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INDONESIA
Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 888 Documents
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THE EFFECTIVENESS OF THE ROLE OF COMMUNITY GUIDANCE IN CONDITIONAL RELEASE AT PRABUMULIH CORRECTIONAL CENTER Lusi Hertina; Abdul Latif Mahfuz; Syamsul Syamsul
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 - May (2026): JOURNAL OF MANAGEMENT (Special Issue) - Correctional System Management
Publisher : Universitas Nusa Cendana

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Abstract

This study analyzes the effectiveness of Community Counselors in implementing conditional release at the Prabumulih Community Guidance Center (Pos Balai Pemasyarakatan Class IIB), with a focus on factors influencing the reintegration of clients into society. Using an empirical legal approach with a sociological perspective, the research employs qualitative methods, including interviews, observations, and document analysis involving counselors, clients, and related officials. The findings show that Community Counselors play a crucial role in supervising, guiding, and supporting individuals undergoing conditional release. They act as facilitators of reintegration by providing direction, monitoring behavior, and assisting clients in adapting to social life. However, the effectiveness of their role is constrained by several challenges. These include limited human resources, high counselor-to-client ratios, inadequate infrastructure, and persistent social stigma toward former inmates. These conditions reduce the ability of counselors to provide personalized guidance and optimal supervision, which in turn affects the success of the reintegration process. In conclusion, strengthening the role of Community Counselors is essential to improving conditional release outcomes. This can be achieved by increasing the number of counselors, enhancing institutional resources, improving coordination between agencies, and addressing societal stigma to support successful reintegration and reduce recidivism. Keywords: Conditional Release; Community Counselors; Social Reintegration
IMPLEMENTATION OF THE FOREIGNER REPORTING APPLICATION (APOA) TO SUPPORT IMMIGRATION LAW ENFORCEMENT IN ADDRESSING OVERSTAY CASES IN INDONESIA Putri Meipa Liyana; Hanifa Maulidia; Mochammad Ryanindityo
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 - May (2026): JOURNAL OF MANAGEMENT (Special Issue) - Correctional System Management
Publisher : Universitas Nusa Cendana

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Abstract

The increasing number of foreign nationals overstaying their visas in Indonesia has heightened the need for effective immigration monitoring and digital governance mechanisms. This study examines the implementation of the APOA (Foreigners Reporting Application), developed by the Directorate General of Immigration, as a digital platform for accommodation providers to support immigration surveillance and improve monitoring efficiency. Using a qualitative research approach, data were collected through document analysis, immigration reports, and a comprehensive literature review. SWOT analysis was employed to evaluate the system's implementation and formulate optimization strategies. The findings indicate that APOA has enhanced digital-based supervision of foreign nationals by improving reporting efficiency and supporting immigration control processes. However, its effectiveness remains constrained by technical limitations, low compliance among accommodation providers, and insufficient integration across institutional databases. The study identifies strategic priorities for optimization, including strengthening digital infrastructure, expanding stakeholder outreach and training, improving inter-agency data integration, and enhancing surveillance and monitoring mechanisms. These findings contribute to the literature on digital public administration and immigration governance by demonstrating how integrated digital reporting systems can support more effective migration management in emerging economies while highlighting the institutional challenges that must be addressed to maximize their effectiveness. Keywords: APOA; Overstay; Immigration Surveillance; Digital Transformation; SWOT
Strategies to improve work discipline: Analysis of compensation, non-physical work environment, and training in a multibusiness companies in Gresik Luluk Syarofaddina Eldianty; Ika Korika Swasti
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.20365

Abstract

This study investigates the influence of compensation, non-physical work environment, and training on employee work discipline within a multi-business company located in Gresik. Grounded in human resource management and organisational behaviour perspectives, the study seeks to identify the key organisational factors that contribute to strengthening employee discipline in the workplace. A quantitative research design was employed using a purposive sampling technique involving 60 employees with fixed-term employment status. Primary data were collected through structured questionnaires and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings demonstrate that compensation exerts a positive and significant effect on employee work discipline, indicating that equitable and performance-oriented rewards contribute to higher levels of compliance and responsibility among employees. In addition, the non-physical work environment, including interpersonal relationships, communication climate, and organisational support, significantly enhances employee discipline. Training was also found to positively and significantly influence work discipline by improving employees’ competencies, awareness, and commitment to organisational standards. The study highlights the strategic importance of integrated human resource practices in fostering disciplined work behaviour and improving organisational effectiveness. These findings contribute to the broader literature on employee management and workplace performance, particularly within the context of developing economies and multi-sector business organisations. Keywords: Work Discipline; Compensation; Non-Physical Work Environment; Training
The effect of product quality and brand image on purchase decisions Siti Nurhasanah; Ismartaya Ismartaya; Endang Silaningsih
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.23761

