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Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Published by Universitas Majalengka
ISSN : 27231941     EISSN : 27762483     DOI : https://doi.org/10.31949
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Entrepreuneur : Jurnal Bisnis Manajemen dan Kewirausahaan merupakan sarana publikasi hasil riset bagi para akademisi, praktisi, peneliti, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu profesi dan praktek manajemen di Indonesia. Adapun Focus dan Scope yang menjadi prioritas diantaranya ; Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 3 No. 1 (2022): Januari" : 12 Documents clear
Pengaruh Motivasi Dan Kompetensi Terhadap Kinerja Perawat Di Instalasi Paviliun Tandang Pada Rumah Sakit Umum Daerah Kabupaten Sumedang Nining Kurniasih
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i1.1167

Abstract

The findings of this study prove all the hypotheses of this research, namely that there is an influence of work motivation and competence, either simultaneously or partially. The influence arising from the results of the study shows a positive direction, which means that better work motivation and good competence will improve the performance of nurses. Nurse motivation is a form of willingness to strive to achieve organizational goals by paying attention to efforts to satisfy several needs, as well as efforts to to improve and shape the knowledge, attitudes and behavior of employees so that these employees voluntarily try to work cooperatively with other employees to improve their performance.The effect of work motivation on the performance of nurses, to see if there is an influence between the motivational variables and the performance of nurses, the thing that needs to be done is to determine the hypothesis, based on the calculation results, H0 is rejected and H1 is accepted. This means that there is an influence between the motivation and performance of nurses. while the magnitude of the influence of motivation on the performance of nurses means that motivation increases, then the performance will increase.The effect of competence on the performance of nurses, the results of the calculation of H0 are rejected and H1 is accepted. This means that there is an influence between the competence and performance of nurses. To see the effect of motivation and competence on the performance of nurses simultaneously (combined), the magnitude of R Square can be used to see the magnitude of the influence of motivation and competence on the performance of nurses simultaneously or simultaneously. The magnitude of the influence of motivation and competence on the performance of nurses is jointly influenced by other factors, namely, training, compensation and others.The results of the calculation of the correlation between the variables studied using the SPSS software assistance program, it is known that the correlation value between motivation and competence variables shows that the relationship between variables is very strong. and the correlation of the two variables is significant, from the results of the path coefficient calculations obtained, it can be seen the magnitude of the influence of the hypothesized variables. variables outside the research variables affect the performance of nurses.
Usulan Strategi Pemasaran Berdasarkan Costumer Retention Dalam Menghadapi Persaingan Kedai Kopi di Daerah Sekitar Kota Sumedang Studi Kasus: Sawala Space & Café Aldirafi Gani
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i1.1240

Abstract

Kebutuhan konsumsi kopi terjadi peningkatan yang ditandai dengan adanya perbahan gaya hidup pelanggan. Akibat dari peningkatan jumlah konsumsi tersebut banyak orang tertarik untuk membuka bisnis kedai kopi. Banyak kedai kopi menawarkan berbagai macam produk untuk menarik perhatian pelanggan. Penelitian ini, dilakukan untuk mengetahui bagaimana retention pelanggan serta bagaimana cara untuk memberikan usulan strategi pemasaran. Penelitian ini dilakukan di Sawala Space & Cofe. Untuk strateginya sendiri memuat beberapa aspek yang dibahas yaitu seperti pendekatan analisis internal perusahaan, kerangka VRIO, Sustainable Competitive Advantage(SCA) dan analisis TOWS. Hasil penelitian ini menghasilkan usulan strategi pemasaran yang bersifat berkelanjutan dan menguntungkan kedai kopi Sawala Space & Cofe.
TASLAMPOT (Tanaman Hias Dalam Pot) Pembudidayaan Tanaman Hias Dimasa Pandemi Covid 19
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i1.1252

Abstract

The need for ornamental plants has increased. In addition to the fresh impression, the presence of ornamental plants can nourish the body because existing plants release the oxygen needed by humans. Ornamental plants play a role in producing oxygen and decorate the house or yard where we live, but efficacious medicine for the health of the human body. Taslampot can use the place in the form of plastic pots and clay pots. Taslampot planting media certainly has advantages and disadvantages. The advantages of taslampot, which is practical, do not require a lot of media and the price is relatively cheap. The downside, namely the number and types of ornamental plants that can be accommodated is limited. Taslampot can be used as a practical solution in the limitations of agricultural land. Land limitations do not stop one's intention to cultivate. Some housewives still do the hobby of gardening even though the available space is not large enough.
Pengembangan Ekonomi Kreatif Pada Masa Pandemi Covid-19 Dalam Perspektif Social Entrepreneurship Aprillia Indah Pangestu
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i1.1489

