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Dedi Junaedi
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dedijunaedi@laaroiba.ac.id
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+62218757150
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dawatuna@laaroiba.ac.id
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Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 0218757150 HP 08118114379 Email: dawatuna@laaroiba.ac.id
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INDONESIA
Da'watuna: Journal of Communication and Islamic Broadcasting
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN : 2798690X     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
Core Subject : Religion, Education, Social,
Religion Education Languange, Linguistic, Communication & Media Social Sciences
The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting Communication Dakwah and Islamic propagation Islamic education Islamic studies Islamic education Other related issues
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 32 Documents
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Search results for , issue "Vol 3 No 3 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting" : 32 Documents clear
Pengaruh Komunikasi Word of Mouth Terhadap Keputusan Pembelian Eustacio Coffee di Surabaya Azkiya, Harfi Azkal; Tranggono, Didiek
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 3 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i3.3662

Abstract

Seiring berkembangnya zaman semakin banyak pelaku bisnis yang sedang berlomba – lomba mendirikan bisnis. Semakin banyaknya pebisnis, persaingan bisnis akan semakin ketat. Perusahan akan bersaing dalam pemasaran produk untuk memenuhi kebutuhan konsumen agar dapat dikenal, diakui serta dijangkau oleh konsumen. Persaingan bisnis khususnya dalam dunia kuliner mengalami banyak kemajuan. Salah satunya dengan komunikasi Word of Mouth, yang mendorong konsumen untuk membicarakan produk atau jasa yang dikembangkan oleh sebuah perusahaan. Salah satu yang memanfaatkan komunikasi Word of Mouth dalam keputusan pembelian adalah Eustacio Coffee. Tujuan penelitian ini untuk mengetahui serta menguji seberapa besar pengaruh komunikasi Word of Mouth terhadap keputusan pembelian pada Eustacio Coffee di Surabaya. Metode yang digunakan adalah metode kuantitatif. Analisis menggunakan regresi linear berganda dengan variabel X merupakan 3 dimensi dari komunikasi word of mouth dan variabel Y adalah keputusan pembelian. Hasil yang didapat adalah variabel-variabel komunikasi word of mouth mempunyai pengaruh secara simultan maupun parsial terhadap variabel keputusan pembelian.
Peran Public Relations Dalam Implementasi Program CSR PT Semen Indonesia (Persero) Tbk Cahayani, Fitrania Yunsafa; Amalia, Diana
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 3 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i3.3864

Abstract

PT Semen Indonesia (Persero) Tbk SIG as the largest cement producing company in Indonesia which is shaded by BUMN. This study aims to determine the public relations strategy of PT Semen Indonesia (Persero) Tbk, through its corporate social responsibility (CSR) program in maintaining the company's image. In maintaining the company's image, public relations communicates CSR programs that have been implemented through internal and external media. This study uses the concept of public relations, public relations strategy, image, CSR and communication as the approach used in knowing the GIS public relations strategy in maintaining the company's image. This research use desciptive qualitative approach. The results of this study indicate that in analyzing the strategy in maintaining the company's image through CSR programs, which go through four stages of the public relations process, namely: finding the facts and defining the problem, planning and programming, action and communication, and evaluation. In this strategy stage, packaging communication through media is attractive and easy for the public to access so that it can maintain a positive image in the eyes of the public and stakeholders. Keywords: Public Relations, CSR, Communication, Image..

Page 4 of 4 | Total Record : 32

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