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BIMA : Journal of Business and Innovation Management
Published by Universitas Hasyim Asy'ari
ISSN : -     EISSN : 27454290     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Fokus jurnal ini adalah publikasi bidang - bidang penelitian dalam ilmu manajemen seperti manajemen keuangan, manajemen pemasaran, manajemen sumber daya manusia, manajemen operasi, dan bisnis. Scopenya tidak terbatas pada bidang - bidang tersebut namun segala bidang - bidang ilmu yang relevan dengan bidang ilmu manajemen dapat dipublikasi dalam jurnal ini.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2021): February" : 9 Documents clear
Pengaruh Brand Image dan Promosi Gojek Terhadap Keputusan Pengguna Jasa Transportasi Berbasis Online (Studi Pada Mahasiswa Fakultas Ekonomi di Universitas Hasyim Asy’ari Tebuireng Jombang) Achmad Septigo
BIMA : Journal of Business and Innovation Management Vol. 3 No. 2 (2021): February
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v3i2.205

Abstract

This study aims to determine the brand image and promotion of the decision of users of online-based transportation service studies in the students of the faculty of Economics, Tebuireng Jombang. The Method used in this research is quantitative research methods and uses purposive sampling technique. This study uses a sample of 100 people who have made decisions on the use of Gojek Services. This studiy uses multiple linear regression analysis. The testing technique in this study is the validity and reability test, while the data analiysis technique uses the classic assumption test (normality test, heteroscedasticity, multicollinearity, autocorrelation,linearity), while the hypothesis test is the t test, F test and coefficient of determination. The Results showed that brand image and promotion influence user decision.
PengaruhBrand Image, Kualitas Produk Dan Harga Terhadap Minat Beli Produk Oriflame (Studi Kasus Pada Mahasiswa di Universitas Hasyim Asy’ari Jombang) Cici Suasti Ningsih; Lik Anah
BIMA : Journal of Business and Innovation Management Vol. 3 No. 2 (2021): February
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v3i2.220

Abstract

This study aims to determine the effect of brand image, product quality and price on buying interest in Oriflame products (case study of students at Hasyim Asyari University, Jombang). The background of this research is a decrease in the level of sales in various types of products owned by Oriflame products. With various types of cosmetics offered, domestic and foreign products. The independent variable in this study is brand image, quality of product and price while the independent variable is buying interest. The method used in this research is quantitative and uses associative research methods. The number of samples as many as 100 people using purposive sampling techniques. The technique of collecting data uses a questionnaire in order to guarantee validity and reliability. The hypothesis will be issued using multiple regression analysis and the results of this study indicate that Brand Image has a significant effect on the purchase interest of Oriflame products, the quality of the product is significant on the purchase interest of Oriflame products and the price has a significant effect on the purchase interest of Oriflame products. Keywords: Brand Image, Quality of product and Price
Pengaruh Kualitas Layanan dan Harga Terhadap Loyalitas Pelanggan di PT. POS Indonesia (Persero) Kantor Pos Jombang Teguh Priyo Sudarmo; Tri Sudarwanto
BIMA : Journal of Business and Innovation Management Vol. 3 No. 2 (2021): February
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v3i2.223

