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Werner R. Murhadi
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Journal of Entrepreneurship & Business
Published by Universitas Surabaya
ISSN : -     EISSN : 2721706X     DOI : https://doi.org/10.24123/jeb.v1i2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Entrepreneurship & Business (JEB) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field Accounting & Financial Management, E-Business Management, Entreprenuerhsip, Human Resources Management, Marketing Management, Operation & Supply Chain Management, and Strategic Management. The Editors attempts JEB could be the major vehicle for the exchange of ideas and research among business scholars. The JEB is an open access journal that is published by UBAYA School of Business, University of Surabaya Indonesia.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 101 Documents
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Measuring Hybrid e-Logistics Service Quality from B2C e-Commerce Virantau, Gilbert Nathaniel; Rahayu, Siti; Trisnawati, Juliani Dyah
Journal of Entrepreneurship & Business Vol. 6 No. 3 (2025): Journal of Entrepreneurship and Business (October)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v6i3.7899

Abstract

Purpose: This study aims to test and analyze two hybrid models of logistics service quality (LSQ) and their influence on satisfaction, loyalty, and purchase intent in the future. The context of this research is business-to-consumer (B2C) e-commerce with a case study on Tokopedia. This study integrates the traditional LSQ model that adds 3 dimensions, namely order availability, order returns, and quality assurance consisting of the quality of personnel contacts, handling of order non-conformities, and the return process. Method: The survey was conducted by distributing a questionnaire through a google form. Respondents were selected based on predetermined criteria, and data were analyzed using structural equation modelling to examine the relationship between research variables. Result: The results of the study showed that 6 hypotheses were supported and 4 hypotheses were not supported. Order accuracy, order availability, ordering procedures, and quality assurance affect customer satisfaction. Customer satisfaction affects loyalty, and loyalty affects future purchase intention. Hypotheses 1, 2 and 5, namely the influence of timeline, order conditions and information quality on customer satisfaction are not supported. Hypothesis 9 is also unsupported, which suggests that customer satisfaction has no significant effect on future purchase intention.
The Mediation Role of Innovation Capability and Green Innovation Strategy on Sustainable Leadership-Sustainability Performance Relationship: Studi at a Class C Private Hospital In Surabaya Raya, East Java Purwanto, Marini; Ellitan, Lena
Journal of Entrepreneurship & Business Vol. 7 No. 1 (2026): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i1.7707

Abstract

Purpose: The aim of this research is to examine the influence of sustainable leadership on sustainable performance with the mediating effect of innovation capability and green innovation strategy at Class C Private Hospitals in Surabaya, East Java. Method: This research is quantitative in nature and was conducted using survey research. A questionnaire was used to collect data from 61 hospitals in Surabaya Raya , East Java, using a five-point Likert scale. All hypothesized relationships were tested using partial least partial structural equation modeling (PLS-SEM). Result: Empirical results show that comprehensive implementation of green innovation strategy significantly improves sustainability performance including economic, environmental and social performance. In addition, green innovation strategy partially mediates the influence between sustainability performance and sustainability performance significantly and positively. However, innovation capability was not proven to mediate the influence of sustainable leadership on sustainability performance.
Competitive Intelligence and SMEs’ Sustainability in Nigeria Azage, Joseph; Ogbeide , Darlington Osaremwinda
Journal of Entrepreneurship & Business Vol. 7 No. 1 (2026): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i1.7903

Abstract

Purpose: The sustainability of small and medium-sized enterprises (SMEs) is crucial to economic growth, particularly in emerging economies where they serve as major drivers of employment, innovation, and income generation. This study examined the influence of competitive intelligence (CI) on the sustainability of SMEs in Edo State, Nigeria. Specifically, it analyzed the effects of five CI dimensions: market, competitor, technological, strategic, and customer intelligence on SME sustainability. The research contributes a multidimensional assessment of CI within a fragile and resource-constrained African context, providing new insights into how intelligence practices operate in informal and volatile business environments. Method: A quantitative cross-sectional survey was conducted among SME owners and managers in Edo State during 2024. Data were obtained from 517 valid responses through structured questionnaires using a snowball sampling technique. Descriptive and inferential statistical analyses were performed with SPSS version 24.0 to test the hypothesized relationships between CI dimensions and SME sustainability. Result: Market, technological, strategic, and customer intelligence exerted significant positive effects on SME sustainability, while competitor intelligence showed a positive but statistically insignificant effect. The study recommended that policymakers and SME stakeholders promote market-driven intelligence systems, digital literacy, and institutional frameworks that enhance information sharing. Strengthening CI capabilities can help SMEs achieve long-term competitiveness and resilience. This study provides empirical and contextual evidence that enriches the understanding of CI-sustainability linkages within emerging economies, where structural and informational constraints shape business outcomes.
Nostalgic Marketing Strategies and Customers Repurchase Intentions Ikpeazu, Peter; Ogbeide, Darlington
Journal of Entrepreneurship & Business Vol. 7 No. 1 (2026): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i1.7959

