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Nusantara Science and Technology Proceedings
Published by Future Science
ISSN : -     EISSN : 26229692     DOI : -
NST Proceeding supports regional research communities to globalise their findings in Science and Technology by providing an open access, online platform in line with international publishing standards and indexing scholarly conference proceedings. The current emphasis of the NST Proceeding includes (but is not limited to) the following areas: Life Science, Mathematics, Eductation, Social Science, Medicinal Science and etc. All conference papers published on the NST Proceeding are fully Open Access. Open Access publications are freely and permanently available online to any reader, anywhere in the world without subscription to the publications in which these articles are published. Unrestricted use, distribution, and reproduction in any medium are permitted, provided the author/editor is properly attributed. NST Proceeding will provide high-quality peer review by scientific comittee and proofreading service by native speaker to make sure the language quality. We are the best in rapid publication processes for the open access content, maximum visibility and all-time availability for the published articles, citation tracking and indexing in a variety of databases.
Articles 1,542 Documents
Youth Identity in Social Media (Virtual Ethnography Studies of Youth Identity Construction on “Kids Jaman Now” Content Youtube Channels) S. N. Febriyanti; R. P. Tutiasri
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
Publisher : Future Science

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Abstract

Youth is the most unique stage of development, full of dynamics and full of problems throughout the human life span. At this time there were fundamental changes in various aspects, including biological, cognitive and social aspects (Steinberg, 1993). The impact of various changes, adolescents experience various shocks, both psychologically and socially. Based on this background, researchers are interested in conducting research on adolescent identity on social media, especially on the content of “Kids Jaman Now” which is viral on Youtube channels using Virtual Ethnographic studies. The approach used is qualitative. This approach assumes that reality is the result of mental construction of individuals. Researchers use virtual ethnographic methods. From the results of the Virtual Ethnographic Study and also the Focus Group Discussion conducted by researchers to see how the teenager's identity is constructed on “Kids Jaman Now” content on the youtube channel, it can be concluded that most of the content leads to negative identities including children and adolescents. This study aims to find the problems that occur on social media. The results of this study are expected to be a model of self-development learning in digital adolescence in order to eliminate the negative image of digital teenagers. In the next stage, it is expected that the learning model can be applied in the pilot project of learning self-development in adolescents in the digital era with the aim of forming teenagers who have a positive and ethical image of communicating through social media. So that the model can be applied to a wider segment of not only teenagers but also digital literacy for their parents so that there will be good dynamics in the process of mentoring in using gadgets and internet media.
The Use of Social Media as a Source of Information on Infant Immunization for Mothers in Surabaya H. Arviani; S. S. Alamiyah
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
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Abstract

Research on health literacy in Indonesia is still rare. It is important to know how the behavior of mothers in Surabaya in finding information about the complete basic immunization program. How do they use social media platforms to meet health information needs and how is the health literacy level of mothers. The research question in this study includes how health information seeking behavior of mothers who have babies in Surabaya through social media. What type of social media platform is used by mothers who have babies in Surabaya to get information about the complete basic immunization program? And how mothers who have babies in Surabaya use and apply health information through social media. The theoretical framework used is social media, social media use, health literacy and information seeking behavioral theory. This research is initial research that uses Mixed Methods Research with data collection techniques through questionnaires, focus group discussions, observations, literature studies. The results of this study stated that almost all of the respondents used the internet to find information other than the Kader Posyandu and Pediatricians. The social media platforms commonly used to search for health information are WhatsApp Group (31%), Health-based Applications (22%), Instagram (13%), Facebook (10%), and others (4%).
Development of Banyu Lumut Tourism Using Social media P. Wibowo; R. Febrianti; R. D. Hapsari
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
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Abstract

The use of social media, especially Instagram, as a media for tourism promotion has been widely applied in various groups in Indonesia, one of them being government institutions. One of our community services is to increase knowledge, awareness, and ability to use social media as a promotion channel for tourist destinations. The problem identified in this paper is the potential of Teagarden embung tourism destinations is not optimal. There is no big concept related to tourism development in Tegaren village and the capacity of human resources that are still not qualified for managing digital media as a means of optimizing tourism promotion. The solution for this problem is categorized into three series, counseling and deepening cooperation, the signing of a Memorandum of Understanding (MoU), and joint development and management. The stages that have been carried out are counseling on the use of social media and assistance in the use of social media as a tourism promotion media for youth organizations and administrators of village-owned enterprises. This is focused on developing tourism promotion for Embung Banyu Lumut located in Tegaren village, Trenggalek district and has resulted in an Instagram account @banyulumut that can be used by the Tegaren village officials to promote embung Banyu Lumut tourism in the future. This program also includes module publications utilizing Instagram as a tourism promotion channel.
Examining Relationship of Knowledge Sharing, Innovation Capability, Responsive Capability and Marketing Performance in Inkubator Bisnis at UPN “Veteran”East Java L. Nirawati; R. R. Prayogo
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
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Abstract

