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Hastuti Diah Ikawati
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INDONESIA
JOURNAL SCIENTIFIC OF MANDALIKA (JSM)
Published by Institut Penelitian dan Pengembangan Mandalika Indonesia
ISSN : -     EISSN : 27455955     DOI : -
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media Other
This journal is a means of scientific publication to develop knowledge and information. This journal specifically contains the results of research carried out in all scientific fields. Apart from publishing research results, this journal also accepts manuscripts from literature reviews and other reports for publication. This journal is published every month since August 2020.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 2 Documents
 1 
Search results for , issue "Vol. 7 No. 6 (2026): (in progress)" : 2 Documents clear
Pengaruh digital marketing dan customer relationship marketing terhadap keputusan pembelian dengan brand image sebagai mediasi (studi pada brand sepatu aerostreet di platform tiktokshop) Anwar, Misbahul; Ramadhani, Anantha Jinggar
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 7 No. 6 (2026): (in progress)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol7iss5pp769-777

Abstract

This study aims to analyze the "Influence of Digital Marketing and Customer Relationship Marketing on Purchasing Decisions, with Brand Image as a Mediator (A Study of the Aerostreet Shoe Brand on the TikTokShop Platform)." This quantitative study involved 179 users of the Aerostreet shoe brand on the TikTokShop platform. The sampling technique used a non-probability sampling method with purposive sampling. Data were collected by distributing an online questionnaire. The models analyzed included the outer model, inner model, and hypothesis testing. Calculations using SmartPLS 4.1 revealed that digital marketing has a positive and significant effect on brand image. Customer relationship marketing has a positive and significant effect on brand image. Digital marketing has a positive and significant effect on purchasing decisions. Customer relationship marketing has a positive and significant effect on purchasing decisions. Brand image partially mediates the effect of digital marketing on purchasing decisions. Brand image partially mediates the effect of customer relationship marketing on purchasing decisions
Traumatic Optic Neuropathy (TON) yang disertai edema makula dan perdarahan vitreus akibat trauma tumpul berulang pada wajah: case report Muchamad Fadil; Lina Puspita Hutasoit; Jodii Arlan Kurnia
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 7 No. 6 (2026): (in progress)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol7iss6pp781-787

Abstract

Traumatic optic neuropathy (TON) is an uncommon complication of trauma that may result in severe and permanent visual impairment. Most cases are associated with major head trauma, whereas TON secondary to assault or apparently minor facial trauma is less frequently reported. We report the case of a 26-year-old man who presented with decreased vision in the left eye accompanied by an early visual field disturbance after sustaining repeated blunt trauma in the form of slaps to the left side of the face. External ocular and anterior segment examinations were unremarkable. Initial visual acuity in the left eye was 1/300, with only hand motion perception. Ocular ultrasonography revealed vitreous hemorrhage, while optical coherence tomography (OCT) demonstrated macular edema. Based on the clinical and ancillary findings, the patient was diagnosed with suspected left traumatic optic neuropathy associated with macular edema and vitreous hemorrhage. The patient was treated with local corticosteroid injection, high-dose oral methylprednisolone followed by tapering, and oral citicoline. On follow-up, visual acuity improved gradually to 5/45, accompanied by improvement of the macular appearance on OCT. This case highlights that apparently mild blunt facial trauma may still be associated with severe visual impairment suggestive of TON, even in the absence of obvious external ocular findings. Comprehensive ophthalmic examination and appropriate ancillary investigations are important to identify associated posterior segment involvement and to monitor clinical outcomes

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