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SALAM FADILLAH ALZAH
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INDONESIA
JURNAL KOMUNIKASI DAN BISNIS
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
 1 
Search results for , issue "Vol. 7 No. 1 (2019): May" : 6 Documents clear
THE CONTENT ANALYSIS OF COMMITTED TO JUVENILE VIOLENCE IN INDONESIAN MOVIES IN 70s-80s-2000s Deifty Dianita Katiandagho; Imam Nuraryo
Jurnal Komunikasi dan Bisnis Vol. 7 No. 1 (2019): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Penelitian ini dimaksudkan untuk mengetahui perbandingan serta perbedaan unsur kekerasan verbal/nonfisik dan kekerasan nonverbal/fisik diantara Periode Tahun 1970an, 1980an dan 2000an yang diwakili oleh tiga film yang dipilih oleh peneliti yaitu Ratapan Anak Tiri (1973), Anak-anak Tak Beribu (1980) dan Joshua Oh Joshua (2001). Film merupakan sarana hiburan yang digemari sejak Tahun 1970an, perkembangan film di Indonesia sudah mulai bertumbuh dan mulai muncul artis-artis ibukota. Film yang seharusnya menampilkan hiburan dan kelucuan ternyata mulai tercemar dengan unsur-unsur kekerasan sejak Tahun 1970an. Konsep dalam penelitian ini adalah untuk mengetahui perbandingan serta perbedaan unsur kekerasan baik verbal/nonfisik dan nonverbal/fisik yang terjadi dari tiga film yang mewakili masing-masing periode. Teori yang digunakan dalam penelitian ini adalah Model Agresi Umum.Kata Kunci : Analisis Isi, Film Indonesia, Agresi
INTERAKSI SIMBOLIK PADA KOMUNITAS PEMBELA BINATANG INDONESIA Wiratri Anindhita; Valencia Chretella
Jurnal Komunikasi dan Bisnis Vol. 7 No. 1 (2019): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Animal Defenders Indonesia Community is a pro-animal community that was formed in 2011 and has previously conducted similar activities but sporadically and uncoordinated or in groups. Animal Defenders Indonesia managed by Doni Herdaru Tona is oriented to several things such as rescue, rehab, rehome, and educational program. Researchers wanted to illustrate how symbolic interactions took place between the founder and the animals and between the volunteers and the animals in that place. The theory used is the theory of symbolic interaction with the support of community concepts and life experiences. Currently, research on a community has been very frequent, but researchers are taking a wildlife protection community that is still rarely found to research. The results obtained by the researchers are that the researchers describe how the reality of symbolic interaction that occurs between humans and animals is clearly evident in this study that the dogs in this film are treated like a family itself not as a pet only.Keywords: Community, Animal, Symbolic Interaction, Founder, Volunteer.
KOMUNIKASI PERSUASIF DALAM KAMPANYE ANTI-KEKERASAN SEKSUAL OLEH KOMUNITAS LENTERA SINTAS INDONESIA Dyah Nurul Maliki; Susanti Susanti
Jurnal Komunikasi dan Bisnis Vol. 7 No. 1 (2019): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

