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INDONESIA
Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Published by Universitas Muhammadiyah Jakarta
ISSN : 27164152     EISSN : 27219062     DOI : 10.24853/jmmb
Core Subject : Economy,
Economics, Econometrics & Finance
Manajemen Strategis, Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Operasi, Perilaku Organisasi, Kewirausahaan, serta Keuangan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 77 Documents
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Pengaruh Npf, Fdr, Dan Dewan Pengawas Syariah Terhadap Profitabilitas Bank Umum Syariah Zahra, Najwa Naa'imatu; Munawaroh, Azizatul
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 7 No 1 (2026): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of Non-Performing Financing (NPF), Financing to Deposit Ratio (FDR), and Sharia Supervisory Board (DPS) on the profitability of Islamic Commercial Banks in Indonesia for the period 2021–2024. The study uses a quantitative approach with panel data obtained from the annual financial reports of Islamic commercial banks. The analysis method used is panel data regression with a Random Effect Model (REM) processed using EViews 13.The partial test results show that NPF has a positive and significant effect on profitability, while FDR and DPS have a negative but insignificant effect on profitability. Simultaneously, NPF, FDR, and DPS have a significant effect on profitability. The coefficient of determination (R²) value of 0.202 indicates that 20% of the variation in profitability can be explained by NPF, FDR, and DPS, while the remaining 80% is influenced by other variables outside the research model. These findings indicate that financing quality plays an important role in determining the profitability of Islamic commercial banks, while liquidity and Islamic supervisory structure factors do not yet contribute significantly individually.
Pengaruh Celebrity Endorser dan Brand Awareness terhadap Keputusan Pembelian pada Aplikasi Shopee di Kalangan Generasi Z Khofifah; Nurul Sriminarti
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 7 No 1 (2026): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

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Abstract

Digital transformation has accelerated since the COVID-19 pandemic, which imposed social restrictions and ecouraged a shift from traditional shopping patterns to online shopping. The increasing number of e-commerce users includes Generation Z, who represent the dominant consumer segment. Among various e-commerce platforms, Shopee has become the most frequently accessed application in indonesia. this study aims to examine and analyze the influence of celebrity endorser and brand awareness on purchase decisions on the Shopee application among Generation Z. although Shopee implements various marketing strategies to encourage purchase decisions, this study is limited to two variables, namely celebrity endorser and brand awareness. The sampling technique used was non-probability sampling with a purposive sampling approach. Data were collected through the distribution of questionnaires to Generation Z respondents (17-28 years), domiciled in Jabodetabek, who had made purchases on the Shopee application and had been exposed to advertisements or promotions involving celebrity endorser. The data analysis methods employed included validity testing, reliability testing, classical assumtion testing, multiple linear regression analysis, and coefficient of determination (R2) analysis to test the research hypotheses. The results indicate that celebrity endorser has a positive but insinificant effect, while brand awareness has a positive and significant effect on purchase decisions.
PENGARUH BRAND IMAGE, HARGA, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK AIR MINERAL NESTLE PURELIFE luthpiyah; Ahmad Fahrizal
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 7 No 2 (2026): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.7.2.113-128

Abstract

This study aims to determine the effect of brand image, price, and brand trust on purchasing decisions for Nestle Purelife mineral water products. This study uses a quantitative approach with an associative method. The response scale measurement is presented to respondents measured using Likert's scale. The population used is bottled water users. The sample used in this study consisted of 150 respondents who had used Nestle Purelife mineral water products more than once. The data collection technique in this study was conducted by distributing questionnaires through social media, which were then processed using the Statistical Package for the Social Sciences (SPSS) version 25.0 program. The results showed that brand image had a positive and significant effect on purchasing decisions, with a t-value of 5.797 and a significance level of 0.000. Furthermore, the price variable had a positive and significant effect on purchasing decisions, with a t-value of 2.063 and a significance level of 0.041, but this was not in line with the research hypothesis. Similarly, the brand trust variable had a positive and significant effect on purchasing decisions, with a t-value of 2.065 and a significance level of 0.041. In addition, the coefficient of determination (adjusted R Square) obtained was 0.585 (58.5%), with the remaining 41.5% explained by brand image, price, and brand trust, while the rest was explained by variables other than those studied.
Pengaruh Konten TikTok terhadap Pembelian Impulsif: Peran Mediasi Fear of Missing Out (FoMo) Azwa Yolani; Liza Nora
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 7 No 2 (2026): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.7.2.99-112

