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<![CDATA[Prespektif Kebijakan Hutang pada Perusahaan Indeks LQ45 yang Terdaftar di Bursa Efek Indonesia (BEI) ]]>
<![CDATA[Ari, Kavita]]>;
<![CDATA[Yuniningsih, Yuniningsih]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 3 No. 2 (2020): Juli ]]>
Publisher : <![CDATA[Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya ]]>
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DOI: 10.15642/manova.v3i2.298
<![CDATA[Kebijakan hutang merupakan keputusan yang sangat penting dalam perusahaan. Hutang merupakan salah satu bagian dari pendanaan perusahaan yang akan mengurangi konflik agensi dan meningkatkan nilai perusahaan. Penelitian ini bertujuan untuk mengetahui apakah Free Cash Flow, Keputusan Investasi, Profitabilitas dan Kepemilikan Institusional berpengaruh terhadap kebijakan hutang. Sampel dalam penelitian ini adalah perusahaan yang secara konsisten masuk dalam Indeks LQ45 yang terdaftar di Bursa Efek Indonesia(BEI) selama 2015-2018 dengan jumlah 132 sampel perusahaan. Teknis analisis penelitian ini menggunakan metode analisis regresi linier berganda. Metode analisis data yang digunakan yaitu dengan menggunakan uji asumsi klasik, analisis regresi linier berganda, uji koefesien determinasi, uji t dan uji f. Hasil analisis menunjukan bahwa free cash flow tidak berpengaruh terhadap kebijakan hutang, Keputusan Investasi dan Profitabilitas berpengaruh negatif signifikan terhadap kebijakan hutang, sedangkan Kepemilikan Institusional berpengaruh positif signifikan terhadap kebijakan hutang.]]>
<![CDATA[Pengaruh Quality Awareness dan Brand Image terhadap Customer Satisfaction pada Produk Wardah ]]>
<![CDATA[Qanita, Ariza]]>;
<![CDATA[Albab, Zackya Ulul]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 3 No. 2 (2020): Juli ]]>
Publisher : <![CDATA[Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya ]]>
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DOI: 10.15642/manova.v3i2.299
<![CDATA[Penelitian ini bertujuan untuk menguji pengaruh antara kesadaran kualitas (Quality Awareness) dan citra merek (Brand Image) terhadap kepuasan pelanggan (Customer Satisfaction) pada produk kosmetik Wardah. Metode penelitian yang digunakan adalah kuantitatif dengan teknik analisis regresi linier berganda menggunakan Statistical Process Social Science (SPSS). Objek penelitian ini adalah pengguna kosmetik Wardah dari berbagai jenis produk yang berjumlah sebanyak 71 responden. Hasil penelitian menunjukkan bahwa Quality Awareness dan Brand Image berpengaruh terhadap Customer Satisfaction baik secara parsial maupun secara simultan. Quality awareness berpengaruh signifikan terhadap customer satisfaction dengan koefisien regresi sebesar 0,595. Brand Image berpengaruh signifikan terhadap customer satisfaction dengan koefisien regresi sebesar 0,348. Quality awareness dan brand image secara berkesinambungan berpengaruh terhadap customer satisfaction dan dapat menjelaskan 74,3% dari variasi variabel customer satisfaction. Wardah sebaiknya lebih mengutamakan penjagaan kualitas karena hal tersebutmempunyai pengaruh yang lebih besar terhadap kepuasan pelanggan.]]>
<![CDATA[Implementasi Strategi Promosi Produk dalam Proses Keputusan Pembelian melalui Digital Marketing saat Pandemi Covid'19 ]]>
<![CDATA[Lestari, Putri]]>;
<![CDATA[Saifuddin, Muchammad]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 3 No. 2 (2020): Juli ]]>
Publisher : <![CDATA[Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya ]]>
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DOI: 10.15642/manova.v3i2.301
<![CDATA[Penelitian ini adalah penelitian yang berjudul Implementasi Strategi Promosi Dalam Proses Keputusan Pembelian Melalui Digital Marketing Saat Pandemi Covid'19. Penelitian ini dilatarbelakangi oleh adanya pandemi covid'19 yang merupakan hambatan bagi perusahaan dalam memasarkan produk yang diproduksi oleh perusahaan. Tujuan dari penelitian ini adalah memberikan gambaran mengenai bentuk promosi yang dilakukan oleh perusahaan disaat pandemi covid'19 yang tidak bisa diprediksi berakhirnya pandemi covid'19 tersebut. Penelitian ini merupakan penelitian kualitatif deskriptif yaitu dengan menggunakan literatur atau studi pustaka yang terfokus untuk menjelaskan hasil penelitian yang diperoleh oleh peneliti. Hasil dari penelitian ini adalah memberikan gambaran mengenai hubungan promosi melalui digital marketing dengan keputusan pembelian pada saat pandemi covid'19.]]>
<![CDATA[Efektivitas Penerapan Strategi Online Marketing oleh UMKM dalam Masa Pembatasan Sosial Berskala Besar (PSBB) Corona Viruses Disease 2019 (Covid-19) ]]>
<![CDATA[Anugrah, Royan Jaluseta]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 3 No. 2 (2020): Juli ]]>
Publisher : <![CDATA[Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya ]]>
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DOI: 10.15642/manova.v3i2.302