Abstract

Abstract This research aims to investigate the influences of service quality and price toward the customers’ loyalty in PT. Pos Indonesia (Persero), which located in Jombang. The method used in this research is qualitative, by non-probability sampling technique, with 100 respondents. The results show: (1) Service quality in PT. Pos Indonesia (Persero) which located in Jombang had been applied well. However, it must be improve to be better for the next services, in order to create positive image of the company itself. (2) The prices in PT. Pos Indonesia (Persero) which located in Jombang had been applied well. However, the company must improve the effort to cultivate companys’ vission, mission, and goal to stabilize the fixed price. Company must establish such bonding to all customers by giving prizes to them. (3) Customers’ loyalty of PT. Pos Indonesia (Persero) which located in Jombang had been applied well. However, the company must pay greater attention to what customers’ need. Keywords: Service quality, Price, Customers’ loyalty . Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan harga terhadap loyalitas pelanggan di Pt. Pos Indonesia (persero) kantor Pos Jombang. Metode yang digunakan pada penelitian ini adalah metode penelitian kualititatif dan menggunakan teknik Non probability sampling dengan jumlah 100 responden. Hasil penelitian menunjukkan bahwa: (1) Kualitas layanan pada PT. Pos Indonesia (Persero) Kantor Pos Jombang sudah diterapkan dengan baik. Namun, pelayanan perlu diberi yang lebih baik lagi dalam kualitas layanan untuk kepentingan perusahaan. (2) Harga pada PT. Pos Indonesia (Persero) Kantor Pos Jombang sudah diterapkan dengan baik. Namun, perusahaan perlu meningkatkan upaya dalam penanaman visi, misi, tujuan perusahaan untuk bisa menstabilkan tarif harga yang telah ditentukan. Perusahaan juga perlu mempererat ikatan dengan para pelanggan dengan cara memberikan hadiah pada pelanggan. (3) Loyalitas pelanggan PT. Pos Indonesia (Persero) Kantor Pos Jombang sudah diterapkan dengan baik. Namun, perusahaan perlu lebih memperhatikan pelanggan dengan apa yang dibutuhkan pelanggan. Kata kunci: Kualitas Layanan, Harga, Loyalitas Pelanggan
Pengaruh Gaya Hidup dan Harga Terhadap Keputusan Pembelian (Studi Kasus Pada Onlineshop Pusathijabsyaree Surabaya) Mariatus Sakdiyah
BIMA : Journal of Business and Innovation Management Vol. 3 No. 2 (2021): February
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v3i2.230

Abstract

This study aims to determine what things should be improved and improved in targeting potential customer segments in terms of lifestyle which is then adjusted to the price at Pusathijabsyaree online shop surabaya. This research is a quantitative research with the method used is the associative method. The data obtained were obtained from distributing questionnaires to 98 respondents from online customers of Pusathijabsyaree online shop Surabaya by using saturated samples. The results of this study indicate that the lifestyle variable (X1) has no influence on the decision (Y) of purchasing at the online shop Pusathijabsyaree Surabaya. While the price variable (X2) has an influence on purchasing decisions (Y) at the online shop Pusathijabsyaree Surabaya. However, lifestyle variables (X1) and price (X2) together have an influence on purchasing decisions (Y) at the online shop Pusathijabsyaree Surabaya.
Pengaruh Motivasi Kerja dan Komitmen Organisasi Terhadap Kinerja Karyawan PT. BPR Syariah Lantabur Tebuireng di Jombang Wahyu Dwi Lestari; Mahfudiyanto Mahfudiyanto
BIMA : Journal of Business and Innovation Management Vol. 3 No. 2 (2021): February
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v3i2.236

Abstract

Good employee performance must be maintained to complete duties and responsibilities for the creation of company goals, where work motivation and organizational commitment are the driving force. This research uses quantitative research and causal types. The population of this research is all employees of PT. BPRS Lantabur Tebuireng in the Jombang area. The tests used are: hypothesis test, classic assumption test, R2 test and multiple linear regression analysis. The results showed that: 1) work motivation partially has no effect on employee performance, resulting in a probability value of 0.143. 2) organizational commitment partially affects employee performance, resulting in a probability value of 0.00. 3). Meanwhile, work motivation and organizational commitment have a simultaneous effect on employee performance, with a probability value of 0.00.
Pengaruh Budaya Organisasi dan Disiplin Kerja Terhadap Kinerja Karyawan PT. Rukun Bersama Sentosa Kediri Nur Laily; Lik Anah
BIMA : Journal of Business and Innovation Management Vol. 3 No. 2 (2021): February
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v3i2.349

