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Contact Name
Muhajir Sulthonul Aziz
Contact Email
journal.wasilatuna@gmail.com
Phone
+628113333567
Journal Mail Official
journal.wasilatuna@gmail.com
Editorial Address
http://ejournal.iaidalwa.ac.id/index.php/wasilatuna/about/editorialTeam
Location
Kab. pasuruan,
Jawa timur
INDONESIA
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam
ISSN : 26542609     EISSN : 26542595     DOI : https://doi.org/10.38073/wasilatuna.v3i2
Wasilatuna Journal of Islamic Broadcasting Communication is a journal published by the Islamic Broadcasting and Communication Studies Program Darullughah Waddawah Islamic Institute of Pasuruan This journal provides writings for practitioners and academics to develop theories empirical research and introduce new concepts in the field of Islamic broadcasting communication and dakwah in a broad perspective Contains actual issues related to Islamic Communication Islamic Broadcasting Islamic Dakwah through the media produced by academics through various literature reviews both in the form of conceptual based articles and research based articles that will be published in the form of Scientific Journals
Articles 83 Documents
Education-Based Preaching in Urban Society Sattar, Abdullah; Najmy Hanifah
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 02 (2025): Wasilatuna (ON PROGRESS)
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2583

Abstract

The phenomenon of urban communities experiencing a shift in religious values requires a more adaptive and contextual approach to da'wah. Education-based da'wah is a strategic solution to systematically and sustainably ground the teachings of Islam. This study aims to explore the characteristics of educational da'wah carried out by Ustadz Nur Hidayat, a practitioner of Islamic education in Surabaya and Sidoarjo. The method used in this research is descriptive qualitative with a media text analysis approach. Primary data is obtained from Ustadz Nur Hidayat's book entitled Success Tips for Pioneering, Managing, and Developing Islamic Schools, while secondary data comes from his Instagram digital content. The analysis techniques used include content analysis and critical discourse analysis. The results showed that the educational da'wah developed by Ustadz Nur Hidayat emphasizes character building, internalization of Islamic values, and a humanist approach in the learning process. Da'wah is not only delivered through lectures, but also through nurturing, exemplary, and a structured education system. This approach has proven to be effective in responding to the challenges of urban society and has contributed significantly to the formation of a generation of Muslims who are faithful, knowledgeable, and noble.
Implementation of the Principle of Qaulan Karīmah in the Development of Adolescent Morals at the Al-Jam'iyatul Washliyah Orphanage: A Study of Islamic Communication Hasibuan, Manita Rahma; Muktaruddin
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 02 (2025): Wasilatuna (ON PROGRESS)
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2619

Abstract

This study aims to explore how the principle of Qaulan Karimah is implemented in shaping the character of adolescents at the Al-Jam'iyatul Washliyah Orphanage in Pulo Brayan, Medan. Qaulan Karimah is an Islamic communication principle that emphasizes noble and kind speech, serving as a fundamental guideline in developing the personality and morals of the adolescents within the orphanage environment. The method used is a descriptive qualitative approach, with data collected through in-depth interviews, direct observation, and documentation. The informants in this study consist of six individuals, including caregivers and teachers who are actively involved in guiding the adolescents. Data analysis was carried out through data reduction, data presentation, and drawing conclusions inductively. The findings show that the implementation of the Qaulan Karimah principle has a positive impact on the moral development of adolescents, such as increased patience, the ability to speak politely, and the emergence of a more positive attitude toward others. This implementation is supported by regular religious activities such as Quranic recitations, congregational prayers, and Islamic character development programs. Although there are challenges, such as the diverse backgrounds of the adolescents and consistency in applying the principle, the approach has proven effective in moral development. The implication of this study is that the use of Islamic communication principles like Qaulan Karimah can serve as an effective strategy for character building among adolescents, especially in social institutions such as orphanages. Keywords: Implementation, Qaulan Karimah, Adolescent Morals, Orphanage.
SMAS Harapan Utama Batam's Integrated Marketing Communication: Strategy Preference Alyssa Saqina Nabila Parmadi; Hilda Yunita Wono
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 01 (2025): Wasilatuna: Jurnal Komunikasi Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i01.2524

Abstract

Education is a key component of a country's progress. The quality of a country's education system can impact various aspects of society's life, and if the country has a high-quality education system, it will be more advanced. There is no doubt that education plays an important role in determining the attitudes, values, and actions of society. Therefore, the state must allocate sufficient resources to build a good education system that is in line with the current era. One of them is by establishing Senior High Schools (SMA) that can produce quality students by implementing a good and constructive curriculum, but also capable of honing students' creativity. As a result, Indonesian public and private high schools vie for students. Appropriate and successful integrated marketing communication (IMC) is required to pique the interest of potential candidates. This IMC, which consists of direct marketing, sales promotion, digital marketing, and advertising, has been put into practice by SMAS Harapan Utama Batam. Finding out what SMAS Harapan Utama students think about the IMC that the school has so far implemented is the aim of this research. Using questionnaires, the study collected data using a quantitative descriptive methodology. The survey sample consisted of 105 parents and guardians who were enrolled in SMAS Harapan Utama. After survey responses were averaged and weighted, the preferred ranking of IMC activities was determined to be digital marketing through TikTok, advertising, digital marketing through Instagram, sales promotion, and direct marketing.