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Jurnal EXCHALL (Economic Challenge)
Published by Universitas 17 Agustus 1945 Cirebon
ISSN : 23027169     EISSN : 26569795     DOI : https://doi.org/10.47685/exchall.v2i2
Core Subject : Economy,
Economics, Econometrics & Finance
Exchall (Economic Challenge) merupakan publikasi ilmiah resmi dari Fakultas Ekonomi Universitas 17 Agustus 1945 Cirebon yang menggunakan media online system (OJS). Jurnal ini juga merupakan versi online dari jurnal ekonomi versi cetak yang sebelumnya telah terbit yang ber issn 2302-7169 yang mempublikasikan hasil penelitian atau karya ilmiah dalam berbagai aspek yang berhubungan dengan ekonomi dan bisnis yang relevan bagi pengembangan ilmu, profesi dan praktek ekonomi, manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 67 Documents
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PENGARUH UKURAN PERUSAHAAN, LEVERAGE, KEBIJAKAN DIVIDEN DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN Tiara Nur Oktaviani; Sutarmin Sutarmin
Exchall: Economic Challenge Vol 4 No 1 (2022): Maret 2022
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/exchall.v4i1.226

Abstract

Firm value is the investor's perception of the company which is often related to stock prices. A high stock price will make the value of the company also high. The purpose of this study is to determine the effect of firm size, leverage, dividend policy and profitability on firm value. The data for this study is sourced from the financial statements of consumer goods manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2014-2020 period. The population of this study were 52 companies and obtained 15 samples. The dependent variable in this study is firm value which is measured using Tobin's q. The independent variables in this study are firm size, leverage, dividend policy and profitability. The results of the study stated that firm size, leverage, dividend policy and profitability as measured by ROE had no effect on firm value, while the profitability variable measured by ROA had an effect on firm value.
EFEK INTERAKSI NEGARA PRODUSEN DAN KESADARAN MEREK UNTUK NIAT PEMBELIAN KAUM MUDA PADA PRODUK DENGAN KETERLIBATAN RENDAH Wahyu Eko Prasetyanto
Exchall: Economic Challenge Vol 4 No 1 (2022): Maret 2022
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/exchall.v4i1.227

Abstract

This study aims to examine the effect of producer country interaction and brand awareness, packaging and price impact on toothpaste purchase intention among young people. As previous studies have shown, country of origin should not be considered a single clue, as this overestimates the country of origin effect. This study evaluates the effect of country of origin (product) on goods with low involvement (in this case toothpaste). The Cue Utilization Theory is used to explain how consumers use product cues to assess a product before making a purchase decision. Research data were analyzed using SmartPLS. The results of this study indicate that all variables affect the consumer's purchase intention of toothpaste. IPMA (Importance and Performance Matrix) analysis shows that the interaction effect of producer countries and brand awareness is an important factor
PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Survey Pada Konsumen Kelom Geulis Sagitria Collection di Kota Tasikmalaya) Rafa Nur Afifah; Cece Rakhmat; Barin Barlian
Exchall: Economic Challenge Vol 4 No 1 (2022): Maret 2022
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/exchall.v4i1.236

Abstract

This research intends to identify and analyze the impact of Promotion, Quality of results and Purchase Attention to the Sagitria Collection Group in the City of Tasikmalaya, the Effect of Product Quality on the Purchase Decision of the Sagitria Collection Kelom Geulis in the City of Tasikmalaya simultaneously, The effect of product development and innovation on the Buying Interest of the Column geulis in the city of Tasikmalaya partially. The procedure used in the research is a Quantitative Method. The analysis tool uses multiple linear regression. The data used is primary data. Based on the results of the study, it is known that the influence of product development and quality simultaneously has an important influence on consumer purchasing attention at the Kelom Geulis Sagitria Collection in Tasikmalaya City.
FAKTOR-FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL SUATU PERUSAHAAN Elfreda Aplonia Lau
Exchall: Economic Challenge Vol 4 No 1 (2022): Maret 2022
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/exchall.v4i1.237

