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Review Volume, Consumer Ratings, and Rental Price in the Sharing Economy: The Case of Airbnb Jakarta Pangaribuan, Christian Haposan; Kawiworo, Jalu
Ekonomi dan Bisnis Vol 6, No 1 (2019): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (652.424 KB) | DOI: 10.35590/jeb.v6i1.814

Abstract

Online reviews are emerging as a powerful source of information influencing consumers’ pre-purchase evaluation. This phenomenon has emphasized the need for a further comprehension of the impact of online reviews on consumer attitudes and behaviors, particularly in the sharing economy platforms. This study aims to examine the relationship of attributes in Airbnb listings towards online reviews and measure the effect of online reviews towards rental price. To examine the hypothesis and drawing conclusion, a web-crawling code was developed to collect data related with the characteristics of Airbnb’s listings, the attributes of the hosts, and the reputation of the listings. The model was tested by using a dataset of 413 Airbnb listings within Jakarta area over a period of Airbnb`s launch in January 2012 until May 2018. The data collected from the survey was processed and analyzed through multiple linear regression model, t-test, and f-test. The results of this study indicate that an online review is not a significant aspect in determining rental price of an accommodation. Furthermore, the findings highlight the importance of a “superhost” badge to influence review volume, while membership duration represents the key reason that affects both review volume and consumer ratings.
The Roles of Sensory Attributes, Functional Benefit, and Brand Ambassador Toward the Brand Loyalty and Repurchase Intention of a Coffee Brand Pangaribuan, Christian Haposan; Paulina, Putri; Thahar, Dairion
International Journal of Social Science and Business Vol 4, No 4 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v4i4.28156

Abstract

The trend of drinking coffee has resulted in an increase of coffee consumption around the world, including Indonesia. This study investigates the roles of sensory attributes, functional benefit, and brand ambassador towards the intention to repurchase which leads to brand loyalty of Luwak White Coffee. This study uses a quantitative approach by using primary data and distributed questionnaires to 100 employees of various corporations in Jakarta. The data was analyzed through regression analysis. The result of this study shows that functional benefit has a significant influence on both intentions to repurchase and brand loyalty. This benefit factor is the most important precedent to both repurchase intention and brand loyalty.  On the other hand, sensory attributes do not affect repurchase intention. This type of information can be important to predict or to explain the market response to luwak coffee products, and also to select which sensory attribute should be included in a sensory specification or must be considered in product quality control programs. Another important finding is that, contrary to our expectations, we do not find empirical support for the significant influence of brand ambassador on an intention to repurchase and brand loyalty. The explanation may be that customers currently expect the functional benefit in the form of healthier gastric-friendly white coffee. Moreover, the brand ambassador may not be too influential in the high buying decision among luwak coffee consumers. The relevant contributions that emerged from this study include not only bridging the aforementioned gap in the literature but also offering significant managerial implications to assist organizations to understand the importance of functional benefits toward repurchase intention and brand loyalty.
The Analysis of Potential Growth for Indonesia’s Micro Small Medium Business Owners Christian Haposan Pangaribuan; Okta Prihatma Bayu Putra; Lidhiah Lesthary; Glory Aguzman; Desman Hidayat
International Journal of Business Studies Vol 2 No 2 (2018): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.252 KB) | DOI: 10.32924/ijbs.v2i2.53

Abstract

This study examines the relation between potential growth in the context of micro, small, medium enterprises by evaluating several factors, i.e. lack of marketing ability, inadequate business training, technological backwardness, poor quality of products, lack of innovation, unfavorable legal and regulatory framework, insuficient capital, and shortage of skilled labor. The data collected is from 196 self-employed enterprises in Jakarta, Indonesia. Results indicate that unfavorable legal and regulatory framework is the most affecting factor to slow down the growth of small businesses as well as a hindrance to its exports opportunities abroad. The further investigation of demographic factors shows how the differences canadd to ourunderstanding in the potential growth of smallbusinesses.
Do Store Atmosphere and Perceived Value Matter in Satisfying and Predicting the Millennials’ Behavioral Intention in a Café Setting? Martinus Fieser Sitinjak; Christian Haposan Pangaribuan; Nabila Tafriza
Binus Business Review Vol. 10 No. 1 (2019): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v10i1.5345

Abstract

The purpose of this research was to determine the effects of store atmosphere and perceived value on customer satisfaction and its impact on behavioral intention on the millennial segment. This type of research was a quantitative method using associative research approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) methods measured by Smart-PLS 3.0. The distribution of questionnaires was a non-probability with simple random sampling. The survey was conducted to 200 college students between the ages of 17 and 30 at a café in a shopping mall in Jakarta in 3 months (December 2017 until February 2018). The result shows that the store atmosphere can be used to generate perceived value, customer satisfaction, and behavioral intention. However, store atmosphere is confirmed to be the main behavioral intention predictor directly and indirectly.
Review Volume, Consumer Ratings, and Rental Price in the Sharing Economy: The Case of Airbnb Jakarta Christian Haposan Pangaribuan; Jalu Kawiworo
Ekonomi dan Bisnis Vol 6, No 1 (2019): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (652.424 KB) | DOI: 10.35590/jeb.v6i1.814

