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Dynamic Management Journal
Published by Universitas Muhammadiyah Tangerang
ISSN : -     EISSN : 25802127     DOI : http://dx.doi.org/10.31000/dmj
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Dynamic Management Journal (e-ISSN 2580-2127), adalah jurnal akademis yang dipublikasikan oleh Program Studi Manajemen, Universitas Muhammadiyah Tangerang, Indonesia. Dynamic Management Journal merupakan sarana bagi dosen, peneliti, ataupun praktisi manajemen untuk mempublikasikan hasil dari penelitiannya. Ruang lingkup penelitian ini membahas kajian terkait dengan bidang Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan, dan Manajemen Operasional
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 12 Documents
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Search results for , issue "Vol 8, No 4 (2024): October" : 12 Documents clear
THE EFFECT OF FINANCIAL LITERACY, SELF-EFFICACY ON RISK CREDIT BEHAVIOR AMONG STUDENTS OF THE UNIVERSITY OF MUHAMMADIYAH SURAKARTA Lestari, Niya Langgeng; Imronudin, Imronudin
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12587

Abstract

This study aims to determine the effect of financial literacy, self-efficacy on risky credit behavior among students of Universitas Muhammadiyah Surakarta. The research method was carried out using a quantitative method with a sample of 150 respondents. The analysis of the research test used SmartTPLS. The results of the study showed that financial literacy had a positive impact on their risky credit behavior. In addition, selfefficacy mediates financial literacy's effect on risky credit behavior
THE EFFECT OF PAID ADS ON SKINCARE SALES ON FACEBOOK MARKETPLACE Pakpahan, Arnolt Kristian; Chandra, Kristian; Nilawati, Yuana Jatu
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12586

Abstract

Globalization is an event that thins the borders between countries and involves trade, tourism, culture, knowledge, and global relations. This study uses a descriptive qualitative approach, case study, and naturalistic approach, which require humans as research subjects. Facebook failed to attract skincare customers. The results of the interview with users of the skincare product show that they use ordinary unframed photos, which makes the photos look simple and not very appealing. Furthermore, the strategy for writing the posts only uses calls to action (CTAs) without additional elements like location or links that could attract customers. The novelty in this study combines the S-O-R theory with the depth interview technique in exploring the use of social media. The implications of this study are expected to provide marketing managers with a deeper understanding of the influence of paid advertising on product sales.

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