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Jurnal Manajemen Teknologi
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Computer Science & IT Decision Sciences, Operations Research & Management
Jurnal Manajemen Teknologi merupakan salah satu publikasi ilmiah yg diterbitkan oleh SBM ITB, dalam kerangka untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset di bidang sains dan kasus manajemen. Jurnal ini dikenal secara luas dikalangan praktisi dan akademisi di Indonesia sebagai 'The Indonesian Journal for the Science of Management' yang mencakup bidang-bidang antara lain: Knowledge and People Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business and Marketing and Decision Making and Strategic Negotiation. Jurnal Manajemen Teknologi ( ManTek ) sudah terakreditasi "B" berdasarkan Keputusan Direktur Jendral Pendidikan Tinggi, Departemen Pendidikan Nasional Nomor: 81/DIKTI/Kep/2011. Masa Berlaku 5 (lima) tahun sejak tanggal ditetapkan. Dan terindeks oleh Indonesian Publication Index (IPI), Google Schoolar. Print ISSN: 1412-1700; Online ISSN: 2089-7928
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Articles 5 Documents
 1 
Search results for , issue "Vol. 23 No. 1 (2024)" : 5 Documents clear
Influence of E-Wom, Innovation, E-Trust, and Website Attractiveness on Purchase Decision Solikhah, EfA Wakhidatus; Garad, Askar
Jurnal Manajemen Teknologi Vol. 23 No. 1 (2024)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2024.23.1.2

Abstract

Abstract. This research explores the impact of product innovation, website attractiveness, electronic word of mouth (e-WOM), and electronic trust (e-trust) on consumer purchasing decisions in the context of online transactions. In this explanatory quantitative study, the sample consists of 142 consumers who made online purchases through company website accounts. Data collection was conducted using questionnaires, and analysis was performed through the Structural Equation Modeling (SEM) approach with the assistance of SPSS software. The research results indicate that all variables, namely product innovation, website attractiveness, e-WOM, and e-trust, significantly and positively influence consumer purchasing decisions. These findings provide in-depth insights into the factors affecting consumer preferences in online purchases, with key roles played by e-WOM, online reputation, online social interaction, website attractiveness, and electronic trust. Practical implications emphasize the need for companies to focus on the development of attractive websites, the management of e-WOM, and the establishment of an online trust to enhance consumer purchasing decisions online. In conclusion, product innovation is also a crucial factor in capturing consumer attention in the competitive online environment. By implementing these findings, companies can design more effective marketing strategies, enhance online attractiveness, build consumer trust, and ultimately improve consumer purchasing decisions. Keywords: E-WoM, e-trust, web attractiveness, inovasi, dan purchase decision    Abstrak. Penelitian ini mengeksplorasi dampak inovasi produk, daya tarik situs web (web attractiveness), electronic word of mouth (e-WOM), dan electronic trust (e-trust) terhadap keputusan pembelian konsumen dalam konteks transaksi online. Dalam studi kuantitatif eksplanatif ini, sampel terdiri dari 142 konsumen yang melakukan pembelian online melalui akun situs web perusahaan. Pengumpulan data dilakukan menggunakan kuesioner, dan analisis dilakukan melalui pendekatan Structural Equation Modeling (SEM) dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa semua variabel, yakni inovasi produk, daya tarik situs web, e-WOM, dan e-trust, secara positif dan signifikan memengaruhi keputusan pembelian konsumen. Temuan ini memberikan wawasan mendalam tentang faktor-faktor yang memengaruhi preferensi konsumen dalam pembelian online, dengan peran kunci dari e-WOM, reputasi online, interaksi sosial online, daya tarik situs web, dan kepercayaan elektronik. Implikasi praktisnya menekankan perlunya fokus perusahaan pada pengembangan situs web yang menarik, manajemen e-WOM, dan pembangunan kepercayaan online untuk meningkatkan keputusan pembelian konsumen secara online. Kesimpulannya, inovasi produk juga menjadi faktor penting dalam menarik perhatian konsumen dalam lingkungan online yang kompetitif. Dengan menerapkan temuan ini, perusahaan dapat merancang strategi pemasaran yang lebih efektif, meningkatkan daya tarik online, membangun kepercayaan konsumen, dan akhirnya, meningkatkan keputusan pembelian konsumen.  Kata kunci: E-WoM, e-trust, web attractiveness, inovasi, dan purchase decision
Examining The Impact of Customer Satisfaction and Brand Image toward Consumer Loyalty on Bank Syariah Indonesia Nofirda, Fitri Ayu; Susanto, Perengki
Jurnal Manajemen Teknologi Vol. 23 No. 1 (2024)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2024.23.1.3