Abstract

Online reviews are emerging as a powerful source of information influencing consumers’ pre-purchase evaluation. This phenomenon has emphasized the need for a further comprehension of the impact of online reviews on consumer attitudes and behaviors, particularly in the sharing economy platforms. This study aims to examine the relationship of attributes in Airbnb listings towards online reviews and measure the effect of online reviews towards rental price. To examine the hypothesis and drawing conclusion, a web-crawling code was developed to collect data related with the characteristics of Airbnb’s listings, the attributes of the hosts, and the reputation of the listings. The model was tested by using a dataset of 413 Airbnb listings within Jakarta area over a period of Airbnb`s launch in January 2012 until May 2018. The data collected from the survey was processed and analyzed through multiple linear regression model, t-test, and f-test. The results of this study indicate that an online review is not a significant aspect in determining rental price of an accommodation. Furthermore, the findings highlight the importance of a “superhost” badge to influence review volume, while membership duration represents the key reason that affects both review volume and consumer ratings.
A RELATIONAL PERSPECTIVE ON TURNOVER: EXAMINING AFFECTIVE, CONTINUANCE, AND NORMATIVE PREDICTORS Bambang Setiono; Christian Haposan Pangaribuan; Rith Analin Osok; Martinus Fieser Sitinjak
Journal of Management and Business Vol 18, No 2 (2019): SEPTEMBER 2019
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (151.52 KB) | DOI: 10.24123/jmb.v18i2.417

Abstract

High rate for employee turnover intention may lead to significant expenses of an organization, including the direct costs of replacing an employee and the indirect costs related to loss of experience and lowered productivity. The aim of the study is to investigate the influence of organizational commitment toward the employee turnover. The research method used in the study is quantitative approach. The primary data were collected by distributing questionnaires to 100 employees of a state-owned electricity corporation in Jakarta, Indonesia. Multiple linear regression shows that all three components of organizational commitment: affective commitment, continuance commitment and normative commitment significantly influenced employee turnover intention.
FACTORS OF COFFEE SHOP REVISIT INTENTION AND WORD-OF-MOUTH MEDIATED BY CUSTOMER SATISFACTION Ayya Sofia; Christian Haposan Pangaribuan; Martinus Fieser Sitinjak
Journal of Management and Business Vol 19, No 1 (2020): MARCH 2020
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.481 KB) | DOI: 10.24123/jmb.v19i1.418

Abstract

To create value that would surpass the expectation of coffee drinkers is pivotal for coffee shop business. However, only a few businesses are able to provide better and non-homogenous value for the customers. The main factors that would influence customer satisfaction of coffee shops are still yet to be further explored. Hence, this study aims to look into the determinants of customer satisfaction of coffee shops and to examine its influence towards revisit intention and word-of-mouth. Online survey questionnaires were distributed to the customers and 155 samples were gathered from March to June 2018. The findings showed that atmosphere and service quality factors had positive effects on customer satisfaction, while the variety of menu was not significant to the satisfaction, the fact that the satisfied customers would likely have the intention to revisit and spread word-of-mouth
The Roles of Sensory Attributes, Functional Benefit, and Brand Ambassador Toward the Brand Loyalty and Repurchase Intention of a Coffee Brand Christian Haposan Pangaribuan; Putri Paulina; Dairion Thahar
International Journal of Social Science and Business Vol. 4 No. 4 (2020): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v4i4.28156

Abstract

The trend of drinking coffee has resulted in an increase of coffee consumption around the world, including Indonesia. This study investigates the roles of sensory attributes, functional benefit, and brand ambassador towards the intention to repurchase which leads to brand loyalty of Luwak White Coffee. This study uses a quantitative approach by using primary data and distributed questionnaires to 100 employees of various corporations in Jakarta. The data was analyzed through regression analysis. The result of this study shows that functional benefit has a significant influence on both intentions to repurchase and brand loyalty. This benefit factor is the most important precedent to both repurchase intention and brand loyalty.  On the other hand, sensory attributes do not affect repurchase intention. This type of information can be important to predict or to explain the market response to luwak coffee products, and also to select which sensory attribute should be included in a sensory specification or must be considered in product quality control programs. Another important finding is that, contrary to our expectations, we do not find empirical support for the significant influence of brand ambassador on an intention to repurchase and brand loyalty. The explanation may be that customers currently expect the functional benefit in the form of healthier gastric-friendly white coffee. Moreover, the brand ambassador may not be too influential in the high buying decision among luwak coffee consumers. The relevant contributions that emerged from this study include not only bridging the aforementioned gap in the literature but also offering significant managerial implications to assist organizations to understand the importance of functional benefits toward repurchase intention and brand loyalty.
The Use of Eco-Friendly Products in Indonesia: A Survey on Consumers Motivation Nabiel Elhakim Al-Ahmad Bit; Mona Chaterina; Christian Haposan Pangaribuan
Journal of Applied Management Research Vol 2, No 2 (2022)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v2i2.1304

