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All Journal PROSIDING SEMINAR NASIONAL CENDEKIAWAN Al-Muzara'ah Perspektif Ilmu Pendidikan Jurnal Mandiri Jurnal Berdaya Mandiri Infotech: Journal of Technology Information Mattawang: Jurnal Pengabdian Masyarakat Dynamic Management Journal ProBisnis : Jurnal Manajemen Journal of Social And Economics Research Jurnal AKAL: Abdimas dan Kearifan Lokal Jurnal Akuntansi Trisakti Jurnal Nusantara Mengabdi Dirkantara Indonesia journal of social and economic research
Yuana Jatu Nilawati
Universitas Trisakti
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PELATIHAN PERHITUNGAN HARGA POKOK PRODUKSI USAHA LAUNDRY DI BEKASI JAWA BARAT Nilawati, Yuana Jatu; Budi, Ali Gesang Widodo; Mayangsari, Mayangsari
Jurnal Berdaya Mandiri Vol 2, No 2 (2020): Jurnal Berdaya Mandiri (JBM)
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbm.v2i2.693

Abstract

Micro, small and Medium Enterprise (MSMEs) is ) is a prosperous driving industry to help people get jobs and income for their lives. Along with the development of MSMEs from each year, the mortality rate for MSMEs also increases. One of the problems faced by MSME entrepreneurs is an error in incorrect pricing. Problems like this will create fatal mistakes that will result in failure in determining the selling price and in the long run produce financial statements that are not in accordance with the reality of the field. COGS from service products provided to its customers, by calculating the exact COGS the laudry entrepreneurs can obtain income in accordance with what they want and avoid mistakes in determining the selling price. From this reason, it is necessary to conduct training for MSME entrepreneurs to calculate COGS so that the business started can develop and sustainble
PERAN PERBANKAN DALAM MENDORONG USAHA MIKRO, KECIL, DAN MENENGAH DALAM PENERAPAN STANDAR AKUNTANSI KEUANGAN ENTITAS MIKRO, KECIL DAN MENENGAH Deni Darmawati; Yuana Jatu Nilawati
PROSIDING SEMINAR NASIONAL CENDEKIAWAN PROSIDING SEMINAR NASIONAL CENDEKIAWAN 2018 BUKU II
Publisher : Lembaga Penelitian Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/semnas.v0i0.3405

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kredit perbankan terhadap minat UMKM menerapkan SAK EMKM. Perbankan, melalui kredit yang disalurkan, diharapkan dapat meningkatkan akuntabilitas UMKM. Penelitin ini menggunakan sampel penelitian yang diambil dari Kelompok UMKM Periuk Bestari Kota Tangerang, yaitu sebanyak 63 responden pelaku UMKM. Dengan menggunakan analiis regresi, penelitian inimenemukan bahwajumlah kredit yang diberikan dan termin kredit mempengaruhi minat menerapkan SAK EMKM, sedangkan jumlah aset yang dijaminkan tidak mempengaruhi minat penerapan SAK EMKM. 
PELATIHAN PERHITUNGAN HARGA POKOK PRODUKSI USAHA LAUNDRY DI BEKASI JAWA BARAT Yuana Jatu Nilawati; Ali Gesang Widodo Budi; Mayangsari Mayangsari
Jurnal Berdaya Mandiri Vol. 2 No. 2 (2020): Jurnal Berdaya Mandiri (JBM)
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.011 KB) | DOI: 10.31316/jbm.v2i2.693

