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All Journal Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Jurnal Dimensi Syntax Literate: Jurnal Ilmiah Indonesia Indonesian Fisheries Research Journal Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) International Journal of Supply Chain Management PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ekonomi Manajemen Sistem Informasi Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Digital Business Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Ilomata International Journal of Management Ilomata International Journal of Social Science Kontigensi: Jurnal Ilmiah Manajemen Unram Journal of Community Service (UJCS) Jurnal Bisnis Mahasiswa Husnayain Business Review International Journal of Islamic Business and Management Review Jurnal Lemhannas RI Journal Research of Social Science, Economics, and Management Indonesian Journal of Advanced Research (IJAR) Jurnal Manajemen dan Pemasaran Digital Dinamika: Jurnal Pengabdian Masyarakat International Conference On Association Of Indonesian Entrepreneurship Study Programs
Endi Rekarti, Endi
Universitas Terbuka
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Pengaruh Dimensi Kualitas Pelayanan dan Kepuasan Terhadap Loyalitas Pelanggan Vivi Ristanti; Muchsin Saggaff Shihab; Endi Rekarti
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 9, No 17 (2011): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v9i17.7860

Abstract

This research examines the effect of service quality, customer satisfaction and customer loyalty. This Research is quantitative and explanative in nature.  The five dimensions of SERVQUAL of Parasuraman’ concepts which include tangibility, reliability, responsiveness, assurance and empathy were employed. Both primary and secondary data were obtained. Secondary data were obtained from various sources such as journal, and books. Primary data were obtained by using questionnaire. Using accidental sampling technique, a total of 88 responses were obtained. Data were examined using both descriptive and statistical analysis. Using path analysis, it was found that empathy had influence on satisfaction and loyalty. Furthermore, guarantee and satisfaction had influence on loyalty.Keywords: quality, satisfaction, loyalty, SERVQUAL
ANALISIS STRUCTURE CONDUCT PERFORMANCE (SCP) JIKA TERJADI MERGER BANK PEMBANGUNAN DAERAH DAN BANK BUMN PERSERO BERDASARKAN NILAI ASET DAN NILAI DANA Endi Rekarti; Mafizatun Nurhayati
Jurnal Ilmiah Manajemen dan Bisnis Vol 2, No 1 (2016): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v2i1.3689

Abstract

Penelitian ini bertujuan untuk melakukan penilaian terhadap dampak kebijakan konsolidasiperbankan terhadap kondisi pasar. Seandainya akan dilakukan rekayasa kebijakan merger antara BankBankPembangunanDaerahdanBankPerseroanatasdasarassetdandana,apakahkemudianpasarakanmenjadisemakinkompetitifatausebaliknyaakanmenjadisemakinterkonsentrasi.Penelitian ini adalahpenelitian deskriptif, berdasarkan studi pustaka. Data yang digunakan adalah data sekunder berdasarkandata Statistik Perbankan Indonesia (SPI) dari tahun 2011 sampai dengan bulan Juli tahun 2014. Data yang dianalisis adalah data kelompok perbankan, yaitu kelompok Bank Persero, Bank Devisa, BUSN Non Devisa,BPD, Bank Campuran, dan Bank Asing, sesuai dengan pengelompokan Bank Indonesia. Data yang dilihatadalah jumlah aset dari setiap kelompok bank. Metode analisis data menggunakan metode HHI dan CR,untuk mengukur structure-conduct performance (SCP). Hasil analisis dengan menilai dampak kebijakanmerger perbankan menunjukkan bahwa seandainya dilakukan rekayasa kebijakan merger antara keduapasang bank tersebut, menunjukkan nilai CR4 yang lebih besar dan nilai HHI yang lebih besar dibandingkanapabila tidak ada rekayasa kebijakan merger. Kondisi tersebut menunjukkan bahwa dengan adanya mergerakan menyebabkan pasar menjadi semakin terkonsentrasi. Dari hasil penelitian tersebut, disarankan agarkebijakan merger dipertimbangkan lagi dalam pelaksanannya. Dengan tidak diterapkan kebijakan merger,pasar akan menjadi lebih kompetitif.
PERAN MEDIASI KUALITAS KETERHUBUNGAN DALAM PEMASARAN INTERNAL PERGURUAN TINGGI Endi rekarti; Budi Suharjo; Rita Nurmalina; Setiadi Djohar
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 1 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4801.277 KB) | DOI: 10.22441/mix.2020.v10i1.008

Abstract

Higher education institutions provide educational service that involves high intensity of interaction between lecturers and students. The relationship of a lecturer with the university determines the quality of the education that will be given to students. Exchanges that occur between lecturers and the higher education organizations, such as internal marketing activities, cannot be considered merely as a simple transactional economic process since educational role contains social elements in it. Relationship among university lecturers certainly plays an important role in determining lecturers' behavioral intention in conducting their academic tasks. This study is aimed to analyze the mediating role on the relationship quality of lecturers-college  in marketing process where the effect of internal marketing offerings on Academic Behavioral Intention. With an online survey of 256 private university lecturers, this research seeks to analyze the magnitude of influence of the quality of Lecturer Connectivity on Academic Behavior Intention of lecturers. Data analysis was performed by utilizing Structural Equation Modeling with Lisrel software. Results have shown that the effect of the internal marketing mix towards Academic Behavioral Intention seemed to be greater through relationship quality  in comparison to its direct influence.
The Role of Social Media Hashtags in Political Promotions: Mediating Role of Supply Chain Communication Achmad Jamil; Endi Rekarti; Rizki Briandana; Salsabilla Audinna
International Journal of Supply Chain Management Vol 8, No 6 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.78 KB)

