cover
Contact Name
Rido Latuheru
Contact Email
latuheru.rido@gmail.com
Phone
+6285243060741
Journal Mail Official
latuheru.rido@gmail.com
Editorial Address
Jalan Ot Pattimaipauw, Kampus UKIM, Kota Ambon
Location
Kota ambon,
Maluku
INDONESIA
Jurnal Badati
ISSN : 19075340     EISSN : 27223248     DOI : https://doi.org/10.38012/jb.v2i1
Core Subject : Education, Social,
JURNAL BADATI diterbitkan oleh Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Kristen Indonesia Maluku. KATA BADATI adalah sebuah nama yang berasal dari kosa-kata bahasa daerah Maluku Tengah, tepatnya masyarakat Ambon dan Lease. Badati, secara singkat, adalah suatu suasana yang tumbuh dan terpelihara bergenerasi dalam keseharian aktivitas bersama secara kekeluargaan di mana setiap orang atau keluarga, baik dalam pendekatan orang per orang, keluarga (baik dalam garis lurus atau menyimpang), atau anak negeri/masyarakat dalam satu negeri/desa, menunjukkan kepeduliannya untuk turut menanggung suatu beban (biasanya secara material) bersama yang sebelumnya tidak bisa ditanggung oleh seseorang atau suatu keluarga. Pilihan nama BADATI mengandung makna filosofi, yakni menunjuk pada upaya untuk mencerdaskan dan memberdayakan orang demi kesejahteraannya (individu, kelompok dan masyarakat) melalui pikiran-pikiran dari hasil penelitian kajian teoritik tidak dapat dilakukan secara sendiri-sendiri tanpa bekerja bersama dengan melibatkan pihak lain sebagai sistem sumber (Jejaring). Di dalam prinsip bekerja bersama itu, secara esensial, bertujuan untuk memandirikan orang (individu, kelompok dan masyarakat) sebagai subyek dengan menggali dan memaksimalkan potensi yang dimilikinya secara bermartabat. BADATI memiliki nomor ISSN 1907-5340 (cetak) diterbitkan secara cetak sejak tahun 2007 dan pada tahun 2019 Jurnal Badati diterbitkan secara online sejak Volume 1 no 1 tahun 2019 dengan no ISSN 2722-3248 (online) oleh Fakultas Ilmu Sosial & Ilmu Politik sampai sekarang. Dengan tujuan untuk mempublikasikan hasil kajian ilmiah dan penelitian dalam bidang ilmu Sosial dan Humaniora. BADATI menerima tulisan berbentuk riset kuantitatif maupun kualitatif dari akademisi, praktisi, peneliti yang relevan dengan topik ilmu sosial dan humaniora. Artikel yang dikirimkan haruslah belum pernah atau tidak sedang dalam proses dimuat pada jurnal lainnya. Artikel yang masuk harus sesuai dengan petunjuk penulisan atau format yang telah ditetapkan. Editor akan menolak artikel yang tidak memenuhi persyaratan tanpa proses lebih lanjut. Artikel yang telah memenuhi persyaratan akan dinilai kelayakannya oleh reviewer melalui proses blind-review. BADATI terbit dua kali dalam satu tahun, April dan November.
Articles 13 Documents
Search results for , issue "Vol 7, No 1 (2025)" : 13 Documents clear
MODEL KOLABORASI TRIPLE HELIX DALAM PENGEMBANGAN KEWIRAUSAHAAN SOSIAL UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT Kwelju, Junus; Khornal, Emelin Seraf Sysilia; Batmomolin, Yosina
JURNAL BADATI Vol 7, No 1 (2025)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38012/jb.v7i1.1539

