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EDITORIAL OFFICE OF JURNAL ECONOMICS AND DIGITAL BUSINESS REVIEW (ECOTAL) Yayasan Bata Ilyas, STIE Amkop Makassar, Jl. Meranti No.1, Pandang, Kec. Panakkukang, Kota Makassar, Sulawesi Selatan 90231
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Economics and Digital Business Review
Published by Sekolah Tinggi Ilmu Ekonomi Amkop Makassar
ISSN : -     EISSN : 27742563     DOI : https://doi.org/10.37531/ecotal.v4i2.594
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Economics and Digital Business Review, is published by STIE Amkop Makassar in 2020, with registered number ISSN : 2774-2563 (Online), is a peer-reviewed journal published Economics and Digital Business Review published two times a year (January & July) by STIE Amkop Makassar, It provides an academic platform for professionals and researchers to contribute innovative work in the field. Economics and Digital Business Review carries original and full-length articles that reflect the latest research and developments in both theoretical and practical aspects of economics, The online version is free access and download. Call For Research Papers !! Jurnal ini dimaksudkan sebagai media berbagi ilmu pengetahuan dan karya ilmiah di kalangan akademisi yang menggeluti bidang akuntansi dan manajemen. Jurnal Volume V Issue 2 akan diterbitkan pada Februari 2024 sampai Juli pada Tahun 2024. Tim redaksi Economics and Digital Business Review menerima naskah yang belum dipublikasi oleh media lain. Pedoman penulisan naskah tercantum pada bagian Menu. Surat menyurat naskah yang akan diterbitkan, langganan dan lainnya dialamatkan langsung ke alamat redaksi. DOI: https://doi.org/10.37531/ecotal.v5i2
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,606 Documents
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The Effect of Intrinsic Motivation and Work Engagement on Work Productivity of Employees at the Department of Education of Mamuju Regency Silvia Silvia; Suwanti Suwanti; Adam Ramadhan; Muh. Rezky Naim; J. Fuji Inzani SL
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4111

Abstract

This research was undertaken to examine how intrinsic motivation and work engagement, both separately and jointly, shape the work productivity of employees at the Department of Education of Mamuju Regency. Employee productivity in public sector organizations remains a fundamental concern within the agenda of bureaucratic reform, particularly in regional agencies that are expected to deliver educational services that are prompt, accurate, and accountable. Adopting a quantitative associative research design executed through a survey, the study treated the entire body of civil servants serving at the agency, numbering sixty-nine persons, as its target population, and enrolled all of them as respondents by means of a total sampling or census technique, thereby eliminating sampling error altogether. Primary information was gathered through a questionnaire comprising eighteen statement items scored on a five-point Likert scale, and was supplemented by non-participant observation, library research, and documentary review. The material so obtained was subsequently processed through Pearson Product Moment validity testing, Cronbach's Alpha reliability testing, multiple linear regression, partial (t) testing, simultaneous (F) testing, and the coefficient of determination, with the aid of IBM SPSS Statistics version 23. The analysis reveals that intrinsic motivation exerts a positive and statistically significant partial influence upon work productivity (b = 0.428; t = 4.250; sig. 0.000), while work engagement likewise produces a positive and significant partial influence (b = 0.353; t = 3.148; sig. 0.002). Taken together, the two variables significantly determine work productivity (F = 18.031 > 3.136; sig. 0.000), accounting for 35.3 percent of its variation, with the residual 64.7 percent attributable to determinants lying beyond the model. Judged by standardized beta coefficients, intrinsic motivation (0.432) emerges as the more dominant predictor relative to work engagement (0.320). These results imply that efforts to strengthen productivity within the public sector are more effectively initiated through the satisfaction of employees' basic psychological needs, and most particularly the need for competence, which this study identifies as the weakest indicator in the entire measurement model.
The Effect of Product Quality on Purchase Intention toward Jiniso Products: The Mediating Role of Electronic Word of Mouth (E-WOM) I Kadek Kian Witko; Ni Ketut Anjani; I Gusti Ngurah Widya Hadi Saputra; I Gst Ayu Wirati Adriati
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4116

Abstract

This study aims to analyze the effect of product quality on purchase intention for JINISO products, the effect of product quality on Electronic Word of Mouth (E-WOM), the effect of E-WOM on purchase intention, and the role of E-WOM in mediating the effect of product quality on purchase intention among Generation Z consumers in Denpasar City. Purposive sampling was used in this study's quantitative methodology. Customers between the ages of 17 and 29 who were aware of and have bought JINISO items thru TikTok Shop and followed the TikTok account @Jiniso.id were given questionnaires to complete in order to gather data. With a path coefficient of 0.533, a t-statistic of 6.846, and a p-value < 0.001, the findings demonstrated that product quality had a favorable and substantial impact on purchase intention. With a coefficient of 0.641, a t-statistic of 11.388, and a p-value < 0.001, product quality also significantly and favorably impacted E-WOM. Purchase intention was positively and significantly impacted by E-WOM, with a coefficient of 0.268, a t-statistic of 3.155, and a p-value of 0.002. Furthermore, E-WOM significantly mediated the effect of product quality on purchase intention, with an indirect effect of 0.172. These findings indicate that improving product quality can increase purchase intention both directly and indirectly through E-WOM
Digital Competence, Tourism Human Resource Responsiveness, and Tourists’ Visit Decisions: The Mediating Role of Tourist Experience Quality in South Sulawesi Hendra Gunawan; Asrianto Bakri
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.4126