Abstract

The current study examines the impact of hashtags used in social media for political promotion and analyses the mediating role of supply chain communications (SCC) in the relationship. The current study was performed in Indonesia, where 301 Twitter users were surveyed about current variables with a questionnaire. The data was analysed through Statistical Product and Service Solutions (SPSS) and Analisis of Moment Structures (AMOS) in order to complete “structural equation modelling.” The findings of the current study depicted that increased social media hashtags about a political matter tend to increase significantly political promotion. Furthermore, it has been found that increased social media hashtags about a political matter significantly enhance the political communication in society. It means that increased hashtags enhance SCC, and SCC ultimately significantly enhances political promotion. The current study contributes to the literature and in practice, because it enhances the limited literature about the role of SCC in political promotion in association with social media hashtags. Practitioners should leverage the insights from hashtags to be the function as a promotion tool.
Quantitative Strategic Planning Matrix Analytics on Small-Scale Shoemaker Business and Finance Wibowo, Martino; Kurniawan, Wakhid; Rekarti, Endi; Kurniawan, Anton; Chuaynugul , Sompong
Husnayain Business Review Vol. 3 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v3i1.537

Abstract

This study is intended to help craftsmen as well as small micro-scale shoe producers to comprehend the external and internal conditions of their business, the strengths and weaknesses of the business unit, and opportunities and threats to the business unit. As part of that, it provides alternative strategy options to be recommended to the small company holders to assist them to overcome their problems. Thus, the businesses owned by MSMEs who are members of joint business groups in Sukaresmi Village, Tamansari District, Bogor can survive and maintain their sustainability amid increasingly fierce-forcing competition among shoe entrepreneurs. The data analysis method used to evaluate the appropriate competitive strategy are using three stages coaxial of analysis. First, using the IFE and EFE matrix; Second, using IE and SWOT analysis and third using QPSM analysis. To sum up, it is concluded that the KUBE- Junashoe joint business group, at Sukasari Village, Tamansari District, Bogor, should  be able to upscale their firm, by increasing promotion and product quality and upskilling the employee. Additionally, develop product and sales innovation, implement branding strategies and other strategies increasing support sales profitability.
Peran Gaya Kepemimpinan dan Budaya Organisasi dalam Meningkatkan Kinerja Karyawan melalui Kepuasan Kerja Prasetyo, Iman; Ali, Hapzi; Rekarti, Endi
Jurnal Ilmu Manajemen Terapan Vol. 4 No. 5 (2023): Jurnal Ilmu Manajemen Terapan (Mei - Juni 2023)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jimt.v4i5.1544

Abstract

The issues that arise in relation to employee performance are a sign that executive and administrative duties as head of HR assets are very important. If this performance problem is not handled as expected, the company in general will experience a gradual decline and be detrimental to the actual company, so it is necessary to study employee performance related to factors of leadership style, organizational culture and job satisfaction, so that the impact on performance can be known. . This study used a qualitative descriptive method and a literature review. The results of the study show that leadership style and organizational culture influence job satisfaction. Leadership style, organizational culture, and job satisfaction affect employee performance, and job satisfaction is able to mediate the influence of leadership style and organizational culture on employee performance.
THE ROLE OF BRAND IMAGE IN MEDIATING THE EFFECT OF PRODUCT QUALITY, SERVICE AND PRICE ON PURCHASE INTEREST Ajeng Melati, Tri; J. Rachbini, Didik; Rekarti, Endi
Dinasti International Journal of Digital Business Management Vol. 2 No. 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i3.835

Abstract

The purpose of this study was to analyze the effect of product quality, service and price in influencing purchase intention, as well as to determine the role of brand image mediating the effect of product quality, service and price on purchase interest in the Daihatsu Xenia brand in South Tangerang. The population in this study are people in South Tangerang city who are involved in the process of searching for and purchasing lmpv vehicles. The sample used in this study were 190 respondents. The sampling method was done by using purposive sampling method. This study uses SEM data analysis techniques and data processing using Partial Least Square (PLS). The results of this study indicate that product quality is proven to have a positive and significant effect on brand image, service quality is proven to have a positive and significant effect on brand image, price is proven to have a positive and significant effect on brand image, product quality is not proven to have a positive and significant effect on brand image. Purchase interest, service quality is proven to have a positive but insignificant influence on purchase intention, price is proven to have a positive and significant effect on purchase intention, brand image is proven to have a significant effect on purchase interest. Then in this study it is also proven that brand image fully mediates the relationship of product quality to purchase intention, brand image does not mediate the relationship of service quality to purchase intention, brand image partially mediates the relationship between price and purchase intention.
Analysis of Factors Affecting the Adaptation Ability of Employees of Aviation Navigation Companies in Indonesia Riyansah, Muhammad; Marnisah, Luis; Rekarti, Endi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4975

