Ilomata International Journal of Management
The analysis of this study aims to determine whether recruitment positive and significant effect on the performance of employees in the Manufacturing Company. To know able to moderate recruitment monitoring the performance of employees in the Manufacturing Company. Data analysis technique used is quantitative method with SPSS version 16.0. This study uses regression analysis moderating. The population in this study were all employees Manufacturing Company, and a sample of 44 respondents
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<![CDATA[Persuasive Through Ethos, Logos, and Pathos in BTS' Speech at The White House ]]>
<![CDATA[Nabila Putri, Renita]]>;
<![CDATA[Muharman, Deddy]]>;
<![CDATA[Mashuri, Fath]]>
<![CDATA[ Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024 ]]>
Publisher : <![CDATA[Yayasan Ilomata ]]>
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DOI: 10.61194/ijjm.v5i2.1015
<![CDATA[Race is the diversity given by God Almighty. Race can be understood as the distinctive characteristics of a nation in groups based on different physical characteristics. This difference is a beautiful thing because humans do not only consist of one group, but also various groups with differences that can complement one another. Unfortunately, in the reality of social life, there is still discrimination against certain races with different physical forms from the majority in a region. The United States is an example of a country that has the highest level of racism in the world. The Asian-American race often experiences acts of racism that result in fatalities. BTS, a band from South Korea, became the representative of Asians invited by Joe Biden to speech at The White House to express their concern about hate crimes. The purpose of this study is to analyze BTS' speech regarding racial issues towards Asians at The White House from the perspective of Rhetorical theory using the elements of ethos, logos, and pathos. The speech reflected the reality of racism towards Asian ethnic groups, as well as a solution to end this problem by fighting racism at all levels of society. This research uses the interview method by collecting primary and secondary data from relevant books, journal articles, and websites to analyze the Rhetoric speech by BTS in order to get accurate results. The implications of the results of this study include improving Rhetoric not only used in Political occasions but can be used for anyone like BTS did from an entertainment background.]]>
<![CDATA[The Effect of Consumer Perceptions and Innovation Adoption on Their Intentions to Purchase Online ]]>
<![CDATA[Anisah]]>;
<![CDATA[Indrayani, Emmy]]>;
<![CDATA[Mukodim, Didin]]>
<![CDATA[ Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024 ]]>
Publisher : <![CDATA[Yayasan Ilomata ]]>
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DOI: 10.61194/ijjm.v5i2.1082
<![CDATA[Technological changes affect various aspects of human life and daily activities. Technological advances can make the intensity of human perception comprehensive; the benefits, risks, and convenience felt when shopping online will certainly influence intentions. This research aims to analyse perceived benefits, perceived risks, perceived ease of use, and consumer innovation adoption on online shopping intentions simultaneously and partially. The population in this study consisted of people who had or were currently shopping online. The sample for this research consisted of 388 respondents. The sampling technique is non-probability sampling using the purposive sampling method. Primary data by distributing questionnaires to potential consumer respondents. The analysis techniques used are instrument tests, multiple linear regression, the F test, the t test, and the coefficient of determination. The research results show that perceived benefits, perceived risks, perceived ease of use, and consumer innovation adoption simultaneously and partially influence online shopping intentions. Consumers are expected to know their rights and obligations in terms of protection and do not need to hesitate to report the risks they receive when shopping online.]]>
<![CDATA[Fraud Triangle Analysis Detects Fraudulent Financial Statements Using A Fraud Score Model from BUMN Bank 2012-2022 ]]>
<![CDATA[Adha, Almandio]]>;
<![CDATA[Indrayani, Emmy]]>
<![CDATA[ Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024 ]]>
Publisher : <![CDATA[Yayasan Ilomata ]]>
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DOI: 10.61194/ijjm.v5i2.1101
<![CDATA[This study delves into anti-fraud measures within Indonesia's banking sector, specifically focusing on four state-owned banks (BUMN). Against a backdrop of financial challenges faced by entities like Krakatau Steel and Jiwasraya, the government and Financial Services Authority (OJK) introduced internal controls to rebuild public trust. However, concerns arise with the establishment of BUMN holding companies, consolidating top executives. Public trust significantly influences BUMN performance, leading to reinforced banking regulations by OJK. This research employs SPSS Version 25 to scrutinize the impact of pressure, opportunity, and rationalization on financial statement fraud in state-owned banks from 2012 to 2022. The study's noteworthy findings reveal that financial stability, external pressure, financial targets, and rationalization do not effectively detect financial statement fraud, while the nature of the industry and ineffective monitoring demonstrate the potential to identify such fraud. These insights contribute to a comprehensive understanding and improved prevention and management strategies for financial statement fraud in Indonesia's state-owned banking sector, emphasizing the influence of the fraud triangle.]]>
<![CDATA[Customer Loyalty in the case of Business-to-Business Company: Will Marketing Mix Still Work? ]]>
