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EDITORIAL OFFICE OF JURNAL ECONOMICS AND DIGITAL BUSINESS REVIEW (ECOTAL) Yayasan Bata Ilyas, STIE Amkop Makassar, Jl. Meranti No.1, Pandang, Kec. Panakkukang, Kota Makassar, Sulawesi Selatan 90231
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Economics and Digital Business Review
Published by Sekolah Tinggi Ilmu Ekonomi Amkop Makassar
ISSN : -     EISSN : 27742563     DOI : https://doi.org/10.37531/ecotal.v4i2.594
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Economics and Digital Business Review, is published by STIE Amkop Makassar in 2020, with registered number ISSN : 2774-2563 (Online), is a peer-reviewed journal published Economics and Digital Business Review published two times a year (January & July) by STIE Amkop Makassar, It provides an academic platform for professionals and researchers to contribute innovative work in the field. Economics and Digital Business Review carries original and full-length articles that reflect the latest research and developments in both theoretical and practical aspects of economics, The online version is free access and download. Call For Research Papers !! Jurnal ini dimaksudkan sebagai media berbagi ilmu pengetahuan dan karya ilmiah di kalangan akademisi yang menggeluti bidang akuntansi dan manajemen. Jurnal Volume V Issue 2 akan diterbitkan pada Februari 2024 sampai Juli pada Tahun 2024. Tim redaksi Economics and Digital Business Review menerima naskah yang belum dipublikasi oleh media lain. Pedoman penulisan naskah tercantum pada bagian Menu. Surat menyurat naskah yang akan diterbitkan, langganan dan lainnya dialamatkan langsung ke alamat redaksi. DOI: https://doi.org/10.37531/ecotal.v5i2
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,627 Documents
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Firm Size as a Moderator of the Effects of Financial Leverage and the Investment Opportunity Set on Financial Performance Purwanti Purwanti; Endah Salsabila Anggraeni; Petty Aprilia Sari; Suhariyanto
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4162

Abstract

This study examines the effects of financial leverage, proxied by the debt-to-equity ratio (DER), and the investment opportunity set (IOS), proxied by the market-to-book value of equity (MBVE), on financial performance measured by economic value added (EVA). It also evaluates the moderating role of firm size. The sample comprises 51 property and real estate companies listed on the Indonesia Stock Exchange during 2020-2024 and selected through purposive sampling. Panel data were analyzed in EViews 12 using a fixed-effects model and moderated regression analysis. DER has a significant negative effect on EVA, whereas IOS has no significant effect. Firm size significantly moderates the DER-EVA relationship: the negative interaction coefficient indicates that size intensifies the adverse association between leverage and EVA. Conversely, firm size does not moderate the IOS-EVA relationship. These findings suggest that the funding advantages of large firms may be offset by higher debt-related costs, agency costs, and organizational complexity. Large property firms should therefore exercise tighter control over leverage and ensure that debt-funded investments generate returns above the cost of capital. The study integrates leverage, growth opportunities, firm size, and EVA within a panel-data framework for an emerging-market property sector.
The Influence of Customer Experience and Customer Relationship Marketing on Customer Loyalty at Jakarta Motor Tarailu, Mamuju Regency Asri Asri; Muh Tahir; Kurnia Kurnia; Agus Halim; J. Fuji Inzani SL
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4168

Abstract

This study aims to analyze the influence of Customer Experience and Customer Relationship Marketing on Customer Loyalty at Jakarta Motor Tarailu, Mamuju Regency, both partially and simultaneously. The research employs a quantitative approach with an associative design. The sample was determined using the Lemeshow formula and the convenience sampling technique, involving 100 customers as respondents. Data were collected through observation, interviews, documentation, and questionnaires measured on a five-point Likert scale. Data analysis included validity and reliability tests, multiple linear regression, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination (R²), processed with IBM SPSS. The results indicate that Customer Experience has a positive and significant partial effect on Customer Loyalty (t = 5.689 > 1.985; sig. 0.000 < 0.05), and Customer Relationship Marketing also has a positive and significant partial effect on Customer Loyalty (t = 4.784 > 1.985; sig. 0.000 < 0.05). Simultaneously, both variables have a significant effect on Customer Loyalty (F = 47.152 > 3.090; sig. 0.000 < 0.05) with a coefficient of determination of 0.493, meaning that Customer Experience and Customer Relationship Marketing explain 49.3% of the variation in Customer Loyalty, while the remaining 50.7% is explained by factors outside the research model. Customer Experience is the more dominant determinant
Social Marketing Strategy Through Digital Campaigns as an Effort to Reduce Plastic Waste in Kupang City Maria Sisilia Lou Kelen; Taqwa Sultan; Margaretha Sartien Kabanga
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4174

Abstract

Through changing public perception in reducing the use of single-use plastics through the digital campaign "Plastic Efficiency." The campaign aims to increase awareness and encourage changes in people's behavior in the use and management of plastics more responsibly. This research focuses on designing digital campaigns using the 5A Kotler model consisting of Aware, Appeal, Ask, Act, and Advocate. This approach is a modern marketing strategy that is relevant to the connectivity era because it is able to build audience engagement while increasing public awareness of plastic issues. This campaign is also expected to support the government's "Kupang Green and Clean 2025" program. The 5A Kotler model is used by incorporating messages that have emotional appeal to build audience response and engagement. The research uses qualitative methods through in-depth interviews, questionnaires, and Focus Group Discussions (FGDs). The campaign content is then integrated through social media and evaluated using engagement metrics and surveys to identify changes in people's behavior.
The Effect of Work Discipline and Organizational Culture on Work Productivity With Competency as an Mediation Variable in Sand Mining Companies in Pabuaran District, Serang, Banten Ahmad Karnain; Gema Ika Sari; Udin Suadma
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4179