Abstract

This study aims to examine the theory and several studies on the factors that affect the capital structure of a company. The theories used in this research are Balancing Theories, Pecking Order Theory, Financial Distress and Agency Costs, Modigliani and Miller (MM) Approach, Trade off Theory and Signaling theory. The results of the research examined in this study are research conducted by Ariyanto (2020), Lisiana and Widyarti (2020), Umdiana and Nurjanah (2020), Hasanah Nurohim and Komariah and Nurulrahmatiah (2020), Mahanani and Asandimitra(2017). The findings of this study indicate that the capital structure is influenced by many factors including interest rates, earning stability, asset composition, asset risk levels, the amount of capital required, the state of the capital market, the nature of the company, and the size of a company. The effect of interest rates, earnings stability, asset composition, asset risk levels, the amount of capital required, capital market conditions, the nature of the company and the size of the company on the capital structure of a company varies widely among researchers. This variable influence is highly dependent on the measuring instrument for the independent variable and the dependent variable (capital structure), the financial condition of a company,economic situation and management policies.
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Mutiara Noor Febriani
Exchall: Economic Challenge Vol 4 No 2 (2022): Edisi Agustus
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/exchall.v4i2.238

Abstract

The purpose of this observe was become identify and analyze the impact of servicequality and promotion on purchasing decisions in Kopi Pasir Aladdin Tasikmalaya. Theresearch method used is a survey method, while the population in this study are all consumers in Kopi Pasir Aladdin Tasikmalaya who have made a purchase. Data obtained directly with field information on 100 consumers and the method used in this study is multiple linear regression analysis. The results of this study indicate that Service Quality and Promotion simultaneously have a significant effect on Purchase Decisions at Kopi Pasir Aladdin Tasikmalaya. The results of this study indicate that Service Quality partially has a significant effect on Purchase Decisions at Kopi Pasir Aladdin Tasikmalaya, Promotion partially has a significant effect on Purchase Decisions at Kopi Pasir Aladdin Tasikmalaya
PENGARUH PREVENTIVE MAINTENANCE COST DAN BREAKDOWN MAINTENANCE COST TERHADAP JUMLAH PRODUKSI (Studi Kasus pada Home Industry Sandal Corlis Mangkubumi Kota Tasikmalaya) Risa Destia
Exchall: Economic Challenge Vol 4 No 2 (2022): Edisi Agustus
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/exchall.v4i2.255

Abstract

The purpose of this study was to determine and analyze Preventive Maintenance Costs, Breakdown Maintenance Cost, and Production Quantity at Home Industry Sandal Corlis Mangkubumi Tasikmalaya; Effect of Preventive Maintenance Cost and Breakdown Maintenance Cost simultaneously affect the quantity of production at Home Industry Sandal Corlis Mangkubumi Tasikmalaya; Effect of Preventive Maintenance Cost and Breakdown Maintenance Cost partially affect the quantity of production at Home Industry Sandal Corlis Mangkubumi Tasikmalaya. The research method used is a case study method with a quantitative approach. The analysis tool uses multiple linear regression. The data used is primary data. Based on the research results, it is known that Preventive Maintenance Costs and Breakdown Maintenance Costs simultaneously have a significant affect the quantity of production of Home Industry production of Sandal Corlis Mangkubumi, Tasikmalaya, Preventive Maintenance Costs partially have a significant effect on the quantity of production, Breakdown Maintenance Costs partially have a significant effect on the quantity of production
PENGARUH ELECTRONIC WORD OF MOUTH DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI PADA LAZADA (Survei Pada Mahasiswa Universitas Perjuangan Angkatan 2018) Novia Reski Kurnia
Exchall: Economic Challenge Vol 4 No 2 (2022): Edisi Agustus
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/exchall.v4i2.256

Abstract

The purpose of this study was to determine and analyze (1) the effect of Electronic Word Of Mouth, consumer trust, and buying interest on Lazada surveys of University of Perjuangan students batch 2018; (2) The Effect of Consumer Confidence on Buying Interest on Lazada, a survey of 2018 Perjuangan University students simultaneously; (3) The Effect of Electronic Word Of Mouth, and Consumer Trust on Lazada Buying Interest, a partial survey of 2018 Perjuangan University students. The method used in this research is the Causality Method. The analysis tool uses multiple linear regression. The data used is primary data. Based on the results of the study, it is known that the influence of Electronic Word Of Mouth and consumer trust simultaneously has a significant effect on Lazada Buying Interest users at Universitas Perjuangan. Partial direct trust has a significant effect on Buying Interest. Keywords: Electronic Word Of Mouth, Consumer Trust, Buying Interest

Page 7 of 7 | Total Record : 67

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