Abstract

At this time, apart from aviation safety being the main priority, the world of aviation is required to be safer, more efficient, more cost-effective, and able to increase economic growth and reduce environmental impacts. AirNav Indonesia as the only provider of aviation navigation services in Indonesia must be able to adapt to changes supported by human resource capabilities. Therefore, the role of education and training, career development, and agility can encourage the emergence of employee adaptability. This research took a sample of 125 employees at the AirNav Indonesia company, Palembang Branch Office. The collection was carried out using a non-probability sampling method. Variable measurement was carried out using a Likert scale. Data analysis shows that the education and training and agility variables have a positive and significant effect on adaptability, while the career development variable is not proven to have an effect on adaptability.
Analysis The Effect of Compensation and Work Environment on Cleaning Workers Performance With Work Motivation and Work Satisfaction as Mediating Variables in Swakelola Office Bukit Pelangi East Kutai Handoko, Wiki Agus Tri; Rekarti, Endi; Safitri, Julia
Indonesian Journal of Advanced Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i12.12478

Abstract

This study examines the impact of compensation and work environment on cleaning workers performance, with work motivation and job satisfaction as mediators. Using a quantitative survey method with 100 respondents, data were analyzed through Structural Equation Modeling Partial Least Square (SEM-PLS). The findings reveal that compensation does not affect performance but significantly influences work motivation, which, in turn, improves performance. Compensation impacts performance when mediated by work motivation. The work environment significantly affects performance and job satisfaction, while job satisfaction does not influence performance or mediate the relationship between the of work environment and performance.
Strategi Peningkatan Efektivitas Penggunaan Aplikasi Infrastruktur: Peran Komunikasi, Pelatihan, Dan Dukungan Manajerial Di Lingkungan Pemerintah Kabupaten Simeulue Mayadi, Mukhri; Patiro, Shine Pintor Siolemba; Rekarti, Endi
Jurnal Bisnis Mahasiswa Vol 4 No 4 (2024): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.v4i4.art8

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi, pelatihan, dan dukungan manajerial terhadap efektivitas penggunaan aplikasi infrastruktur di kalangan pegawai pemerintah Kabupaten Simeulue. Menggunakan pendekatan kuantitatif dan metode Structural Equation Modeling - Partial Least Squares (SEM-PLS), data dikumpulkan melalui kuesioner yang disebarkan kepada pegawai yang terlibat dalam penggunaan aplikasi. Hasil menunjukkan bahwa komunikasi yang efektif dan pelatihan yang berkelanjutan secara signifikan meningkatkan efektivitas penggunaan aplikasi. Namun, dukungan manajerial tidak memoderasi pengaruh komunikasi dan pelatihan terhadap efektivitas penggunaan aplikasi. Temuan ini menekankan pentingnya kualitas komunikasi dan pelatihan, lebih dari dukungan manajerial, dalam meningkatkan pemanfaatan aplikasi.
Co-Authors Abdillah, Said Ridho Achmad Jamil Adi Rizwandi Aftabi, Davoud Ajeng Melati, Tri Amalia, Alona Anita Maharani Aumeboonsuke, Vesarach Bendaoud Nadif Budi Suharjo Ceacilia Sri Mindarti Ceacilia Sri Mindarti Chuaynugul , Sompong Damayanti, Prisila Deni Agusta Nugraha Dewantoro Dewantoro Diah Aryani, Diah Diah, Rima Dwi Nora Didik J Rachbini Faizul Mubarok Gaol, Lasando Lumban Handoko, Wiki Agus Tri Hanifah, Haniruzila Haniruzila Hanifah Hapzi Ali Hapzi Ali harisandi, Prasetyo Haydar Zharif Muzhaffar Helmi, Tengku Ahmad Hendrian Hendrian, Hendrian Iman Prasetyo Imran Machdani Zega Joko Rizkie Widokarti Kabul Wahyu Utomo Kamal, Nur Mustofa Kasful Anwar Kasful Anwar Klimko, Roman Kurniawan, Wakhid Lumbangaol, Lasando Mafizatun Nurhayati Marnisah, Luis Martino Wibowo Mayadi, Mukhri Muchsin Saggaff Shihab Muji Gunarto Muji Gunarto Muzhaffar, Haydar Zharif Nikolas Fajar Wuryaningrat Nurbaeti, Nunung Pamungkas, Charisma Rahmat Prasetyo, Iman Ramli Hatma Rita Nurmalina Riyansah, Muhammad Rizki Briandana Rozet, Stefly Julisye Amerence Runa, Grace Safitri, Julia Sahnaz Ubud Salsabilla Audinna Setiadi Djohar Shine Pintor Siolemba Patiro Sri Langgeng Ratnasari Sri Yusriani Sri Yusriani Stefly Julisye Amerence Rozet SULTAN, ZULKIFLI Thaib, Kasyifal Ghammi Tias Andarini Indarwati Vivi Ristanti Yusriani, Sri