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Aisyah Shahab
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Holistics Publication Division c.o. English Department, Sriwijaya State Polytechnic, Jalan Srijaya Negara - Bukit Besar, Palembang, 30139
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INDONESIA
Holistics Journal
Published by Politeknik Negeri Sriwijaya
ISSN : 20854021     EISSN : 26571897     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
The aim of this journal is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of hospitality and linguistics. Holistics, particularly focuses on the main problems in the development of the sciences of hospitality and linguistics areas as follows: Phonetics Phonology Syntax Semantics Pragmatics Sociolinguistics Stylistics Psycholinguistics Discourse Analysis Applied Linguistics hospitality Tourism and travel management Leisure and recreation studies Event management
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 186 Documents
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The Use of Speech Acts for Strategic Social Media Branding in Instagram Captions Adillah, Risa Firli
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 1 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

ABSTRACT: In the rapidly evolving digital landscape, brand communication has undergone a notable shift towards digital platforms, primarily leveraging social media channels like Instagram. This study delves into the strategic use of speech acts to shape branding strategies, specifically examining the Instagram captions of @brookibakehouse. Employing a qualitative content analysis methodology, this research scrutinizes the deliberate deployment of speech acts. The findings reveal that among the 162 post captions analyzed, a substantial portion included speech acts, with 78 characterized by assertive speech acts, 65 incorporating directive speech acts, and 24 featuring expressive acts. This analysis highlights the multifaceted role of speech acts, serving as a critical element in crafting the brand's image, honing engagement tactics, and fostering meaningful connections with the audience across diverse social media platforms.   Keywords: Speech Act; Illocutionary Act; Social media; Online branding; Brand’s image  
Exploring the Depths of the Psyche: The Id, Ego, and Superego in Jerry Spinelli's Stargirl Berliana, Charoline Rose
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 1 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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ABSTRACT: In the context of psychoanalytic theory, the structure of human personality consists of three main parts: the Id, the Ego, and the Superego. The Id is the unconscious part driven by instincts and basic needs, the Ego tries to satisfy the basic needs of the Id realistically and according to the norms instilled by the Superego, and the Superego which is the socially accepted moral aspect. The purpose of this study is to explain and describe the forms of Id, Ego, and Superego in the narrator and main character in the novel Stargirl by Jerry Spinelli. The method used in this study is a descriptive method with a qualitative approach. The theory used is Sigmund Freud's psychoanalysis theory with a Literary Psychology approach. The result of this study is that Id is more dominant in Stargirl, Ego and Superego is more dominant in Leo. The discussion of this research is that Stargirl's Id is described as something that is difficult to understand and difficult to hold. Leo's ego is described as reflecting an attempt to find a balance between individual desires and the demands of social normal, Leo's superego wants to show society the true name Stargirl. In conclusion, Stargirl novels depict the complex dynamics between id, ego, and superego in shaping characters and influencing their actions.   Keywords: Psyche, Psychology, Psychoanalysis, Id, Ego, Superego
Analysis of Verb Tenses in Broken Memories Album: Types, Frequency, and Narrative Function Rahayu, Siti; Nadjmuddin, Muhammad; Sunani
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 1 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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  ABSTRACT: This study aims to analyze verb tense usage in the lyrics of Jamie Miller’s Broken Memories album, with three primary objectives: to classify the types of tenses used, quantify their frequency to identify temporal patterns, and examine their function in narrative construction through Labov’s (2008) pre-construction framework. Adopting a qualitative approach, this research analyzed lyrics obtained through triangulated sources, including Genius.com and official streaming platforms, and cross-referenced them with auditory verification. The data were processed using computational tagging and thematic coding to identify grammatical patterns. Findings reveal that the simple past tense dominates, often reflecting personal memories and emotional retrospection, while the present tense establishes immediacy and intimacy. The occasional use of the future tense suggests uncertainty and aspiration. These tense patterns support emotional storytelling and reflect mental narrative structuring by songwriters. The study concludes that grammar in popular music operates beyond conventional rules, functioning as a creative tool for emotional expression and audience engagement. Future research is encouraged to explore broader datasets across artists, as well as include modality, voice, and listener reception to deepen understanding of grammatical strategies in musical narratives. Keywords: Verb Tenses, Frequency, Narrative Function, Broken Memories, Pre-Construction Framework
Little Minds, Growing Words: Language Acquisition in Early Toddlerhood Pulungan, Novria; Marwah; Nasution, Fadhilah Syam; Khodijah, Siti; Ningsih, Devi Widya; Sitoru, Nadrah
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 1 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

