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Aisyah Shahab
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Holistics Publication Division c.o. English Department, Sriwijaya State Polytechnic, Jalan Srijaya Negara - Bukit Besar, Palembang, 30139
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Holistics Journal
Published by Politeknik Negeri Sriwijaya
ISSN : 20854021     EISSN : 26571897     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
The aim of this journal is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of hospitality and linguistics. Holistics, particularly focuses on the main problems in the development of the sciences of hospitality and linguistics areas as follows: Phonetics Phonology Syntax Semantics Pragmatics Sociolinguistics Stylistics Psycholinguistics Discourse Analysis Applied Linguistics hospitality Tourism and travel management Leisure and recreation studies Event management
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 183 Documents
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The Use of Speech Acts for Strategic Social Media Branding in Instagram Captions Adillah, Risa Firli
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 1 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

ABSTRACT: In the rapidly evolving digital landscape, brand communication has undergone a notable shift towards digital platforms, primarily leveraging social media channels like Instagram. This study delves into the strategic use of speech acts to shape branding strategies, specifically examining the Instagram captions of @brookibakehouse. Employing a qualitative content analysis methodology, this research scrutinizes the deliberate deployment of speech acts. The findings reveal that among the 162 post captions analyzed, a substantial portion included speech acts, with 78 characterized by assertive speech acts, 65 incorporating directive speech acts, and 24 featuring expressive acts. This analysis highlights the multifaceted role of speech acts, serving as a critical element in crafting the brand's image, honing engagement tactics, and fostering meaningful connections with the audience across diverse social media platforms.   Keywords: Speech Act; Illocutionary Act; Social media; Online branding; Brand’s image  
Exploring the Depths of the Psyche: The Id, Ego, and Superego in Jerry Spinelli's Stargirl Berliana, Charoline Rose
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 1 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

ABSTRACT: In the context of psychoanalytic theory, the structure of human personality consists of three main parts: the Id, the Ego, and the Superego. The Id is the unconscious part driven by instincts and basic needs, the Ego tries to satisfy the basic needs of the Id realistically and according to the norms instilled by the Superego, and the Superego which is the socially accepted moral aspect. The purpose of this study is to explain and describe the forms of Id, Ego, and Superego in the narrator and main character in the novel Stargirl by Jerry Spinelli. The method used in this study is a descriptive method with a qualitative approach. The theory used is Sigmund Freud's psychoanalysis theory with a Literary Psychology approach. The result of this study is that Id is more dominant in Stargirl, Ego and Superego is more dominant in Leo. The discussion of this research is that Stargirl's Id is described as something that is difficult to understand and difficult to hold. Leo's ego is described as reflecting an attempt to find a balance between individual desires and the demands of social normal, Leo's superego wants to show society the true name Stargirl. In conclusion, Stargirl novels depict the complex dynamics between id, ego, and superego in shaping characters and influencing their actions.   Keywords: Psyche, Psychology, Psychoanalysis, Id, Ego, Superego
Analysis of Verb Tenses in Broken Memories Album: Types, Frequency, and Narrative Function Rahayu, Siti; Nadjmuddin, Muhammad; Sunani
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 1 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

  ABSTRACT: This study aims to analyze verb tense usage in the lyrics of Jamie Miller’s Broken Memories album, with three primary objectives: to classify the types of tenses used, quantify their frequency to identify temporal patterns, and examine their function in narrative construction through Labov’s (2008) pre-construction framework. Adopting a qualitative approach, this research analyzed lyrics obtained through triangulated sources, including Genius.com and official streaming platforms, and cross-referenced them with auditory verification. The data were processed using computational tagging and thematic coding to identify grammatical patterns. Findings reveal that the simple past tense dominates, often reflecting personal memories and emotional retrospection, while the present tense establishes immediacy and intimacy. The occasional use of the future tense suggests uncertainty and aspiration. These tense patterns support emotional storytelling and reflect mental narrative structuring by songwriters. The study concludes that grammar in popular music operates beyond conventional rules, functioning as a creative tool for emotional expression and audience engagement. Future research is encouraged to explore broader datasets across artists, as well as include modality, voice, and listener reception to deepen understanding of grammatical strategies in musical narratives. Keywords: Verb Tenses, Frequency, Narrative Function, Broken Memories, Pre-Construction Framework

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