Abstract

This research was conducted to know the development of the creative economy during the Covid-19 pandemic, especially from the perspective of social entrepreneurship. The data in this study were obtained through a literature study. Based on data sourced from the 2020 Creative Economy OPUS report, it shows that the contribution of the creative economy sub-sector to the national Gross Domestic Product (GDP) reaches a value of IDR 1,211 trillion. Based on the 2019 Creative Economy Agency Performance Report, 17 sub-sectors are the focus of the development of the creative economy in Indonesia, where this development focuses on obtaining the best results, especially in the income sector. One of the steps that can be taken to develop the creative economy is through a waste bank by recycling inorganic waste. In managing it, if a waste bank has difficulties in funding, it can make a loan to one of the social entrepreneurships, namely Gandeng Tangan. During the current Covid-19 pandemic, the waste bank business is considered to have good potential. One of the products that can be produced from waste recycling is handicrafts or handicrafts, which are included in one of the sub-sectors of Indonesia's creative economy.
Optimalisasi Kepuasan Konsumen Indomaret Melalui Analisis Service Quality (Servqual): (Studi Kasus Indomaret Wilayah Magelang)
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i1.1535

Abstract

The rate of growth and development of retail companies in Indonesia has increased significantly which has led to increasingly high competition between companies so that companies must pay attention to competitive advantages, one of which is service quality. Indomaret as one of the largest retail companies in Indonesia, of course, also needs to pay attention to service quality to increase the company's competitive advantage. This study aims to determine how much the level of consumer satisfaction with the services provided by Indomaret in the Magelang area through a questionnaire so that it can help Indomaret to optimize customer satisfaction. This research method uses a qualitative method in the form of a questionnaire, while the questionnaire data processing uses the ServQual approach. Based on primary data obtained by researchers through a questionnaire, namely a number of 68 samples, it was found that the level of service quality provided by Indomaret in the Magelang region scored more than zero which means that the level of customer satisfaction has been able to exceed consumer expectations and to optimize consumer satisfaction Indomaret must pay more attention to reliability dimension.
Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Jamu Sabdo Palon Di Sukoharjo
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i1.1603

Abstract

This study aims to obtain empirical evidence that partially product quality has a significant positive effect on consumer purchasing decisions of Sabdo Palon traditional herbal syrup in Sukoharjo district and obtain empirical evidence that product quality, price and promotion together have a significant effect on decision to buy traditional herbal syrup Sabdo Palon in Sukoharjo. In this research, the sampling technique that the writer use is a non probability sampling. The method that used in sampling is non-probability sampling, that is the sampling was not choosen randomly. The type of sampling used in this research is purposive sampling. The sample used in this research amounted to 100 consumers of traditional herbal syrup Sabdo Palon in Sukoharjo, data collection in this research using a questionnaire. The data analysis technique used is validity test, reliability test, classical assumption test and hypothesis test using SPSS version 16.00. The research show the product quality variable has a positive effect on purchasing decisions with a t value of 4.562 and a significance of 0.000, the price variable does not have a significant effect on purchasing decisions with a t value of -1.892 and a significance of 0.062, the promotion variable has no significant effect on purchasing decisions. with the t value of -1.07 and a significance of 0.915. And the results of this study indicate that the variable product quality, price and promotion together (simultaneously) on purchasing decisions with a significance value of 0.000.
Pengaruh Kemampuan Kerja Terhadap Kinerja Pegawai Dengan Motivasi Sebagai Variabel Mediasi Di Kedai Kopi “Barista Di Daerah Condong Catur, Yogyakarta
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i1.1622

