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Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 890 Documents
 79   80   81   82   83 
The effect of product quality, price, and promotion on the purchase decision of Honda Beat motorcycles Alfina Anggraeini; Shiwi Angelica Cindiyasari
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.24681

Abstract

The fierce rivalry within the automatic motorcycle industry underscores the urgency of decoding consumer behavior to sustain market dominance. This quantitative survey-based research evaluates the contribution of product quality, pricing strategies, and promotional activities toward the purchasing decisions of Honda Beat consumers in Bandar Lampung. Primary data gathered from 170 active users were synthesized utilizing multiple linear regression analysis via IBM SPSS Statistics. The empirical outcomes demonstrate that, partially, product quality, price, and promotion exert a positive and significant influence on purchase selection. Manufacturing quality emerges as the primary determinant, mirroring consumers' strict emphasis on vehicle reliability and operational durability. Furthermore, competitive pricing and aggressive promotional outreach effectively expand brand awareness and market preference. Simultaneously, the convergence of these three explanatory variables significantly shapes consumer purchasing decisions, thereby underlining the strategic necessity for manufacturers to cohesively execute these marketing pillars to secure a sustainable competitive advantage. Keywords: Product Quality; Price; Promotion; Purchase Decision
Impulsive buying behavior as the main driver of college students' intention to use buy now, pay later (BNPL) services Dewi Khornida Marheni; Felix Fajar Natanael Panjaitan; Yulfiswandi Yulfiswandi
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.24842

Abstract

This study examines the influence of financial parenting and impulse buying behavior on the intention to use Buy Now, Pay Later (BNPL) services among university students, with financial self-efficacy serving as a mediating variable. As BNPL services continue to gain popularity among younger consumers, understanding the behavioural and financial factors that drive adoption has become increasingly important for promoting responsible financial decision-making. Employing a quantitative research approach, data were collected from student respondents and analyzed to assess the direct and indirect relationships among the variables. The findings reveal that financial parenting does not significantly influence either financial self-efficacy or the intention to use BNPL services. Similarly, financial self-efficacy was found to have no significant effect on BNPL usage intention and did not mediate the relationship between financial parenting and BNPL adoption. In contrast, impulse buying behavior exerts a positive and significant influence on the intention to use BNPL, indicating that spontaneous purchasing tendencies are a primary driver of deferred-payment service adoption among students. These findings suggest that psychological and behavioural factors may play a more influential role than financial socialization or self-confidence in financial management when shaping BNPL usage intentions. The study contributes to the growing literature on consumer finance, financial technology adoption, and youth financial behaviour by highlighting the importance of addressing impulsive consumption tendencies through targeted financial education and responsible spending initiatives to reduce future financial vulnerability. Keywords: Buy Now Pay Later (BNPL); Financial Parenting; Financial Self-Efficacy;Impulsive Buying; Intention to Use BNPL
Empowering micro-enterprises by improving human resource skills through food entrepreneurship in Tuban District Ilma Afit Ardiana; Isa Anshori
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.25010

Abstract

This study examines the empowerment of micro-enterprises through human resource (HR) skills development programmes in Tuban Regency, with a particular focus on food entrepreneurship initiatives implemented by the local government. Grounded in Theodore W. Schultz’s Human Capital Theory, the research analyses the effectiveness of training programmes in strengthening the capacity and competitiveness of micro-entrepreneurs. Employing a descriptive qualitative approach, data were collected through in-depth interviews, field observations, and documentation involving micro-business actors, MSME facilitators, and local government officials. The findings reveal that training programmes related to local product processing, business legality, and digital marketing have contributed positively to improving entrepreneurial competencies, business knowledge, and operational capabilities among micro-enterprise actors. These initiatives have enhanced participants’ readiness to compete within increasingly dynamic market environments and encouraged greater business sustainability. Nevertheless, the study also identifies several challenges, particularly regarding the need for stronger post-training assistance, mentoring, and more equitable access to empowerment programmes to ensure broader and more sustainable impacts. The study contributes to the literature on micro-enterprise development, human capital enhancement, and local economic empowerment by providing empirical insights into community-based entrepreneurship development in regional Indonesia. Keywords: Human Resource Training; MSME Empowerment; Micro Enterprises
Factors affecting green innovation among convection industry employees in West Jakarta Rani Herliyani; Netania Emilisa; Viona Kayla; Amanda Cantika Putri Efendhi; Marsha Anita Muhadi
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.26234