Abstract

Purpose: This study aims to examine the influence of nostalgic marketing strategies on customer repeat purchase in the fast-moving consumer goods sector, with a particular focus on Indomie noodles in Asaba, Delta State, Nigeria. Specifically, it investigates the effects of nostalgic emotions, nostalgic brand positioning, nostalgic brand equity, nostalgic sensitivity, and nostalgic advertising on repeat purchase behavior. Method: A cross-sectional survey was conducted, targeting 893 management-level employees and product distributors from selected FMCG firms. Using the Research Advisor’s sampling table, a sample size of 564 respondents was selected. Data were collected using structured questionnaires adapted from validated instruments and analyzed with SPSS (v. 26) and SmartPLS 3. Result: The findings revealed that nostalgic brand positioning, nostalgic brand equity, nostalgic sensitivity, and nostalgic advertising have significant positive effects on customer repeat purchase. In contrast, nostalgic emotions showed a positive but insignificant effect. The regression model confirmed nostalgic marketing as a strong predictor of repurchase intentions in the FMCG sector.
Green Supply Chain Management Practices as Drivers of Environmental Sustainability: An Empirical Study of Manufacturing Firms in Nigeria Sajuyigbe, Ademola Samuel; Abiodun, Oyewole Felicia; Igwe, Clara Obiageri; Arowoogun, Mokayode; Olufemi, Ayanda John; Akinbobola, Abiola Olubunmi
Journal of Entrepreneurship & Business Vol. 7 No. 1 (2026): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i1.8039

Abstract

Purpose: This research examines how Green Supply Chain Management (GSCM) strategies—Green Purchasing (GP), Environmental Collaboration with Suppliers (ECS), and Reverse Logistics (RL)—affect Environmental Performance (EP) in Nigerian manufacturing companies. Using the Resource-Based View (RBV) and the Institutional Theory, the study explores how internal strengths and external pressures influence sustainable supply chain adoption. Method: The study employed a purposive sampling technique to select four manufacturing firms in Oyo State: Nigerian Breweries Plc, Nigerian Bottling Company, P&G Plc, and Bond Pharmaceutical Company. Within these firms, simple random sampling was used to select individual respondents. In total, 205 employees participated in the survey, and the research utilised Structural Equation Modelling (SEM) to analyse the connections between these factors. Result: The findings demonstrate that GP, ECS, and RL all significantly and positively contribute to environmental performance, with green purchasing showing the greatest influence. Furthermore, the study found a high level of awareness of GSCM practices among the surveyed firms, suggesting considerable potential for effective implementation. This study adds to the current body of knowledge by offering empirical data from a developing nation's perspective and provides actionable advice for businesses and policymakers aiming to improve sustainability through comprehensive GSCM approaches.
The Effect of Loyalty Programs, Product Quality, and Satisfaction on Customer Loyalty in Small and Medium Entreprises Chandya, Chandya; Murhadi, Werner R.
Journal of Entrepreneurship & Business Vol. 7 No. 1 (2026): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i1.8041

Abstract

Purpose: The purpose of this study is to examine the impact of loyalty programs and product quality on customer satisfaction and loyalty in small and medium-sized enterprises (SMEs). This study investigate the effect of loyalty program, programs and product quality on customer satisfaction and loyalty in small and medium-sized enterprises. This research aims to contribute to small and medium-sized businesses by offering loyalty programs tailored to their business capabilities, thereby increasing customer satisfaction and loyalty. Method: This study investigates the influence of loyalty programs and product quality on customer satisfaction and loyalty, employing a structural equation modeling approach. The population of this study is all customers who buy Baby diapers products for their children to wear. The sampling technique used is non-probability sampling with purposive sampling and the number of respondents collected is 104 respondent. Result: The results showed a significant positive effect of loyalty programs on customer satisfaction and a significant positive effect of product quality on customer loyalty. This study did not find any mediating role of customer satisfaction. Companies can implement loyalty programs to enhance customer satisfaction, improve product quality, and foster customer loyalty. This study contributes to the literature by combining the concepts of product quality and loyalty programs that SMEs can develop to create customer satisfaction and loyalty.
The Influence of Proactive Personality and Emotional Intelligence on Career Adaptability Through Self-Efficacy as a Mediator Febrianti, Nelvita; Widodo, Slamet; Hadi, Effed Darta
Journal of Entrepreneurship & Business Vol. 7 No. 1 (2026): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i1.8051

