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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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Articles 11 Documents
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Search results for , issue "Vol 1, No 3 (2012)" : 11 Documents clear
Comparing The Performance of SITH VCO Body Balm to Body Butter Using Blind-Test Method Sari, Rininta; Iskandar, Budi Permadi
Journal of Business and Management Vol 1, No 3 (2012)
Publisher : Journal of Business and Management

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Abstract

This research tries to compare the performance of SITH VCO body balm to The Body Shop butter using blind-test method.Purpose: To identify the advantages of SITH VCO Body Balm, so that the management will have a clearer target market.Design/methodology/approach: This research use blind-test method, which participated by 98 respondents.Findings: SITH VCO Body Balm has an absolute advantages towards all four tested variables (sensation after sweat, moisture on dry skin areas, absorption, and smell after usage).Research limitations/implications (if applicable): Data only taken in Jabodetabek and Bandung area, this research conducted between June – August 2012, more specifically to those who have dry-skin, and for woman who at least 19 years old. There are also 18 respondents who are refused to do blind-test.Practical implications (if applicable): This research will help the management of SITH VCO body balm to determining the appopriate marketing strategy as a part of product commercialization effort. Originality/value: in this reserach, the sample is directly come from the factory. It means this research cam be implemented to the factory that produce this productKeywords-component; Marketing, Blind-test
Integrated marketing Communication Strategy for Natural Restaurant and Strawberry Garden Prabowo, Rendy Satrio; Hudrasyah, Herry
Journal of Business and Management Vol 1, No 3 (2012)
Publisher : Journal of Business and Management

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Abstract

Natural Restaurant and Strawberry Garden is sundanese restaurant with self-picking up strawberry garden that located in tangkubanperahu street no.109,Lembang, West Java. Naturalestablished in September 2008 founded originally as the founder Ir. Dedih Supriyatna.In its development, at the beginning of 2010 Natural decided to shift their business as tourist area, not only restaurant that provide dishes and strawberry chosen as its new concept in order to gain competitive advantages in this competition. Therefore this research is done by competitor analysis and interview to define customer perception toward Natural then determine Natural’s new target market  and create integrated marketing communication strategy for their new concept.There are many points resulting from the analysisRumah Strawberry is the competitor for Natural. Rumah Strawberry has advantage in their brand which already been covered by tv program, mainly in culinary tv program. Then, Rumah Strawberry located near some tourist spot like KampungDaun,Kampunggajah,and the Peak this give some advantages and disadvantages because Kampungdaun,KampungGajah,and The Peak give more challenge in attract customer to choose place for eating.Natural has strength in their strawberry product and its strategic location, also has weakness in managerial and marketing activity. Likewise  increase of tourist in Lembang and competitor will be an opportunity and threats of Natural.for their new position as “Sundanese restaurant naunced nature of parahyangan with best quality and quantity strawberry, target market are medium-high and above economic class that looking for experience to picking up strawberry by themselves, from domestic and international originsTo choose which strategies to use, we must see capability and rationale of each strategy. Good marketing strategy and implementation can only be done by a good management. So,it is also important to hire  person who concern in marketing to make their strategies running well.After implementation, Natural need to do evaluation to control the progress and the effectiveness of the strategies. The evaluation recommended every 4 months  refers to “think”,”feel”,and “do” objectives. This short  4 months period evaluation choose in order to make Natural can take decision rapidly adjust to situation and result of evaluation to make sure the strategies that use implementd goodPurpose:The purpose of this research is to help Natural-restaurant &strawberry garden with propose strategi marketing through Integrated Marketing CommunicationDesign/methodology/approach:The theory used are Zero Based Planning by Tom Duncan to determine IMC, consumer behaviour- AIDA Models to determine objective,andmarketing mix 4P (Product,Price,Place,and Promotion) and below the line  theories to develop the marketing strategy for Natural. The analyses are the current condition and the segmentation analysis of Natural and its competitor, De’Ranch and POM TahuLembang, in-depth interview to respondents from travel agent and driver of rental car as stakeholder, and comparison analysis between those three brand.Findings: The end of the research shows that Ntural’s new positioning  delivered through marketing mix (Product,Price,Place,and Promotion) to achieve its objective. For Product, natural need to provide sundanese food and  improvetheir menu with natural speciality dish or signature dish. For price,Natural need to set their price below the competitor to enter the competition easily. For Place, natural need to set their place to be a big tour trip from customer enter until exit from NaturalFor Promotion, Natural should use B2C  Strategy and arrange media communication. B2C strategy with do some cooperation stakeholder like tour&travel agent, driver of rental car, and Bank. the objective of this strategy is to increase amount of Natural visit. Media Communication that choosen are car sticker,brochure, billboard website and social mediaResearch limitations/implications:Research with the scope ofthe city of Bandung and West Bandung regency will be specifically research Natural restaurant and strawberry garden. The strategy will be developed with the focus on Natural overall with the competitor analysis and proposes an integrated marketing strategy through IMC strategies with the goal of increasing the number ofcustomers.In this research not conducted an evaluation of the proposed strategy will be given. This is because it needs to be done to evaluate the implementation of the proposed strategy while researcher faced the limited time in the completion of this study. Therefore, the evaluation can be performed in subsequent studies. In addition, the research will be focused on the proposed strategies needed to develop the  Natural.Practical implications:Theoutcome of this research isintegrated marketing communicationwith  new position as “Sundanese restaurant naunced nature of parahyangan with best quality and quantity strawberrySocial implications:With the conducted integrated marketing communication, Natural could attract more customers and be more competitive in business competition.Originality/value:This research has an outcome which is marketing strategy through integrated marketing communication for restaurant in phase transition of positioning.Keywords: Restauran,Integrated Marketing Communication,Marketing MixCategory:Business Strategy; Marketing.
Portfolio Strategy of Pangeran Group Using BCG Matrix Winona, Vanya; Wandebori, Harimukti
Journal of Business and Management Vol 1, No 3 (2012)
Publisher : Journal of Business and Management