Abstract

PT. Rukun Bersama Sentosa Kediri merupakann perusahaan yang bergerak pada bidangmakanan dan minuman ringan. Penelitian ini bertujuan untuk mengetahui pengaruhbudaya organisasi dan disiplin kerja terhadap kinerja karyawan pada PT. RukunBersama Sentosa Kediri. Metode yang digunakan pada penelitian ini adalah metodepenelitian kuantitatif dan menggunakan pendekatan kausal atau sebab akibat. Jumlahsampel sebanyak 128 karyawan menggunakan teknik simple random sampling. Teknikpengumpulan data menggunakan kuesioner yang telah di uji melalui uji kualitas data, ujiasumsi klasik dan analisis regresi linier berganda untuk menguji dan membuktikanhipotesis penelitian. Hasil penelitian menunjukkan bahwa (1) Budaya organisasiberpengaruh secara parsial terhadap kinerja karyawan pada PT. Rukun BersamaSentosa Kediri, (2) Disiplin kerja berpengaruh secara parsial terhadap kinerja karyawanpada PT. Rukun Bersama Sentosa Kediri, (3) Budaya organisasi dan disiplin kerjaberpengaruh secara simultan terhadap kinerja karyawan pada PT. Rukun BersamaSentosa Kediri.
Pengaruh Komitmen Organisasi dan Organizational Citizenship Behavior Terhadap Kinerja Karyawan PT. Rukun Bersama Sentosa Kediri Melani Aprilia
BIMA : Journal of Business and Innovation Management Vol. 3 No. 2 (2021): February
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v3i2.351

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh komitmen organisasi danorganizational citizenship behavior terhadap kinerja karyawan PT. Rukun BersamaSentosa Kediri. Penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian iniadalah seluruh karyawan PT. Rukun Bersama Sentosa Kediri. Sampel ditentukan dengansimple random sampling dan memperoleh 128 responden sebagai sampel. Hasilpenelitian menunjukkan bahwa: (1) Komitmen organisasi berpengaruh positif dansignifikan terhadap kinerja karyawan (2) Organizational citizenship behaviorberpengaruh positif dan signifikan terhadap kinerja karyawan (3) Komitmen organisasidan organizational citizenship behavior secara simultan berpengaruh positif dansignifikan terhadap kinerja karyawan.Karyawan
Pengaruh Lingkungan Kerja dan Disiplin Kerja Terhadap Kinerja Pegawai di Perusahaan Daerah Air Minum Tirta Kencana Kabupaten Jombang Yiyin Mardiana Puspitasari; Lilis Sugi Rahayu Ningsih
BIMA : Journal of Business and Innovation Management Vol. 3 No. 2 (2021): February
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v3i2.353

Abstract

The goals on the observation where examine any impact between works environment anddisciplin toward employesed performances of this company on Tirta Kencana RegionalWater Supply in Jombang Regency. This used quantitative research methods and causalapproach. The number off samples was 54 employees and was using questionnaire asdata collectionss techniques. Hipothesis have influenced simultaneous have influencedsimultaneous and causal approach, determination coefficiens test (r) of multiple linearsregrestion analysys. The result in observation of shown up that : Working environmentand working disciplin have influenced simultaneous toward employees performance inthe company of Tirta Kencana Regional Water Supply in Jombang Regency
Pengaruh Brand Awareness dan Perceived Value Terhadap Kepuasan Pelanggan Pengguna Simpati (Studi Kasus Pada Pengunjung PT. Koperasi Telkomsel Cabang Jombang) Kholisa Tifany Ekaputri; Tri Sudarwanto
BIMA : Journal of Business and Innovation Management Vol. 3 No. 2 (2021): February
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v3i2.354

Abstract

This study aims to determine the effect of brand awareness and perceived value oncustomer satisfaction of Simpati users. The method used in this research is quantitativeresearch methods. In this study data collection using a questionnaire and sampling asmany as 100 people who were visiting at PT. Telkomsel Cooperative Branch of Jombang.The results showed that: (1) Brand awareness has a partial effect on customersatisfaction of Simpati users, (2) Perceived value has a partial effect on customersatisfaction of Simpati users, (3) Brand awareness and perceived value have asimultaneous effect on customer satisfaction of Simpati users

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