Abstract

Micro, small and Medium Enterprise (MSMEs) is ) is a prosperous driving industry to help people get jobs and income for their lives. Along with the development of MSMEs from each year, the mortality rate for MSMEs also increases. One of the problems faced by MSME entrepreneurs is an error in incorrect pricing. Problems like this will create fatal mistakes that will result in failure in determining the selling price and in the long run produce financial statements that are not in accordance with the reality of the field. COGS from service products provided to its customers, by calculating the exact COGS the laudry entrepreneurs can obtain income in accordance with what they want and avoid mistakes in determining the selling price. From this reason, it is necessary to conduct training for MSME entrepreneurs to calculate COGS so that the business started can develop and sustainble
THE EFFECT OF STAKEHOLDERS’ PRESSURE AND CORPORATE FINANCIAL PERFORMANCE ON TRANSPARENCY OF SUSTAINABILITY REPORT Yuana Jatu Nilawati; Elis Purwanti; Fithri Alvionita Nuryaman
Jurnal Akuntansi Trisakti Vol. 5 No. 2 (2018): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (571.404 KB) | DOI: 10.25105/jat.v5i2.4867

Abstract

The purpose of this research is to investigate the effect of stakeholder’s pressure and corporate financial performance on transparency of sustainabilty report. The population of this research comprises as State-owned Enterprise (SOE) listed on Indonesia Stock Exchange (IDX) during years 2013-2017. The technique of determining the sample used purposive sampling. This research uses a multiple linear regression. Form this research, proved that environmental sensitive industry, investor oriented industry, and corporate financial performance have effect simultaneously toward transparency of sustainabilty report. This research also proved that partially environmental sensitive industry, investor oriented industry, and corporate financial performance have positive effect toward transparency of sustainabilty report.
PENGARUH PERGANTIAN MANAJEMEN, FINANCIAL DISTRESS, UKURAN KAP, DAN OPINI AUDIT TERHADAP AUDITOR SWITCHING PADA PERUSAHAAN PROPERTY DAN REAL ESTATE YANG TERDAFTAR DI BURSA EFEK INDONESIA PADA TAHUN 2012-2016 Nisrina Dwi Setyoastuti; Murtanto Murtanto; Yuana Jatu Nilawati
Jurnal Akuntansi Trisakti Vol. 7 No. 1 (2020): Februari
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.225 KB) | DOI: 10.25105/jat.v7i1.6400

Abstract

This study aims to determine the influence of management change, financial distress, auditor firm’s size, and audit opinion to auditor switching. Auditor switching, management change, and audit opinion are measured by using dummy variable. Financial distress is using Zmijewski Model, and audit firm size is measured by using an ordinal scale based on the big or small of the audit firm.The populations in this study were companies in property and real estate sector which listed in Indonesia Stock Exchange during 2012-2016. Total of 36 samples were obtained using a purposive sampling method. Hypothesis in this research are tested by logistic regression analytical method. The result of the analysis shows that management change and financial distress have significant effect on the auditor switching. while the audit opinion and audit firm size doesn’t have significant effect on the auditor switching.
PENINGKATAN KEAHLIAN PERHITUNGAN HARGA POKOK PRODUKSI DAN PENYUSUNAN LAPORAN LABA RUGI SEDERHANA PADA USAHA MIKRO KECIL MENENGAH (UMKM) DI KOTA BEKASI Ika Wahyuni; Hasnawati; Yuana Jatu Nilawati
Jurnal AKAL: Abdimas dan Kearifan Lokal Vol. 4 No. 1 (2023): Jurnal AKAL : Abdimas dan Kearifan Lokal
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/akal.v4i1.14746

