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RISQO M. WAHID
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International Journal of Marketing and Human Resource Research
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27464040     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. IJMHRR is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. IJMHRR is published four times a year (January, April, July, and October). e-ISSN: 2746-4040. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 3 (2022)" : 5 Documents clear
The Effect of Motivation, Loyalty and Competence on Employee Performance at Pharmaceutical Wholesalers in Palembang City Afriyan Gunadi; Fatimah; Trisniarty A. M
International Journal of Marketing & Human Resource Research Vol. 3 No. 3 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of motivation. loyalty and competence on employee performance jointly and partially at a pharmaceutical wholesaler company in the city of Palembang. The variables in this study were motivation, loyalty, and competence in performance. The population in this study was 1687 employees of pharmaceutical wholesalers in Palembang city with 243 samples. The sampling technique in this research was purposive sampling. The results of data analysis in this study showed that together motivation, loyalty, and competence variables had a significant effect on employee performance of the pharmaceutical wholesaler company in the city of Palembang. Individually the motivation variable has a significant impact on performance. The loyalty variable has a significant impact on performance and the competency variable significantly affected the performance of a pharmaceutical wholesaler company in the city of Palembang.  
A Study on Acceptance Level of Management Faculty Members towards Transmedia Story Telling arijit goswami Arijit; Bhavna Prajapati Bhavna
International Journal of Marketing & Human Resource Research Vol. 3 No. 3 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i3.709

Abstract

This study is focused on looking into the acceptance level of the teachers relative to transmedia storytelling, views on the modification of reading tasks and activities through transmedia storytelling, and integration of transmedia storytelling in reading tasks and activities. This study focuses and limits only in describing the acceptance level of management faculty members as to transmedia storytelling and on knowing the teachers’ thoughts on modification of reading tasks and activities. The study used descriptive research design wherein the data were analyzed through a modified questionnaire on the level of acceptance. The results of the study show a positive acceptance of transmedia storytelling among management faculty members. Furthermore, it was emphasized that transmedia storytelling is a beneficial and educational strategy for teaching reading and integration should be done through adapting and designing various media platforms. This action research presented a new reading strategy for management teachers that can be used in teaching learning aimed for a contextualized and expanded teaching and learning of reading through a matrix that include selected and applicable reading texts with transmedia storytelling media platforms.  
Conceptual Study of Selfie As a New Tool for Brand Marketing Endang Hariningsih; Budhi Haryanto
International Journal of Marketing & Human Resource Research Vol. 3 No. 3 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i3.756

Abstract

This paper aims to propose a proposition of selfie effectiveness from influencers that impact the attitude and buying intentions. The method is to review of several articles reveals the phenomenon of selfie marketing and the science of exercise to develop a proposition about the effectiveness of selfies concerning forming positive attitudes and purchasing intentions of a brand. The study produced a conceptual framework based on Stimuli-Organism-Response (SOR) as the basis for the development of propositions that explain the relationship between selfie charm and self-congruence, attitudes toward influencers, and attitudes toward brands and purchasing intentions with social interaction as moderation variables of the relationship between those variables. This paper describes selfies taken by non-celebrities as influencers. The implication of this study is an alternative model that conceptualizes selfie charm and social interaction as two variables that influence the process of forming a brand's buying attitudes and intentions, which marketers need to consider in creating marketing strategies. The phenomenon of selfies that occur today has given rise to a new stimulus, namely the charm of selfies and netizen comments that affect consumer activity in the purchase of a brand.
Impact of Social Media on Consumer Buying Pattern Anupama Sundar D.
International Journal of Marketing & Human Resource Research Vol. 3 No. 3 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i3.757

Abstract

This study examines consumer-generated advertising (CGA) impacts on consumer attitudes, and behaviors for interacting with social media features and passing along electronic word-of-mouth. Participants viewed a video advertisement on YouTube, framed as either a consumer-generated or firm-generated advertisement, to determine effects of source credibility with different levels of product involvement. Need for cognition (NFC) also was examined. Analysis revealed consumers as source significantly enhanced advertising attitudes and interactivity behaviors             
Structural Equation Modeling of Gastronomic Tourism in the Face of COVID-19 Arger Verstapp Bund; Gilberto Bermúdez Ruíz; Olga Anaid Diaz Jacinto; Alfredo Barrera Escobar; Celia Yaneth Quiroz Campas; Rosa María Rincón Ornelas; Francisco Espinoza Morales; Cruz García Lirios; Gregorio Elizarraraz Guarneros
International Journal of Marketing & Human Resource Research Vol. 3 No. 3 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i3.776

Abstract

The pandemic has claimed the lives of seven million, affecting the local economy. Anti-COVID-19 policies promote entrepreneurship as a central axis of the economic agenda. In the case of tourism, micro-financing policies encourage the local economy through the promotion of magical towns. The gastronomy trade has benefited from fiscal and monetary incentives. In this sense, the objective of this work was to establish the determinants of innovative entrepreneurship with a sample of 100 merchants. A predictive model was contrasted in which resource optimization determined product innovation. In relation to the state of knowledge, the scope and limits of the study were discussed.

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