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INDONESIA
Journal of Management and Bussines (JOMB)
Published by Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi
ISSN : 26568918     EISSN : 26848317     DOI : -
Core Subject :
Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi Bisnis.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 3 No 2 (2021): Journal of Management and Bussines (JOMB)" : 7 Documents clear
Strategi Pemasaran Desa Wisata melalui Organizer MICE Putu Gede Wiwin Gunawasika
Journal of Management and Bussines (JOMB) Vol 3 No 2 (2021): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v3i2.2670

Abstract

This study aimed to determine the role of the MICE organizer and the development strategy of the Bongkasa Pertiwi Tourism Village. This research is a qualitative descriptive study with data collection using questionnaires and interviews. The data obtained were analyzed in 3 stages, a) the input stage using the IFA and EFA matrices; b) analysis phase using SWOT matrix; c) the decision stage using the QSPM matrix. The results showed that at the input stage, the IFE matrix produced 16 internal factors and 12 external factors with an IFAS score of 3.53 and EFAS 3.6. The results of the SWOT matrix analysis showed that there are eight strategic factors of internal strength, and eight strategic factors of internal weakness. The results of the analysis using the QSPM matrix, there are eleven new strategies, and identified TAS values ​​and rankings. Conclusions, a) based on the SWOT Matrix and QSPM there are 11 alternative strategies in marketing Bongkasa Pertiwi Tourism Village; b) there are 3 roles of MICE, namely MICE as facilitator, MICE as promoter, and MICE as drafter. Keywords: Tourism Village, MICE Organizer, Marketing Strategy
Minat Beli Konsumen terhadap Suasana Toko dan Lokasi Hayani Hayani
Journal of Management and Bussines (JOMB) Vol 3 No 2 (2021): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v3i2.2720

Abstract

This study aimed to determine the effect of store atmosphere and location on consumer buying interest at the Rabbani Bandar Agung Lahat outlet. The sampling technique used in this study is incidental sampling. Then the analysis was carried out using the T test, and the F test. The results showed that the regression equation obtained was: Y=3.879 +0.514 X_1 +0.687 X_(2 )+e. Store atmosphere variable with t count > from t table or 2,537 > 1,960, and location variable with t count > from t table or 3,497 > 1,960. The calculated F value is 126,504, so the calculated F value > F table. The conclusion is that there is a significant influence between the store atmosphere variable, the location variable, and both of them together on the consumer buying interest variable. Keywords: Location, Consumer Buying Interest, Store Atmosphere
Saluran Distribusi dan Promosi terhadap Volume Penjualan Motor Honda CB 150R Rudi Eduar; Nidyawati Nidyawati
Journal of Management and Bussines (JOMB) Vol 3 No 2 (2021): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v3i2.2722

Abstract

This study aimed to determine the effect of distribution channels, promotions, and the influence of both (distribution and promotion channels) on the sales volume of Honda CB 150 R motorcycles at PT. Astra International TBK. Nature Fence Branch. The method used in sampling in this study uses Time Series data. The data analysis method used is the Data Prerequisite Test (Normality Test, Multicollinearity Test, Linearity Test), Descriptive Statistics Test, Inferential Statistical Test (Multiple Linear Regression, Correlation Coefficient, Coefficient of Determination), and Hypothesis Testing (t Test and F Test). The results showed that the value of t count distribution channel is smaller than t table (3,597 > 4,303). Meanwhile, promotion, and the influence of both (distribution and promotion channels) on sales volume sequentially have a value of t count > t table (4.504 > 4.303; 48.236 > 19.0). The conclusion is that the distribution channel has no effect on the increase in motorcycle sales volume. Meanwhile, promotion, and the influence of both (distribution and promotion channels) were able to increase the sales volume of Honda CB 150 R motorcycles. Keywords: Distribution Channel, Promotion, Sales Volume
Minat Beli Konsumen Teh Botol Kemasan terhadap Variasi Produk dan Kemasan Produk Libriana Susanti
Journal of Management and Bussines (JOMB) Vol 3 No 2 (2021): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v3i2.2723