Business organizations are required to be able to do effective marketing. Market change demands a business organization to have a marketing capability in innovation and respond to in making a product to be competitive so that creating a quality product. Creating a quality product is influenced by the knowledge of the product to be created so as to produce good marketing performance. The purpose of this study is to see how big influence towards knowledge sharing innovation capability, the capability to respond to the market and performance marketing. A questionnaire was given to students who are in the university environment by using purposive sampling with limited and specific respondents on students who have a business on Incubator business. Reliability and validity of measured through the median and variation analysis of Cronbach's alpha, Analysis using SEM model structure with SmartPLS used to test the relationship between research variables using 100 respondents. The results showed that sharing knowledge is a positive and significant effect on the capabilities of innovation and responsive capabilities, but insignificant effect on performance marketing. The responsive capability of innovation and capability can affect the performance of marketing in a positive and significant.
On Empowerment: Case of Women Fishermen in Sidoarjo using Social Entrepreneurship Approach D. Tranggono; J. Dwiridhotjahjono; S. Andarini; R. Rasyidah
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
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Abstract

One of the social stratifications in the community who fall into the category below poverty is women fishermen. The complex factors that are interconnected are the main sources that weaken the ability of the community in building the region and improve its welfare and therefore causes poverty and alienation. In coastal areas, especially the group of women fishermen, poverty and alienation are special issues, a consistent issue showing almost in all area of Indonesian coastal. This article tries to invent a model of empowerment of local fishermen-based women in Sidoarjo Regency using social entrepreneurship approach. The model is then combined with a participatory approach which is defined as an effort to develop the independence and prosperity of fishermen women by increasing knowledge, attitude, skill, behavior, ability, awareness, and resource utilization and the optimization of local potential through the establishment of policies, programs, activities and assistance in accordance with the essence of the problems and priorities of fulfilling basic needs through the development of local economic potential by taking into account the sustainability of the environment in an integrated manner.
Community Empowerment in Increasing Welfare Family Based on Local Potentials in Pakel and Garon Hamlet, Dompyong Village, Bendungan District, Trenggalek Regency D. Tranggono; Tukimah; R. P. Tutiasri
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
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Abstract

Trenggalek Regency has a lot of natural potentials, which if given intensive attention from certain parties: Regency / Service Government and related agencies, as well as Universities through research and community service, it is possible to change the progress in Trenggalek. The purpose of University Students’ Community Service or KKN activities in this second year is to realize the first year’s plan which among other things; implementation of training and mentoring of cassava product-making, the process of making dairy products from local dairy-cow namely fresh drink of various flavours, as well as making modules / guidelines about cassava, maize and ginger cultivation techniques as raw materials for processed products. The results after training and mentoring in the product-making process of cassava chips and various flavours of fresh dairy products as well as counseling on Agricultural Cultivation Techniques are: (1) Intention and enthusiasm from Women Farmers Group (KWT) in developing local products in the village has increased (2) the ability of the KWT to produce superior products is getting better, (3) the farmers have understood the right procedure of farming techniques. Based on the previous results and conclusions, so the recommendation programs for the third year as follows: (1) Organizing capital development from Dompyong, (2) Establishing marketing network assistance if featured products can really be realized by the Women Farmers Group (KWT) , (3) Developing organic pesticides and fertilizers, as well as good agricultural cultivation techniques, and (4) Providing and developing Appropriate Technology (TTG; Teknologi Tepat Guna).
The Internal Branding Implementation Towards Brand Commitment Building (Study at Universitas Pembangunan Nasional (UPN) “Veteran” East Java as the “Bela Negara” University) S. N. Farida; N. Azizah
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
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Abstract