<![CDATA[Prasetya, Muhammad Azka]]>;
<![CDATA[Maharani, Anita]]>;
<![CDATA[Patiro, Shine Pintor Siolemba]]>
<![CDATA[ Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024 ]]>
Publisher : <![CDATA[Yayasan Ilomata ]]>
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DOI: 10.61194/ijjm.v5i2.1118
<![CDATA[Through this research, researchers highlighted the role of the marketing mix in influencing customer loyalty in business-to-business (B2B) companies. Researchers also highlighted the role of purchase decisions as a mediator between marketing mix and customer loyalty. From the conceptual perspective, marketing mix is generally considered more appropriate for B2C type companies, however, a number of studies show that marketing mix can also be applied as a marketing strategy for B2B but in a more complex context. In terms of methodology, this research approach is quantitative, and uses Partial Least Square analysis techniques. The analysis units involved are individuals who have been customers of B2B companies for at least 3 years and are spread across Jabodetabek. Due to limited B2B customers, the survey distribution technique was carried out using the snowball sampling method. The distribution of questionnaires was carried out for six months from September 2023-February 2024. The results obtained show that purchasing decisions cannot mediate between marketing mix and customer loyalty, however marketing mix can influence customer loyalty in B2B type companies. The managerial implication of the results of this research is that B2B companies can implement a marketing mix to encourage customer loyalty.]]>
<![CDATA[Pandemic Pivot: Unraveling the Digital Fashion Frontier on Shopee ]]>
<![CDATA[Lintang, Lusitania]]>
<![CDATA[ Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024 ]]>
Publisher : <![CDATA[Yayasan Ilomata ]]>
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DOI: 10.61194/ijjm.v5i2.1119
<![CDATA[During the COVID-19 pandemic, there has been a major shift in people's activities and behaviors, which are moving towards the digital world. This helps people in their daily lives, both as buyers and business people in various industries, including the fashion industry. The fashion industry itself is a sector of multinational companies that have a high-net-worth value, whose focus is mainly on designing, producing, and marketing clothes to the public. Online shopping digital platforms such as Shopee are one of the main choices for people in making shopping transactions today. The purpose of this study was to find out online consumer reviews, social media advertisement, and influencer endorsements can influence people's online purchase intention for fashion stores on the Shopee platform. The research used a non-probability sampling approach, specifically choosing the convenience sampling technique during the sample selection process. The number of samples used in the study was 130 respondents, and data collection was conducted by distributing questionnaires through Google Forms. The data analysis was conducted using the Structural Equation Modelling (SEM) program SmartPLS 4.0. The research shows that social media ads on Shopee in Jabodetabek significantly impact online purchase intentions. Influencer engagement also influences intentions positively, although not statistically significant. Online consumer reviews and purchase intention variables share similarities, both influenced by external factors. Businesses should tailor advertising strategies for optimal performance and leverage social media effectively to thrive in e-commerce.]]>
<![CDATA[Analyzıng the Impact of Knowledge Sharıng in Vırtual Teams: Practıcal Evıdence from Indonesıa Open Unıversıty ]]>
<![CDATA[Yusriani, Sri]]>;
<![CDATA[Patiro, Shine Pintor Siolemba]]>;
<![CDATA[Rekarti, Endi]]>;
<![CDATA[Pamungkas, Charisma Rahmat]]>;
<![CDATA[Nurbaeti, Nunung]]>
<![CDATA[ Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024 ]]>
Publisher : <![CDATA[Yayasan Ilomata ]]>
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DOI: 10.61194/ijjm.v5i2.1120
<![CDATA[Remote studying and working pose challenges to personal development. In this environment, knowledge sharing is essential for improvement and serves as a vital organizational tool. However, many Open University students remain unaware of the benefits derived from active engagement in Virtual Teams. This research examines the impact of knowledge sharing and skill application in virtual team sessions, focusing on the Master of Management program at the Indonesia Open University. A qualitative method through Focus Group Discussions (FGDs) with 40 'the Ready to Contribute' (Siap Berkarya) participants was employed. Key themes identified include leadership effectiveness, digital culture assimilation, self-efficacy, work-life balance, and the potential evolution of human resource management. The study underscores the importance of transparent communication, mutual trust, and effective coordination for virtual team functionality. It contributes to organizational policy development, emphasizes digital well-being's significance in today's digital age, and enhances understanding of virtual teams' complex dynamics.]]>
<![CDATA[Analysis of QRIS Payment System Financial Literacy and Financial Management Performance on the Development of MSMEs ]]>
<![CDATA[Hamdan, Hamdan]]>;
<![CDATA[Adiyanto, Yoga]]>;
<![CDATA[Sunaryo, Deni]]>
<![CDATA[ Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024 ]]>
Publisher : <![CDATA[Yayasan Ilomata ]]>
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DOI: 10.61194/ijjm.v5i2.1123