Abstract

This study examines the effects of digital competence and tourism human resource responsiveness on tourists’ visit decisions, with tourist experience quality acting as a mediating variable at tourism destinations in South Sulawesi. The analysis follows a simulated dataset representing 125 tourists and four reflective constructs, each measured by five indicators. Structural Equation Modeling based on Partial Least Squares (PLS-SEM) was applied. The measurement model shows outer loadings ranging from 0.795 to 0.926, Cronbach’s Alpha from 0.902 to 0.922, Composite Reliability from 0.928 to 0.942, and AVE from 0.721 to 0.764. Discriminant validity is supported by the Fornell–Larcker criterion and cross-loading patterns. In the structural model, digital competence positively affects tourist experience quality (β=0.447), tourism human resource responsiveness positively affects experience quality (β=0.441), digital competence positively affects visit decisions (β=0.239), tourism human resource responsiveness positively affects visit decisions (β=0.252), and tourist experience quality exerts the strongest positive effect on visit decisions (β=0.471); all paths are significant at p<0.001. The indirect effects of digital competence and tourism human resource responsiveness through experience quality are 0.210 and 0.208, respectively, indicating partial mediation. The R² values are 0.494 for tourist experience quality and 0.629 for visit decisions, while SRMR=0.062 and NFI=0.984 provide support for model fit. The findings indicate that digital capability and responsive human service should be managed jointly because both shape the quality of the tourist experience and, through that experience, reinforce visit decisions.
Understanding Consumer Purchase Intention through Augmented Reality Beauty Preview Perceived Effectiveness: The Moderating Effect of Online Customer Responses on E-Commerce Beauty Prod Heddry Purba; Ria Chaniago
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4127

Abstract

The rapid growth of e-commerce and digital technology has transformed consumer decision-making processes, particularly in the beauty product industry where consumers face uncertainty in evaluating product suitability before purchase. This study aims to examine the influence of Augmented Reality Beauty Preview Perceived Effectiveness on consumer purchase intention and analyze the role of online customer responses in shaping purchasing decisions for beauty products on e-commerce platforms. This research adopts a quantitative approach using a survey method involving 114 Shopee users who have experience purchasing beauty products and interacting with Augmented Reality Beauty Preview features and online customer responses. Data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 4.0. The results indicate that Perceived Effectiveness has a positive and significant effect on purchase intention, demonstrating that consumers are more likely to purchase when they perceive Augmented Reality Beauty Preview technology as useful, efficient, and effective in supporting product evaluation. Furthermore, online customer responses have a positive and significant influence on purchase intention, indicating that consumer-generated information strengthens trust and reduces uncertainty in online purchasing decisions. The findings also show that the integration of technology-based experiences and social information provides a better understanding of consumer behaviour in digital marketplaces. This study contributes to the digital consumer behaviour literature by extending the UTAUT perspective through the integration of Augmented Reality Beauty Preview Perceived Effectiveness and online customer responses in explaining purchase intention within the beauty e-commerce context
A Digital Transformation Model for Traditional Markets Based on Local Wisdom to Achieve Sustainable Competitive Advantage Gde Mahesa Satria Nugraha; Nyoman Sri Subawa
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4129

Abstract

Digital transformation in Bali's traditional markets is becoming increasingly important due to shifting tourist behaviors and the demand for more adaptive tourism services. However, the digitalization of traditional markets involves more than just the implementation of technology; it also encompasses community readiness, user acceptance, cultural preservation, and the market's ability to maintain long-term competitiveness. This study aims to analyze the digital readiness of Bali's traditional markets and its relationship with technology acceptance, digital transformation, sustainable tourism, and sustainable competitive advantage. A qualitative approach was employed, utilizing observations and interviews with market stakeholders and tourists. The analysis also identified various forms of digitalization adoption and the barriers faced by traditional markets. The findings indicate that digitalization has begun through the use of digital payments, social media, and product information provision; however, implementation remains suboptimal due to limitations regarding digital literacy, facilities, connectivity, technological understanding, and the readiness of some vendors. The Technology Acceptance Model (TAM) perspective highlights perceived usefulness and ease of use as critical factors in technology acceptance, while Digital Transformation Theory suggests that digitalization must be understood as a shift in transaction processes, marketing, service delivery, tourist interactions, and value creation. The study further demonstrates that digital readiness serves as a crucial foundation for successful digital transformation. Integrating digital readiness with local wisdom, product authenticity, community participation, and technology can strengthen the sustainable competitive advantage of Bali's traditional markets. Thus, effective digital transformation does not aim to replace the traditional character of the markets but rather to enhance competitiveness and the tourist experience while preserving Balinese cultural values. Keywords: Digital Readiness, Digital Transformation, Sustainable Competitive Advantage, Traditional Market, Sustainable Tourism.
When Humble Leadership Works: The Roles of Perceived Team Engagement and Organizational Culture in Work Success Arsadi; Ujang Fauzi; Andrean Eko Haryoko; Egi Andiyana
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4133

Abstract

known about its association with multidimensional work success and whether organizational culture strengthens its benefits. Integrating job demands–resources theory with a contextual perspective on organizational culture, this study tests five hypotheses linking humble leadership, perceived team engagement, work success, and two culture-based interaction effects. Cross-sectional survey data from a hierarchical public-sector work setting were analyzed using partial least squares structural equation modeling. The measurement model demonstrated satisfactory reliability, internal consistency, convergent validity, and discriminant validity. Humble leadership was positively related to perceived team engagement and work success, and perceived team engagement was positively related to work success. Organizational culture strengthened both the humble leadership–engagement and humble leadership–work success relationships, although its main associations with both outcomes were not significant. The model explained 43.1% of perceived team engagement variance and 66.6% of work success variance. These findings position humility as a context-dependent social resource whose benefits are stronger when culture supports involvement, consistency, adaptability, and mission. The study shows that organizational culture may function primarily as an enabling condition and offers implications for leadership development and supportive organizational systems.

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