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EDITORIAL OFFICE OF JURNAL ECONOMICS AND DIGITAL BUSINESS REVIEW (ECOTAL) Yayasan Bata Ilyas, STIE Amkop Makassar, Jl. Meranti No.1, Pandang, Kec. Panakkukang, Kota Makassar, Sulawesi Selatan 90231
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Economics and Digital Business Review
Published by Sekolah Tinggi Ilmu Ekonomi Amkop Makassar
ISSN : -     EISSN : 27742563     DOI : https://doi.org/10.37531/ecotal.v4i2.594
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Economics and Digital Business Review, is published by STIE Amkop Makassar in 2020, with registered number ISSN : 2774-2563 (Online), is a peer-reviewed journal published Economics and Digital Business Review published two times a year (January & July) by STIE Amkop Makassar, It provides an academic platform for professionals and researchers to contribute innovative work in the field. Economics and Digital Business Review carries original and full-length articles that reflect the latest research and developments in both theoretical and practical aspects of economics, The online version is free access and download. Call For Research Papers !! Jurnal ini dimaksudkan sebagai media berbagi ilmu pengetahuan dan karya ilmiah di kalangan akademisi yang menggeluti bidang akuntansi dan manajemen. Jurnal Volume V Issue 2 akan diterbitkan pada Februari 2024 sampai Juli pada Tahun 2024. Tim redaksi Economics and Digital Business Review menerima naskah yang belum dipublikasi oleh media lain. Pedoman penulisan naskah tercantum pada bagian Menu. Surat menyurat naskah yang akan diterbitkan, langganan dan lainnya dialamatkan langsung ke alamat redaksi. DOI: https://doi.org/10.37531/ecotal.v5i2
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,606 Documents
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The Influence of TikTok Social Media Influencers, Brand Image, and Lifestyle on Purchase Interest of Avoskin Skincare Products in Batam City Fadilla Elsabila; Inda Sukati
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3991

Abstract

This study aims to analyze the influence of TikTok social media influencers, brand image, and lifestyle on consumers' purchase intention toward Avoskin skincare products in Batam City. The research is motivated by the rapid growth of TikTok as a digital marketing platform that is widely utilized by companies to attract consumer interest in skincare products. This study employed a quantitative approach with descriptive and verificative methods. Data were collected through questionnaires distributed to 116 respondents who were residents of Batam City, at least 17 years old, active TikTok users, and familiar with Avoskin products. Data analysis was conducted using SPSS through validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination analysis. The results indicate that all research instruments are valid, reliable, and meet the classical assumption requirements. Partially, TikTok social media influencers have a positive and significant effect on purchase intention with a significance value of <0.001, brand image has a positive and significant effect with a significance value of 0.036, and lifestyle has a positive and significant effect with a significance value of <0.001. Simultaneously, the three variables have a positive and significant effect on purchase intention with a significance value of <0.001. The coefficient of determination (R²) value of 0.693 indicates that 69.3% of the variation in purchase intention can be explained by TikTok social media influencers, brand image, and lifestyle. These findings demonstrate that the three factors play an important role in increasing consumers’ purchase intention toward Avoskin skincare products in Batam City.
The Influence of TikTok Live, Preloved Clothing Products, Promotions, and Discounts on Students’ Consumption Patterns Apolonia Jafrisma; Maria Imakulata Pongge; Agnes Susanti Indrawati
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3872

Abstract

This study is motivated by the increasing use of TikTok Live as a digital shopping medium, particularly for purchasing preloved clothing among university students. This study aims to analyze the influence of TikTok Live, preloved clothing, and promotions and discounts on the consumption patterns of students at the Faculty of Economics and Business, Widya Mandira Catholic University Kupang. This research used a quantitative approach with 100 respondents as the sample. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The results show that TikTok Live has a positive and significant effect on students’ consumption patterns, preloved clothing has a negative and significant effect, while promotions and discounts have a positive and significant effect. Simultaneously, the three variables significantly influence students’ consumption patterns, with an Adjusted R Square value of 0.883. This means that 88.3% of the variation in students’ consumption patterns can be explained by TikTok Live, preloved clothing, and promotions and discounts, while the remaining 11.7% is influenced by other factors outside the research model.
Human Capital Quality and Bank Size: Unpacking Workforce Productivity in Indonesian KBMI 4 Banks Yazid Abu; Ahmad Syauqi
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3965