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Abstract

This research is made to develop one of Hospitality company group based on family business. The companies that will be discussed are companies that are domiciled in Sumatra such as PT Ustano, PT Istano Pangeran Permai, and PT Hotel Pangeran Pekanbaru. The owner of these three companies is still too involved in the operational activities of the company. The expansion and development of the companies was delayed for several years because the owners were focusedin taking care of the existing companies. In addition, these three companies are still run individually and still not centralized. Finally, the works become ineffective and the owners already realized about that. The owner of these three companies already felt that these companies need a holding or parent company so that the company will run effectively.Actually researcher was doing this research using formulation and implementation of strategic management theories. But, this paper only focuses on BCG Growth-Share Matrix and GE Business Screen to analyze the portfolio strategy of ‘Pangeran’ Group.Purpose:The purpose of this research is to identify the positions of ‘Pangeran’ Group’s subsidiaries to determine the strategies that will be implemented after. Design/methodology/approach:The theories that needed for this research are Portfolio Strategy. These theories mostly collected from Strategic Management and Business Policy Book by Wheelen and Hunger (2006). Researcher used multiple sources of evidence, which combining a lot of data to get valid results for the methodology. To collect the data, interviews, observation, and group discussion forum conducted to the owner as well as several corporate management teams. In addition, researcher also collected secondary data for comparison purpose.Findings:According to BCG Growth Share Matrix, all of Pangeran Group business occupies the Stars position in which Business Growth rate and Relative Competitive Position is high. But if viewed from Business Growth rate point of view, actually Pangeran Pekanbaru Hotel is placed in the critical position and situation, which nearly moved to Cash Cows quadrant.From the GE Business Screen, those three companies are still in the Winner position and placed in the top left corner that symbolizes the Industry Attractiveness and Business strength are still strong. From the portfolio analysis results of this analysis can be concluded that Pangeran Group are in a very good position.Research limitations/implications (if applicable):Things that will be examined are the issues that related with the effectiveness of those three companies. The Observation would be done with interviewing the owners of ‘Pangeran’ Hotels. The respondents that will be interviewed are already expert with the current situation of ‘Pangeran’ Hotels.Practical implications:The implication of this research is to know the profile of the business and to make the resource allocation.Originality/value:This paper consists of portfolio analysis, which is one of method to access a corporate strategy. This research will be useful for the development of the corporate.Keywords-component; Portfolio Strategy; BCG Growth-Share MatrixCategory: Corporate Strategy
Estimating Value of The Firm for Telecommunication Company (Case Study Telecommunication Companies: PT Telekomunikasi Indonesia, PT XL Axiata, PT Indosat, and PT bakrie Telecom in Indonesia) Arifin, Ahmad Faris; Anggono, Achmad Herlanto
Journal of Business and Management Vol 1, No 3 (2012)
Publisher : Journal of Business and Management