Abstract

This study aims to analyze the influence of work discipline and organizational culture on work productivity, with competency as a mediation variable, at a sand mining company in Pabuaran District, Serang Regency, Banten Province. The research method used was a quantitative approach with Structural Equation Modeling–Partial Least Squares (SEM-PLS) analysis. The population in this study was all 84 employees at three sand mining companies. A census sampling technique was used to select the entire population. The results showed that work discipline had a positive and significant effect on work productivity (β=0.570; t=5.931; p=0.000) and on competency (β=0.429; t=3.771; p=0.000). Organizational culture also had a positive and significant effect on work productivity (β=0.175; t=2.467; p=0.014) and on competence (β=0.315; t=2.779; p=0.006). Competence was shown to have a positive and significant effect on work productivity (β=0.280; t=3.448; p=0.001). Furthermore, competence mediated the effect of work discipline on work productivity (β=0.120; t=1.976; p=0.049) and the effect of organizational culture on work productivity (β=0.088; t=2.653; p=0.008). This study implies that work productivity can be increased by strengthening work discipline and improving organizational culture, while still considering competency development as a factor that strengthens this relationship. These efforts are expected to encourage more optimal, effective, and high-quality work productivity in the sand mining sector.
Debt Costs in the Carbon Transition: The Role of Carbon Disclosure, Environmental Performance, and Profitability Dede Yusuf Maulana; Candra Hakiki; Nani Kustina
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4182

Abstract

This research investigates how Carbon Emission Disclosure (CED), environmental performance, and profitability impact the borrowing costs of coal mining firms listed on the Indonesia Stock Exchange (IDX) between 2024 and 2025. Utilizing a quantitative explanatory design, the analysis draws on a balanced panel dataset comprising 21 firms, yielding 42 firm-year observations. The variables are operationalized as follows: CED via a disclosure index, environmental performance through the PROPER rating, profitability using Return on Assets (ROA), and borrowing costs derived from interest expenses divided by average interest-bearing liabilities. To determine the optimal estimator, the Chow, Hausman, and Lagrange Multiplier tests were applied, revealing that the Fixed Effect Model (FEM) is the most suitable. The empirical findings reveal that neither CED, environmental performance, nor profitability exert a statistically significant partial influence on borrowing costs at the 5% threshold. Furthermore, the Wald test confirms the absence of a simultaneous impact among these variables. Nevertheless, the global significance of the FEM highlights the crucial role of unobserved firm-specific traits in driving cost-of-debt variations. Ultimately, the results imply that lenders prioritize unique corporate attributes and loan agreement specifics over environmental disclosures and transient financial gains. Keywords: carbon emission disclosure; environmental performance; profitability; cost of debt; fixed effect model.
Influence Perception Convenience , Benefit , and Religiosity Regarding the Interest in Using the Gopay E-Wallet among Gen Z in Jepara Mahmudatus Sadiyah
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4184

Abstract

This study aims to analyze the influence of perceived ease, perceived usefulness, and religiosity on the interest in using GoPay e-wallets among Generation Z in Jepara . The study was motivated by the rapid development of financial technology and the increasing use of digital wallets among Gen Z, which is influenced by technological factors and personal values. This study uses a quantitative approach with a survey method by distributing questionnaires to 100 Generation Z respondents in Jepara . The data analysis techniques used include instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing using SPSS software. The results show that perceptions of convenience, perceptions of usefulness, and religiosity have a positive and significant effect on interest in using GoPay e-wallets, both partially and simultaneously. This indicates that the higher the level of ease of use and perceived benefits, and the higher the level of religiosity, the greater the interest of Generation Z in using GoPay . This study is expected to contribute to the development of fintech marketing strategies and serve as a reference for further research related to the adoption of digital financial technology.
The Influence of Product Quality, Content Marketing, and Discount Prices on Purchase Decisions for Roughneck on TikTok Muhammad Viky Fajar Ardiansyah; Muhammad Rizal yulianto
Economics and Digital Business Review Vol. 8 No. 1 (2027)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4189

Abstract

This study aims to analyze the influence of product quality, content marketing, and discount prices on purchasing decisions for Roughneck fashion products on the TikTok application. This study employed a quantitative approach using multiple linear regression analysis. Data were collected through questionnaires distributed to 119 respondents who met the research criteria. The results showed that product quality had a positive and significant effect on purchasing decisions, with a regression coefficient of 0.318, a t-value of 3.721, and a significance value of 0.000. Content marketing also had a positive and significant effect, with a regression coefficient of 0.305, a t-value of 4.177, and a significance value of 0.000. Discount prices had a positive and significant effect, with a regression coefficient of 0.221, a t-value of 2.695, and a significance value of 0.008. Simultaneously, the three independent variables had a significant effect on purchasing decisions, as indicated by an F-value of 150.368 and a significance value of 0.000. The R Square value of 0.797 indicates that 79.7% of the variation in purchasing decisions can be explained by the three independent variables, while the remaining 20.3% is explained by other factors outside the research model

Page 163 of 163 | Total Record : 1627

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