Abstract

This study aims to analyse the influence of Human Capital Quality and Bank Size on Workforce Productivity in KBMI 4 banks in Indonesia during the 2021–2025 period. Changes in the banking business environment, driven by digital transformation, technological advancements, and increasing operational complexity, have made the quality of human resources and organisational capacity strategic factors in enhancing workforce productivity. This study employed a quantitative approach using the panel data regression method. The sample was selected using a purposive sampling technique based on specific criteria, resulting in four KBMI 4 banks as the research sample with a five-year observation period. Data analysis was conducted using EViews through panel data regression model selection tests, classical assumption tests, the F-test, the t-test, and the coefficient of determination. The results indicate that Human Capital Quality has a positive and significant effect on Workforce Productivity. Furthermore, Bank Size also has a positive and significant effect on Workforce Productivity. Simultaneously, Human Capital Quality and Bank Size have a significant effect on Workforce Productivity. These findings indicate that improving the quality of human resources and strengthening organisational capacity are important factors in enhancing workforce productivity in the large-scale banking industry.
Building Financial Resilience for Local Food MSMEs Through Cost Adaptation, Cash Flow Stability, and Energy Efficiency Nengsi Sudirman; Hardianti Pertiwi; Muh. Ramli; Arianto Dangkeng; Afrianto Afrianto
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3968

Abstract

This study aims to analyze the effects of cost adaptation, cash flow stability, and energy efficiency on the financial resilience of local food MSMEs. Financial resilience is a crucial aspect that enables MSMEs to cope with changing economic conditions, rising operational costs, and increasingly dynamic business competition. This study employed a quantitative approach, with the population consisting of all local food MSMEs in Palopo City. A total of 176 respondents were selected as the research sample. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that cash flow stability and energy efficiency have a positive and significant effect on financial resilience. In contrast, cost adaptation does not have a significant effect on financial resilience. These results suggest that the ability of MSMEs to maintain stable cash flow and manage energy consumption efficiently are key factors in strengthening their financial resilience. This study implies that MSME owners should improve financial management practices and operational efficiency to ensure business sustainability amid economic uncertainty.
The Influence of Emotional Intelligence and Work Motivation on Employee Performance at the National Unity and Politics Agency (Kesbangpol) of Banggai Laut Regency Eef Saifullah Doloan
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3987

Abstract

This study examines the influence of emotional intelligence and work motivation on employee performance at the Regional Office of the National Unity and Political Agency (Badan Kesatuan Bangsa dan Politik) of Banggai Laut Regency. The study aims to determine whether emotional intelligence and work motivation have partial and simultaneous effects on employee performance, as well as to identify the variable with the most dominant influence. This research employed a quantitative approach using a field research method through interviews, questionnaires, documentation, and literature review. The data were analyzed using statistical techniques, including Analysis of Variance (ANOVA) or the F-test. The findings indicate that emotional intelligence has a positive and significant effect on employee performance. Work motivation is also proven to have a positive and significant effect on employee performance. Furthermore, work motivation was found to be the most dominant variable influencing employee performance. Simultaneous testing revealed that emotional intelligence and work motivation jointly have a positive and significant effect on employee performance. Based on these findings, improving employee performance within the organization requires greater attention to both emotional intelligence and work motivation. Strengthening self-awareness, interpersonal skills, motivational support, and a supportive work environment can help employees perform more effectively and achieve organizational goals
Analysis of the Influence of Human Development Index, Unemployment Rate, and Minimum Wage on Poverty Rates in Regencies/Cities of Central Java Province in 2021 – 2025 Ahmad Reza; Maulidyah Indira Hasmarini
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3990

Abstract

This study aims to analyze the effect of the Human Development Index (HDI), open unemployment rate, and minimum wage on poverty levels in regencies/cities in Central Java Province during the period 2021–2025. This research employs a quantitative approach using secondary data obtained from the Central Statistics Agency (BPS) and is analyzed using panel data regression. The model selection was conducted through the Chow Test and Hausman Test, which indicate that the Fixed Effects Model (FEM) is the most appropriate model. The results show that all independent variables simultaneously have a significant effect on poverty levels, with a probability value of F-statistic of 0.000 and a coefficient of determination (R²) of 0.987. Partially, the open unemployment rate has a positive and significant effect on poverty, while the minimum wage has a negative and significant effect on poverty. Meanwhile, the Human Development Index (HDI) has a negative but insignificant effect on poverty levels. These findings suggest that job creation and appropriate wage policies play a crucial role in reducing poverty, while improvements in human development must be accompanied by adequate employment opportunities to achieve optimal outcomes.
Firm Size, Good Corporate Governance, Capital Structure, and Financial Performance: Evidence from Food and Beverage Manufacturing Companies during 2021–2025 Romiyatun Romiyatun; Sunarto Sunarto
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4004

Abstract

This study was conducted to examine the effect of firm size, good corporate governance, and capital structure on financial performance in food and beverage manufacturing companies. This research employed a descriptive quantitative method using secondary data obtained from the financial statements of companies listed on the Indonesia Stock Exchange (IDX). The population consisted of 83 companies, while 24 companies were selected as the research sample using the purposive sampling technique. The results of this study indicate that firm size has a positive and significant effect on financial performance. Good Corporate Governance, proxied by independent commissioners, has no significant effect on financial performance. Meanwhile, capital structure has a positive and significant effect on financial performance.
Live Commerce on TikTok Shop: The Influence of Host Credibility and Entertainment on Impulse Buying through Fear of Missing Out among Generation Z Students in Makassar City Dita Haritza; Novita Kumala Sari; Ihwal Asrul; Nasyirah Nurdin
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4013

