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Dani Fadillah
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COMMICAST
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 27237672     DOI : 10.12928
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Commicast is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. Commicast is an interdisciplinary journal that, while centered in communication, literature and culture, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is social study. The spectrum of topics include: New Media. Political Communication. Advertising, Press and Television Broadcasting Public Relations Semiotics Public Opinion Culture and Social Interaction Communication and National Resilience Communication and Policies Communication, War, and Conflicts Health Communication Literature (Comparative Literature, Indonesia Literature) Media, Democracy and Integration Media Literacy and Media Education Language (Sociolinguistics, Pragmatics, Applied & Comparative Linguistics) Media and Development Culture (History, Anthropology, Tourism, Media Studies) Media and Religion Media and Identity Politics, Hegemony, and the Media Gender and Sexuality in the Media The Social Media and Subcultures Youth and Media Globalization Information Communication Technology Audience Analysis These topics are addressed in full-length academic articles, critical statements on current issues, developmental practice, and reviews of books based education and learning. The journal presents an innovative platform for researchers, students, practitioners and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 4 No. 2 (2023): September" : 5 Documents clear
Digital branding communication model for the Yogyakarta "JIH" Hospital managed by the digital creative agency, Kotakmedia Indonesia Nur Aswad, Iqbal; Prayudi, Prayudi; Rochayanti, Christina
COMMICAST Vol. 4 No. 2 (2023): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i2.8592

Abstract

Marketing communication has progressed quite rapidly; many changes have also occurred in the business industry, including the marketing communication model. In today's all-digital era, digital marketing communications, in this case digital branding, are increasingly being used in promotional activities. One of the most sought-after services in today's digital era is a digital agency. This study analyzes the digital branding communication model on social media at the Yogyakarta "JIH" Hospital, which is managed by the digital creative agency Kotakmedia Indonesia. The purpose of this research is to describe the communication model and management of digital branding on the social media of Yogyakarta "JIH" Hospital, which is managed by the digital creative agency Kotakmedia Indonesia. The research method used is descriptive qualitative with a case study approach. The results of this study indicate that the digital branding communication model for the Yogyakarta "JIH" Hospital, managed by the digital creative agency Kotakmedia Indonesia is effective and has a positive impact on expanding the audience and increasing the company's brand image. As well as successfully obtaining plenary-level hospital accreditation. However, there are several shortcomings that can still be improved, namely, the uneven management of social media. According to social media researchers, attention must be evenly distributed, not only focusing on Instagram but also paying more attention to other social media, namely Facebook, Twitter, and YouTube.
Analysis of visual elements in Barbie movie posters Wa Ode, Rosyta Pua
COMMICAST Vol. 4 No. 2 (2023): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i2.8717

Abstract

As a means of promoting a movie, posters are usually short, clear, concise, and attention-grabbing, and visual elements such as illustrations of movie scenes are dominant. The meaning of a movie poster is formed through visual elements in such a way. The analysis conducted on this Barbie poster aims to find out the cause of the elements in this Barbie poster. This research uses qualitative research methods with descriptive analysis. In this research, most of the data collected are in the form of images, words and sentences where these data have meaning and can achieve a more real understanding than numbers or frequencies. To collect data for this research, researchers used observation and recording techniques. The typography used on the "Barbie" poster is Bartex font. The visuals on the Barbie poster are Barbie and Ken. The blue color on the poster illustrates the meaning of loyalty and trust in the characters in the Barbie movie. The use of pink in this Barbie poster is because Barbie is always synonymous with pink, the pink color also describes feminism in Barbie. The layout used in this Barbie movie poster is symmetrical, meaning that the visual weight of the design elements is spread evenly horizontally, vertically, and radially. From the explanation above we can conclude that movie posters play an important role in promoting this Barbie movie, as for the analysis carried out on this Barbie poster aims to find out what is caused by the elements in this Barbie poster.
The construction of China-ASEAN Zhuang and Thai language culture converged community in the context of the belt and road initiative Long, Bai; Liheng, Hok; Kim Phuong, Luong
COMMICAST Vol. 4 No. 2 (2023): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i2.8851

Abstract

Thailand,other Belt and Road country, exists linguistic phenomenon that its official Language which is Thai language and Zhuang language are on the isogeny and dissimilation. With a history behind Zhuang and Thai language,historic culture of Bai Yue ancestors are traced to the same origin. The relevance of two languages and culture of identical source need to be further studied. Zhuang and Thai language consensus in the cultural field is cultural practice of community with shared future for mankind consciousness. Transnational cultural blend maintain the minority culture vitality and extend potential influence of Zhuang and Thai language. Two countries,therefore, comply with the Belt and Road Initiative constructing Zhuang and Thai language culture community. Tracing back historical memories of nation and creating integration of language and culture are striven for greatest common cooperation in order to promote a sense of community between Zhuang and Thai nations and protect unique language culture symbol of Zhuang and Thai nations. Only in this way can the discourse power of Zhuang Language promote under expansively continuous transnational horizon, cultural transmission and dialogues among civilizations speed up and Chinese stories of Zhuang tell excellently.
Commodification of women in Sido Muncul advertisement Sido Susu Ginger drink Ariel Tatum version Anggit Laksono, Galang; Prathisara, Gibbran
COMMICAST Vol. 4 No. 2 (2023): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i2.8895

Abstract

This study aims to determine the indications that refer to the commodification of women contained in YouTube advertisements. Women in the media become indispensable for the capital owners because they can be an exchange value; this cannot be separated from the role of advertisers. This research used qualitative research with the content analysis method. The research was conducted by observing the Sido Susu/Sido Muncul advertisement of the Ariel Tatum version from each shot. The result of this research shows that there is an element of commodification of women in the Sido Susu advertisement of the Ariel Tatum version; the advertisement has shown the beauty of women's bodies, which has been exploited by the capital owners and advertisers. Advertisement in the media cannot be separated from the interests of the company because the company certainly wants to look for profit, but women here have been used as objects that are utilized as if women can become an exchange value.
The role of FIFA World Cup Qatar 2022 brand ambassador: An analysis of Ghanim Al Muftah in promoting inclusive engagement Rizana, Aulia Holaw; Lisnarini, Naurah
COMMICAST Vol. 4 No. 2 (2023): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i2.8996

Abstract

Many ways exist to promote and increase awareness of products, one of which is through collaboration with celebrities or well-known figures to become brand ambassadors. Collaboration with brand ambassadors is a form of communication carried out by a brand or event to convey messages and information to the audience regarding the content of the message. This research was conducted with the aim of understanding the role of Ghanim Al Muftah as a brand ambassador in introducing the inclusive FIFA World Cup 2022. The research method used was descriptive qualitative, employing a case study and literature review method. The results obtained in this study show that Ghanim Al Muftah's role as a brand ambassador has garnered a positive response, had a beneficial impact, and effectively conveyed awareness of the inclusivity aspect to the audience.

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