Abstract

This study aims to examine the effect of TikTok content on impulsive buying by considering the role of Fear of Missing Out as a psychological mechanism that mediates this relationship. The research problem arises from the intensity of marketing content exposure on TikTok, which may encourage spontaneous purchasing decisions among consumers. This study employs a quantitative approach using a survey method. The sampling technique applied is non-probability sampling with a purposive sampling approach, targeting consumers of Glad2Glow cosmetic products who actively use TikTok. Data were collected through questionnaires and analyzed using structural modeling to examine the relationships among variables in the proposed research model. The findings indicate that TikTok content plays an important role in increasing impulsive buying behavior. In addition, Fear of Missing Out encourages impulsive buying by triggering concerns about missing trends or experiences shared on social media. The results also demonstrate that Fear of Missing Out serves as a mediating mechanism linking TikTok content and impulsive buying. Overall, this study concludes that the influence of TikTok content on impulsive buying occurs both directly and through the formation of consumers’ affective states.
PERAN ONLINE CUSTOMER REVIEW DAN MINAT BELI SEBAGAI MEDIASI DALAM PENGAMBILAN KEPUTUSAN BELANJA PRODUK KOSMETIK PADA PLATFORM E-COMMERCE Sutopo Sutopo; Sudianto; Abdul Hamid
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 7 No 2 (2026): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.7.2.129-140

Abstract

This study investigates the role of online customer reviews (OCR) and purchase intention as mediating variables in the decision-making process for purchasing cosmetic products on e-commerce platforms. The rapid growth of digital commerce in Indonesia has transformed consumer behavior, making OCR a critical touchpoint in purchase journeys. Using a quantitative approach, data were collected from 250 respondents via purposive sampling among active e-commerce users aged 18–35 who had purchased cosmetics online within the last six months. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Results indicate that OCR positively and significantly influences purchase intention (β=0.512, p<0.01) and purchase decision (β=0.348, p<0.01). Purchase intention fully mediates the relationship between OCR and purchase decision (indirect effect β=0.261, p<0.01). These findings confirm that credibility and valence of OCR substantially shape consumer trust and buying behavior in the cosmetic e-commerce context. Managerial implications suggest that cosmetic brands must strategically manage review ecosystems to convert digital engagement into purchase decisions.
Analisis Penerapan Metode Just In Time dalam Pengelolaan Persediaan Bahan Baku pada CV Wahana Nusantara Risky Tri Permana; Faldy Herdian
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 7 No 2 (2026): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.7.2.141-154

Abstract

Raw material inventory management is central to cost efficiency and production continuity, yet many small and medium apparel enterprises still rely on subjective, non-systematic ordering decisions that expose them to overstock and stockout risks. This study analyzes the fabric inventory system at CV Wahana Nusantara, a convection enterprise in Margaasih, Bandung Regency, comparing its cost performance against the Economic Order Quantity (EOQ) and Just In Time (JIT) methods. A quantitative, descriptive-comparative design was employed, with primary data from interviews, observation, and internal documentation covering January-December 2025, analyzed as total sampling. Total inventory cost per method was computed and compared. Results show the prevailing conventional policy, with twenty-four orders per year, produces an annual inventory cost of Rp2,450,000. EOQ lowers ordering frequency to 3.46 times per year at a total cost of Rp692,820, saving 71.72%. JIT, requiring six deliveries per order and fifty-one orders annually, further reduces the cost to Rp282,843, saving 88.46% relative to the conventional method and 59.18% relative to EOQ. Although JIT offers the greatest cost efficiency, it demands close supplier coordination and disciplined delivery scheduling; this study recommends a phased transition, beginning with EOQ before migrating toward JIT, as the most realistic strategy for the company.
Pengaruh Tanggung Jawab Pengembangan dan Persepsi Risiko Banjir Terhadap Kepuasan Bermukim melalui Kepercayaan Penghuni Mochamad Afrizal Maulana; Mulfi Sandi Yuda; yoki Muchsam; Ce Gunawan; Galih Raspati
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 7 No 2 (2026): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.7.2.155-172

Abstract

Residential satisfaction in flood-prone housing areas is influenced by environmental conditions and stakeholder responsibilities. In subsidized housing developments in Bekasi Regency, recurrent flooding has raised concerns regarding housing quality, residential comfort, and residents’ overall satisfaction. However, limited empirical evidence explains how developer responsibility and flood risk perception affect residential satisfaction through resident trust. This research investigates how perceptions of developer responsibility and flood risk influence residents’ satisfaction with their housing, while also examining the mediating role of resident trust in these relationships.. A quantitative approach was employed using data collected from 250 residents of flood-affected subsidized housing in Bekasi Regency through a structured questionnaire. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that Developer Responsibility positively influences Resident Trust and Residential Satisfaction, whereas Flood Risk Perception negatively affects both Resident Trust and Residential Satisfaction. Resident Trust also has a positive effect on Residential Satisfaction and significantly mediates the relationships between Developer Responsibility, Flood Risk Perception, and Residential Satisfaction. These findings highlight the importance of strengthening post-occupancy developer responsibility and improving flood risk management to enhance resident trust and residential satisfaction in flood-prone subsidized housing developments

Page 8 of 8 | Total Record : 77

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