Article Per Year (5 Year)
p-Index From 2020 - 2025
1.431
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks East Asian Journal of Multidisciplinary Research (EAJMR) Vokasi Jurnal Manajemen, Akuntansi, Ekonomi Journal of Business and Halal Industry Jurnal Bisnis
Anwar, Misbahul
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mathematics

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 10 Documents
Search

 1 
PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG DI WARUNG KOPI KLOTOK, KALIURANG, YOGYAKARTA Febrini, Irma Yanti; PA, Retno Widowati; Anwar, Misbahul
Jurnal Manajemen Bisnis Vol 10, No 1: March 2019
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.10167

Abstract

This research is about analyzing the influence of Experiential Marketing on consumer satisfaction and repurchase intention at Warung Kopi Klotok, Kaliurang, Yogyakarta. It is a marketing element for the repurchase intention who obtain customer satisfaction through elements of experiential marketing, namely sense, feel, think, act, and relate. Obtaining data directly through a distribution questionnaire, with the number of samples meeting the requirements of a purposive sample of 247 respondents. The data analysis technique used in this study is Structural Equation Modelling (SEM) with the Moment Structure Analysis (AMOS) program version 22. The results of the study show four conclusions namely experiential marketing has a positive and significant effect on customer satisfaction, experiential marketing has a positive and significant effect on repurchase intention, customer satisfaction has a positive and significant effect on repurchase intention, and customer satisfaction is able to mediate marketing experience to repurchase intention.
Sikap Konsumen Terhadap Barang-Barang Gray Market Prakosa, Yusuf Dwi; Anwar, Misbahul
Jurnal Manajemen Bisnis Vol 8, No 1: March 2017
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to to analyze the influence of price consciousness, price-quality inference, risk averseness to attitude and purchase intentions on goods gray market. The study sample are students 8 University in Daerah Istimewa Yogyakarta who know the differences between goods gray market with those who are not goods gray market. The kind of research this is research survey by distributing the questionnaire to 160 respondents determined by using a method of non probability of sampling with a kind of purposive sampling. Instrument analysis using Structural Equation Modeling with the program AMOS 22. Price consciousness has a significant positive effect on attitude. Price-quality inference has a significant negative effect on attitude. Risk averseness has a significant negative effect on attitude. Attitude have a significant positive effect on purchase intentions. Price consciousness has a significant positive effect on purchase intentions. Price-quality inference has no significant effect on purchase intention. Risk averseness has no significant effect on purchasing intentions. Price consciousness has a significant positive effect on purchase intentions through attitude. Price-quality inference has no significant effect on purchase intentions through attitude. Risk averseness has no significant effect on purchase intentions through attitudes.
Pengembangan Kemandirian Amal Usaha Pendidikan Muhammadiyah melalui Unimmart.Com Marketplace Gerakan Bedukmutu Pratolo, Suryo; Anwar, Misbahul; Dewi, Veni Soraya
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 10, No 1 (2022): February
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/berdikari.v10i1.14053

Abstract

ABSTRACTThe COVID-19 pandemic in the industrial revolution 4.0 increasingly encourages the need for the nation's economic independence which is supported by information technology systems. The bedukmutu movement with the unimmart.com marketplace offers a solution to answer these challenges. The bedukmutu movement at Universitas Muhammadiyah Magelang is an entrepreneurial movement based on demand-pull to encourage purchases by campus academics. The activity of buying and selling is an atmosphere that must be created so that universities contribute to realizing economic independence. Unimmart.com is a web-based marketplace application using the IoT (Internet of Things) concept that prioritizes convenience for the millennials. The purpose of this community service is to create an entrepreneurial atmosphere and realize economic independence at Universitas Muhammadiyah Magelang. This community service program implements bedukmutu with the support of the unimmart.com marketplace through three stages: (1) brainstorming with the academics of the Universitas Muhammadiyah Magelang, (2) conducting focus group discussions (FGD) with the academics of Universitas Muhammadiyah Magelang, and (3) developing and socialization of unimmart.com to the academic community. The result of this community service is the creation of the bedukmutu movement with the support of the unimmart.com marketplace at Universitas Muhammadiyah Magelang. In addition to creating an entrepreneurial atmosphere and economic independence for the academic community and the University of Muhammadiyah Magelang as an educational business charity in Muhammadiyah, this community service program is intended to integrate the theory and practice of real entrepreneurship for students.
Pengaruh Penurunan Harga TBS pada Kelapa Sawit dan Produktivitas terhadap Kesejahteraan Keluarga Karyawan pada PT. Pundi Lahan Khatulistiwa Anwar, Misbahul; Sesario, Revi; Sutignya, Th. Candra Wasis Agung
Vokasi: Jurnal Publikasi Ilmiah Vol. 19 No. 1 (2024): Vokasi: Jurnal Publikasi Ilmiah
Publisher : Politeknik Negeri Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31573/jv.v19i1.665

