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Syaiful Zuhri Harahap
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Fakultas Ekonomi dan Bisnis, Universitas Labuhanbatu Jalan Sisingamangaraja No.126 A KM 3.5 Aek Tapa, Bakaran Batu, Rantau Sel., Kabupaten Labuhan Batu, Sumatera Utara 21418
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Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)
Published by Universitas Labuhanbatu
ISSN : 27465330     EISSN : 27462137     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) adalah Jurnal Ilmiah dari Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu melalui Lembaga Penelitian dan Pengabdian Masyarakat yang dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara Dosen, mahasiswa dan masyarakat pada umumnya yang terbit 2 (dua) kali dalam setahun. Redaksi menerima naskah yang belum pernah diterbitkan oleh media lain dan berhak menyingkat dan mengubah tanpa mengurangi maksud dan isi. Pendapat yang dinyatakan dalam jurnal ini merupakan pendapat pribadi tidak mencerminkan pendapat penerbit dan dewan redaksi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 14 Documents
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Search results for , issue "Vol 2, No 1: 2021" : 14 Documents clear
PENGARUH PERANAN PRODUK HERBA PENAWAR AL WAHIDA INDONESIA (HPAI) TERHADAP KESADARAN MASYARAKAT DALAM MEMILIH PRODUK HERBAL (STUDI KASUS MASYARAKAT DESA BANGUN REJO, DELI SERDANG SUMATERA UTARA) Desi, Nur Ainun; Nasution, Lukman
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i1.2400

Abstract

This Study entitiled “The Role Influence of Herba Penawar Al Wahida Indonesia (HPAI) Products of Public Awareness in Choosing Herbal Products of Villagers At Desa Bangun Rejo”. This study aims to determine the role influence of HPAI products of people awareness in choosing herbal product of villagers at Desa Bangun Rejo. The populations of this study are 283 families. Then the sampling of this study using Slovin where presentation is using 10% of populations is 74 reponden. The techniques of collecting data are using in the field (structured interview) and literatures (library research). The result of product moment correlation between the role influence of HPAI products of people awareness in choosing herbal product of villagers at Desa Bangun Rejo rxy= 0,944 that’s means very strong relation. The result of simple regression Y=4,23+0,849 X that’s means constanta (a)= 4,238. If there are no value of the role influence of HPAI products it means the value of villagers welfare is 4,238 and regression coefficient (b)= 0,849 is every increase of thitung(partial)=24,354 with value of significant is 0,000<0,05 it means Ho is rejected and Ha is accepted there is The Role Influence (HPAI) Products of People Awareness. The result of determinant D=89,2% that means The Role Influence of Herba Penawar Al Wahida Indonesia (HPAI) Products of People Awareness in Choosing Herbal Products of Villagers At Desa Bangun Rejo 10,8% is affected of another variable.
Analisis Pengaruh Ketersediaan Produk, Fasilitas, Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Konsumen Dalam Pembelian Bahan Bakar Minyak Jenis Pertalite Di Rantauprapat (Studi Kasus SPBU PT. Kusuma Jaya Makmur 14.214.225) Juliany, Elsa
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i1.3142

Abstract

This study aims to analyze the effect of product availability, facilities, service quality and location on consumer purchasing decisions in the purchase of fuel oil pertalite type case study gas station PT Kusuma Jaya Makmur 14.214.225. The population in this study are consumers who do the pertalite type of fuel oil or who have done the filling directly at the gas station PT Kusuma Jaya Makmur 14.214.225 JL. Gen. Ahmad Yani, AH25, Bakaran Batu, Rantau Sel., Labuhan Batu Regency, North Sumatra. This study used a sample of 97 people. This study uses the method of incidental Sampling that is anyone who by chance met with the researcher can be used as a sample , if the person who happened to meet it is suitable as a source of data. In simultaneous testing (test F), it is known that the availability of products, facilities, service quality, and location have a positive and significant effect on purchasing decisions. Persially (t test) it is known that the availability of products, facilities, service quality, and location have a positive and significant effect on purchasing decisions. Through testing coefficient determinants obtained Adjusted R Square value of 0.828 or 83% of consumer purchasing decisions can be explained product availability, facilities, service quality, and location while the remaining 17% can be explained by other variables that are not discussed in this study. Feasibility testing of research instruments and descriptive analysis of respondents ' characteristics using SPSS software (Statistical Package for the Social Science) version 22.
Pengaruh Semangat Kerja Dan Pengawasan Terhadap Loyalitas Pegawai Dinas Tenaga Kerja Dan Transmigrasi Kabupaten Labuhanbatu Utara Marto Hendry, Raja Saul
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i1.3184

Abstract

Currently there are still many employees who do not have the spirit of work and the spirit of work and do not really like the supervision of performance conducted by the organization where he works so that many employees who do their jobs in a hurry and not conscientious yag can lead to decreased performance in the organization which ultimately have a negative ; 2) to determine the relationship of supervision of loyalty to the Financial Management Agency and labuhabatu regional assets; 3) to determine the relationship of motivation, and simultaneous or joint supervision of loyalty to the Financial Management Agency and labuhabatu regional assets.    This study is a study with probability sampling or sample available that as many as 66 samples of respondents from a total population of 80 employees determined using slovin formula with an error rate of 5%. This Data is processed using SPSS ( Statistical product and service solution ). The results showed that partially morale has a significant positive influence on loyalty with significan (0.000 < 0.05); supervision has a significant positive influence on semagat work with significant (0.000 <0.05); simultaneously or together variable morale and supervision has a significant positive influence on loyalty with significa (0.000 <0.05). 
Pengaruh Citra Dan Keramahan Karyawan Terhadap Kenyamanan Tamu Pada Grand Sahada Hotel Aek Batu Ismayana, Ismayana; Pristiyon, Pristiyon; Zufrie, Zufrie
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i1.3139

Abstract

This study aims to examine the effect of image and friendliness of employees on guest comfort at Grand Sahada Hotel AEK Batu, South Labuhanbatu Regency. Data collection was carried out by distributing questionnaires and distributed to 60 research samples, namely grand sahada hotel guests. Data analysis in this study using the help of SPSS version 20. Data testing techniques conducted in this study include validity and reliability test, classical assumption test, multiple linear regression analysis, and partial and simultaneous testing. The analysis showed that the image of a positive effect on the comfort of guests it is seen from the value of t count > t table (2.697>2.002), and the hospitality of employees a positive effect on the comfort of guests it is seen from the value of t count > t table (4.318>2.002), image, atmosphere, quality and friendliness of employees a positive effect on the comfort of guests it is seen from the value of F count > F table (13.558>2.77).

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