Abstract

Perkembangan live commerce telah mengubah perdagangan digital menjadi pengalaman berbelanja yang interaktif, menghibur, dan berlangsung secara real-time. Di Indonesia, TikTok Shop menjadi salah satu platform social commerce yang berkembang pesat, terutama di kalangan Generasi Z yang memiliki tingkat literasi digital dan intensitas penggunaan media sosial yang tinggi. Meskipun penelitian mengenai live commerce terus meningkat, kajian yang mengintegrasikan Host Credibility dan Entertainment terhadap Impulse Buying melalui Fear of Missing Out (FoMO) masih terbatas, khususnya pada konteks TikTok Shop di Indonesia. Penelitian ini bertujuan menganalisis pengaruh Host Credibility dan Entertainment terhadap Impulse Buying melalui FoMO pada mahasiswa Generasi Z di Kota Makassar. Penelitian menggunakan pendekatan kuantitatif dengan desain explanatory research. Data dikumpulkan melalui kuesioner berskala Likert lima poin dari mahasiswa Generasi Z pengguna TikTok Shop yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan perangkat lunak SmartPLS 4. Model penelitian dikembangkan berdasarkan Stimulus-Organism-Response (S-O-R) Theory serta didukung oleh Social Presence Theory dan Flow Theory. Sintesis literatur internasional periode 2023–2026 menunjukkan bahwa Host Credibility dan Entertainment berperan sebagai stimulus yang meningkatkan FoMO, yang selanjutnya mendorong Impulse Buying. Penelitian ini diharapkan memperkaya pengembangan teori perilaku konsumen digital sekaligus memberikan implikasi praktis bagi pelaku live commerce dalam merancang strategi komunikasi pemasaran yang lebih efektif untuk meningkatkan keterlibatan dan keputusan pembelian konsumen. Kata Kunci: Live Commerce, TikTok Shop, Host Credibility, Entertainment, Fear of Missing Out, Impulse Buying
Study of the Sustainable Food Yard Program among Farmer Groups in Bogor City and Cianjur Regency Yulia Maulani; Ma’mun Sarma; Nora Herdiana Pandjaitan
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4015

Abstract

Purpose: This research aim to (1) analyze the implementation of the P2L Program in Women Farmer Groups (KWT) and Adult Farmer Groups (KTD) in Bogor City and Cianjur Regency, (2) analyze supporting and inhibiting factors affecting program success, and (3) formulate development strategies for sustainable yard management to support household food needs and income. Research Design and Methodology: A descriptive quantitative design supported by qualitative data was applied. Primary data were collected through questionnaires, interviews, expert assessment, and field observation involving 20 farmer groups/ 60 respondents, and 9 key informants. The data were analyzed using descriptive statistics, internal factor evaluation, external factor evaluation, internal-external matrix, SWOT, and Quantitative Strategic Planning Matrix. Findings and Discussion: P2L generated good to very good outcomes, although the pattern differed across regions. Bogor City performed higher in economic and socio-environmental aspects, while Cianjur Regency slightly outperformed in food security. The IFE score of 2,520 and EFE score of 2,740 positioned the program in Cell V, indicating a hold-and-maintain strategy. Implications: Sustainable P2L development requires stronger group institutions, continuous extension support, adaptive technologies, stakeholder collaboration, and market-oriented yet household-food-based product development.
Multidimensional Synergy in Employee Performance Escalation: Analysis of Leadership Roles, Work Environment, and Motivation Daspar Daspar; Zulfa Zakiatul Hidayah; Novi Fitria Hermiati; Shafiera Lazuarni; Annisa Aulia Aryani
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4017

Abstract

The importance of employee performance as a primary factor in determining an organization's success amid increasingly competitive business environments. Employee performance is a key factor in determining an organization's success and sustainability; therefore, a more comprehensive understanding of the factors that influence it is necessary. To achieve optimal performance, organizations need to consider various influencing factors, including leadership, the work environment, and motivation. The purpose of this study is to further investigate how leadership, the work environment, and motivation impact improvements in employee performance. A mixed-methods approach was used. Primary data were collected via questionnaires and interviews with experts, while secondary data were obtained from articles and other reference materials. The population comprised of working students enrolled at Pelita Banga University in Bekasi Regency. The sample was selected using accidental sampling. Structural Equation Modeling (SEM) was employed as the statistical analysis method using SmartPLS software. The results indicate that leadership has a positive effect on employee performance, the work environment has a positive effect on employee performance, and motivation has a positive effect on employee performance.

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