Abstract

This research examines the implementation of the triple helix model in developing social entrepreneurship to enhance social welfare. Using a systematic literature review method of 85 peer-reviewed articles published between 2017-2024, this study analyzes collaboration patterns among academia, business, and government in driving social innovation. The results demonstrate the effectiveness of the triple helix model in increasing the number of social entrepreneurs (45%), creating new employment opportunities (45%), and improving community income (35%). Critical success factors include collaborative leadership, effective coordination platforms, and long-term commitment. Digital transformation strengthens model implementation through improved coordination efficiency and impact monitoring optimization. This research provides theoretical contributions to developing multi-stakeholder collaboration models and practical recommendations for strengthening the social entrepreneurship ecosystem.
BRANDING UNIVERSITAS KRISTEN INDONESIA MALUKU (UKIM) SEBAGAI KAMPUS ORANG BASUDARA Tahitu, Amelia; Wattimena, Demsy; Batlolona, Jannyfer Brigitte
JURNAL BADATI Vol 7, No 1 (2025)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38012/jb.v7i1.1535

Abstract

Quantitative research can be interpreted as a method used to research a certain population or sample, sampling techniques are generally carried out randomly, data collection uses research instruments, therefore the method used in this research is to obtain data from certain natural (not artificial) places, but researchers carry out treatments in collecting data, by distributing questionnaires, structured interviews and so on. Based on the results of research with 35 respondents' answers to questions, and researchers obtained results using descriptive quantitative analysis, to determine the percentage trends of the indicators being measured. So the research results obtained are as follows; 1). Tolerance and pluralism on the UKIM campus is reflected in the acceptance of various religious and cultural backgrounds, both among students and teaching staff. The research results found that the achievement of tolerance and pluralism was quite high, with 23 respondents or 66% agreeing with tolerance and pluralism in UKIM, while 12 respondents or 34% felt that the implementation of these values was not fully optimal. 2). University Inclusivity, shows that as many as 23 respondents or 66% feel that inclusivity at UKIM, as a Basudara People's Campus, has played a role in strengthening the campus' image as a Basudara campus that is open and accepting of differences, while 12 respondents or 34% feel that there is room for improvement in creating a more inclusive campus community in the future. 3). UKIM's image, as a campus that supports education without discrimination, has succeeded in strengthening its branding as a Basudara People's Campus, where everyone is treated equally and respected regardless of differences. The research results found that 28 respondents or 79% supported education without discrimination at UKIM, and were considered successful in fostering and encouraging a conducive academic atmosphere among the campus community, including the teaching and learning process, campus facilities and extracurricular activities. 4). As a campus that has the brand "Kampus Orang Basudara" and is better known for its pluralism, UKIM has utilized the richness of local and national culture as part of its branding strategy for the Orang Basudara Campus, and 7 respondents or 21% stated that it needed to improve anti-discrimination equality policies. The research results found that 27 respondents or 77% stated that cultural diversity was an important part of UKIM's identity. This shows that the values of the Basudara people, which emphasize togetherness in diversity, have been implemented well in campus life, and as many as 8 respondents or 23% felt that aspects of cultural diversity were not fully optimal. And UKIM has succeeded in building a reputation as a campus that promotes the values of togetherness, difference and equality which are in line with the concept of "Basudara People".
PERSEPSI MAHASISWA TERHADAP BRAND IMAGE ROKOK MARLBORO PADA KAMPUS UKIM AMBON P.M.Sirait, Jimmy; Soplanit, Alfionita
JURNAL BADATI Vol 7, No 1 (2025)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38012/jb.v7i1.1546

Abstract

This research aims to determine students' perceptions of the brand image of Marlboro cigarettes, one of the world's most famous cigarette brands. This research was conducted using a quantitative approach through a survey involving students from various universities in Indonesia. Data was collected using a questionnaire that focused on brand image dimensions, namely brand associations, brand image, and perceptions of Marlboro cigarette advertising. The research results show that students' perceptions of the Marlboro brand image are influenced by various factors, including the influence of advertising, brand identity, and socio-cultural factors related to cigarette consumption among the public. These findings provide insight into how students view the Marlboro brand and can be the basis for future cigarette marketing strategies, even taking into account the increasingly stringent regulatory aspects of the marketing of tobacco products.

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