The number of cases of sexual violence that took place in this community environment was apparently unable to move the community to speak out. This condition makes early sexual education very necessary to increase the awareness of all parties to start a culture of reporting when experiencing or finding cases of sexual violence. The anti-sexual violence campaign that will be examined in this study is about the #MulaiBicara campaign formed by the Lentera Sintas Indonesia community. In this study, researchers will look at how the implementation of 10 persuasive communication techniques by William S. Howell. Data collection techniques using in-depth interviews and documentation. Data analysis was performed using the Miles and Huberman models. The researcher found that all of William S. Howell's persuasive communication techniques were implemented in the #Starting Talk campaign. William S. Howell's persuasive communication technique that is always carried out is the technique of the yes-response technique, the stimulated disinterest technique, and the technique of irritation. The researcher also found a dominant persuasive communication technique, where the implementation was carried out in a different way in the #MulaiBicara campaign, namely the reassurance technique.Keywords: Persuasive Communication, Campaign, Sexual Violence
PEMBINGKAIAN PEMBERITAAN APARTEMEN CIKARANG DI “XYZ.COM” DAN “ABCD.COM” Ine Anggraini
Jurnal Komunikasi dan Bisnis Vol. 7 No. 1 (2019): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Project development is undertaken by Lippo Group currently has licensing issues such as Environmental Impact Analysis and Building Permit. This turned out to be an agenda deemed important by the mass media to be known by the public. What is in the mass media will affect the subjective reality of social interaction. This study aims to examine the coverage of XYZ.com and ABCD.com in presenting news about the construction of apartments in Cikarang namely "Apart". This study also seeks to explain the comparison of reality constructions carried out by XYZ.com and ABCD.com. This study uses a constructivist paradigm with a qualitative approach. Data analysis in this study used Pan and Kosicki. The results showed that framing XYZ.com on the problem of the construction of this apartment tends to favor the developer and blame the deputy governor of West Java. The element of media ownership is very influential. Meanwhile, ABCD.com supports the construction of Aparta. However, ABCD.com is very careful in conveying the facts and trying to invite readers to see the real reality that private developers should not be obstructed by their permission to participate in development in the regions. Keywords: Cikarang Apartment, Pan and Kosicki Framing, XYZ.com, ABCD.com
PROSES PERSONAL SELLING PRODUK INDUSTRI PERTANIAN PT. RUMAH BIO INDONESIA Sarah Esther; Deavy MRY Johassan
Jurnal Komunikasi dan Bisnis Vol. 7 No. 1 (2019): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

In selling industrial products, the use of salespeople is very important. However, according to the researcher's observation, information about the salesperson's functions in selling agricultural industrial inventory products is still rarely revealed. The researcher used one of the marketing communication mixes, namely personal selling, which has an explanation of the salesperson’s functions for this research. The researcher used qualitative research with descriptive type. The primary data is the results of the interview with informants. The researcher found information about the personal selling process and the salesperson's functions in selling agricultural industrial inventory products. The researcher found the core of the personal selling process at PT. Rumah Bio Indonesia is to present product knowledge and give a product testing and demonstration named “Uji Demplot”, close the sales, and give the after-sales service especially in building communication and solving customer’s problems. The researcher also found explanations of the salesperson's functions for the company. The first function is to create new customers, can be seen by the addition of 500 clients from 2017 to 2018. The second function is to sell more to current customers, can be seen by the sales of new products to the current customers. The third function is to provide market information for the company, the information provided by the salesperson is following the conditions in their respective regions, information is provided during meetings at the head office, in Jakarta. Keywords: Function of Salesperson, Industry Inventory Products, Agricultural Industry.
POTENSI DUA BELAS WISATA PESISIR DAN STRATEGI CITY BRANDING JAKARTA UTARA Nurkhalila Fajrini
Jurnal Komunikasi dan Bisnis Vol. 7 No. 1 (2019): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

North Jakarta is the capital of DKI Jakarta which potential in tourism. This study discusses what efforts have been made by the government in optimizing the tourism potential, as well as the strategies that can be done to optimize the tourism potential in supporting the formation of North Jakarta city branding. This research was conducted using a qualitative approach. Data were obtained through interviews and documentation studies. The study found that the North Jakarta branding strategy refers to the branding framework stated by Kavartiz (2004). The strategies were done by reviewing the vision and tactics related to branding the city as the ‘gateway to the Betawi culture’. Another step of branding strategy was making collaboration among stakeholders to create good cooperation. The activities of city branding involve residents, entrepreneurs and business people in developing and delivering the brand. In the future, we suggest providing public space that represents the brand of North Jakarta as a gateway to the Betawi culture.Keyword: City Branding, Twelve Coastal Tourism, Jakarta Utara 

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