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Antonius Satria Hadi
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antonius_satria@widyamataram.ac.id
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Universitas Widya Mataram KT III/237, Jalan nDalem Mangkubumen, Kadipaten, Kraton, Kota Yogyakarta 55132 Indonesia
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Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)
Published by Universitas Widya Mataram
ISSN : 27748790     EISSN : 27748804     DOI : https://doi.org/10.37631/e-bisma.v1i2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Tujuan dari publikasi Jurnal Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) adalah untuk menyebarluaskan hasil penelitian dan pemikiran konseptual atau ide-ide yang telah dicapai di bidang manajemen, akuntansi, dan bisnis kewirausahaan. Jurnal E-BISMA mempunyai e-ISSN (2774-8804) dan p-ISSN (2774-8790) yang berfokus pada masalah utama dalam pengembangan isu-isu terkait ilmu manajemen, akuntansi, bisnis kewirausahaan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 140 Documents
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Market share analysis of vitamin C products using the Markov chain method and marketing strategy using SOAR analysis Pratama, Inggrid Bella; Aryanny, Enny
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.1 (2024): June 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i1.950

Abstract

Market Share is frequently used to indicate market competitiveness to record how well and rapidly a company is developing compared to its rivals. Vitamin products are presently a popular item among many consumers. 73% of Indonesians consumed many supplements during the Covid-19 virus pandemic, according to a survey conducted by PT Neurosensum Technology International, a market research firm based on neuroscience and artificial intelligence (AI) technology. The survey covered 500 sample sizes and found that 94% of respondents consumed vitamin C during a pandemic. According to data from Top Brand, the top five products from 2018 to 2022 are Vitacimin, Enervon-C, You C1000, Redoxon, and Vicee. It is a well-known fact that Vitamin C's market share fluctuates wildly from year to year. This study employs the Markov Chain and SOAR techniques to generate some alternative marketing strategies. The results indicated that the prediction of the percentage of market share until equilibrium conditions were reached was obtained in the 28th period of March 2025, with Vitacimin at 41%, Enervon C at 13%, You C1000 at 23%, Redoxon at 11%, and Vicee at 12%. The Redoxon product was then analyzed using SOAR analysis, and eight alternative marketing strategies were developed.
Faktor-faktor yang mempengaruhi saluran distribusi PT. Tirta Investama Surabaya Ismail, Muhammad Hijri; Abdilla, Yusrifal Fais; Nirawati, Lia
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.1 (2024): June 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i1.1015

Abstract

The development of the bottled drinking water (AMDK) business has successfully embedded the values and perspectives of AMDK in Indonesia. In marketing the distribution team has an extensive mineral water distribution network throughout Indonesia. The company has a role to maintain customers by selling distributing products must be done well, distributing products to outlets in a timely and orderly manner, maintaining and maintaining relationships with customers so that they do not switch from our products. The research method used by researchers is quantitative research. The sample in this study is the annual report of PT Tirta Investama for the last three years (2020-2022). The analysis techniques used in this study are descriptions of research data, multiple linear regression tests, normality tests and hypothesis tests. In hypothesis testing there are three tests, namely the t test, F test and determination test. The results of the analysis that have been described answer the objectives and problem formulation of this study. The application of distribution channels at PT Tirta Investama Surabaya is Market coverage can partially affect distribution channels at PT Tirta Investama Surabaya. PT Tirta Investama Surabaya and Goods can partially influence the distribution channels at PT Tirta Investama Surabaya. PT Tirta Investama Surabaya.  
Pengaruh daya tarik iklan di sosial media Instagram terhadap minat beli konsumen produk Innisfree Piyoh, Dea Dela; Annahli, Yuliarti Maghfira; Gaffar, Vanessa
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.1 (2024): June 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i1.1021

Abstract

Consumers have a tendency to develop an intention to buy a product after seeing product advertisements in various electronic media, one of which is through Instagram social media. This study aims to determine whether there is an effect of advertising attractiveness on Instagram social media on consumer buying interest in Innisfree products. The method used in this research is an explanatory survey with a quantitative approach. Data collection is done by distributing questionnaires / questionnaires to respondents which consist of several statements. The population in this study were consumers of Innisfree products with a sample of 100 respondents. The sampling technique used is simple random sampling. The data analysis technique used is descriptive and inferential analysis which is processed using the Partial Least Square (PLS) 4.0 analysis tool. The results showed that there was a positive and significant influence of the Advertising variable on consumer buying interest. This research is expected to provide a number of theoretical and practical guidelines on how entrepreneurs can effectively implement advertisements on the Instagram social media platform to attract consumer buying interest.
Pengaruh customer relationship management terhadap customer satisfaction Starbucks di wilayah Bandung Annahli, Yuliarti Maghfira; Piyoh, Dea Dela; Gaffar, Vanessa
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.1 (2024): June 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i1.1022