<![CDATA[Indonesia is currently in an uproar by a dangerous virus called covid-19. Covid-19 is a virus that has a very fast transmission, so people must implement social restrictions in order to avoid covid-19 transmission. All activities that cause the crowd to do from home, including religious, economic, and educational activities. This greatly affects the daily habits of the people who are required to do online activities. The impact of covid-19 was not only felt by the community, but also felt by MSME business people. Until 2018 the total number of MSME units totaled 64.2 million throughout Indonesia and MSME had a contribution of 60.3% of the total Gross Domestic Product (GDP) of Indonesia. To be able to maintain the stability of the Indonesian economy, MSME businesses are required to prepare strategies to minimize the impact of covid-19. By changing the concept of marketing to online and utilizing special programs from the Ministry of Cooperatives and SMEs, MSME businesses will be more effective in increasing their profits.]]>
<![CDATA[Membangun Sistem Informasi Manajemen pada PT. Bunga Mekar Industri ]]>
<![CDATA[Farhan, Ali]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 4 No. 1 (2021): Januari ]]>
Publisher : <![CDATA[Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya ]]>
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DOI: 10.15642/manova.v4i1.303
<![CDATA[This study based on action research aims to formulate an effective work policy for PT Bunga Mekar Industri. Action research is an attempt to determine the performance of a process to be more effective (Farhan, 2017). PT Bunga Mekar Industri as a national pellet company in Jember found that the company did not have sufficient information for analysis, the results of this study were; 1) Making document of goods receipt, cash in, goods out, cash out; 2) make procedures for all Company activities, including finance, inventory, procurement, and production; 3) making production policies and calculating production costs to be able to present productivity reports to management.]]>
<![CDATA[Analisis Strategi Membangun Brand Awareness E- Commerce Shopee di Media Sosial dalam Meningkatkan Penjualan ]]>
<![CDATA[Shevany, Machella]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 1 (2018): Januari ]]>
Publisher : <![CDATA[Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya ]]>
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DOI: 10.15642/manova.v1i1.345
<![CDATA[The increasingly rapid development of e-commerce makes the competition even more stringent. Businesses are also required to compete competitively to retain consumers, one of which is by building brand awareness in the minds of consumers. Companies that have strong brands are certainly easily recognized by the public and can survive amid intense competition. For this reason, shopees need to implement effective strategies to build brand awareness. In building its brand awareness, shopee not only does marketing through its platform but also applies marketing strategies through social media that are useful as a means to further expand market reach. This research uses descriptive qualitative by literature study sourced from books, journals, and related web to research topics. The conclusion is that the strategy to build brand awareness in social media is very effective because it is easy to access and many people use social media in their activities. The use of effective shopee marketing strategies through social media makes it able to shift its competitors and reach the top position of brand awareness in Indonesia. The increase in brand awareness has made shopees more widely known and the sales have increased.]]>
<![CDATA[Analisis Strategi Pemasaran yang Efektif bagi Pengguna E- Commerce ]]>
<![CDATA[Nanda, Anisa Yusrin]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 1 (2018): Januari ]]>
Publisher : <![CDATA[Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya ]]>
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DOI: 10.15642/manova.v1i1.346
<![CDATA[The development of world technology, information, and the internet more advanced and flourishing from time to time. The impact of the development of the world of such technology can be felt by most people from the start of the simple to modern and fast-paced so as to the business. To market their business quickly and precisely, businesses need tools to market their products, one of which is a form of e-commerce. E-commerce is an e-business application that deals with transactions, marketing, electronic data transportation, and so on. This study aims to determine the strategies that can be used by e-commerce users in marketing or selling their products. The research method used in this journal is a qualitative descriptive study, which uses literature studies using journals, books, or websites that support the research title.]]>
<![CDATA[Kajian Literatur Penerapan Strategi Citra Merek dan Islamic Branding dalam Meningkatkan Keputusan Pembelian Produk Kecantikan : (Studi Kasus Penerapan Citra Merek pada Benak Konsumen dan Label Halal pada Produk Kecantikan Wardah Exclusive Matte Lipcream) ]]>
