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Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam
Published by Institut Agama Islam Darullughah Wadda'wah Bangil Pasuruan
ISSN : 26542609     EISSN : 26542595     DOI : https://doi.org/10.38073/wasilatuna.v3i2
Core Subject : Religion, Education, Social,
Religion Languange, Linguistic, Communication & Media Social Sciences
Wasilatuna Journal of Islamic Broadcasting Communication is a journal published by the Islamic Broadcasting and Communication Studies Program Darullughah Waddawah Islamic Institute of Pasuruan This journal provides writings for practitioners and academics to develop theories empirical research and introduce new concepts in the field of Islamic broadcasting communication and dakwah in a broad perspective Contains actual issues related to Islamic Communication Islamic Broadcasting Islamic Dakwah through the media produced by academics through various literature reviews both in the form of conceptual based articles and research based articles that will be published in the form of Scientific Journals
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 111 Documents
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Education-Based Preaching in Urban Society Sattar, Abdullah; Najmy Hanifah
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 02 (2025): Wasilatuna: Jurnal Komunikasi Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2583

Abstract

The phenomenon of urban communities experiencing a shift in religious values requires a more adaptive and contextual approach to da'wah. Education-based da'wah is a strategic solution to systematically and sustainably ground the teachings of Islam. This study aims to explore the characteristics of educational da'wah carried out by Ustadz Nur Hidayat, a practitioner of Islamic education in Surabaya and Sidoarjo. The method used in this research is descriptive qualitative with a media text analysis approach. Primary data is obtained from Ustadz Nur Hidayat's book entitled Success Tips for Pioneering, Managing, and Developing Islamic Schools, while secondary data comes from his Instagram digital content. The analysis techniques used include content analysis and critical discourse analysis. The results showed that the educational da'wah developed by Ustadz Nur Hidayat emphasizes character building, internalization of Islamic values, and a humanist approach in the learning process. Da'wah is not only delivered through lectures, but also through nurturing, exemplary, and a structured education system. This approach has proven to be effective in responding to the challenges of urban society and has contributed significantly to the formation of a generation of Muslims who are faithful, knowledgeable, and noble.
Implementation of the Principle of Qaulan Karīmah in the Development of Adolescent Morals at the Al-Jam'iyatul Washliyah Orphanage: A Study of Islamic Communication Hasibuan, Manita Rahma; Muktaruddin
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 02 (2025): Wasilatuna: Jurnal Komunikasi Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2619

Abstract

This study aims to explore how the principle of Qaulan Karimah is implemented in shaping the character of adolescents at the Al-Jam'iyatul Washliyah Orphanage in Pulo Brayan, Medan. Qaulan Karimah is an Islamic communication principle that emphasizes noble and kind speech, serving as a fundamental guideline in developing the personality and morals of the adolescents within the orphanage environment. The method used is a descriptive qualitative approach, with data collected through in-depth interviews, direct observation, and documentation. The informants in this study consist of six individuals, including caregivers and teachers who are actively involved in guiding the adolescents. Data analysis was carried out through data reduction, data presentation, and drawing conclusions inductively. The findings show that the implementation of the Qaulan Karimah principle has a positive impact on the moral development of adolescents, such as increased patience, the ability to speak politely, and the emergence of a more positive attitude toward others. This implementation is supported by regular religious activities such as Quranic recitations, congregational prayers, and Islamic character development programs. Although there are challenges, such as the diverse backgrounds of the adolescents and consistency in applying the principle, the approach has proven effective in moral development. The implication of this study is that the use of Islamic communication principles like Qaulan Karimah can serve as an effective strategy for character building among adolescents, especially in social institutions such as orphanages. Keywords: Implementation, Qaulan Karimah, Adolescent Morals, Orphanage.
SMAS Harapan Utama Batam's Integrated Marketing Communication: Strategy Preference Alyssa Saqina Nabila Parmadi; Hilda Yunita Wono
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 01 (2025): Wasilatuna: Jurnal Komunikasi Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i01.2524

Abstract

The establishment of Senior High Schools (SMA) plays an important role in creating a quality education system and honing students' creativity. In addition, high schools also serve as a place for students to develop social skills, critical thinking, and prepare themselves to face challenges at the next level of education. The competition between public and private high schools drives the need for effective Integrated Marketing Communication (IMC) strategies to attract prospective students. With the increasing number of schools, each educational institution must be able to build strong appeal and reputation in the community. SMAS Harapan Utama Batam has implemented IMC such as advertising, digital marketing, sales promotion, and direct marketing. Advertising is used to increase public awareness of the school through various media, both print and digital. Digital marketing is increasingly being optimized in line with changing trends in information consumption, especially through social media platforms. Sales promotions such as registration fee discounts become an additional strategy to increase the interest of prospective students. Meanwhile, direct marketing allows for a more personal interaction between the school and prospective students. This study aims to evaluate the IMC used by the school with a descriptive quantitative method, using a Likert scale and surveys of 106 parents and guardians. The results show the highest preference for digital marketing through TikTok, followed by advertising, digital marketing through Instagram, sales promotion, and direct marketing. This shows that social media plays a significant role in the school's marketing strategy. These findings are expected to serve as input for SMAS Harapan Utama and similar schools to enhance marketing effectiveness and increase the number of students in the future.   Keywords: Country, Education, High School, Integrated Marketing Communication, Preference.
Strengthening Interreligious Communication: An Analysis of Interfaith Greetings in Fazlur Rahman's Hermeneutics of Hadith Yahya, Minhad Ali; Akhmad Rifa’i
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 02 (2025): Wasilatuna: Jurnal Komunikasi Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2207

