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INDONESIA
Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Published by Universitas Muhammadiyah Jakarta
ISSN : 27164152     EISSN : 27219062     DOI : 10.24853/jmmb
Core Subject : Economy,
Economics, Econometrics & Finance
Manajemen Strategis, Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Operasi, Perilaku Organisasi, Kewirausahaan, serta Keuangan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 72 Documents
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Pengaruh Npf, Fdr, Dan Dewan Pengawas Syariah Terhadap Profitabilitas Bank Umum Syariah Zahra, Najwa Naa'imatu; Munawaroh, Azizatul
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 7 No 1 (2026): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of Non-Performing Financing (NPF), Financing to Deposit Ratio (FDR), and Sharia Supervisory Board (DPS) on the profitability of Islamic Commercial Banks in Indonesia for the period 2021–2024. The study uses a quantitative approach with panel data obtained from the annual financial reports of Islamic commercial banks. The analysis method used is panel data regression with a Random Effect Model (REM) processed using EViews 13.The partial test results show that NPF has a positive and significant effect on profitability, while FDR and DPS have a negative but insignificant effect on profitability. Simultaneously, NPF, FDR, and DPS have a significant effect on profitability. The coefficient of determination (R²) value of 0.202 indicates that 20% of the variation in profitability can be explained by NPF, FDR, and DPS, while the remaining 80% is influenced by other variables outside the research model. These findings indicate that financing quality plays an important role in determining the profitability of Islamic commercial banks, while liquidity and Islamic supervisory structure factors do not yet contribute significantly individually.
Pengaruh Celebrity Endorser dan Brand Awareness terhadap Keputusan Pembelian pada Aplikasi Shopee di Kalangan Generasi Z Khofifah; Nurul Sriminarti
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 7 No 1 (2026): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital transformation has accelerated since the COVID-19 pandemic, which imposed social restrictions and ecouraged a shift from traditional shopping patterns to online shopping. The increasing number of e-commerce users includes Generation Z, who represent the dominant consumer segment. Among various e-commerce platforms, Shopee has become the most frequently accessed application in indonesia. this study aims to examine and analyze the influence of celebrity endorser and brand awareness on purchase decisions on the Shopee application among Generation Z. although Shopee implements various marketing strategies to encourage purchase decisions, this study is limited to two variables, namely celebrity endorser and brand awareness. The sampling technique used was non-probability sampling with a purposive sampling approach. Data were collected through the distribution of questionnaires to Generation Z respondents (17-28 years), domiciled in Jabodetabek, who had made purchases on the Shopee application and had been exposed to advertisements or promotions involving celebrity endorser. The data analysis methods employed included validity testing, reliability testing, classical assumtion testing, multiple linear regression analysis, and coefficient of determination (R2) analysis to test the research hypotheses. The results indicate that celebrity endorser has a positive but insinificant effect, while brand awareness has a positive and significant effect on purchase decisions.

Page 8 of 8 | Total Record : 72

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