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Business Economic, Communication, and Social Sciences Journal (BECOSS)
Published by Universitas Bina Nusantara
ISSN : -     EISSN : 26862557     DOI : https://doi.org/10.21512/becossjournal.v2i2.6246
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The lack of understanding of the financial capital of the creative economy regarding non-bank financial institutions limits the growth of Indonesia’s creative economy. Strategies through policies, capital owners, creative economy players and bring together capital owners with players. The capital of the creative economy is represented on the criteria: entrepreneurial characteristics, product/service characteristics, market characteristics, and financial characteristics. The method used is a qualitative analysis and quantitative analysis which starts from data collection, data analysis, participatory discussion, drawing conclusions, formulating policies and stakeholder synergy. The startup mentoring scoring instrument is a framework for investor’s decision making to invest in the startup. 3 scoring elements of mentoring startup scoring: Product & key person with a weight of 55%, Traction with a weight of 25%, and Investment with a weight of 20%. Primary data were obtained by participatory observation, field studies, and key informant interviews through startup mentoring programs, workshops, and startup competitions. Results: Among 20% of startups pitched in front of investors, there are 11% of startups that investors interested in and got funding from a consortium of Indonesian and foreign venture capital companies. Matchmaking activities increase added value, and the implemented policy also increases added value.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 7 Documents
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Search results for , issue "Vol. 5 No. 1 (2023): BECOSS" : 7 Documents clear
The Future Prospect of Mobile Banking Technology Enhancement in Indonesia Noerlina Noerlina; Djak Cindy Freda; Glen Mayo; Yehezkiel Kevin Tirtawijaya; Josephine Samuel
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 5 No. 1 (2023): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v5i1.8743

Abstract

FinTech is a brand-new industry for the banking and finance sectors. Its fundamental concept is to use information-technology-based solutions to improve efficiency in financial markets and banking transactions for consumers, banks, enterprises, and other ecosystem members. FinTech represents a system-level transformation in the financial services industry that has resulted in the creation of new actors and the convergence of capabilities. Electronic financial transfers via online banking and mobile payment have grown in popularity as the Internet and cell phones have evolved. The shift from traditional cash to digital money has blurred the distinction between data and money. In this paper, we reviewed the literature on fintech between 2018 and 2021. We discussed the state of the fintech ecosystem and mobile banking technology at the moment. The research context for this study is the development of financial technology (FinTech). The Fintech industry’s great potential and expansion in Indonesia must be backed up by a solid legal framework in the shape of Indonesian law and the law should be able to reach and incorporate all forms of fintech services.
Consumer Behaviour Towards Grocery Online Shopping During Pandemic: Case Study in Sayurbox Desyra Sukma Dewanthi
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 5 No. 1 (2023): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v5i1.8750

Abstract

The use of online groceries is increasing during the pandemic. In America, the increase reached 52% with 20% of shoppers being new users. Based on the survey conducted, it has shown that the Sayurbox is one of the online shops favored by the public to shop for vegetables and other necessities. As many as 24% of the sample used Sayurbox and Happyfresh, 19% used Shopee, 14% used Go-Mart, 9% chose Tokopedia, and 5% used Tanihub and Hypermart. During the pandemic, the trend of cooking the own food began to increase. This has resulted in increased demand for staple food. People are turning to buying healthier and more sustainable food. This research used a qualitative method. It is used to examine the condition of the object naturally with a combined data collection technique. According to this approach, the researcher begins with specific observations to produce a general theory and conclusions drawn from the research. The reason for using an inductive approach is that it considers the context in which the research effort is active, while it is also most appropriate for small samples that produce qualitative data. Data collected by observation, in-depth interviews, and literature study. The object of this research is that people often use online grocery shopping during this pandemic. Samples that has been taken as respondents are those aged 21 to 35 years. Demographic segmentation of Sayurbox are those who is in age of 18 until 50 years. They are a technology literate society with access to the internet. This community is a society that has the economic capacity to make purchases so that the closest people to this segment are workers who have not been or are already married. Potential area are Jakarta, Tangerang, Bekasi, and Depok. Sayurbox refers to the market segment of people who choose an instant lifestyle. Their life is full of busy so, they have no time to shop. They will more comfortable and easier to use services such as Sayurbox to provide food and basic necessities. This behavioral segment is aimed at people who have a tendency to be willing to pay postage and services for someone who has helped them get the goods they need. The motive of someone making a purchase at Sayurbox was most influenced by pandemic conditions. This platform provides a variety of vegetables, fruit, side dishes, beverage ingredients, dairy, package menus, and others to full household necessities in food. Some people use this platform to reduce the risk of being infected with Covid-19. In addition, consumers are also given the convenience and several discounts hitch make them even more diligent in using this platform. Those who use the services from Sayurbox are 21 - 35 years old consumers with a variety of professions. Based on the sample interviewed, it can be concluded that students, workers, and housewives use this platform to full their needs.
Social Media’s Negative Impact on Mental Health Subjugated by the Advantage on Young Adults Madeline Lydia Hiustra; Aurelia Venus Angelica; Christian Haposan Pangaribuan
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 5 No. 1 (2023): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v5i1.9312