Abstract

This study aims to identify the factors that drive the emergence of green innovation among employees working in convection businesses located in West Jakarta. A quantitative descriptive approach was employed through the distribution of questionnaires to 100 respondents selected using a purposive sampling method. The findings reveal that several internal and external company elements contribute to enhancing environmentally friendly practices, such as the efficient use of raw materials, the development of sustainable products, and the firm’s ability to respond to environmentally conscious market demands. Nonetheless, not all organizational aspects were found to exert a significant influence, indicating that green innovation efforts still require stronger support, particularly in terms of leadership. This study is limited to a specific region and industrial characteristics, and therefore future research is recommended to expand the research context and incorporate additional factors to achieve a more comprehensive understanding. Keywords: Green Human Capital; Green Structural Capital; Green Relational Capital; Green Transformational Leadership; Green Innovation
Analysis of employee performance in wood processing companies: The role of competence, occupational safety and health, perceived organizational support, and employee engagement Feli Pramita Andraeni; Suyoto Suyoto; Fatmah Bagis; Nawalin Nazah
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.26838

Abstract

This study aims to examine the effect of competence, occupational safety and health, perceived organizational support, and employee engagement on employee performance in wood processing companies. The study employed a quantitative approach by distributing questionnaires to 125 production employees with a minimum of one year of work experience. Data were analyzed using SmartPLS 3.0 to assess the measurement model and examine the relationships among variables. The findings indicate that competence does not directly influence employee performance, whereas occupational safety and health, perceived organizational support, and employee engagement have a positive effect on performance. The model explains 68.4% of the variance in employee performance, highlighting the importance of organizational and psychological factors in enhancing performance. This study is limited to a single industry and relies on self-reported data. Future research is encouraged to apply different analytical approaches, expand respondent characteristics, and use more varied measurement instruments to provide more comprehensive insights. Keywords: Competence; Occupational Safety And Health; Employee Engagement; Perceived Organizational Support; Employee Performance
Linking employee green behavior and green innovation to green human resource management: Insights from a construction company Navila Amira Dewi; Furqon Syarief Hidayatulloh; Pudji Muljono
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.26842

Abstract

This study aims to examine the influence of employee green behavior and green innovation on green human resource management within a construction company context. A quantitative explanatory approach was employed, using survey data collected from employees and analyzed through partial least squares structural equation modeling. The findings indicate that both employee green behavior and green innovation play important roles in shaping green human resource management practices, with employee driven environmental behavior emerging as the more influential factor. Together, these variables explain nearly half of the variation in green human resource management, highlighting the importance of behavioral and innovation based mechanisms in institutionalizing sustainability practices. The study contributes to the literature by adopting a bottom up perspective, demonstrating that green human resource management may develop in response to employee actions and innovation initiatives rather than solely through managerial directives. This research is limited to a single organizational context, which may restrict generalizability. Future studies are encouraged to incorporate additional organizational factors and broader industry settings to enrich understanding of green human resource management development. Keywords: Green Human Resource Management; Employee Green Behavior; Green Innovation
Strategic management practices in small and medium enterprises: A comprehensive systematic literature review Mesfin Gezahegn; Kiruble Bruck
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.27208

Abstract

This research examines the extent to which small and medium-sized enterprises (SMEs) adopt strategic management practices throughout their organizational life cycle and identifies the key determinants influencing the selection of such practices. Given the critical role of SMEs in economic development and employment generation, understanding how these firms formulate and implement strategies is essential for enhancing their competitiveness and long-term sustainability. Employing a systematic literature review approach based on the PRISMA protocol, the study synthesizes evidence from research published between 2014 and 2024 in leading journals focusing on strategic management and small business management. The findings reveal that SMEs generally adopt less formalized and less structured strategic management processes than large corporations, primarily due to resource constraints, organizational flexibility, and managerial characteristics. However, SMEs compensate for this limitation through a greater reliance on visionary leadership, entrepreneurial orientation, and informal strategic decision-making processes that enable rapid adaptation to changing market conditions. The review further identifies a range of contextual and organizational factors that shape strategic management practices within SMEs, highlighting the unique nature of strategy formulation in smaller firms. By consolidating contemporary evidence on strategic management in SMEs, this study adds to the growing body of literature in strategic management and entrepreneurship.and provides a foundation for future research aimed at exploring the evolution, effectiveness, and contextual variations of strategic practices across different SME settings. Keywords: Small Business; Strategic Management; Strategic Planning
Herd investment decision and savings pattern among lecturers in Nigerian tertiary institutions: The mediating role of financial literacy Arikewuyo Kareem A; Ariyibi Mayowa E; Folami Rahmon A
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.27357