Language acquisition during early childhood represents a critical stage in cognitive and social development. This study investigates the language acquisition of a two-year-old child living in Medan, Indonesia, focusing on vocabulary growth, sentence structure, and caregiver interaction. Using a qualitative descriptive approach, naturalistic observations were conducted over two weeks, documenting the child’s spontaneous speech and communicative exchanges. The findings reveal that the child produced approximately 75 distinct words, primarily nouns and verbs, reflecting daily routines and immediate surroundings. The child’s utterances were dominated by two-word combinations and telegraphic speech, consistent with Brown’s (1973) two-word stage. Caregiver interaction played a central role, with prompting, expansion, and feedback serving as scaffolding mechanisms that enriched the child’s linguistic development. Comparisons with recent studies confirm the universality of these developmental patterns while highlighting cultural and contextual influences on vocabulary and sentence use. This study contributes to the growing body of research on language acquisition in non-Western contexts and underscores the importance of caregiver support in fostering early language development.   Keywords: language acquisition, two-year-old child, vocabulary development, telegraphic speech, caregiver interaction.   DOI: https://doi.org/10.5281/zenodo.17528194  
Analysis of Figurative Language in Album The Car by Arctic Monkeys Prizkila, Esther Dame; Tanjung, Ahmad Khoirul Akhir; Rahma, Munaja; Nadjmuddin, Muhammad; Kurniati, Depi; Putri, Marsya Fadila; Romadhon, Muhammad Delta
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 2 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This research explores the use of figurative language in the album The Car by Arctic Monkeys, focusing on its role in enhancing lyrical depth within the alternative rock genre. The main objectives are to identify the types of figurative language used and determine the most prevalent type in the album’s lyrics. A descriptive qualitative research design was employed, with data collected by active listening and recording of linguistic phenomena, specifically by analyzing lyrics from the Genius website and listening to the album on Spotify. The analysis was guided by Perrine’s (2017) framework, which categorizes figurative language into 12 types: simile, metaphor, personification, apostrophe, synecdoche, metonymy, symbol, allegory, paradox, hyperbole, understatement, and irony. The findings reveal 64 instances of figurative language across the album’s 10 songs, with metaphor being the most frequent (22 instances), followed by symbol (14 instances), irony (11 instances), personification (7 instances), hyperbole (4 instances), paradox (3 instances), understatement (1 instance), simile (1 instance), and synecdoche (1 instance). Notably, apostrophe, metonymy, and allegory were absent. The study concludes that figurative language significantly enriches the artistic expression of The Car, making the lyrics more engaging and emotionally resonant. These findings contribute to understanding the creative use of language in alternative rock music. Keywords: figurative language, Arctic Monkeys, song lyrics, The Car, music analysis   DOI: https://doi.org/10.5281/zenodo.17837704
Developing Video Copywriting for Ketek Wisata @3 Palembang as a Tourism Destination Salsabilah, Ananda; Nadjmuddin, Muhammad; Sunani; Ma`ruf, Zidni; Rahayu, Siti; Aliansyah, Rizky
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 2 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study examined the development of a promotional video script for Ketek Wisata @3 Palembang, a traditional boat tour that showcased the cultural heritage of the Musi River. The primary objective was to produce a persuasive, narrative-driven script aimed at attracting both domestic and international tourists. The study adopted the Research and Development (R&D) method proposed by Sukmadinata (2017), which involved three main stages: preliminary study, product development, and final testing. The unit of analysis was a bilingual video script written in both English and Indonesian, structured according to the AIDA model (Attention, Interest, Desire, Action). Data were gathered through observation, interviews, and documentation. The analysis was carried out using a qualitative descriptive approach, drawing on insights from expert evaluations. The findings indicated that it is necessary to integrate cultural storytelling, visual support, and persuasive narrative element. Expert feedback validated the script's clarity and linguistic accuracy. The final product served as a replicable framework for promoting local tourism via digital platforms such as YouTube and TikTok. It was recommended that future promotional efforts continue to involve local community perspectives and uphold cultural authenticity to further strengthen tourism visibility. Keywords: Tourism, Video Copywriting, Musi River, Digital Marketing, Narrative Script   DOI: https://doi.org/10.5281/zenodo.17837602

Page 19 of 19 | Total Record : 186

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