Abstract

Abstrak Usaha Mikro, Kecil dan Menengah (UMKM) merupakan usaha atau bisnis yang tahanbanting. Hal ini dibuktikan dengan adanya pandemi covid 19 yang terjadi di Indonesia yang berdampak signifikan terhadap kondisi ekonomi indonesia secara global,namun tidak berdampak langsung terhadap para pelaku usaha mikro. Semakinberkembangnya suatu usaha, menuntut para pelaku usaha mikro untukberhubungan dengan pihak eksternal perusahaan. Pihak bank atau lembagakeuangan sebagai pihak eksternal biasanya akan mensyaratkan laporan keuanganuntuk menilai kelayakan kredit dari usaha tersebut, sehingga pengelolaan modalkerja dapat diketahui secara jelas. Kegiatan pengabdian ini memiliki tujuan, untuk memberikan pemahaman kepada mitra usaha UMKM dalam menghitung biaya produksi berdasarkan pesanan, menetapkan harga jual dan menerapkan strategi penyusunan laporan laba rugi yang tepat agar dapat membantu para pelaku UMKM untuk mengambil keputusan atas usahanya. Solusi yang ditawarkan untuk memecahkan masalah tersebut adalah dengan memberikan pelatihan dan pendampingan dalam perhitungan harga pokok produksi dan penyusunan laba rugi sederhana. Sehingga para pelaku UMKM dapat memahami pentingnya perhitungan dan penyusunan Harga Pokok Produksi dan laporan laba rugi untuk melihat perkembangan usaha mereka.
Strategi Pemasaran dan Pengelolaan Keuangan bagi Usaha Mikro, Kecil dan Menengah di Masa Pandemi Covid-19 Ayu Ekasari; Victor Siagian; Anita Roosmalina Matusin; Yuana Jatu Nilawati
Jurnal Nusantara Mengabdi Vol. 1 No. 1 (2021): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.867 KB) | DOI: 10.35912/jnm.v1i1.561

Abstract

Purpose: This activity aims to provide counselling for micro, small, and medium enterprises affected by the Covid-19 pandemic because they cannot open their stores at Blu Plaza in Bekasi, West Java. The Covid-19 pandemic has affected this community greatly since 2020, and the members of UMKM Blu Plaza asked for advice regarding marketing and financial aspects to survive. Research Methodology: There were seventeen participants counselling was conducted online using Zoom application by giving training materials and asked the participants to be proactive by asking questions and doing some real exercises. Results: The counselling results show that participants are able to do some exercises about working capital and the cost of goods sold. Also, their understanding of selling products via online marketing has improved. The post counselling questionnaire shows that the participants are very interested in the topics and asked for more time to participate in the following community service activity. However, the participant-trainer interaction was not optimal due to the pandemic situation. Future activities can use additional features with the help of information technology to attract more participants. Conclusions: By implementing online community service, counsellors can interact with the participants and ask them to do some exercises. This is a way to increase people’s participation, and results showed that their understanding of the topics increased.
THE EFFECT OF PAID ADS ON SKINCARE SALES ON FACEBOOK MARKETPLACE Pakpahan, Arnolt Kristian; Chandra, Kristian; Nilawati, Yuana Jatu
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12586

Abstract

Globalization is an event that thins the borders between countries and involves trade, tourism, culture, knowledge, and global relations. This study uses a descriptive qualitative approach, case study, and naturalistic approach, which require humans as research subjects. Facebook failed to attract skincare customers. The results of the interview with users of the skincare product show that they use ordinary unframed photos, which makes the photos look simple and not very appealing. Furthermore, the strategy for writing the posts only uses calls to action (CTAs) without additional elements like location or links that could attract customers. The novelty in this study combines the S-O-R theory with the depth interview technique in exploring the use of social media. The implications of this study are expected to provide marketing managers with a deeper understanding of the influence of paid advertising on product sales.
THE INFLUENCE OF SOCIAL MEDIA ON CUSTOMER PURCHASE INTENTIONS FOR GREEN FAST FASHION PRODUCTS Pakpahan, Arnolt Kristian; Chandra, Kristian; Magetsari, Ovy Noviati Nuraini; Nilawati, Yuana Jatu
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13680