Abstract

Among MS Glow's Leles branch customers, this research looks at how product quality and brand image affect purchasing choices. Improving market positioning and maintaining customer loyalty in the fiercely competitive cosmetics sector requires a deep knowledge of consumer purchase behaviour variables. Using multiple linear regression analysis, this quantitative study examines the connection between product quality, brand image, and purchasing choices. One hundred MS Glow customers were polled using standardised questionnaires, and the results were evaluated via statistical methods. Both product quality and brand image have a favourable and substantial impact on customers' purchase choices, according to the data. A strong and positive brand image boosts customer confidence and buy intention, while high-quality goods promote consumer trust and satisfaction. The findings show that when choosing skincare products, customers care a lot about how the product works and how they feel about the brand. The significance of ongoing product innovation and strong brand management in gaining a competitive edge in the skincare and cosmetics industry is highlighted by these results. By offering data from the skincare business in Indonesia, this research adds to the expanding body of literature on customer behaviour and brand management. Keywords: Product Quality; Brand Image; Purchase Decisions
The influence of digital marketing and brand image on customer loyalty through customer satisfaction as an intervening variable on fashion money alter PT. Mae Abadi Evolusi Bogor City Dwi Gemina; Yulianingsih Yulianingsih; Desi Fitria Ningsih
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.23787

Abstract

This study examines customer loyalty toward Money Alter fashion products produced by PT Mae Abadi Evolusi in Bogor by investigating the influence of digital marketing and brand image, with customer satisfaction serving as a mediating variable. A descriptive quantitative approach was employed in this research, involving 150 respondents. Path analysis was used to assess both the direct and indirect relationships among the variables under study. The findings indicate that digital marketing and brand image have a positive and significant effect on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction plays an important role in enhancing customer loyalty, highlighting its significance in fostering long-term customer relationships. Customer satisfaction was also found to effectively mediate the relationship between digital marketing, brand image, and customer loyalty. It can therefore be concluded that effective digital marketing strategies and a strong brand image contribute to the enhancement of customer loyalty through increased customer satisfaction. These findings emphasize the importance of integrating digital marketing practices and brand management to strengthen customer retention and achieve a competitive advantage in the fashion industry. Keywords: Digital Marketing; Brand Image; Customer Loyalty; Customer Satisfaction
The influence of augmented reality (AR) technology on online purchase intention through customer experience as a mediating variable Riviera Clarissa; Thomas Budhyawan Yudha
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.23992

Abstract

This study aims to examine the effect of augmented reality (AR) on online purchase intention, with customer experience as a mediating variable, in the context of beauty product shopping via e-commerce. The research was conducted on users who had experienced Shopee’s AR features, BeautyCam and SkinCam, through a quantitative method using PLS-SEM. The findings show that AR positively influences both customer experience and online purchase intention. Furthermore, customer experience significantly mediates the relationship between AR and online purchase intention. These results suggest that AR enhances the shopping experience by making it more interactive and immersive, which in turn strengthens customers’ intention to purchase. This study highlights the strategic value of AR in improving customer engagement and conversion, especially in the beauty sector. However, it is limited to a single e-commerce platform and product category. Future research may explore different contexts or compare multiple AR implementations across platforms. Keywords: Augmented Reality; Customer Experience; Online Purchase Intention; E-Commerce; Beauty Product
The influence of workload, work-life balance, and role conflict on the performance of employee students (DLC) at Stikubank University Semarang Leony Anggita Maharani; Suhana Suhana
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.24027

Abstract

This study examines the influence of workload, work–life balance, and role conflict on the performance of student employees at Stikubank University. In the context of increasing academic and occupational demands, student employees often face challenges related to balancing educational responsibilities and work commitments, which may affect their overall performance. Employing a quantitative research design, data were collected through structured questionnaires distributed to 100 respondents selected using purposive sampling techniques. The data were analysed using IBM SPSS Statistics. The findings reveal that workload and work–life balance exert positive and significant influences on employee performance, with work–life balance emerging as the most dominant factor in enhancing the performance of student employees. These results indicate that effective management of time, personal well-being, and work responsibilities contributes substantially to maintaining productivity and performance among working students. In contrast, role conflict was found to have no significant effect on performance, suggesting that student employees were generally capable of managing their dual roles without substantial disruption to their work outcomes. The study highlights the strategic importance of balancing academic and occupational responsibilities and contributes to the broader literature on student employment, work–life balance, and human resource management in higher education contexts. Keywords: Workload; Work-Life Balance; Role Conflict; Performance
The effect of organizational citizenship behavior (OCB) and work life balance (WLB) on turnover intention of generation Z workers in Semarang City Auliya Putri Nur Kholifah; Suhana Suhana
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.24041