<![CDATA[Research purposes This is for analyze use system QRIS payments, literacy finance, performance management. Types of research This is descriptive quantitative, data collection using instrument study with those who have determined based on development theory between variable. Population in research This as many as 85 perpetrators businesses in the district Pandeglang and all over perpetrator as many as 85 business actors were created sample data observation. The data analysis method uses interpretation SPSS statistics 25. Research results show that QRIS, Literacy finance, Performance Management finance No influential or not impact to development MSME income in the sub-district Pandeglang. Recommendation for research Next, you can adding variables like variable satisfaction, attitude in use, motivation usage, and others so that expected results study the later can become donation thoughts and materials consideration so that you can increase use of QRIS. Implications Of these variables, financial literacy has the greatest influence on interest in using QRIS. Therefore, the government needs pay attention to and strengthen policies, especially in the field of financial literacy, as the main factor in increasing the interest of MSMEs and the public in using QRIS as a means of payment transactions.]]>
<![CDATA[Instagram Ads Usage to Increase Interest of Generation Z House Buying of PT Wengga Citra Jaya in East Kotawaringin ]]>
<![CDATA[Viananda, Werra Triokta]]>;
<![CDATA[Muharman, Deddy]]>
<![CDATA[ Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024 ]]>
Publisher : <![CDATA[Yayasan Ilomata ]]>
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DOI: 10.61194/ijjm.v5i2.1124
<![CDATA[Social media has become a digital platform for carrying out marketing activities. One of the social media used to carry out marketing activities is Instagram through the Instagram Ads feature. With a wise advertising strategy and utilizing existing features, Instagram Ads can be a very effective tool in influencing consumer buying interest and driving business growth. This research aims to analyze the use of Instagram Ads in an effort to increase interest in buying a house from PT Wengga Citra Jaya in East Kotawaringin Regency among generation Z. Generation Z's interest in buying a house is still relatively low due to several reasons and considerations. Generation Z are potential buyers in the future, so the low buying interest in generation Z must be overcome by carrying out marketing communication activities. This research uses qualitative method by collecting data through interviews with sources who are responsible for PT Wengga Citra Jaya's marketing activities and interviews with experts. The results of this research show that the efforts to use Instagram Ads carried out by PT Wengga Citra Jaya have not been optimal because there are elements that have not been used optimally. For maximum use, Instagram Ads must have information, images, audio, price and promotional elements. This research can be a reference for business actors who want to take advantage from Instagram Ads. To support maximum use of Instagram Ads, the supporting elements of the Instagram Ads should be maximally utilized to get more optimal results.]]>
<![CDATA[Application of Critical Chain Project Management on Engine Maintenance at PT. Rekatama Putra Gegana Aviation ]]>
<![CDATA[Raga, Ridha Azka]]>;
<![CDATA[Pertiwi, Husna Putri]]>;
<![CDATA[Jasrial, Jasrial]]>
<![CDATA[ Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024 ]]>
Publisher : <![CDATA[Yayasan Ilomata ]]>
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DOI: 10.61194/ijjm.v5i2.1126
<![CDATA[Planning is a crucial element for aircraft maintenance companies to achieve higher profitability. However, in practice, the company still employs traditional planning methods, which are deemed inefficient as they do not consider the productivity of each task involved, leading to issues arising from human behavior tendencies causing additional time for task completion. Aircraft maintenance planning can be improved by employing the Critical Chain Project Management (CCPM) method, which offers a different approach to determining the time and cost of aircraft maintenance. This method addresses multitasking, student syndrome, Parkinson's law, and provides buffers at the end of tasks. Analysis results show that the completion time for tasks within the company, totaling 76 days, differs by 14 days compared to the completion time using the CCPM method, which is 62 days. This indicates that employing the CCPM method for engine maintenance is more effective and efficient. The efficiency achieved amounts to Rp7,036,323.]]>
<![CDATA[Beyond Aesthetic Communication Strategies in Improving the Company's Image Through Social Media ]]>
<![CDATA[Naori, Erin Arita]]>;
<![CDATA[Muharman, Deddy]]>
<![CDATA[ Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024 ]]>
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DOI: 10.61194/ijjm.v5i2.1131
<![CDATA[This study aims to analyze the role of social media in Beyond Aesthetics' communication strategy on improving their company image in the competitive world of beauty industry as a medical aesthetic specialist in Indonesia. This study uses qualitative research method, case study methodology and using strategic planning for Public Relations which analyze the situation, strategy, tactics, and evaluative research. To achieve the required information, the company's social media was analyzed and The Director of Sales and Operations and related staff was interviewed to give their in-depth knowledge about the company's communication strategy which resulted in using integrated and proactive communication strategy using educational approach while having a strong understanding of consumer needs and the market's dynamics and quickly adapting with the rapid changes in the industry are the Beyond Aesthetics' social Media Communication Strategy. In conclusion, based on this study, the right media, creating interesting content, and implementing the appropriate communication strategies plays a big role in building a positive company image in the eyes of the stakeholders and ensuring their loyalty for Beyond Aesthetic to reach their success.]]>