Abstract

This study discusses the effect of the decline in FFB prices on oil palm and productivity on employee family welfare at PT Pundi Lahan Khatulistiwa. This research uses a quantitative approach with a casual associative research category which means there is cause and effect. The objectives of this study are: 1) to determine the effect of the decline in FFB prices on oil palm and productivity simultaneously on the welfare of employee families at PT Pundi Lahan Khatulistiwa, 2) to determine the effect of the decline in FFB prices on oil palm partially on the welfare of employee families at PT Pundi Lahan Khatulistiwa, and 3) to determine the effect of productivity partially on the welfare of employee families at PT Pundi Lahan Khatulistiwa. A total of 100 people consisting of employees and their families were used as research samples determined by the Slovin formula. This research data is primary data obtained directly from the first source either from individuals or individuals such as the results of filling out questionnaires. The method used is multiple linear regression analysis assisted by IBM SPSS (Statistical Package for Social Science) software version 29.0. The results of the research conducted showed that: 1) the decline in FFB prices and productivity simultaneously (together) and significantly affect the welfare of employee families at PT Pundi Lahan Khatulistiwa, 2) the decline in FFB prices partially (alone) and significantly affect the welfare of employee families at PT Pundi Lahan Khatulistiwa, and 3) productivity partially (alone) and significantly affect the welfare of employee families at PT Pundi Lahan Khatulistiwa.
The Location Determination, Personal Selling and Price Perception on Consumer Purchase Decisions of Housing Development Companies in Eastern Bekasi Anwar, Misbahul; Andrian, Andrian; Yoganingsih, Tutiek; Navanti, Dovina
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.12681

Abstract

This study aims to investigate how customers' opinions of pricing, personal selling, and location affect their decisions to buy from Eastern Bekasi housing development companies. The nature of this kind of research is quantitative. This study had fifty participants. using the saturation sampling technique. Fifty respondents made up the study's sample size. Using Google Forms to distribute questionnaires is one method of gathering data. In this work, The hypotheses were evaluated using multiple linear regression analysis. Customers who have purchased and occupied housing units from Eastern Bekasi's dwelling development companies make up the research participants. The research's conclusions demonstrate that the elements of pricing perception, personal selling, and location all considerably and favorably affect the purchase decision variable.
PERAN MEDIASI LOYALITAS SIKAP, KOMITMEN DAN KEPUASAN PELANGGAN DALAM HUBUNGAN ANTARA KETERIKATAN MEREK EMOSIONAL DENGAN SIKAP TERHADAP PERLUASAN MEREK Putri, Atika Herliana; Anwar, Misbahul
Journal of Business and Halal Industry Vol. 1 No. 2 (2023): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v1i2.109

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh variable eksogen keterikatan merek emosional, variable endogen sikap terhadap perluasan merek dan loyalitas sikap, komitmen, kepuasaan pelanggan sebagai variable mediasi. Objek penelitian ini adalah smartphone Asus dengan sampel sebanyak 201 responden. Teknik analisis data dalam penelitian ini menggunakan Structural Equation Modeling (SEM) dengan alat analisis AMOS 21. Berdasarkan hasil penelitian menunjukkan bahwa keterikatan merek emosional berpengaruh positif dan signifikan terhadap loyalitas sikap, keterikatan merek emosional berpengaruh positif dan signifikan terhadap komitmen, keterikatan merek emosional berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Selanjutnya, loyalitas sikap berpengaruh positif dan signifikan terhadap sikap pada perluasan merek, komitmen berpengaruh positif dan signifikan terhadap sikap pada perluasan merek, kepuasan pelanggan berpengaruh positif dan signifikan terhadap sikap pada perluasan merek. Selanjutnya adalah loyalitas sikap memediasi hubungan antara keterikatan merek emosional dan sikap terhadap perluasan merek, komitmen memediasi hubungan antara keterikatan merek emosional dan sikap terhadap perluasan merek dan terakhir kepuasan pelanggan memediasi hubungan antara keterikatan merek emosional dan sikap terhadap perluasan merek. This study aims to analyze the influence of exogenous variables of emotional brand attachment, endogenous variables of attitudes towards brand expansion and loyalty attitudes, commitments, customer satisfaction as mediating variables. The object of this study was an Asus smartphone with a sample of 201 respondents. The data analysis technique in this study used Structural Equation Modeling (SEM) with the AMOS 21 analysis tool. Based on the results of the study shows that emotional brand attachment has a positive and significant effect on attitude loyalty, emotional brand attachment has a positive and significant effect on commitment, emotional brand attachment has a positive and significant effect on customer satisfaction. Furthermore, attitude loyalty has a positive and significant effect on attitudes to brand expansion, commitment has a positive and significant effect on attitudes to brand expansion, customer satisfaction has a positive and significant effect on attitudes to brand expansion. Next is loyalty attitude mediates the relationship between emotional brand attachment and attitude towards brand expansion, commitment mediates the relationship between emotional brand attachment and attitude towards brand expansion and finally customer satisfaction mediates the relationship between emotional brand attachment and attitude towards brand expansion.
Analysis of Marketing Strategy, Purchasing Interest and Loyalty Towards Retail Stores’ Profitability in Bekasi Area Andrian, Andrian; Nila Sari, Pratiwi; Anwar, Misbahul; Wijayaningsih, Rini; Wahyu Putra, Ch. Indra
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 2 (2025): Jurnal Manajemen, Akuntansi, Ekonomi (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i2.1629