Abstract

This study examines the influence of Organizational Citizenship Behavior (OCB) and Work–Life Balance (WLB) on turnover intention among Generation Z employees in Semarang. Rising turnover intention among Generation Z workers has emerged as a critical organisational challenge, particularly as this cohort demonstrates distinct workplace expectations regarding recognition, flexibility, and career fulfilment. Employing a quantitative research design, the study collected data through structured questionnaires administered to 191 Generation Z employees working across various sectors in Semarang City. The data were analysed using multiple linear regression with the assistance of IBM SPSS Statistics. The findings reveal that Organizational Citizenship Behavior exerts a positive and significant effect on turnover intention, suggesting that employees who frequently engage in extra-role behaviours may experience increased dissatisfaction or emotional strain when such contributions are not adequately recognised or rewarded by the organisation. In contrast, Work–Life Balance was found to have no significant influence on turnover intention within the study context. These findings highlight the importance of organisational appreciation, recognition systems, and equitable treatment in retaining Generation Z employees. The study provides practical implications for human resource management, particularly in designing employee retention strategies that acknowledge voluntary employee contributions and align with the evolving expectations of younger workforce generations. Furthermore, the research contributes to the growing literature on generational workforce behaviour, employee retention, and organisational management in emerging economy contexts. Keywords: Organizational Citizenship Behavior; Work Life Balance;Turnover Intention
The effect of attitude and subjective norm on intention to use and behavior to use QRIS with moderation of digital literacy of UNS students Aulia Nur Arfani; Khresna Bayu Sangka
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.24354

Abstract

This study investigates the influence of attitude and subjective norm on the intention to use and actual usage behaviour of QRIS, with digital literacy serving as a moderating variable among students at Sebelas Maret University. Grounded in behavioural intention and technology adoption perspectives, the research seeks to understand the factors shaping students’ adoption of digital payment systems within the rapidly expanding cashless economy in Indonesia. Employing a quantitative descriptive research design, primary data were collected through structured questionnaires distributed via Google Forms using a four-point Likert scale. The study involved 385 active university students from the 2025/2026 academic year who had prior experience using QRIS. Data analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS. The findings demonstrate that attitude exerts a positive and significant influence on students’ intention to use QRIS, indicating that favourable perceptions toward digital payment systems increase adoption intention. Subjective norm was also found to positively and significantly influence intention to use, suggesting that social influence and peer recommendations play an important role in shaping technology adoption behaviour among students. Furthermore, intention to use significantly affects actual QRIS usage behaviour, confirming the importance of behavioural intention as a predictor of digital payment utilisation. The study also reveals that digital literacy significantly strengthens the relationship between intention to use and actual usage behaviour, highlighting the critical role of digital competencies in facilitating effective adoption of financial technology services. These findings contribute to the growing literature on digital payment adoption, financial technology behaviour, and digital literacy within higher education contexts in emerging economies. Keywords: Attitude; Subjective Norm; Intention to Use; Behavior to Use; Theory of Reasoned Action (TRA); Digital Literacy ; QRIS
The effect of work environment and motivation on job satisfaction levels among generation Z in Bandar Lampung Carolin Sintia Wibowo; Berlintina Permatasari
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.24660

Abstract

This study investigates the influence of work environment and work motivation on the job satisfaction of Generation Z employees in Bandar Lampung, both individually and collectively. Employing a quantitative research design, data were collected through structured questionnaires administered to 240 respondents and subsequently analysed using statistical techniques. The findings reveal that both the work environment and work motivation exert positive and significant effects on employee job satisfaction. A supportive work environment, characterised by favourable interpersonal relationships, comfortable working conditions, and organisational support, was found to enhance employees’ sense of satisfaction and well-being. Similarly, work motivation contributed significantly to increasing employee enthusiasm, engagement, and positive attitudes toward work. The combined influence of these factors demonstrates their strategic importance in improving job satisfaction among Generation Z employees, a workforce cohort known for its distinct expectations regarding workplace culture, flexibility, and career fulfilment. These findings highlight the need for organisations to develop supportive workplace environments and effective motivational practices in order to strengthen employee satisfaction and retention. Nevertheless, the study is limited to respondents located in Bandar Lampung, which may restrict the broader generalisability of the findings. Future research is therefore recommended to expand the geographical scope and incorporate additional variables, such as organisational commitment, leadership style, or employee engagement, as mediating or moderating factors to provide a more comprehensive understanding of Generation Z workplace dynamics. Keywords: Work Environment; Work Motivation; Work Satisfaction

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