Abstract

One of the coffee beverage brands that has been named as a company that is able to provide the best service for consumers, but in terms of what kind of service and how is provided by Starbucks so that it can provide satisfaction for consumers with its products and can be named the company with the best service in its field. On that basis, this study aims to determine and analyze how customer relationship management affects customer satisfaction at Starbucks in the Bandung area. This research is a quantitative study with explanatory survey research techniques. The population of this research is Starbucks consumers with a sample of 100 respondents through non-probability sampling technique purposive sampling method. This research data collection is in the form of distributing questionnaires to buyers of Starbucks products. The data analysis technique used is descriptive analysis and inferential analysis, which is assisted by the Partial Least Square (PLS) 4.0 analysis tool. The results of this study on customer relationship management variables have a significant effect on customer satisfaction.
Perekonomian Indonesia ditinjau dari financial technology menurut perspektif Islam Ruslan, Mukhammad; Hidayati, Nur; Asiyah, Siti
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.1 (2024): June 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i1.1053

Abstract

Economic development in Indonesia with technological advances has a significant impact. Innovation and new technological breakthroughs today in the financial sector using Fintech or financial technology. Fintech initially only existed in the conventional financial system, but along with the times, fintech has now entered the Islamic financial system. The purpose of this study is to analyze fintech in the economy in Indonesia through an Islamic perspective. The type of research used is to use literature studies obtained from various sources. This research is descriptive and qualitative. The data used is secondary data. The data collection technique is to use literature review to examine the theoretical basis related to fintech concepts and mechanisms that are currently developing rapidly in accordance with the principles of Islamic law. As well as knowledge of the development of sharia fintech as the main basis for building correlations between practice and theory based on Islamic perspectives. This research produces Fintech in an Islamic perspective, offering alternative choices to people who use financial technology services, especially for people who want to avoid the trap of usury, because the fact that occurs almost entirely contains elements of usury. However, muamalah is not only important in terms of economic value but must also be of worship value so that muamalah activities become a blessing of participation.
Analisis faktor-faktor yang mempengaruhi harga saham dengan nilai perusahaan sebagai variabel intervening : (Studi Pada Perusahaan LQ45 di Bursa Efek Indonesia Periode 2020-2022) Saidi, Saidi; Sujai, Yusuf Imam; Salim, Agus
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.1 (2024): June 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i1.1054

Abstract

This research to assess Solvability and Profitability and their effect on stock prices and business value, this study involves an analysis of several factors, including the Dept. to Equity Ratio, Return on Investment, Stock Price, and Price Book Value. Utilizing secondary data in the form of annual financial reports from 2020–2021, research was conducted on LQ45 companies. The analysis tool used is SmartPLS. The list of LQ45 business actors registered on the Indonesia Stock Exchange from 2020 to 2022 is the basis for selecting the research population. A total of 98 financial reports from 32 companies are included in the sample selected based on the research criteria. The analysis results indicated that Solvability affects the company's value, while profitability does not have an impact. Additionally, both profitability and solvability do not have a significant influence on stock prices. However, stock prices are significantly influenced by the company's value. Solvability and profitability ratios do not show any observable impact on stock prices when the company's value is used as a mediator.  
Pengaruh pay transparency terhadap job satisfaction, turnover intention, dan organizational commitment serta perceived organizational support sebagai variabel mediasi Wati, Diyana; Putra, Andreas Wahyu Gunawan; Tanuwijaya, Justine
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.1 (2024): June 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i1.1059

Abstract

This study aims to investigate the effect between pay transparency and Perceived Organizational Support and its impact on job satisfaction, turnover intention, and organizational commitment. This study was conducted at PT XYZ by involving employee respondents in various divisions. The research method used was a survey using a questionnaire as a data collection instrument. The research sample consisted of 136 respondents using a saturated sample. Data analysis was performed using descriptive statistical techniques and SEM. The results of the study show that there is a significant relationship between pay transparency and Perceived Organizational Support. This finding indicates that the level of payroll transparency in an organization influences the support felt by employees for the organization. Furthermore, Perceived Organizational Support was also found to have a positive and significant relationship with job satisfaction, turnover intention, and organizational commitment. In addition, this study also reveals that pay transparency has a significant effect on job satisfaction through Perceived Organizational Support. That is, payroll transparency can affect the level of job satisfaction through the level of organizational support felt by employees.
Determinants of gini ratio: a case study of low gini ratio in Madura Mahdi, Imam; Sulistyono, Setyo Wahyu
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.4, No.2 (2023): December 2023
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v4i2.1119

