Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna dengan E-ISSN: 2746-1173 dan P-ISSN: 2085-773X merupakan jurnal ilmiah elektronik yang diterbitkan secara enam bulan sekali. Anindyaguna Ekonobisnis bertujuan untuk meningkatkan kualitas keilmuan dan menyalurkan minat untuk berbagi dan menyebarluaskan ilmu pengetahuan kepada akademisi, mahasiswa, praktisi, dan pemerhati ilmu di bidang manajemen. Anindyaguna Ekonobisnis diterbitkan oleh LPPM STIE ANINDYAGUNA, Anindyaguna Ekonobisnis menerima tulisan hasil kajian di bidang manajemen pemasaran, manajemen keuangan, manajemen sumber daya manusia, dan manajemen kewirausahaan. Focus and Scope: Manajemen Sumber Daya Manusia, Manajemen keuangan, Manajemen Pemasaran, Manajemen Strategis, Perilaku Organisasi, Manajemen operasi, Manajemen Pengetahuan Kewiraswastaan, Bisnis elektronik,
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68 Documents
<![CDATA[STUDI KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING PADA ORIENTASI PASAR TERHADAP KINERJA PEMASARAN ]]>
<![CDATA[Ahmad Dwi Nurdiyanto]]>;
<![CDATA[Mochamad Purnomo]]>
<![CDATA[ Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 3 No 1 (2021): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna ]]>
Publisher : <![CDATA[LPPM STIE Anindyaguna ]]>
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<![CDATA[Tujuan dari penulisan artikel ini adalah sebuah kajian tentang hubungan variabel di dalam sebuah konsep pemasaran. Keunggulan bersaing merupakan bagian dari proses dalam persaingan secara kompetitif di dalam lingkungan bisnis. Metode yang digunakan dalam studi ini menggunakan tinjauan literatur atau studi pustaka. Konsep yang didapatkan dari beberapa studi secara empiris dapat diterapkan secara teoritis. Hasil analisis yang didapatkan : 1) orientasi pasar berpengaruh terhadap keunggulan bersaing, 2) keunggulan bersaing berpengaruh terhadap kinerja pemasaran. Dari hasil studi tersebut dapat dinyatakan bahwa keunggulan bersaing sebagai variabel intervening pada hubungan orientasi pasar dan kinerja pemasaran.]]>
<![CDATA[ANTESEDEN DAN KONSEKUEN JOB ENGAGEMENT ]]>
<![CDATA[Martini Martini]]>;
<![CDATA[Sri Sulistyaningsih]]>
<![CDATA[ Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 2 No 2 (2020): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna ]]>
Publisher : <![CDATA[LPPM STIE Anindyaguna ]]>
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<![CDATA[This study aims to determine the antecedent and consequence of job engagement. The populationused in this study were employee of PT. Kaltim Adhiguna Muatan which amounts to 123 people.Method of sampling technique in this study carried with sensus sampling. The analysis tool usedis the technique of path analysis. The results obtained in this study is the positive effect oforganizational support and leadership positive effect on job engagement. And job engagementpositive affect on employee performance.Keywords: job engagement, organizational support, leadership, employee performance]]>
<![CDATA[Peningkatan Kinerja Karyawan Melalui Motivasi Dan Keterampilan Kerja Pada CV. Catur Bhakti Mandiri ]]>
<![CDATA[Martini Martini]]>;
<![CDATA[Fiderius Ismanto]]>
<![CDATA[ Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 3 No 1 (2021): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna ]]>
Publisher : <![CDATA[LPPM STIE Anindyaguna ]]>
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<![CDATA[Human resources are the main driving force for the running of an organization'sactivities, the back and forth of an organization is determined by the existence ofits human resources. This study aims to examine and analyze the factors thatinfluence employee performance through work motivation and work skills at CV.Catur Bhakti Mandiri, in this study using a 1-10 scale questionnaire with 35respondents and using a sampling technique using saturated sampling or census.The data obtained were then analyzed with the SPSS program.The results of this study prove that to improve employee performance canbe increased through continuous motivation and seeing the skills possessed by eachemployee, because there is a tendency for employees to prefer to work if it is inaccordance with the skills they have and of course this has a big impact onperformance. them in a company.Keywords: Employee Performance, Skills, Work Motivation]]>
