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Jurnal Ecogen
Published by Universitas Negeri Padang
ISSN : -     EISSN : 26548429     DOI : https://dx.doi.org/10.24036/jmpe.v3i2.8762
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ecogen is a peer-reviewed journal and scientific journal devoted to the publication of original papers published by Universitas Negeri Padang. Since 2018, this journal has become an open-access peer-reviewed online journal of economics and education studies published by Universitas Negeri Padang. This journal is published four times a year in an online version. Articles can be from any of the following areas: Learning innovations in economics Improving learning materials in economics Teaching and learning strategies in economics Educational evaluations in the fields of economics and education, Economics, business and accounting, Office administration, Cooperative studies.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 13 Documents
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Search results for , issue "Vol 2, No 2 (2019): Jurnal Ecogen" : 13 Documents clear
PENGARUH WEBSITE QUALITY TERHADAP ONLINE BOOKING INTENTION DENGAN MEDIASI E-TRUST PADA PENGGUNA TRAVELOKA DI KOTA PADANG Fajar Syah Putra; Rahmiati Rahmiati
Jurnal Ecogen Vol 2, No 2 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i2.6147

Abstract

The purposes of this researches are to analyze: (1) The effect of Website quality and E-trust on Online Booking Intention of Traveloka users in the city of Padang, (2) The effect of Website Quality on E-trust of Traveloka users in the city of Padang. This type of research is causative research. The population in this study  is the people of Padang who have accessed the Traveloka site. The sample used was 400 respondent using purposive sampling technique. Data was collected through questionnaires distributed online and analyzed using the SmartPLS version 3.0 program. The results of this study indicate that: (1) Website quality has a significant effect on Online Booking Intention with a coefficient value of 0.277 at P Values 0.005 and T statistics at 2.812, (2) Website quality has a significant effect on E-trust with a coefficient of 0.764 on P Values 0,000 and T statistics 18.444, (3) E-trust  has a  significant effect on  Online  Booking  Intention  with  a coefficient value   of 0.484 in P Values 0.000 and T statistics 5.981.Keywords : Website Quality, E-trust, Online Booking Intention
PENGARUH PRAKTEK MANAJEMEN SUMBER DAYA MANUSIA DAN IMPLEMENTASI TOTAL QUALITY MANAGEMENT TERHADAP KINERJA KARYAWAN PACKING PLANT PT. INCASI RAYA Hanifatul Nabila
Jurnal Ecogen Vol 2, No 2 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i2.6678

Abstract

This research aimed to analized effect of human resource  management practices and the implementation of total quality management on employee performance. his research is a quantitative with a population Packing Plant PT. Incasi Raya. The analytical method used is path analysis. Path analysis results show that: 1) Human resource management practices have a positive and significant effect on the implementation of total quality management, 2) Human resource management practices have a positive and significant effect on employee performance, 3) Implementation of  total quality management has a positive and significant effect on performance employee.Keywords: Practice of Human Resource Management, Implementation of Total Quality Management, Employee Performance
PEMUDA (PENGE MBANGAN MITRA UMKM DAERAH LUNANG DUA ) STRATEGI PENGUATAN BRANDING PRODUK Yola Yolanda; Gesang Pujaseno; Veline Patricia Damanik; Azfar Hadi Rama Yasmen; Rani Sofya
Jurnal Ecogen Vol 2, No 2 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i2.6182

Abstract

Micro Small and Medium Enterprises (MSME)  are one of the sectors supporting the economy of the people in the Lunang II area of Pesisir Selatan Regency. MSME in the Lunang Dua area still have several problems to compete or survive in the Industry 4.0 era. The first problem were  they do not have a brand or image that is easy to recognize by potential customers. The second problem were they don’t have attractive product packaging. The third problem were they  still limited marketing area. Through the activities of the team Technology Student Creativity Program (PKM T), the team carried out educational activities to partners about the importance of the brand for the product. In an effort to improve the competitiveness of MSME, especially in the Lunang Dua area, it was carried out by branding the names of MSME partners to become the Barokah MSME which later became their own identity for local, national and international marketing. To improve the quality of product packaging, the partners of the PKMT team helped design attractive packaging and can compete with competitors' products and match the characteristics of partner products. The PKM T team also built and developed a website in the form of an online shop as a means of online sales so that it expands the market from partners, namely Barokah MSME. The team also helped make Barokah's MSME social media in the form of instagram to increase sales of partner products. To increase the usefulness of this online market for partners, the team provides web and UMKM Instagram training to partners. The Barokah MSME brand and the improvement of product packaging quality and the existence of an online shop that can be operated easily by partners are expected to expand the marketing area of partner products and increase sales volume and improve the welfare of partners.

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