Abstract

Peranan SDM dalam bisnis kafe dapat meliputi pengendalian bisnis, pelayanan, kelezatan menu makanan dan minuman sampai pada desain keunikan kafe. Sumber daya manusia sebagai sumber daya penting, karena seseorang dapat memberikan tenaga, bakat, kreativitas dan usaha mereka kepada organisasi (kafe). Tujuan penelitian ini untuk mengetahui pengaruh kemampuan kerja terhadap kinerja pegawai dengan motivasi sebagai variabel mediasi di kedai kopi “barista” Daerah Condong Catur, Yogyakarta. Rancangan penelitian ini kuantitatif. Populasi dalam penelitian adalah 71 karyawan di Kedai Kopi “Barista” Daerah Condong Catur, Yogyakarta. Berdasarkan teknik sampel menggunakan total sampling. Teknik analisis data dalam penelitian ini menggunakan analisis data menggunakan Structural Equation Model (SEM). Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan variabel kemampuan kerja terhadap kinerja karyawan, semakin tinggi kemampuan kerja karyawan maka kinerja akan semakin meningkat dan terdapat pengaruh positif dan signifikan variabel kemampuan kerja terhadap kinerja yang dimediasi oleh motivasi kerja, kemampuan kerja karyawan yang meningkat maka kinerja barista akan semakin meningkat jika motivasi kerja karyawan juga semakin meningkat.
Pengaruh Perceived Usefulness Dan Kemudahan Penggunaan Terhadap Kepuasan Konsumen E-Toll : (Studi Pada Pengguna E-Toll Card Di Cirebon)
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i1.1673

Abstract

Technological advances aim to provide benefits and ease of use to the people in carrying out certain activities. Technological advances aim to provide benefits and ease of use to the people in carrying out certain activities. One of them is in the financial sector, namely the creation of electronic money in as a subtitute for cash payment to assist transaction activities. In 2009, Jasa Marga together and Bank Mandiri with the support of the government cooperated to make an e-toll card as a subtitute for cash payment on toll roads. This is intended to facilitate the increasing transactions number of toll users. In addition, e-toll card can be used for other transactions. The perceived usefullness dan ease of use by customer will affect their level of satisfaction after using technology of e-toll card. This research uses quantitative research methods. The results of this study indicate that part there is not positive and significant influence between Perceived Usefulness on the E-toll Customer Satisfaction by 8,44% and there is a positive and significant influence between Ease of Use on the E-toll Customer Satisfaction by 49,56%. Simultaneously there is a positive and significant influence between Perceived Usefulness and Ease of Use on the E-toll Customer Satisfaction by 58%
Pengujian Konstruk Kepuasan Mahasiswa yang Dikembangkan Oleh Lijuan Zhai (2012) Dalam Konteks Universitas Teuku Umar: Analisis Menggunakan Program SMARTPLS
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i1.1744

Abstract

This study aimed to examine the construct of student satisfaction developed by Lijuan Zhai (2012) in the context of Universitas Teuku Umar. The tests carried out include validity and reliability using the SmartPLS 3.2.9 program. The sample used was 371 respondents who were selected. The results showed that the relevant indicators of student satisfaction in the context of Universitas Teuku Umar were only five indicators covered in two dimensions, namely (a) curriculum and instruction, four indicators namely KM6, KM7, KM8, and KM9, and (b) counseling/advising, one indicator is KM18. Meanwhile, as many as 58 indicators are considered irrelevant because they do not meet the validity and reliability test requirements. Maybe this is understandable because there are differences in terms of needs, ethics, or culture.
Pengaruh Customer Relationship Marketing Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan: (Studi pada Klinik Kecantikan dr. Amalia Di Sumedang) Latief Z. Nur
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i1.1852

Abstract

This research was conducted on beauty clinic customers dr. Amalia has bought skin care and facial treatment more than three times. The goal is to identify: customer relationship marketing and service quality on customer loyalty and how much influence the customer relationship marketing of customer loyalty and the influence of service quality on customer loyalty. Population in this research are customers who have registered at the beauty clinic dr. Amalia Sumedang. While the samples used in this study were 200 customers. Analysis data in this study using descriptive analysis and verification analysis. Testing of research instruments conducted using validity and reliability testing. For data analysis using classical assumption testing, multiple linear regression analysis and coefficient of determination analysis, which previously performed data transformation first. As for the hypothesis test using the t test for partial testing. The result of descriptive analysis of customer relationship marketing is in very good category, service quality is in very good category and customer loyalty is in high category. Based on the partial test results of customer relationship marketing have a positive and significant influence customer loyalty, so does the quality of service have a positive and significantly influence customer loyalty.

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