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Astri Ayu Purwati
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INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Published by Lembaga Riset dan Inovasi Al-Matani
ISSN : 27454614     EISSN : 27454606     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INVEST : Jurnal Inovasi Bisnis dan Akuntansi is published by Lembaga Riset dan Inovasi Al-Matani as an information and communication media for practitioners, researchers and academics who are interested in the field of Business Management and Accounting Studies. First publish in September 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process. INVEST : Jurnal Inovasi Bisnis dan Akuntansi with registered number e-ISSN (2745-4606) and p-ISSN (2745-4614) is a peer-reviewed journal published two times a year (May and November). Scientific articles dealing with General issues in Business Management and Accounting research are particularly welcome. INVEST : Jurnal Inovasi Bisnis dan Akuntansi is received for Manuscript in BAHASA INDONESIA.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 26 Documents
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Search results for , issue "Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi" : 26 Documents clear
Factors Affecting Intellectual Capital Disclosure in Indonesia Banking Companies with Board Turnover as Moderating Variable Mochtar, Raja Ade Fitrasari; Yusnita, Raja Ria; Nursida, Nina
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.805

Abstract

This study aims to investigate the relationships between the variables of Proportion of Independent Commissioners, Managerial Ownership, External Auditor Quality, Company Size, and Gender Diversity concerning Intellectual Capital Disclosure, with Board Turnover as a moderating variable. Data sourced from the annual reports of banking companies listed on the Indonesia Stock Exchange spanning from 2018 to 2022 are employed, encompassing 35 out of a total of 47 banking companies. The methodological approach employed is panel data regression analysis, and SmartPLS serves as the analytical tool to assess the hypothesis model. Research findings indicate a positive impact of External Auditor Quality, Company Size, and Gender Diversity on Intellectual Capital Disclosure. Moreover, the empirical evidence suggests no significant influence of the variables Proportion of Independent Commissioners and Managerial Ownership on Intellectual Capital Disclosure. Additionally, Board Turnover, as a moderating variable, is found to be incapable of strengthening the relationships between the Proportion of Independent Commissioners, Managerial Ownership, External Auditor Quality, Company Size, and Gender Diversity in relation to Intellectual Capital Disclosure.
Halal Label and Purchasing Decisions in Fast Food Restaurants Identiti, Identiti; Rimet, Rimet; Suryadi, Nanda; Museliza, Virna; Deli, Mazzlida Mat
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.810

Abstract

This research explores the impact of halal certification on consumer purchasing decisions in Pekanbaru City's fast-food restaurants, emphasizing the significance of halal principles in a predominantly Muslim population. Using an explanatory research design with 30 participants, the study employs primary and secondary data sources, ensuring validity and reliability through robust measurement methods. Analyzing the results through simple linear regression, the research finds a substantial influence of halal certification on purchasing decisions, supported by a calculated t-value of 5.437. This indicates that clear halal certification significantly influences consumer choices, aligning with existing research on the importance of halal certification in the fast-food industry. Implications extend to fast-food operators in Pekanbaru, emphasizing the strategic value of obtaining and displaying halal certification. Clear certification enhances consumer trust and loyalty, providing a competitive edge in a market where halal considerations increasingly shape purchasing decisions. While the study acknowledges its focus on ready-to-eat food and considers potential external factors, future research could explore broader product categories and additional variables for a more comprehensive understanding of consumer behavior in relation to halal certification.
The Influence of Location, Service Quality, Product Diversity and Price Perceptions on Purchasing Decisions at Utama Paint Shop Semarang Halawa, Yefri Yanto; Hartoto, Witjaksono Eko
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.823

Abstract

This study aims to empirically examine the effect of location, service quality, product variety, and price perceptions on purchasing decisions at Toko Cat Utama Semarang. The population of this research is all consumers who buy and use the products of Toko Cat Utama Semarang. The sample used in this study was 96 respondents using a purposive sampling technique Then, the data collection method was through questionnaires and data analysis using SPSS 26. The results of this study indicate that location (X1), service quality (X2), product variety (X3), and price perceptions (X4) have a positive and significant effect on purchasing decisions (Y). Based on the coefficient of determination of 0.775, which means that 77.5 percent of the purchasing decision variable can be explained by location variables (X1), service quality (X2), product variety (X3), and price perceptions (X4), while the remaining 22.5 percent is explained by other variables outside of this study.
The Role Of Sales Growth and Profitability in Determining Capital Structure Suriani, Seri; Nur, Indrayani; Moridu, Irwan; Bakri, Asri Ady; Tasrim, Tasrim
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.824

Abstract

The objective of the research is to identify the effect of growth in sales and profitability on capital structure. The research object is the sub-consumer goods manufacturing industry on the IDX 2018-2022. This type of research is quantitative research. Data collection uses purposive sampling procedures. This research uses information from the IDX. The research results prove that partially proves that sales growth has a positive effect on capital structure, meaning that if sales growth increases, then the capital structure will be more appropriate. Profitability has a positive impact on capital structure, meaning that if profitability increases, the capital structure is more appropriate. Sales growth and profitability simultaneously have a positive effect on capital structure, meaning that if sales growth and profitability increase, then the capital structure is more appropriate.  
Harnessing Diversity: The Role of Inclusive HR Practices in Driving Innovation and Organizational Growth Qurniawan, Hendry; Saragihi, Ilham Syahputra; Suhendro, Dedi
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i2.1014

Abstract

This study explores the impact of inclusive human resource practices and workforce diversity on organizational growth, with a focus on the mediating role of innovation capability. Using data from Balai Pengelola Transportasi Darat Kelas II Provinsi Sumatera Barat, the research employs a quantitative design with random sampling, resulting in 78 respondents from a population of 352. Path analysis, conducted using SmartPLS, reveals significant direct and indirect effects of inclusive human resource practices and workforce diversity on organizational growth, mediated through innovation capability. Inclusive human resource practices significantly enhance innovation capability, which in turn drives organizational growth. Similarly, workforce diversity contributes to organizational growth by improving innovation capabilities. These findings highlight the importance of fostering an inclusive and diverse work environment to promote innovation and achieve sustainable organizational success.
Analysis of Digital Marketing Strategies in Increasing Sales of Singgasana Cafe and Resto in Tanjung Bumi District Bangkalan Regency Sulis, Yuliana Dewi; Anshori, Mochammad Isa; Andriani, Nurita
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.746

Abstract

Digital marketing strategy that can increase sales of Singgasana Cafe and Resto in Tanjung Bumi District , Bangkalan Regency. This research is based on This is due to the increasingly competitive culinary business context, where the existence of digital marketing has become important to attract customers and expand market share. Singgasana Cafe and Resto, which was founded in 2015, has become a popular destination with a charming beach panorama. The aim of this research is to understand the digital marketing practices implemented by Singgasana Cafe and Resto and analyze their impact on increasing sales. The research method used is a qualitative method with a Systematic Literature Review (SLR) approach and direct interviews with the Cafe Owner, namely Mr. Mohammad Sahri SH, MH,. and mrs. Nia manager . SLR is used to identify trends, best practices, and current research. related to digital marketing strategies in the culinary industry. Interviews with owners and managers were conducted to gain in-depth insight into the implementation of digital marketing strategies at Singgasana Cafe and Resto. The research results show that Cafe and Resto Singgasana has succeeded in integrating digital marketing strategies well, including the use of social media, personalization of services, and use of Point-of-Sale (POS) technology. Implementation of this strategy has a positive impact on sales, increases customer engagement, and strengthens the brand image of Cafe and Resto Singgasana.

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