and luggage industryKeywords : Work Modalities, Education, Technology, Income
ANALISA STRATEGI DIVERSIFIKASI PRODUK UNTUK MENINGKATKAN KEUNGGULAN BERSAING Rahmandwika, Arfian Rizky; Mulyati, Awin; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.2999

Abstract

The development of UKM is growing rapidly and one of them developing in Sidoarjo, especially in the convection business at this time the competition is getting tougher, because there have been many of the same businesses, like shoes, bags, clothes and others. To overcome the increasingly fierce competition, a convection business is needed to have a strategy to achieve a competitive advantage through a product diversification strategy. One of the convection businesses that have diversified their products in Sidoarjo is UKM Putra Delta which is in Punggul Sidoarjo Village. Putra Delta UKM to increase its struggle in competing with other convection UKM, namely through various ways of product diversification which strives to be able to continuously compete with other UKM and open an opportunity to expand the Putra Delta UKM business. The purpose of this research is to explain a type, the process of planning and implementation of diversification strategies in Putra Delta UKM. This type of research is descriptive and this research uses a qualitative approach. Its using method of interviews, documentation and observation as collecting data. The results of this study are the product diversification strategy in Putra Delta UKM including concentric diversification strategy where there is a new product development in Putra Delta UKM. Examples of products from UKM Putra Delta themselves are: official hats, school ties, school belts, school badge, hasduk, veils, school uniforms, school exercise shirts, academic certificate folders, and graduation equipment. this strategy properly planned and immediately implemented properly, this strategies has proven to have a good effect on competitive advantage in the Kampung Topi Industrial Center.Keywords: Product Diversification, Competitive Advantage
PENGARUH PENDIDIKAN KEWIRAUSAHAAN DAN KREATIVITAS TERHADAP MINAT BERWIRAUSAHA Cendyta, Gloria Patri; Novaria, Rachmawati; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.3034

Abstract

This study aims to determine the effect of Entrepreneurship and Creativity Education variables on Entrepreneurial Interest partially, simultaneously and dominating variables. The method used in this study is quantitative research using multiple linear regression analysis methods. Students of the Faculty of Social and Political Sciences of the University of August 17, 1945 who are still actively studying (class of 2016 - 2017) and have taken Entrepreneurship courses into the population in this study were 239 students. The number of samples obtained as many as 150 students was calculated using purposive sampling technique. The data collection technique used is the distribution of questionnaires / questionnaires.This study resulted in (1) Partially showing a positive influence between entrepreneurship education variables on the interest in entrepreneurship in students of the University of Surabaya's Faculty of Social and Political Sciences August 17, 1945. (2) The variable of creativity also has a positive effect on the interest in entrepreneurship in the students of the Faculty of Social and Political Sciences of the University of Surabaya, August 17, 1945. (3) Simultaneously also shows that between entrepreneurship education and creativity together have a positive effect on the interest in entrepreneurship in the students of the Faculty of Social and Political Sciences, University of Surabaya, August 17, 1945. Keywords: Entrepreneurship Education, Creativity, and Entrepreneurship Interest.

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