Abstract

The Use of Eco-Friendly Products in Indonesia: A Survey on Consumers Motivation. The use of products labeled as environmentally friendly is now on the rise in Indonesia. The use of products labeled as environmentally friendly is now on the rise in Indonesia. However, while the increasing sales of environmentally friendly products happen, public awareness of environmental sustainability has not yet improved. This paper aims to determine the factors that influence the rise of a trend, namely the use of environmentally friendly products, which has recently been rife in Indonesia. Thus, this study begins the investigation by distributing a questionnaire that uses quantitative methods and a Likert scale in data collection, with results coming from 63 Indonesian from various backgrounds. From the data, it can be concluded that of the three variables used, which are Environmental Awareness, FOMO (Fear of Missing Out), and Affordability, there is only one variable, FOMO that significantly influences the buyers’ motivation for eco-friendly products. Hence, FOMO should be considered an important aspect regarding marketing or campaign.
The Intention to Use Digital Banking Services among Gen Z in Indonesia Based on Technology Acceptance Model (TAM) Meisya Nurahmasari; Syarifah Nur Silfiyah; Christian Haposan Pangaribuan
Jurnal Manajemen dan Bisnis Madani Vol. 5 No. 1 (2023): Februari 2023
Publisher : Fakultas Ekonomi & Bisnis Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jmbm.v5i1.692

Abstract

As information technology advances, societal demands rise, and smartphone features and sophistication rise along with them, banks must adapt to meet the current demand. For Indonesians, who are accustomed to use cash, digital banking will become new digital transformation. There is no information available on the variables that might affect Indonesians’ behavior intentions about using digital banking services. In particular, among generation Z in Indonesia following the COVID-19 outbreak, this research seeks to investigate the connection between perceived usefulness, perceived ease of use, and self-efficacy in consumers' intention for using digital banking services based on the Technology Acceptance Model (TAM). For the survey data gathered from 150 generation Z, multivariate data analysis approaches (reliability and validity test, multiple linear regression, collinearity analysis, and path estimations) are utilized. The results of this study's analysis demonstrate that perceived usefulness indicates a great influence on the attitude and intention to use digital banking services, compared to the perceived ease of use and self-efficacy. Therefore, for customers to completely comprehend the advantages associated with using digital banking services, it is critical to boost their perception of the usefulness of the services in their daily life.
Co-Authors Adele Valerry Aggraeni, Ella Intan Ali Akbar Fuadi Alicia Listiani Tenia Alif, Muhammad Gunawan Amini, Nuzulia Anggeliana, Dhea Antari, Ni Kadek Yuni Arief Perdana Kumaat Aurelia Venus Angelica Ayya Sofia Bambang Setiono Bambang Setiono Barlian, Erland Bernanda, Devi Yurisca Butar Butar, Ivan Destian Calista Luhur Christin, Lelly Citra, Baiq Sany Ayu Dairion Thahar DANIAL THAIB Desman Hidayat Doa, Fidelia Novena Effendi, Sahlan Furqan, Farhan Galingging, Jesusha Glory Anemone Getruda Filumena Yulius Glisina Dwinoor Rembulan Glory Aguzman Gularso, Kurnadi Hamidah, Rusyda Haqi Putri, Id'hayani Shavana Hong, Kristy Id'hayani Shavana Haqi Putri islam, sri susilawati Iwan Setiawan Jalu Kawiworo Kartika, Leni Ajeng Kawiworo, Jalu Kembau, Agung Stefanus Kurniawati, Regina Zaviera Anggi Laurinda, Cindy Lidhiah Lesthary Luhur, Calista Madeline Lydia Hiustra Maharani, Regita Maldini, Anak Agung Kompiyang Ratih Maria Francisca Lies Ambarwati Martinus Fieser Sitinjak Megawati, Yenli Meisya Nurahmasari Meliana Meliana Mona Chaterina Muhril Ardiansyah Nabiel Elhakim Al-Ahmad Bit Nabila Tafriza Nabilah Putri Justine Niha, Irma Shafika Nilam, Edric Budiman Novitasari, Evi Nurfaiza, Nazia Okta Prihatma Bayu Putra Pananda Pasaribu, Pananda Paulina, Putri Pratama, Mohammad Harry Prayataneswara Dwiputri Susanto Prayitno, Sentot Basuki Princes, Elfindah Puti Syifa Azzahra Putri Lathifah 'Afif Putri Paulina Ramadhanti, Jovita Rith Analin Osok Riyanto, Ricarhdus Rikky Roemawi, Nathania Ferinda Santo Tjhin Santo Tjhin Setiawan, Johan Sherisa, Livia Alma Sitinjak, Martinus Fieser Stephanie Stephanus Solaiman Syarifah Nur Silfiyah Thahar, Dairion Titanicko, Titanicko Tri Wismiarsi, Tri Wanda, Meisya Yandi, Muhammad