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RISQO M. WAHID
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International Journal of Marketing and Human Resource Research
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27464040     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. IJMHRR is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. IJMHRR is published four times a year (January, April, July, and October). e-ISSN: 2746-4040. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 01 (2020)" : 5 Documents clear
Human Resource Ethical Dilemmas in Healthcare Gauri Pande
International Journal of Marketing & Human Resource Research Vol. 1 No. 01 (2020)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

Human Resource departments are critical departments for any organization as they ensure compliance with the code of conduct. Actions and decisions taken by the employee of an organization directly impact the reputation of an organization. In healthcare, the role of HR director is amplified due to the high sensitivity of institutions' nature and objectives in this sector. Hospitals and other healthcare centers directly deal with people seeking healthcare services. Therefore, slight violations of the code of conduct by the service providers can have a critical impact on health of the people at the healthcare service center. This paper sheds light on ethical dilemmas commonly faced by HR managers in the healthcare sector and their practices to manage those issues. The study comprises three parts where the initial section extends the discussion on ethics associated with general HR operations with a focus on the healthcare industry. It is followed by comparing different modes of handling ethical dilemmas while proceeding with the image restoration strategy. Then, some empirical evidence of managing ethical crises is covered to check the practical application of learned theoretical ideas. Finally, some conclusive opinions and recommendations are outlined based on the core findings of the study
Determinants of Customer Satisfaction and Customer Loyalty in Amhara Credit and Saving Institute (ACSI): The Case of Waghimera Zone Sekota Town Gebremichael Getahun Amha
International Journal of Marketing & Human Resource Research Vol. 1 No. 01 (2020)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

The main objective of the study was to assess and analyze customer satisfaction and customer loyalty of ACSI in Sekota town. Accordingly, this study was used explanatory research design to examine the effect of independent variables on dependent variable. The study used mixed research approach. The study used both primary and secondary data type and sources. By using simple random sample technique total of 400 closed and open-ended self-administered questionnaires was distributed to the customers. The collected data was analyzed by descriptive and multiple regression analysis method by using SPSS version20. Overall findings from this study revealed the dimensions of service quality vary in the degree to which they drive customer satisfaction and customer loyalty. The results depicted that service quality; corporate image &Price were found to have positive and significant association with customer satisfaction & customer loyalty. The ACSI should continuously monitor the environment for changes with a motive of addressing the pricing policies of the rival FI and it should differentiate its service offerings in a way that could enable the ACSI to gain a competitive advantage. The ACSI is, thus, recommended to devise operations and marketing strategies that focus on the dominant service quality dimensions in order to enhance customer satisfaction and, in turn, foster positive customer loyalty.
Determinant of Employee Performance in Public Organization: The Case of Dessie City Municipality Office Gebremichael Getahun Amha; Frewein Brhane
International Journal of Marketing & Human Resource Research Vol. 1 No. 01 (2020)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

Employee performance is significant role to achieve mission and vision of public, non-public and private organization. The main objective of this study is to examine the determinant of employee performance in the public organization; the case of Dessie city municipality office. In implementing of these internal practices; the office tested a problem of motivation practice, leadership, working environment and employee performance. This research problem was studied through the use of a descriptive and explanatory research design. To achieve the objective of the study 170 sample employees were selected from 312 total populations of municipality office employees through the stratified random sampling technique. The four independent variables incorporated for this study were training, motivation, leadership, and work environment. The study employed quantitative and qualitative approach and used primary data was collected using a questionnaire and secondary data obtained from offices annual report and BSC. The collected data was processed using SPSS v 20, and presented using frequency tables, bar charts, and pie charts, and analyze through descriptive and inferential data analysis techniques. The results have shown that the opinion of the respondent statistics analyses disagreed about motivation, leadership, and work environment and agree about training. Pearson correlation indicated that there is a high positive, and significant relationship between motivation and employee performance. Training and leadership were moderately positive relationship. The work environment had a small but definite positive linear relationship with employee performance. The findings of multiple linear regression training, motivation, leadership, and work environment greatly affected employee performance. This study recommended that the Dessie city municipality office better to give training to employee, utilize motivation practice, leadership, and work environment factors for increasing their employee performance. The Ethiopian government better to supported by the budget to solve problem of motivation and work environment.
Staff Development Programme for Primary Education Teachers in Nigeria: Challenges and Ways Forwards Ogunode Niyi Jacob; Adah Samuel; Audu Elizabeth I; Wama Pajo
International Journal of Marketing & Human Resource Research Vol. 1 No. 01 (2020)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

The article discussed the challenges facing the staff development programme for primary school teachers in Nigeria. Secondary data was used to support the points raised in the article. The secondary data were sourced from print material and online publication by recognized institutions and individual author. There are many challenges facing the staff development programme for primary school teachers in Nigeria. Some of the challenges include; inadequate funding, lack of strategic plans, poor implementation of staff development policies, institutional corruption, poor internal school administration of staff development programme for teachers, unstable educational policies, political instability and lack of data/information on training need gaps of schools. To solve these challenges, it was recommended that: the government should embark on need training assessment of basic schools, develop an action plans, develop a financial plan for implementation, set up effective monitoring and evaluation system, ensure policies continuity and fight all institutional corruption in the ministries.
The Effect of Work Discipline and Work Motivation on the Performance of Abab Subdistrict Office Employees, PALI Regency Suci Ulan Dari
International Journal of Marketing & Human Resource Research Vol. 1 No. 01 (2020)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i2.697

Abstract

This study aims to examine the effect of work discipline and work motivation on the performance of the Abab District Office employees. The data used in this study came from questionnaires, interviews, and a literature study. A multiple linear regression analysis methods is applied in this research. The results prove that work discipline has a significant positive effect on employee performance. Motivation is also proven to have a significant positive effect on employee performance. The results of this study are expected to help companies improve employee performance through discipline and work motivation

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