Competition in the global era requires every organization to have a competitive advantage to maintain its existence. The strategic solution in dealing with this competition is to strengthen the brand as the identity of an organization. Internal branding is the right step in strengthening an organization's brand. Seeing the growth of higher education institutions in Indonesia. Then there is a need to strengthen branding in both state and private universities. The National Development University (UPN) "Veteran" East Java (UPNVJT) is a new state university, so strengthening the brand as an identity is needed. UPNVJT carries "Bela Negara" as a brand. This is based on the achievements of Indonesia's achievements and needs, to strengthen unity and unity in the current global era. So that the current research was conducted at UPN "Veteran" East Java with a sample of employees with a number above 267. The variables used consisted of internal branding (brand orientation, brand knowledge, and brand involvement) and brand commitment with a measurement scale adapted from previous research. Then a descriptive analysis using SPSS and obtained results that internal branding-brand orientation, brand knowledge, brand involvement - each relate to brand commitment.
Empowerment of Fisherman Women in the Development of Nugget Shell Business in Bluru Kidul Village, Sidoarjo District, Sidoarjo Regency Tukiman; Rosida; S. Andarini
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
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Abstract

This community service is empowering women fishermen in the development of business of mussel nuggets in Bluru Kidul Village, Sidoarjo District, Sidoarjo Regency, the implementation is from March to June 2018, this community service method in the form of Training, Assistance and practice making shellfish nuggets in accordance with the recipe for dough taste, & hygiene of food products. Training, Assistance and Packaging & Labeling marketing management practices, monitoring and mentoring after training. This concept is to create a community that is independent and creative in projecting their future, families of fishermen communities in Bluru Kidul Village, Sidoarjo District, Sidoarjo Regency, will no longer depend on the local government in the development of home industry businesses in their village, but are able to stand on their own with potential in his territory. The management system based on independence and creativity in the development of the production of shellfish nuggets is still rarely found. Therefore, in the future, Bluru Kidul village is expected to become a pilot village especially in the production of shellfish nuggets in East Java in particular, and in Indonesia in general, especially for coastal villages.
Application of Personal Branding As a Campus “Bela Negara” at UPN “Veteran” East Java E. Poernomo; R. Hidayat; R. R. Prayogo
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
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Abstract

The application of personal branding has become a central element in new management practices throughout the University. Personal branding plays a role in shaping the differentiation produced by a university. Personal branding is considered important for the sustainability of an organization in introducing brands in the community. Some organizations continue to improve and introduce personal branding, including universities in Indonesia. One of the higher education that has strong personal branding is the East Java National Development University 'UPN' East Java. UPN "Veteran" East Java as a Campus “Bela Negara” that emphasizes the values of defending the country as a good citizen to be applied in universities. Various theories and literature approach, applying positive personal branding can be influenced by institution image, institution reputation, and social media. The purpose of the study was to see how many institutions image, institution reputation, and social media influence the personal branding owned by UPN "Veteran" East Java. The sample in this study were students who chose to study in the Study Program of FISIP Business Administration UPN "Veteran" East Java as many as 200 respondents, with a sampling technique method that is purposive sampling. Data analysis uses a model structure (PLS-SEM) with smart pls that are used to test the relationship and influence between research variables. The results of this research show that institution image is positively and significantly related to institution reputation but insignificant on personal branding. On the other hand, the institution reputation is positively and significantly related to personal branding and social media owned by universities can influence personal branding.
Softskill Development of Educational Staff in Providing Service for Student at UPN “Veteran” Jatim S. Hardjati; A. Prathama; R. Febrianita
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
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Abstract

The development of human resources in an organization begins with the development of employee soft skill not to put aside the hard skills itself. Longsighted the growth of universities in Indonesia; it is necessary to strengthen the soft skill of human resources both in state and private universities. Universitas Pembangunan Nasional (UPN) "Veteran" Jawa Timur is a new state university. The status’s change of UPN "Veteran" Jatim from private to state continuing to enhance the term of human resource development, especially for the educational staff as more frontline that’s having direct contact with students toward providing service. This research focus is at UPN "Veteran" Jatim. The research method is descriptive qualitative with 12 informants of educational staffs from 7 faculties. The result shows that the educational staff at UPN Veteran Jatim have been supported by minimal training in soft skill and career development but optimally implementing the values of “Bela Negara”, Therefore it requires to develop a SMART model (Satisfaction, Measurement, Assurance, Responsibility, and Tangible). This model is found in research that has not been implemented by educational staff UPN Veteran Jatim.

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