Abstract

Purpose: his study examines how proactive personality and emotional intelligence influence career adaptability, with self-efficacy as a mediating variable among employees of Bank Bengkulu. The research offers novelty by integrating both personal traits and emotional competencies within a single framework to explain adaptive career behavior in a highly dynamic banking environment. Method: A quantitative explanatory design was employed using a survey of 440 employees from 10 Bank Bengkulu branches. Data were analyzed through Partial Least Squares Structural Equation Modeling (SEM-PLS) to test direct and mediating relationships among proactive personality, emotional intelligence, self-efficacy, and career adaptability. Result: The findings reveal that proactive personality and emotional intelligence positively affect career adaptability, both directly and indirectly through self-efficacy. Self-efficacy serves as a significant psychological bridge linking personal traits to adaptive career outcomes. Future research should explore this model across different organizational contexts and include additional mediating factors such as resilience or organizational support.
Strategic Framework for Character IP Development Using Design Thinking and Transmedia Storytelling in Indonesia Tengku Salwa Nabila Johan; Sonny Rustiadi
Journal of Entrepreneurship & Business Vol. 7 No. 1 (2026): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i1.8190

Abstract

Purpose: This research aims to develop a strategic framework to resolve the critical "Execution Gap" faced by emerging character-based Intellectual Property (IP) brands, focusing specifically on the micro-enterprise ChasingDreams. Operating within the growing Indonesian "Healing Economy," the study investigates how leveraging Design Thinking and Transmedia Storytelling can effectively enhance consumer trust and influence financial behavior by transforming impulsive purchases into meaningful emotional investments. Method: This research employed a qualitative, exploratory single-case study design, structured around Design Thinking principles. Methodological triangulation was used, integrating the Resource-Based View (RBV), Customer Journey Mapping (CJM), and the AISAS model to diagnose the case company’s internal capabilities and pinpoint external customer friction points in purchase decision-making. Result: Findings reveal that ChasingDreams suffers from an "Unused Competitive Advantage" due to a Strategy-Structure Gap, leading to consumer validation deficits and purchase deferral. The study concludes by proposing a framework anchored in transmedia micro-narratives and radical transparency to bridge the gap between creative potential and commercial sustainability.
The Role of E-Service and Food Quality to Users Satisfaction of Online Food Delivery Service in Surabaya Kristy, Jovanka; Novika, Fitri; Kusumawardhany, Prita Ayu
Journal of Entrepreneurship & Business Vol. 7 No. 2 (2026): Journal of Entrepreneurship and Business (March-June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i1.8257

Abstract

Purpose: This study aims to examine the effect of perceived control, service convenience, customer service, service fulfillment, food quality on customer satisfaction and customer satisfaction on behavioral intentions in online food delivery service users. Method: Respondents in this study were users of online food delivery services in Surabaya. The data taken for this study were 200 respondents in Surabaya who had made transactions more than 2 times in the last 3 months on the online food delivery service provider application and respondents who had used the customer service feature. The data that has been collected is then analyzed with the Structural Equation Modeling (SEM) measurement model using IBM SPSS version 24 and Smart PLS 4 software. Result: After the data processing process, the results show that the perceived control variable does not have a significant effect on customer satisfaction. Meanwhile, the variables of service convenience, customer service, service fulfillment, and food quality have a positive and significant effect on customer satisfaction and the variable customer satisfaction has a positive and significant effect on behavioral intentions in online food delivery service users in Surabaya.
From Content to Trust: How Short-Video Marketing and AI Tools Drive SME Performance on TikTok and Shopee azizah, Fathia Azizah; Shintia, Novi; Rochmah, Siti
Journal of Entrepreneurship & Business Vol. 7 No. 2 (2026): Journal of Entrepreneurship and Business (March-June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i2.8540

Abstract

Purpose: This study aims to examine how short-video marketing and AI content tools influence SME business performance on TikTok and Shopee through the mediating role of digital trust. The novelty of this research lies in integrating short-video marketing and AI-assisted content creation within a single trust-based explanatory model in the context of SMEs in social commerce platforms in a developing country. Method: This study employs a quantitative explanatory research design using survey data collected from 205 SMEs actively operating on TikTok and Shopee. The conceptual framework links short-video marketing and AI content tools to business performance through digital trust. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS to test both direct and mediating effects. Result: The results show that both short-video marketing and AI content tools have significant positive effects on digital trust, and digital trust has a strong positive effect on SME business performance. Furthermore, digital trust is proven to significantly mediate the relationships between short-video marketing and business performance, as well as between AI content tools and business performance. These findings highlight that trust is the key mechanism that transforms content strategies and technology adoption into performance outcomes. Future research is recommended to extend this model by incorporating additional variables such as platform reputation, influencer endorsement, or consumer digital literacy.

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