Abstract

This study aims to analyze the influence of social media marketing, green product knowledge, and attitudes towards green products on interest and purchase decisions of eco-friendly products among millennials. This study is important because there is still a limited understanding of the factors that drive the adoption of green products, especially in the fashion industry which is facing sustainability trends. The research uses an associative qualitative approach by analyzing consumer perceptions through in-depth interviews and literature studies. The results of the study showed that: (1) exposure to information on social media, (2) understanding of the characteristics of green products, and (3) pro-environmental attitudes collectively influenced buying interest. These findings make a theoretical contribution by expanding the Theory of Planned Behavior (TPB) model in the context of green fashion, as well as practical contributions to: (a) marketers—in designing educational digital campaigns, and (b) governments—as the basis for sustainable consumer education policies. The implication is that fashion businesses need to present green product information in a transparent and easily accessible manner to increase consumer appeal.
Peran Influencer dalam Ekosistem Digital Pakpahan, Arnolt Kristian; Chandra, Kristian; Nilawati, Yuana Jatu; Magetsari, Ovy Noviati Nuraini; Harahap, Cicely Delfina; Wahyuni, Lidia
ProBisnis : Jurnal Manajemen Vol. 16 No. 2 (2025): April 2025: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Salah satu fenomena yang mencerminkan evolusi ini adalah influencer marketing, yang merupakan strategi di mana merek bekerja sama dengan individu yang memiliki pengaruh besar di media sosial untuk mempromosikan produk mereka kepada audiens yang terhubung secara online. Influencer marketing menawarkan cara baru untuk membangun hubungan yang lebih langsung dan personal antara merek dan pelanggan, yang memungkinkan mereka untuk membeli barang dan jasa yang mereka inginkan, yang merupakan bagian penting dari pemasaran digital 5.0. Penelitian ini bertujuan untuk mempelajari bagaimana influencer marketing berfungsi sebagai strategi pemasaran dalam era Pemasaran Digital 5.0. Fokus utama penelitian ini adalah untuk memahami bagaimana influencer marketing dapat membantu merek mencapai tujuan pemasaran mereka, mengidentifikasi faktor-faktor yang mempengaruhi keberhasilan kampanye influencer marketing, dan mempelajari bagaimana teknologi canggih seperti kecerdasan buatan dan analitik big data dapat mempengaruhi bagaimana kampanye influencer marketing berhasil. Untuk mempelajari peran influencer marketing dalam konteks Pemasaran Digital 5.0, pembahasan ini akan mengaitkan hasil penelitian dengan landasan teori yang telah dibahas sebelumnya. Fokus utama pembahasan adalah bagaimana strategi influencer marketing dipengaruhi oleh teknologi canggih seperti analitik big data dan kecerdasan buatan (AI), serta kesulitan dan peluang yang terkait dengan pelaksanaannya. Dengan demikian, dapat disimpulkan bahwa salah satu strategi yang efektif dalam Pemasaran Digital 5.0 adalah influencer marketing, yang memanfaatkan teknologi modern untuk meningkatkan interaksi antara pelanggan dan merek. Untuk memaksimalkan manfaat influencer dalam mempertahankan integritas merek dan membangun engagement yang kuat, diperlukan kewaspadaan etika dan strategi pengukuran yang tepat, meskipun influencer menawarkan banyak peluang.
Co-Authors Agustar, Gryara Anrasia Ali Gesang Widodo Budi Ali, Jati Kasuma Anita Roosmalina Matusin Arnolt Kristian Pakpahan, Arnolt Kristian Asep Hermawan Ayu Ekasari Banjarnahor, Erliana Budi, Ali Gesang Widodo Darmawati, Deni Elis Purwanti Entaresmen, R Ajeng Febriana, Rahma Fithri Alvionita Nuryaman Harahap, Cicely Delfina Hasanah, Lailatun Hasnawati Ika Wahyuni Kasuma Ali, Jati Kristian Chandra Magetsari, Ovy Noviati Nuraini Mayangsari Mayangsari Mayangsari, Mayangsari Muhammad Iqbal Bahrin MURTANTO Murtanto Murtanto MURTANTO MURTANTO Nisrina Dwi Setyoastuti Nuryaman, Fithri Alvionita Osni Erza, Osni Purwanti, Elis Santosa, Wahyuningsih Setyoastuti, Nisrina Dwi Sirait, Koramen H Victor Siagian Wahyuni, Lidia