Abstract

Abstract. Bank Syariah Indonesia is a financial institution whose principal business is to provide credit and services in payment and money circulation that operates in accordance with sharia principles. This research is intended to see the role of customer satisfaction and brand image mediating customer engagement on Bank Syariah Indonesia customer loyalty. Through the purposive sampling method, the number of samples is determined to be at least 120 respondents. Data collection using questionnaire dissemination. Structural Equation Modeling (SEM- AMOS) analysis technique version 26 was used in this study. These results show that Customer Satisfaction has a significant effect on Customer Loyalty, Brand Image has a significant effect on Customer Loyalty, Customer Engagement has a significant effect on Customer Loyalty. Customer Satisfaction has a significant effect on Customer Loyalty through Customer Engagement, and Brand Image has a significant effect on Customer Loyalty through Customer Engagement. Keywords: Customer satisfaction, brand image, customer engagement customer loyalty   Abstrak. Bank Syariah Indonesia suatu lembaga keuangan yang usaha pokoknya memberikan kredit dan jasa-jasa dalam pembayaran serta peredaran uang yang beroperasi disesuaikan dengan prinsip-prinsip syariah. Penelitian ini dimaksudkan guna melihat peran customer satisfaction dan brand image memediasi customer engagement terhadap loyalitas nasabah Bank Syariah Indonesia. Melalui purposive sampling method ditentukan jumlah sampel yaitu minimal 120 responden. Pengumpulan data menggunakan penyebaran kuisioner. Teknik analisis Structural Equation Modeling (SEM-AMOS) versi 26 digunakan pada penelitian ini. Hasil tersebut menunjukkan Customer Satisfaction berpengaruh signifikan terhadap Loyalitas Nasabah, Brand Image berpengaruh signifikan terhadap Loyalitas Nasabah, Customer Engagement berpengaruh signifikan terhadap Loyalitas Nasabah. Customer Satisfaction berpengaruh signifikan terhadap Loyalitas Nasabah melalui Customer Engagement, dan Brand Image berpengaruh signifikan terhadap Loyalitas Nasabah melalui Customer Engagement. Kata kunci: Customer satisfaction, brand image, loyalitas nasabah, customer engagement.  
Operational Cost Efficiency and Profitability Effects on Companies Distribution Stock Prices During Covid-19 Putra, Raden Aditya Kristamtomo; Fadil Persada, Satria; Devi Kumalasari, Riesta; Mira Herdina, Ajeng; Sekardhani, Mufida; Razif, Mohammad
Jurnal Manajemen Teknologi Vol. 23 No. 1 (2024)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2024.23.1.5

Abstract

Abstract. This study was conducted to determine whether the efficiency of operating costs and profitability of companies listed on the Indonesia Stock Exchange in the banking sector on stock prices. Research design, data, and methodology: This study uses 35 banking companies from 2020 to 2021 as a sample in the study, with a total of 70 financial statements data. The analysis test was conducted to see the effect of operational cost efficiency and profitability on stock prices in banking companies during the covid-19 pandemic. Multiple linier regression is conducted to check the simultaneous test and partial test. As for the indicators in cost efficiencies are operating expenses on operating income. The profitability effects indicators are based on return on equity. Stock prices indicators are based on internal and external policies and abilities. The test results show that operational cost efficiency and profitability have a simultaneous effect on stock prices. However, it partially shows that operational cost efficiency has no significant effect. Meanwhile, profitability shows positive results and has a significant effect. Conclusions: Based on the table of the Coefficient of Determination (R²) test, the value of Adjusted R Square is 98.7%. This shows that the variables of Operational Cost Efficiency and Profitability affect the stock price by 98.7% and the remaining 1.3% is influenced by other variables. Practical perspectives are further discussed in the paper.   Keywords: Operation cost efficiency, profitability effects, stock prices, multiple linier regression, banking sector   Abstrak. Penelitian ini dilakukan untuk mengetahui apakah efisiensi biaya operasional dan profitabilitas perusahaan yang terdaftar di Bursa Efek Indonesia di sektor perbankan terhadap harga saham. Desain penelitian, data, dan metodologi: Penelitian ini menggunakan 35 perusahaan perbankan dari tahun 2020 hingga 2021 sebagai sampel dalam penelitian, dengan total 70 data laporan keuangan. Uji analisis dilakukan untuk melihat pengaruh efisiensi biaya operasional dan profitabilitas terhadap harga saham di perusahaan perbankan selama pandemi covid-19. Regresi linier berganda dilakukan untuk memeriksa uji simultan dan uji parsial. Adapun indikator dalam efisiensi biaya adalah biaya operasional pada pendapatan operasional. Indikator efek profitabilitas didasarkan pada pengembalian ekuitas. Indikator harga saham didasarkan pada kebijakan dan kemampuan internal dan eksternal. Hasil pengujian menunjukkan bahwa efisiensi biaya operasional dan profitabilitas berpengaruh simultan terhadap harga saham. Namun, sebagian menunjukkan bahwa efisiensi biaya operasional tidak berpengaruh signifikan. Sementara itu, profitabilitas menunjukkan hasil positif dan berpengaruh signifikan. Kesimpulan: Berdasarkan tabel uji Coefficient of Determination (R²), nilai Adjusted R Square adalah 98,7%. Hal ini menunjukkan bahwa variabel Efisiensi Biaya Operasional dan Profitabilitas mempengaruhi harga saham sebesar 98,7% dan sisanya 1,3% dipengaruhi oleh variabel lainnya. Perspektif praktis dibahas lebih lanjut dalam penelitian ini. Kata kunci: Efisiensi biaya operasi, efek profitabilitas, harga saham, regresi linier berganda, sektor perbankan
The Effect of Service Recovery on Customer Satisfaction, eWOM, and Repurchase Intention in the Online Travel Agent (OTA) Industry in Indonesia with Service Failure Severity as Moderator Gani, Leilani; Fonda, Lie; Prasetyo, Singgih Hadi; Gunadi, Willy
Jurnal Manajemen Teknologi Vol. 23 No. 1 (2024)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2024.23.1.1