Abstract

One of the regencies on Madura Island, namely Sumenep, will be the regency with the lowest gini ratio in East Java Province in 2022. This research was conducted to analyze: 1) the effects of health, education, open unemployment rate, and poverty rate partially on the Gini ratio; 2) the effects of health, education, open unemployment rate, and poverty rate simultaneously on the Gini ratio in Madura Island. The research method was carried out using panel data regression. The results obtained using the CEM: 1) health, education, and poverty levels have a negative and not significant effect; 2) the open unemployment rate influences positively and significantly; 3) all independent variables simultaneously have a significant positive effect. The government can issue policies to reduce income inequality in the form of providing free health services, education and compulsory education scholarships, periodic job fairs, skills training for workers, and distribution of social assistance that is right on target.
Pengaruh invesment opportunity set (IOS), kepemilikan manajerial, dan kepemilikan institusional terhadap kualitas laba Tinenti, Rasy Vania Jurike; Nugrahanti, Yeterina Widi
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.4, No.2 (2023): December 2023
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v4i2.1122

Abstract

Tujuan penelitian adalah menguji pengaruh investment opportunity set, kepemilikan manajerial dan kepemilikan institusional pada kualitas laba. Perusahaan LQ45 yang listing di Bursa Efek Indonesia periode 2019 – 2021 menjadi populasi dalam penelitian ini. Sampel ditentukan menggunakan teknik purposive sampling, sehingga diperoleh 25 perusahaan selama periode penelitian. Jenis penelitian ini adalah kuantitatif dengan sumber data sekunder. Teknik analisis yang digunakan adalah analisis regresi data panel. Data diolah pada program eviews versi 12. Hasil penelitian menunjukkan bahwa IOS berpengaruh positif signifikan terhadap kualitas laba pada perusahaan LQ45. Kepemilikan manajerial dan kepemilikan institusional tidak berpengaruh secara signifikan terhadap kualitas laba pada perusahaan LQ45. Variabel kontrol return on assets (ROA) berpengaruh positif signifikan terhadap kualitas laba pada perusahaan LQ45. Variabel kontrol ukuran perusahaan berpengaruh negatif signifikan terhadap kualitas laba pada perusahaan LQ45.
Implementasi faktor manajemen tata kelola ekowisata sebagai strategi dalam mendorong kinerja ekowisata berkelanjutan Rumangkit, Stefanus; Aditiya Pratama, Yan; Khairi, Ardhi; Ardi, Ardi; Amadeus Valentino, Gabriel
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.4, No.2 (2023): December 2023
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v4i2.1181

Abstract

Penelitian ini bertujuan untuk mengeksplorasi entreprenurial marketing, entrepreneurial orientation, entrepreneurial intention, leadership, value co-creation, smart tourism, dan sustainable tourism performance. Metode penelitian yang digunakan adalah metode kualitatif dengan wawancara mendalam digunakan dalam teknik pengumpulan data. Narasumber dalam penelitian ini adalah pengelola dari ekowisata yang berbasis ekowisata karst, bahari, hutan, pegunungan, dan flora-fauna. Hasil penelitian menunjukkan bahwa dari sisi enteprenurial marketing pengelola sudah menggunakan paket wisata untuk mendorong wisatawan datang berkunjung. Dari segi entrepreneurial orientation dan entrepreneurial intention, bahwa dampak dari ekowisata meningkatkan minat dan orientasi warga sekitar untuk membuat sebuah usaha. Dari segi kepemimpinan dan value co-creation, pemimpin lebih memiliki gaya empowerment atau penguatan bagi masyarakat, serta masyarakat pun mau berkolaborasi bersama sama untuk meningkatkan kualitas layanan. Smart tourism juga sudah dimplementasikan dengan baik dengan ekowisata sudah menggunakan teknologi untuk promosi, dan melakukan riset kepuasaan pengunjung untuk menjaga kinerja ekowisata yang berkelanjutan.    

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