<![CDATA[Pengaruh Reputasi Lembaga Dan Persepsi Kualitas Layanan Dalam Meningkatkan Loyalitas Mahasiswa ]]>
<![CDATA[Wa Ode Sitti Nurrahmah]]>
<![CDATA[ Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 3 No 1 (2021): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna ]]>
Publisher : <![CDATA[LPPM STIE Anindyaguna ]]>
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<![CDATA[Salah satu tantangan yang dihadapi oleh Negara Indonesia saat ini adalah bagaimana memanfaatkan sumber daya manusia, yang jumlahnya sangat banyak untuk menjadi pendukung potensial pembangunan nasional yang sedang berlangsung. Tujuan yang diharapkan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh kepemimpinan dan dukungan terhadap lingkungan kerja terhadap kinerja pegawai Dinas Bina Marga Provinsi Jawa Tengah. Populasi dalam penelitian ini adalah Dinas Bina Marga provinsi Jawa Tengah, yaitu 241 orang. Berdasarkan hasil penelitian dapat disimpulkan: Ada pengaruh antara kepemimpinan dan dukungan terhadap lingkungan kerja terhadap kinerja pegawai]]>
<![CDATA[Pengaruh Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Transmart Setiabudi Semarang ]]>
<![CDATA[Nuruddin Mahmud]]>
<![CDATA[ Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 3 No 1 (2021): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna ]]>
Publisher : <![CDATA[LPPM STIE Anindyaguna ]]>
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<![CDATA[In a situation of increasingly fierce business competition, companies must have a way to be able to win market competition where the main factor is to create satisfaction in the hearts of customers. Transmart Setiabudi Semarang is one of the retailers in the city of Semarang that not only regulates basic needs, but also plays with family. During July-December 2019 the percentage of complaints has increased. The purpose of this study was to see the effect of price, product quality and service quality on customer satisfaction at Transmart Setiabudi Semarang. Data obtained from 100 respondents using purposive sampling technique. This study can be concluded that the variables of price, product quality and service quality have a positive and significant effect on customer satisfaction.]]>
<![CDATA[Analisis Laporan Keuangan Untuk Mengukur Kinerja Keuangan PT. Intan Segara Semarang Dalam Pandemi Covid-19 ]]>
<![CDATA[Bayu Teguh Wibowo]]>
<![CDATA[ Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 2 No 2 (2020): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna ]]>
Publisher : <![CDATA[LPPM STIE Anindyaguna ]]>
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DOI: 10.0593/jae.v2i2.19
<![CDATA[The Covid-19 virus pandemic has put a lot of pressure on the economy as well as businesses. Financial statement analysis is used to measure the financial performance of PT Intan Segara Semarang during this pandemic. The purpose of the study was to determine the performance of PT Intan Segara Semarang in the Covid-19 pandemic seen from the liquidity ratio, solvency ratio, activity ratio and profitability ratio. The data used is primary data, namely the Balance Sheet and Profit and Loss Statements for 2020 and the previous 2 years, namely in 2019 and 2018. Using qualitative and quantitative analysis, it is obtained that PT Intan Segara has good financial performance, assets and capital that is able to support company performance and low debt levels so that performance remains good during the Covid-19 virus pandemic.]]>
<![CDATA[Analisis Pengaruh Promosi, Service Quality, Brand Image Terhadap Keputusan Pelanggan Memilih Jasa Go-Jek Di Semarang ]]>
<![CDATA[M Roby Jatmiko]]>
<![CDATA[ Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 2 No 1 (2020): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna ]]>
Publisher : <![CDATA[LPPM STIE Anindyaguna ]]>
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<![CDATA[Go-Jek is a company that serves ojek service anywhere for anyone who needs online. This research aims to know the influence of promotion, service quality and brand image on purchasing decisions of Go-Jek. Sampling method was done by using questionnaires, this study population is Go-Jek users consumer Semarang. The sample used is 84 respondents with sampling technique using purposive sampling. This study used multiple regression analysis with SPSS 21 application. The result of the research with multiple regression shows that Promotion, Service Quality, Brand Image have positive and significant effect to Go-Jek Purchase Decision. The most influential variable on Go-Jek purchasing decisions is the Brand Image.]]>