Abstract

The present research aims to investigate whether presumed negative effects of social media use on mental health have been outweighed by positive factors that contribute influential advantages. Previous research has demonstrated that social media has only negative effects on a person by emphasizing that social media is a major contributor to poor mental health and thus this research examines the relationships between social media impact on learning new knowledge and increased productivity, learning new knowledge and increased productivity on task performance, and direct social media impact on task performance. Researchers used a quantitative approach, collecting questionnaire from 100 respondents that was distributed to young adults (18-26 age), who are currently located in Jakarta, Indonesia. Contrary to what has often been assumed, social media is linked with task performance outcomes. Correlation and data analysis concluded that social media were significantly related with positive associations. Adoption of social media that is used correctly is the main driving force of the beneficial outcomes, which will be explained by the hypotheses centered on direct relationship of social media impact and task performance. The future implications of this study will be discussed.
Perkembangan Inovasi Fintech di Indonesia Yovie Bramantyo Adji; Wildan Abineri Muhammad; Abdurrachman Nurwira Lucky Akrabi; Noerlina Noerlina
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 5 No. 1 (2023): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v5i1.8675

Abstract

Fintech is a company that combines financial services and technology, the more technology develops, the more innovations or ideas there are about how to find solutions for financial services. This paper explains how the development of fintech innovations that already exist in Indonesia and also what are the advantages of fintech in Indonesia. Fintech in Indonesia has been running since 2006. Fintech in Indonesia is growing during the COVID-19 pandemic because Indonesians transact online. This makes fintech continue to grow in Indonesia with almost 800 fintech that already exists in Indonesia.
Advertising and Wom Effect Towards Consumer Buying Decision Process on Janji Jiwa Coffee in JAKARTA Nicolas Putrajaya; Widiartanto; Hari Susanta Nugraha
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 5 No. 1 (2023): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v5i1.8776

Abstract

This Research aimed to analyze Consumer behavior of Janji Jiwa coffee which focuses on the buying decision process from consumers, which includes the influence of Instagram promotion and word of mouth on buying decisions, which mediated by purchase intention and brand awareness from Kopi Janji Jiwa in East Jakarta. This Research survey was conducted through Questionnaire on 100 Janji Jiwa customers who have bought the Janji Jiwa coffee at least 4 times in Janji Jiwa outlets in AEON mall Jakarta Garden City and Transera Waterpark at East Jakarta. All the responses are processed with path analysis using Smart - PLS application. The results finding reveal that between Instagram promotion (Advertising) and word of mouth, Purchase Intention and Brand Awareness, and Buying decision, each of these variables has an effect on each other. But there are no influence between word of mouth on purchase intention. In Addition, Purchase intention and brand awareness are proven to mediate and strengthen the relationship between Instagram promotion and word of mouth towards buying decision.
The Role of Celebrity Endorsement on Impulse Buying Behavior with Customer Loyalty as a Moderating in the E-Commerce Industry Sin Li; Umaidi Suhari; Muhammad Fajar Shidiqqi; Muhammad Aras; La Mani
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 5 No. 1 (2023): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v5i1.9076

Abstract

Purpose: Numerous studies have been conducted on celebrities to notice their effect on marketing. Celebrity endorsement has become one of the most popular marketing strategies, and Tokopedia as one of the most popular e-commerce websites in Indonesia also using these strategies for increasing their brand awareness. The purpose of this study is to explore other effects of celebrity endorsement on consumer behavior. This research aimed to define the impact of celebrities endorsement on consumer psychology, influencing impulsive buying behavior with consumer loyalty as a mediating variable. Research Methodology : This study applied quantitative survey with data was collected using an online questionnaire with sample characteristics were Tokopedia Customers and also a fan of the celebrity who lived in Indonesia by 442 samples using the purposive sampling method and data was conducted using the SmartPLS program. Result: This article indicated the findings that (1) celebrity endorsement had a positive impact on consumer loyalty, (2) a positive effect either directly or indirectly on impulsive buying behavior, and (3) consumer loyalty itself had a positive effect on impulsive buying behavior. Conclusions: This study proposes significant implications about how celebrity endorsement works and how it impacts customer behavior in the e-commerce Industry.
Entrepreneurial Customers’ Decision for Purchasing Laundry Plastics Based on Product Quality, Price, Promotion and Distribution (Case Study: Jakarta, Tangerang and Bandung) Respati Wulandari
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 5 No. 1 (2023): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v5i1.9189

Abstract

This research is to determine the effect of Price, Product Quality, Distribution, and Promotion to Purchase Decision of Growth Packaging’s laundry plastic in Jakarta, Tangerang, and Bandung. We use quantitative methods and multiple regression analysis to get research finding. This research was conducted by distributing questionnaires to 55 respondents who are owners of laundry businesses in Jakarta, Tangerang, and Bandung. The findings of this study indicate that: Price and Distribution have a significant effect while Product Quality and Promotion have an unsignificant effect toward purchase of Growth Packaging’s laundry plastic in Jakarta, Tangerang, and Bandung.

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