Abstract

This study investigates the influence of marketing strategy, purchasing interest, and consumer loyalty on the profitability of retail stores in Bekasi Area. In a highly competitive market, retail businesses must implement effective marketing strategies to attract consumers and foster long-term loyalty. There are 178 customers who frequently shop at retail stores, including retail business managers. By using a quantitative approach, the research employs survey data collected from retail consumers and analyzes the relationships between variables through path analysis. The findings reveal that marketing strategies—particularly those involving pricing, promotion, store location, and customer service—significantly affect both purchasing interest and consumer loyalty. Furthermore, consumer loyalty plays a crucial role in enhancing profitability through repeat purchases and positive word-of-mouth. This study shows that 36.4% of purchasing decisions can be explained by the independent variables of Marketing Strategy, Purchasing Interest and Consumer Loyalty, while the remaining 63.6% is explained by other causes outside the variables in this study, like Consumers’ Satisfaction, Repurchase Intention and so on. The study concludes that integrated marketing efforts and loyalty-building initiatives are essential for sustaining profitability in the Indonesian retail sector.
The Influence of Sales Promotion and Product Quality on Purchasing Interest of Local Fashion Brand Andrian, Andrian; Anwar, Misbahul; Wijayaningsih, Rini
East Asian Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i2.7707

Abstract

The purpose of this study was to examine the effect of sales promotion and product quality on buying interest in local fashion brand. The method used in this study is a survey method with data obtained through questionnaires distributed to 155 respondents or samples based on purposive sampling. Then an analysis of the data obtained using quantitative data analysis was carried out. Quantitative analysis includes validity and reliability tests, classical assumption test, multiple linear regression analysis, hypothesis testing through t test and f test, and analysis of the coefficient of determination (R2). The results of this study indicate that the coefficient of determination involved in the adjusted R square value is 0.617, which means that the influence of sales promotion and product quality on buying interest is 61.7% and the remaining 38.3% is influenced by other variables not examined in this study.
Assessment of the Relationship between Green Brand Positioning, Consumer Attitudes, and Intent to Purchase Sustainable Products. Anwar, Misbahul; Indratno, Diana Leli; Wibowo, Sutrisno; Aulyda, Widy
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.11649

Abstract

This study examines how Green Brand Positioning, Brand Attitude, and Brand Knowledge impact Green Purchase Intention. The independent variables include positioning, attitude, and green brand knowledge, while green purchase intention is the dependent variable, with green brand knowledge acting as a moderator. The research focuses on The Body Shop beauty brand and includes 236 participants. Data were analyzed using Structural Equation Modeling (SEM) with AMOS 21. The results show that green brand positioning positively and significantly influences green purchase intention, as do green brand attitude and knowledge. However, there is no significant difference in the effect of green brand positioning on purchase intention when considering different levels of green brand knowledge.
Peran Brand Image dalam Memediasi Pengaruh Kualitas Produk dan Electronic Word of Mouth terhadap Keputusan Pembelian Sepatu Converse Anwar, Misbahul; Astuti, Dwi Yuni
Jurnal Bisnis Vol. 13 No. 1 (2025): Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi dan Bisnis Perdana Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62739/jb.v13i1.105

Abstract

Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan electronic word of mouth terhadap keputusan pembelian, dengan brand image sebagai variabel intervening, pada konsumen sepatu Converse di Yogyakarta. Metodologi/Pendekatan: Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 200 responden. Data dianalisis menggunakan SmartPLS 4.0. Hasil: Hasil penelitian menunjukkan bahwa kualitas produk dan electronic word of mouth berpengaruh positif dan signifikan terhadap brand image. Namun, kualitas produk tidak berpengaruh signifikan terhadap keputusan pembelian. Sebaliknya, electronic word of mouth dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian. Brand image terbukti mampu memediasi secara penuh pengaruh kualitas produk terhadap keputusan pembelian, serta memediasi secara parsial pengaruh electronic word of mouth terhadap keputusan pembelian. Implikasi Praktis: Temuan ini memberikan wawasan bagi pelaku industri fesyen dan alas kaki, khususnya merek global seperti Converse, untuk lebih mengedepankan strategi komunikasi digital dan penguatan citra merek dalam memengaruhi keputusan pembelian konsumen muda. Kebaruan: Penelitian ini memberikan kontribusi dalam memahami peran mediasi brand image dalam hubungan antara persepsi konsumen terhadap produk dan strategi promosi digital terhadap keputusan pembelian di kalangan generasi muda.
Co-Authors Andrian Andrian Aulyda, Widy Dwi Yuni Astuti Febrini, Irma Yanti Indratno, Diana Leli Navanti, Dovina Nila Sari, Pratiwi PA, Retno Widowati Prakosa, Yusuf Dwi Putri, Atika Herliana Sesario, Revi Suryo Pratolo Th. Candra Wasis Agung Sutignya Veni Soraya Dewi Wahyu Putra, Ch. Indra Wibowo, Sutrisno Wijayaningsih, Rini Yoganingsih, Tutiek