<![CDATA[Analisis Pengaruh Celebrity Endorser, Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Shampoo Dove Di Semarang ]]>
<![CDATA[M Roby Jatmiko]]>
<![CDATA[ Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 3 No 1 (2021): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna ]]>
Publisher : <![CDATA[LPPM STIE Anindyaguna ]]>
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<![CDATA[From the Top Brand Awards data, several shampoo brands from the Indonesia Best Brand Survey for shampoo products in Indonesia in 2019 - 2020 Dove Shampoo are at the bottom of the list. In 2019 the Top Brand Index (TBI) was 6.1% and in 2020 it showed an increase of 7.6%, but Dove shampoo was at the bottom and was not included in the TOP nominations. The population in this study were all consumers of Dove shampoo in Semarang with an unknown population. The number of samples was 96 people. The method of analysis using the SPSS program. The results show that celebrity endorsers have an effect on purchasing decisions, brand image has an effect on purchasing decisions, brand trust has an effect on purchasing decisions.]]>
<![CDATA[Strategi Peningkatan Produktivitas Kerja Melalui Gaya Kepemimpinan, Kompensasi Dan Motivasi Kerja Pada PT. Mas Sumbiri Semarang ]]>
<![CDATA[Sri Sulistyaningsih]]>
<![CDATA[ Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 2 No 2 (2020): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna ]]>
Publisher : <![CDATA[LPPM STIE Anindyaguna ]]>
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<![CDATA[The company's role in reducing poverty and improving the economy of a region and even a country is needed by PT. MAS Sumbiri, which is located at the Wijaya Kusuma Industrial Estate, Semarang, is a manufacturing company engaged in the production of clothing and multinationals. Which in the second semester of 2019 experienced a problem in achieving production targets related to employee performance in the final semester which tended to decline from July until December. The sample in this study were all employees of the production division, totaling 57 employees. The method in this study was a quantitative method with regression analysis using SPSS statistical tools. The results of this study (1). leadership style does not have a positive and significant effect on work productivity. (2). motivation has a positive and significant influence on work productivity, (3). work motivation has a positive and significant influence on work productivity, (4). leadership style, compensation and work motivation, simultaneously affect work productivity and the contribution of the independent variable to the dependent variable based on Adjusted R Square that is equal to 0.621 or 62.1%.]]>
<![CDATA[Pengaruh Penerapan Disiplin Kerja dan Pelatihan Kerja Dalam Meningkatkan Produktivitas Kerja Karyawan di Departemen Produksi PT. MAS SUMBIRI Semarang ]]>
<![CDATA[Sri Sulistyaningsih]]>
<![CDATA[ Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 1 No 2 (2019): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna ]]>
Publisher : <![CDATA[LPPM STIE Anindyaguna ]]>
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<![CDATA[The performance of a company is inseparable from the performance of an employee. The purpose of this study is to see how big the role of work discipline and job training on employee productivity. The data of this study used a questionnaire with a scale of 1-10 with the number of respondents being 57 employees. The sampling technique uses the census or parameter method which takes all respondents from employees who work in the production department. The data obtained were then analyzed using the SPSS 21 program. The results of this study confirm that the application of work discipline and job training can increase employee productivity in the company. Job training dominates in increasing employee productivity.]]>