<![CDATA[Firliana, Ika Ananda]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 1 (2018): Januari ]]>
Publisher : <![CDATA[Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya ]]>
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DOI: 10.15642/manova.v1i1.347
<![CDATA[In the modern era, of course, the Millennial Generation also does not want to be left behind with updates on the beauty products they use. So companies that produce beauty products are also sued for creating product updates. The goal is to make their products run on the market and make a favorite product among teenagers an additional point of its own if the product is in demand by all walks of life. Coupled with evenly embraced Islam in this country, it has made it imperative that a Muslim woman emphasizes criteria in the selection of beauty products labeled as halal. Because this will suit the needs of a Muslim woman. Then on the other hand the manufacturers of beauty products in the creation of products that are in accordance with the development of science and technology, the producers must also balance with the Islamic Branding label on their products. So that its products run in the market, especially Muslim women. The purpose of this researcher is to find out the application of Brand Image Strategy and Islamic Branding in Improving Purchasing Decisions of Beauty Products with Case Study of Brand Image Implementation on Consumer Minds and Halal Labels on Wardah Exclusive Lipcream Beauty Products. In this study using a qualitative descriptive method with reference to the use of literature studies both from journal guides, books, magazines, and the web that has been selected and considered relevant by researchers with the aim as a supporter of the current research. The conclusion in this study is the importance of applying the Brand Image strategy which aims to attach the brand image to the minds of consumers and Islamic Branding which is a halal label in improving the purchasing decision of Wardah Exclusive Lipcream beauty products, especially in Muslim women.]]>
<![CDATA[Kajian Literatur Pengaruh Green Marketing terhadap Keputusan Pembelian ]]>
<![CDATA[Sahrir, Ahmad]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 1 (2018): Januari ]]>
Publisher : <![CDATA[Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya ]]>
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DOI: 10.15642/manova.v1i1.348
<![CDATA[Environmental damage is clearly visible and is a common enemy, the government and companies must have a harmonious goal to overcome the damage that has occurred and prevent greater damage later on the effect. Green marketing marketing strategy is a concept that encompasses all marketing activities developed to stimulate and maintain environmentally friendly consumer behavior, forming a good image for consumers so as to influence consumer purchasing decisions. The purpose of this study is to strengthen previous research which states that green marketing influences consumer purchasing decisions. Data collected through the method of literature review, using books, journals relevant to the theme of the discussion. The results of the study prove that green marketing has a significant influence on purchasing decisions]]>
<![CDATA[Pengaruh Implementasi Total Quality Management (TQM) terhadap Kepuasan Nasabah pada Perbankan Konvensional Bank Tabungan Negara (BTN) KCP UIN Sunan Ampel Surabaya ]]>
<![CDATA[Damayanti, Yosinta]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 2 (2018): Juli ]]>
Publisher : <![CDATA[Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya ]]>
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DOI: 10.15642/manova.v1i2.349
<![CDATA[The current era of globalization requires companies to participate in global competition. It takes an insight orscience and technology to be able to make developments for the company and its resources in order to compete.Talking about globalization cannot be separated from the banking sector. The financial sector itself plays a veryimportant role in triggering the economic growth of a region. The contribution of the banking sector cannot beseparated from the support for the world of education, especially the cooperation between universities and thebanking sector to improve service to students. One way to achieve customer satisfaction is by providing value inthe form of the application of the Total Quality Management (TQM) method. The purpose of this study was toexplain the effect of Total Quality Management (TQM) on customer satisfaction in conventional banking at theState Savings Bank, KCP UIN Sunan Ampel, Surabaya. This research uses quantitative methods withdescriptive analysis and simple linear regression as a test of influence. The results of this study state that TotalQuality Management (TQM) can significantly and positively affect Customer Satisfaction.]]>