Abstract

Interfaith greetings in Islamic law have become a significant issue in multicultural societies. Classical fiqh discusses the boundaries of interreligious interaction, yet Islamic law is inherently dynamic and adapts to the evolution of society. This study addresses two main aspects. First, it explores Fazlur Rahman’s concept of hadith and Islamic law, emphasizing the importance of ijtihad in responding to contemporary challenges. Second, it analyzes hadiths related to the prohibition of tasyabbuh (imitation), which some scholars use as a basis to avoid interfaith greetings. The research employs a qualitative method with a library research approach. The findings highlight the importance of understanding social context and intention when interpreting Islamic law concerning interfaith greetings. Fazlur Rahman advocates for an inclusive approach that aligns Islamic law with the realities of modern society. Regarding the hadith on tasyabbuh, there are varying scholarly interpretations, necessitating a deeper understanding and the application of principles of tolerance. The study concludes by emphasizing the need to align Islamic law with humanitarian values and peace without compromising the sanctity of religious teachings. Interfaith greetings can serve as an expression of respect and a means to strengthen harmony in society. A dialogical approach that values diversity and inclusivity is key to resolving this dilemma. This research is expected to contribute positively to understanding and practicing interfaith tolerance in heterogeneous societies.
Mosque Da'wah Through Experiental Marketing: Study on Al Ittihad Mosque Pakuwon Mall Surabaya Sidiq Ibrahim, Muh Syahril Sidik Ibrahim; Sarif Hidayatullah; Mauludi; Ahmad Faiz Khudlari Thoha
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 02 (2025): Wasilatuna: Jurnal Komunikasi Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2258

Abstract

Masjid Al-Ittihad Pakuwon Surabaya is one of the mosques located within a shopping mall that has successfully integrated da'wah services with an experiential marketing approach. This study aims to explore the application of experiential marketing elements in managing the mosque's da'wah services and to analyze the worshippers' experiences with the provided services and facilities. The experiential marketing elements focused on in this research include sense, feel, think, act, and relate, implemented to create a memorable experience for the worshippers. The research employs a qualitative method with a descriptive analysis technique. Data were collected through direct observations at the site, in-depth interviews with worshippers, and documentation of the mosque's programs. Data analysis was conducted to understand how each element of experiential marketing is applied to support the mosque's function as a place of worship and a center for social activities. The results indicate that Masjid Al-Ittihad has successfully provided comfort through cleanliness, organized layouts, and facilities such as lockers, children's play areas, a library, and free meals every Friday. Worshippers reported positive experiences from various service innovations, ranging from ease of access to an atmosphere that supports spiritual focus during worship. Moreover, the mosque actively integrates relevant da'wah approaches through religious studies, collaborations with religious organizations, and the use of technology to enhance interaction and engagement with worshippers. By implementing experiential marketing, Masjid Al-Ittihad has successfully met the spiritual and social needs of its worshippers, establishing itself as a model for adaptive and innovative mosque management.
Developmen of Hybrid Organizational Culture at Ar Rahmah Mosque Surabaya Abdullah Azzam; M. Syukur Ifansyah; Shobikhul Qisom; Ahmad Faiz Khudlari Thoha
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 02 (2025): Wasilatuna: Jurnal Komunikasi Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2489

Abstract

Masjid Ar Rahmah Surabaya adopts a hybrid organizational model that integrates Islamic values with modern management systems across four main sectors: da'wah, education, social services, and economy. This mosque functions not only as a place of worship but also as a center for community empowerment, implementing various programs based on Islamic principles. This study aims to analyze organizational culture development strategies that maintain synergy among units without causing fragmentation or internal conflicts. Using a qualitative approach, this research applies Edgar Schein’s theory to identify organizational culture at three levels: artifacts, espoused values, and underlying assumptions. The findings indicate that the implementation of the KHIDMAH culture (Collaborative, Humanistic, Integrity, Dedication, Moderate, Adaptive, Harmonious) plays a crucial role in fostering a productive, sustainable, and cohesive work environment. Strategies such as strengthening a shared vision, enhancing human resource synergy, implementing complementary practices among units, and promoting continuous organizational learning ensure that each unit contributes effectively toward the mosque’s grand mission: producing mosque imams at the Asia-Pacific level. With this model, Masjid Ar Rahmah has successfully become financially independent while serving as a center for da'wah and community empowerment, achieving a strong competitive position both nationally and internationally.
Revisi 3 in English Leadership Message in Buya Hamka Movie Season 1 (Semiotic Analysis of Leadership Message in Buya Hamka Movie Season 1) Teddy Khumaedi, Teddy Khumaedi
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 02 (2025): Wasilatuna: Jurnal Komunikasi Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2504