Abstract

Abstract. This study aims to determine the effect of service recovery on service failure severity, customer satisfaction, eWOM, and repurchase intention. This study adopts an online survey method by distributing 196 online questionnaires to Indonesian OTA users who experienced service failures within the past year. The proposed study model undergoes examination using a partial least square-structural equation model (PLS-SEM). The result reveals that service recovery variables positively and significantly affected customer satisfaction, eWOM, and repurchase intention, however, the severity of the service failure did not significantly impact the relationship between service recovery and customer satisfaction. This study aims to provide valuable insight that enables OTA industry practitioners in Indonesia to develop more effective service recovery strategies. It contributes to developing justice theory and the service failure severity factor as moderators of service failures in the Indonesian OTA industry and their effect on customer satisfaction, eWOM, and repurchase intention. Keywords: Service Recovery, Justice Theory, Online Travel Agent, Service Failure Severity, eWOM, Repurchase Intention Abstrak. Penelitian ini bertujuan untuk melihat pengaruh dari service recovery terhadap variabel service failure severity, customer satisfaction, eWOM dan repurchase intention. Penelitian dilakukan dengan menyebarkan 196 kuesioner menggunakan metode online survey yang melibatkan responden pengguna OTA di Indonesia yang pernah mengalami kegagalan layanan dalam satu tahun terakhir. Pengujian dilakukan atas model penelitian yang diusulkan menggunakan partial least square - structural equation model (PLS-SEM). Hasil penelitian menunjukan bahwa variabel service recovery mempengaruhi customer satisfaction, eWOM, dan juga repurchase intention secara positif dan signifikan, namun variabel service failure severity tidak memiliki pengaruh yang signifikan dalam memoderasi pengaruh dari service recovery terhadap customer satisfaction. Penelitian ini memberikan wawasan bagi manajemen industri OTA di Indonesia dalam merancang strategi service recovery yang efektif. Penelitian ini berkontribusi pada perluasan justice theory dan faktor service failure severity sebagai moderasi terhadap kegagalan layanan di industri OTA di Indonesia serta pengaruhnya terhadap customer satisfaction, eWOM, dan repurchase intention. Katakunci: Service Recovery, Justice Theory, Online Travel Agent, Service Failure Severity, eWOM, Repurchase Intention
Sharia Property Business Development Strategy (Case Study: Tasnim Property) Tambunan, Sofyan Ahmadi; Fahmi, Idqan; Hartono, Sri
Jurnal Manajemen Teknologi Vol. 23 No. 1 (2024)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2024.23.1.4