Abstract

Despite relatively high education and income stability, many lecturers in Nigerian tertiary institutions exhibit weak savings outcomes, largely influenced by herd-driven investment decisions and exposure to high-risk informal schemes such as Ponzi operations. Peer influence increasingly shapes their financial choices, raising concerns about the implications for savings behaviour and the role of financial literacy. This study examined the effect of herd investment decisions on savings patterns among lecturers in Nigerian tertiary institutions, with financial literacy serving as a mediating variable. The study adopted a descriptive survey research design and collected primary data from 122 lecturers across tertiary institutions in South-West Nigeria using a structured questionnaire. Herd investment decision, savings pattern, and financial literacy were measured using a four-point Likert-type scale and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings revealed that financial literacy had a positive and statistically significant effect on savings patterns, while herd investment decision also exerted a significant direct effect on savings behaviour. However, herd investment decision did not significantly influence financial literacy, and financial literacy did not mediate the relationship between herd investment decisions and savings patterns. The study concluded that herd investment behaviour influences savings patterns primarily through direct social influence rather than through changes in financial knowledge. While financial literacy independently enhances savings behaviour, it does not mediate the effect of herd behaviour. Therefore, policies aimed at improving savings outcomes should combine financial literacy initiatives with behavioural finance–oriented interventions that address peer influence, social norms, and herd-driven decision-making to promote informed and sustainable saving behaviour among lecturers. Keywords: Investment Herding; Financial Literacy; Savings Pattern; Lecturers; Tertiary Institutions in Nigeria
Factors influencing the choice of market channels among cashew nut farmers in Mtwara rural district, Tanzania Olivia Severine Kasabago; Joseph Magali; Mato Magobe
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.27397

Abstract

The cashew nut industry is one of the major agricultural sectors whose performance, through effective policies, can lead to increased economic development and improved welfare for Tanzanian farmers. The study assessed the factors influencing cashew nut production in Mtwara Rural District. Specifically, the study intended to examine the effects of demographic characteristics, market constraints, and institutional arrangements on market channel choice. A structured questionnaire was used to recruit 397 respondents through simple random sampling. Data were analyzed using descriptive and ordinary logistic regression methods. Results revealed that education level, gender, and alternative income sources were major drivers of farmers' market channel choice. Secondary education significantly increased the likelihood of formal market participation. In contrast, male farmers and those with other sources of income relied more on informal channels. Likewise, dealing with market constraints and institutional barriers positively influenced the choice of an informal cashew nuts market channel. The study concludes that policymakers and other actors should work collaboratively to improve the cashew nut marketing channel. Keywords : Market Channels; Logistic Regression; Demographic Factors; Market Constraints; Institutional Barriers
The informal sector in eThekwini, South Africa: Challenges, opportunities and pathways to formalisation Marsha Gabriel; Krishna Govender
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.27611

Abstract

Against a backdrop of persistent unemployment and constrained access to formal labour markets, informal trading continues to function as a critical livelihood strategy for marginalised populations in South Africa. This study critically examines the challenges and opportunities associated with the informal sector in the Durban Central Business District (CBD). Adopting a qualitative descriptive design, the research explores the perspectives of three key stakeholder groups: government representatives, local communities, and informal traders. The findings reveal enduring structural, regulatory, and socio-economic barriers that hinder effective formalisation and sustainable sectoral development, despite the existence of policy interventions aimed at supporting informal economic activities. In addition, the study identifies gaps in stakeholder coordination, regulatory implementation, and urban governance that constrain the sector’s contribution to inclusive economic growth. Based on these findings, the study proposes a conceptual framework to guide collaborative stakeholder engagement and enhance the developmental and economic potential of the informal sector. The study contributes to the broader discourse on urban informality, inclusive development, and policy implementation in emerging economies by providing context-specific insights into the dynamics of informal trading in urban South Africa. Keywords: Informal Economy; Formalisation; Economic Development; Unemployment

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