Abstract

Humans were created by Allah on earth to be caliphs, therefore, humans must have the soul of a leader to be able to manage the environment, groups and even lead themselves. As time goes by, leadership messages can not only be obtained through Basic Leadership Training (LDK), but can also utilize technology such as mass media, one of which is communication media, namely film. Film is one of the mass media tools used to convey messages from sources to audiences. The aim of this research is to find out Roland Barthes' semiotic analysis which consists of Denotation, Connotation and Myth as well as what leadership messages are contained in the film Buya Hamka Season 1. The method used in this research is descriptive qualitative with Roland Barthes' semiotic approach. The results of this research show that the film Buya Hamka Season 1 has various signs regarding leadership, both in verbal and non-verbal forms. Each scene has various leadership messages which are reflected through dialogue or scenes carried out by the characters. These scenes provide leadership messages and the leadership style used by the character Buya Hamka. The conclusion of this research is that there are signs of denotation, connotation, and myth that contain leadership messages as well as democratic, charismatic, transformational and paternalistic leadership styles.
Understanding and Meaning of Da'wah from the Perspective of the Qur'an and Al-Hadith ALTRUIS, ALTRUIS BIZURAI CHILLYNESS; Moh. Ansori
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 02 (2025): Wasilatuna: Jurnal Komunikasi Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2630

Abstract

ABSTRACT This study explores the definition and meaning of da'wah from the perspective of the Qur'an and Hadith, focusing on the fundamental principles and methods applied in the da'wah process. In the Qur'an, da'wah is explained through the call to invite to goodness (amar ma'ruf nahi munkar), which should not be done with force but rather with wisdom, good advice (mau'izhah hasanah), and polite debate (jidal bi allati hiya ahsan). The Hadith of the Prophet ﷺ reinforces that da'wah is the responsibility of every Muslim, even by conveying just one verse. The method of da'wah must be done with gentleness, in accordance with the principle that Allah loves gentleness in all matters. Furthermore, good character plays a central role in the success of da'wah. This study analyzes various verses of the Qur'an and Hadith to reveal the deep meaning of da'wah and its application in the life of Muslims, both in theory and practice. Keywords: Da'wah, Qur'an, Hadith, Wisdom, Mau'izhah Hasanah
THE RHETORIC OF THE INSTAGRAM ACCOUNT @GUSMIFTAH'S DAKWAH IN BROADCASTING RELIGIOUS MODERATION Ardianti, Indah; Azhar
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 02 (2025): Wasilatuna: Jurnal Komunikasi Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.3490

Abstract

This study aims to analyze the preaching rhetoric used by the Instagram account @gusmiftah in spreading the values ​​of religious moderation. Using a descriptive qualitative approach and content analysis, this study examines three video uploads of Gus Miftah's preaching and audience responses. The results show that Gus Miftah effectively applies three elements of Aristotle's rhetoric: ethos (credibility as a cleric), pathos (emotional power through persuasive language), and logos (logical argumentation supported by Quranic verses) to convey messages of religious moderation such as tolerance, unity, and anti-extremism. Despite some criticism, the majority of audience responses are positive, demonstrating the effectiveness of his digital preaching strategy. This study concludes that Aristotle's rhetoric is still relevant in the context of digital preaching and can serve as a model for preachers in spreading moderate Islam on social media.
Representasi Kepemimpinan Perempuan dalam Film Hati Suhita: Studi Tokoh Alina di Pesantren Shofiatun Nafiah; Syairil Fadli; Nurliana
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 02 (2025): Wasilatuna: Jurnal Komunikasi Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.3491

Abstract

Women's leadership in Islamic boarding schools continues to face challenges due to a patriarchal culture that positions men as central figures. This research aimed to analyze the representation of women's leadership through the character of Alina Suhita in the film Hati Suhita (2023). The research employed a descriptive qualitative approach using John Fiske's semiotic analysis, which covered the levels of reality, representation, and ideology. The analysis was strengthened by Stuart Hall's representation theory and Alice Eagly's Role Congruity Theory to understand how women are constructed as leaders in religious spaces. The findings revealed that Alina's leadership was represented in three dimensions: intellectual, emotional, and social. Intellectual leadership was seen when Alina provided historical knowledge to the students, affirming women's intellectual capacity in education. Emotional leadership was reflected in her ability to build interpersonal relationships and gain legitimacy through the support of family and Islamic boarding schools. Social leadership was demonstrated by the collective recognition of her authority by teachers and students. This research highlighted that the film Hati Suhita offered resistance to the patriarchal structure of Islamic boarding schools and opened discussions on the legitimacy of women's leadership.

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