Abstract

Abstract. The Sharia property industry in Indonesia has increased exponentially in recent years. Many Association of Sharia Property Developers (ADPS) members have recorded significant home sales. However, it is different with Tasnim Property, which has experienced a decline in home sales. This research aims to analyze consumer behaviour in making home purchase decisions, analyze internal factors, analyze micro and macro external factors, formulate alternative strategies and formulate strategic priorities that can be applied to Tasnim Property's business development strategy. This research was conducted from November 2022 to September 2023 with quantitative and qualitative approaches. In consumer behaviour analysis, the sampling technique used voluntary sampling through an online survey involving 75 respondents, and data analysis used SEM-PLS to determine the direct effect of product, price, place and promotion variables on home purchase decisions. In the strategic management analysis, the sampling technique used purposive sampling involving 6 respondents. Data analysis used the IFE matrix, Porter's Five Forces, PESTLE, EFE matrix, IE matrix, SWOT and QSPM matrix. The results showed that the product and promotion variables significantly affected home purchasing decisions. In contrast, the price and place variables did not significantly affect home purchasing decisions. There are 8 alternative strategies that have been formulated, namely: (1) increasing cooperation with a large number of Sharia Property Agency partners, (2) a home sales strategy with a unit booking system through Virtual Reality technology, (3) increasing marketing activities through B2G, B2B and B2C cooperation offers, (4) recruiting professional and experienced CEOs in the property sector, (5) introducing Tasnim products by enlarging marketing areas, (6) implementing simplified licensing procedures through the OSS (Online Single Submission) application, related agencies in local governments and online PBG, (7) a strategy to buy materials directly from factories/distributors, and (8) establishing a research & development division. The priority strategy that can be recommended for Tasnim Property is to increase cooperation with many Sharia Property Agency partners. This strategy is essential for the company to increase the market share of Sharia property with more massive and vigorous marketing efforts. Keywords: Business development strategy, sharia property, strategy formulation, consumer behaviour, purchase decision   Abstrak. Industri properti syariah di Indonesia mengalami peningkatan secara eksponensial dalam beberapa tahun terakhir. Banyak member Asosiasi Developer Properti Syariah (ADPS) berhasil membukukan rekor penjualan rumah dengan signifikan. Akan tetapi, berbeda dengan Tasnim Property yang mengalami penurunan penjualan rumah. Penelitian ini bertujuan untuk menganalisis perilaku konsumen dalam melakukan keputusan pembelian rumah, menganalisis faktor internal, menganalisis faktor eksternal mikro dan makro, merumuskan alternatif strategi dan merumuskan prioritas strategi yang dapat diterapkan dalam strategi pengembangan bisnis Tasnim Property. Penelitian ini dilakukan pada bulan November 2022 hingga September 2023 dengan pendekatan kuantitatif dan kualitatif. Pada analisis perilaku konsumen, teknik pengambilan sampel menggunakan voluntary sampling melalui survei online yang melibatkan 75 responden, dan analisis data menggunakan SEM-PLS untuk menguji pengaruh langsung variabel product, price, place dan promotion terhadap keputusan pembelian rumah. Pada analisis manajemen strategik, teknik pengambilan sampel menggunakan purposive sampling yang melibatkan 6 responden, dan analisis data menggunakan matriks IFE, Porter’s Five Forces, PESTLE, matriks EFE, matriks IE, SWOT dan matriks QSPM. Hasil penelitian menunjukkan bahwa variabel product dan promotion memiliki pengaruh yang signifikan terhadap keputusan pembelian rumah, sementara variabel price dan place tidak berpengaruh signifikan terhadap keputusan pembelian rumah. Terdapat 8 alternatif strategi yang telah dirumuskan yaitu (1) meningkatkan kerjasama dengan mitra Agency Property Syariah dalam jumlah yang banyak, (2) strategi penjualan rumah dengan sistem booking unit melalui teknologi Virtual Reality, (3) meningkatkan aktivitas pemasaran melalui penawaran kerjasama B2G, B2B dan B2C, (4) merekrut CEO profesional dan berpengalaman di bidang properti, (5) memperkenalkan produk Tasnim dengan memperbesar wilayah pemasaran, (6) penerapan penyederhanaan prosedur perizinan melalui aplikasi OSS (Online Single Submission), dinas terkait di pemerintah daerah dan PBG online, (7) strategi membeli bahan material langsung ke pabrik/distributor, dan (8) membentuk divisi research & development. Strategi prioritas yang direkomendasikan bagi Tasnim Property adalah meningkatkan kerjasama dengan mitra Agency Properti Syariah dalam jumlah banyak. Strategi ini sangat diperlukan perusahaan dengan tujuan untuk meningkatkan market share properti syariah dengan usaha pemasaran yang lebih masif dan gencar. Kata kunci: Strategi pengembangan bisnis, properti syariah, formulasi strategi, perilaku konsumen, keputusan pembelian

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