Abstract

This study aimed to determine the effect of product variation, product packaging, and the effect of both (product variation, and product packaging) on ​​consumer buying interest in Sosro bottled tea at Lesehan Pak Gendut. This research used an Associative Quantitative research design. The data analysis technique used is the SPSS version 23.0 application, using data testing, and statistical testing. The results showed that product variation, product packaging, and their influence (product variation, and product packaging) respectively had Mean>Std values. Dev. (41,840>4,45091; 41,380>4,96062; 41,300>4,85399). The conclusion is that product variations and product packaging indicate an influence on consumer buying interest in bottled tea sosro at Lesehan Pak Gendut simultaneously and partially. Keywords: Product Packaging, Consumer Buying Interest, Product Variation
Kualitas Produk dan Kualitas Layanan terhadap Keputusan Pembelian yang Dimediasi oleh Citra Merek pada Penjualan Kendaraan Bermotor Roda Empat Tonibun Tonibun; Saparso Saparso; Soegeng Wahyoedi
Journal of Management and Bussines (JOMB) Vol 3 No 2 (2021): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v3i2.2990

Abstract

This study aimed to determine the effect of product quality and service quality on purchasing decisions mediated by brand image on the sale of Wuling four-wheeled motorized vehicles. This research was conducted by non-probability sampling method with purposive sampling type. Data analysis using Smart PLS 3.3. The results showed, the value of p values ​​sequentially on the influence of brand image on purchasing decisions, service quality on brand image, service quality on purchasing decisions, product quality on brand image, product quality on purchasing decisions, product quality on purchasing decisions mediated by image. Brands, Service Quality on Purchase Decisions Mediated by Brand Image are 0.311, 0.000, 0.000, 0.000, 0.133, 0.343, 0.000. In conclusion, service quality, product quality have a significant effect on brand image, and service quality has a significant effect on purchasing decisions mediated by brand image. Meanwhile, brand image, product quality has no significant effect on purchasing decisions, and product quality has no significant effect on purchasing decisions mediated by brand image. Keywords: Product Quality, Service Quality, Brand Image, Purchase Decision
Penerapan Manajemen Risiko untuk Meminimalisasi Pembiayaan Bermasalah di Koperasi Bina Usaha Negara Lahat Jalaludin Jalaludin
Journal of Management and Bussines (JOMB) Vol 3 No 2 (2021): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v3i2.2998

Abstract

This study aimed to analyze non-performing financing in the Kota Negara Lahat City Development Cooperative and to determine the application of risk management to minimize non-performing financing in the Kota Negara Lahat Business Development Cooperative. The method used is descriptive method. Analysis of the data used is data reduction, data display, and drawing conclusions. Triangulation testing is done by checking the data to the same source with different techniques. The results showed that the steps used by the State Lahat City Business Development Cooperative to prevent the occurrence of non-performing financing were contained in every action starting from before the financing occurred until the financing was completed. The prevention of problem financing starts before the customer takes the financing, in which the Kota Negara Lahat Cooperative of Bina Usaha Kota Negara Lahat applies the precautionary principle in every action, especially in the distribution of financing because the risks that often occur are found in financing transactions in the Kota Negara Lahat Cooperative. the. In conclusion, the Kota Negara Lahat Business Development Cooperative has taken several ways to overcome or prevent the occurrence of problematic financing customers. The rapid development of the external and internal environment of cooperatives has resulted in increasingly complex risks for cooperative business activities. Keywords: Non-performing Financing, Application of Risk Management
Stimulus Pemasaran Produk Kopi terhadap Kepuasan dan Loyalitas Konsumen Indra Hartini
Journal of Management and Bussines (JOMB) Vol 3 No 2 (2021): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v3i2.3090

Abstract

This study aimed to determine the effect of marketing stimulus on consumer satisfaction, the effect of marketing stimulus on consumer loyalty, and the effect of marketing stimulus on consumer loyalty through the consumer satisfaction of Tanah Puyang Coffee Shop in Lahat City. This research method is descriptive analysis method and statistical analysis. The number of samples was determined using quota sampling as many as 110 customers of the Tanah Puyang Coffee Shop as respondents, while the determination of the sample was carried out using accidental sampling. Data was collected by conducting interviews based on a prepared questionnaire. Data were analyzed using path analysis. The results of the study, the value of sig in Path Analysis, namely, a) the price variable has a sig value of 0.023 < 0.05; b) The flavor variable has a sig value of 0.386 > 0.05; c) The service quality variable has a sig value of 0.00 < 0.05; d) The promotion variable has a sig value of 0.004 < 0.05. The service quality variable, promotion variable, and consumer satisfaction variable on consumer loyalty have a sig value. respectively, namely, 0.00 < 0.05, 0.005 < 0.05, 0.028 < 0.05. In conclusion, price, service quality, and promotion have an influence on consumer satisfaction. Service quality, promotion, and consumer satisfaction affect consumer loyalty. Service quality and promotion through customer satisfaction have an influence on consumer loyalty for Kedai Tanah Puyang coffee products. Keywords: Consumer Satisfaction, Consumer Loyalty, Marketing Stimulus

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