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INDONESIA
ARRUS Journal of Social Sciences and Humanities
Published by Yayasan Ahmar Cendekia Indonesia
ISSN : 27767930     EISSN : 28073010     DOI : https://doi.org/10.35877/soshumv1i1
Core Subject : Religion, Economy, Humanities, Social,
Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences
Social Sciences: Anthropology, Asian Studies, Communication, Demography, Development, Gender Studies, Government & Public Policy, Human Ecology, International Relations, Media Studies, Peace and Conflict, Political Science, Science, Technology & Society, Sociology. Humanities: Cultural Studies, Education, History, Human Geography, Linguistics, Philosophy, Religion.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 13 Documents
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Search results for , issue "Vol. 4 No. 4 (2024)" : 13 Documents clear
Implementation of Brand Image and Social Media Marketing on Purchasing Decisions at The Apurva Kempinski Bali Puteri, Putu Belinda; Marheni, Lily; Priyana, I Putu Okta
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2958

Abstract

This study was conducted to investigate how brand image and the implementation of social media marketing effectively can increase consumer purchasing decisions on products or services in the hospitality industry. This study employed a quantitative inferential approach and was carried out at The Apurva Kempinski Bali hotel. The target population in this study includes all followers of the hotel's Instagram account and prospective consumers who want to visit the hotel. Through purposive sampling and the Slovin formula, 100 valid responses were obtained through the distribution of questionnaires. The data gathered were analyzed using multiple linear regression to determine how a strong brand image and the effective implementation of social media marketing could impact consumer choices. The results of the study reveal that a strong brand image, combined with effective social media marketing, significantly enhances consumer purchasing decisions for The Apurva Kempinski Bali's services and products. This underscores the importance of both a robust brand reputation and well-executed social media strategies in driving customer engagement and sales in the hospitality industry. This research contributes to marketing theory by highlighting both strategies influence consumer decisions. Practically, it helps The Apurva Kempinski Bali develop effective strategies for building a strong brand and using social media to attract and engage customers.
The Challenges of New Students of Universitas Negeri Makassar (UNM) in Essay Writing Sakkir, Geminastiti; Dollah, Syarifuddin; Sakkir, Rini Isnaeni
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2968

Abstract

This research investigates the challenges faced by new students of the English Language Education Study Program at Universitas Negeri Makassar (UNM) in writing essays. Writing is a complex skill that involves the organization of ideas, proper use of grammar, and clarity of expression. New students often struggle with various aspects of essay writing, which can hinder their academic progress. The study employs a qualitative research approach, focusing on 142 students from the second semester of the 2023/2024 academic year. Data was collected through interviews and analyzed descriptively. The findings reveal several key challenges that students encounter when writing essays. These include difficulties with English grammar, low vocabulary, challenges organizing ideas, and issues expressing thoughts clearly. Additionally, students face non-technical obstacles such as a lack of confidence, poor time management, and the physical strain of writing. The study highlights that the essay writing process is multifaceted, requiring not only technical skills but also critical thinking and self-management abilities. Understanding these challenges provides valuable insights for educators in designing more effective teaching strategies. By addressing both the technical and psychological barriers to writing, lecturers can help students improve their essay-writing skills and better prepare them for higher academic demands. The research emphasizes the importance of a comprehensive approach to teaching writing, one that considers the diverse challenges faced by students and aims to enhance their overall academic performance.
Development of Flipbook-Based Mathematics E-Module on Trigonometric Comparison Material Class X of Senior High School 11 Pangkep Rusli, R; Talib, Ahmad; Musa, Hastuty; Syahid, Nurul Khatimah; Rahman, Abdul
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum3403

Abstract

This study aims to develop and produce a valid and feasible flipbook-based e-module for learning trigonometry comparisons, as well as to assess the quality of the e-module usage in terms of practicality and validity. This research was conducted at Senior High School 11 Pangkep. The research method refers to the 4D development model, which consists of four stages: Define, Design, Develop, and Disseminate. The subjects of this research were one mathematics teacher from the tenth grade of Senior High School 11 Pangkep, a subject matter expert, a media expert, and 35 tenth-grade students from Senior High School 11 Pangkep. The development research began with the define stage, conducted through literature review or preliminary research and field studies as a needs analysis to define the requirements for e-module development. The design stage included compilation, design, and format determination. The develop stage involved the development of the flipbook using the Heyzine platform and included validation by subject matter experts and media experts. Furthermore, the dissemination stage was limited to Senior High School 11 Pangkep in the tenth grade of Ki Hajar Dewantara class with a limited trial. The research instruments used in this study included e-module validation sheets by subject matter experts and media experts, teacher response questionnaires, and student response questionnaires. The results showed that the e-module is valid based on the assessment by subject matter experts with a score of 3.71 and by media experts with a score of 3.58, which are within the valid criteria, and practical based on very positive responses from students and teachers, with a score of 3.55 for student responses and a score of 3.85 for teacher responses.

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