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Abstract

Telecommunication has become the primary choice for communicating indirectly and has been use by every level of society. In Indonesia, phones have become the major factor of everyday life and the backbone of economic growth. In Indonesia, phone operators are growing fast every year and now, there are four major telecommunication company in Indonesia which are PT Telekomunikasi Indonesia, PT XL Axiata, PT Indosat, and PT Bakrie Telecom.However, the trends and estimation towards the industry in the next five years suggest that the revenue will decrease because of the decreasing trends of the Average Revenue Per User (Arpu) rate. To keep the business going and gain a growth on the revenue, an operator needs to develop new strategy. An operator needs to clarify their strength and persuade customer to use more of their services to increase the usage and the ARPU. To this date, operators competing to create a newValue Added Service and bringing new technology to Indonesia such as NFC (Near Field Communication), Cloud System, and LTE (Long Term Evolution) 4G network.To apply those new technologies and keeping growth on the company, operator needs a lot of money to be invested. Bank and private investors will be happy to invest their money only if they know that the investment will be paid back. To make a guarantee for the investors, a company will calculate their value in the future. It will appeal investors to invest in the company, and whoever have a higher value, they usually will lead the competition. That’s why, the calculation of the value for each company is necessary in order to see the position of the company in the market as well as the performance itself.This research will calculate the value of four different company in Indonesia telecommunication industry, the rank of company’s value, and each company’s condition whether it’s share price is undervalued or overvalued. After calculating the value of other company, with a condition that PT Bakrie Telecom cannot be measured in this research because of its negative earnings, it turns out that XL Axiata and Indonesia have a current share price inside of the price range, while Telkom Indoneisa has a current share price below the price range. Telkom Indonesia is undervalue from both market approach and income approach perspective.Keywords: Telkom Indonesia, Bakrie Telecom, XL Axiata, Indosat, value, valuation, estimation, assumption, discounted cash flow, p/e ratio, scenario.Category: Finance; Business Strategy.
The Influence of Commitment and Organizational Culture to Licensing Services Performance in Licensing Integrated Services Agency (BPPT) Bekasi Akbar, M. Firaldi; Rudito, Bambang
Journal of Business and Management Vol 1, No 3 (2012)
Publisher : Journal of Business and Management

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Abstract

Reforms that have been fought by the people of Indonesia have a common goal is the clean government, clean business, and clean environment. People have started to get bored with a bureaucratic culture that leads to acts of corruption. Difficulty getting permission to start a business for those who do not have the closeness with the government are real things that happen in every line of life. Thus the whole issue raises the question of how employee commitment in implementing an integrated licensing and how organizational culture that involves the Operator Licensing Agency and the Organization of the regional Integrated involved in the process of permit issuance.The method used is contributional research method, with linear regression statistical processing techniques. Samples to be used was 69 people, with the sampling technique used in this study was purposive sampling. Processing the data using multiple regression statistical calculations.Results of the study, there was a significant effect on  the commitment and Cultural Organization to the employee performance Perizinan Integrated Services in Pelayanan Perizinan Terpadu in  Badan Pelayanan Perizinan Terpadu (BPPT) Kota BekasiKeywords: Bureaucracy, commitment, culture, prformance, contribution 
The Effect of Debt to Equity Ratio, Dividend Payout Ratio, and Earnings Growth on Price to Earnings Ratio in Indonesia's Mining Sector Ayudhasurya, De Rembulan; Murtaqi, Isrochmani
Journal of Business and Management Vol 1, No 3 (2012)
Publisher : Journal of Business and Management

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Abstract

Investors play an important role in corporate sustainability. To make investors trust and be confident in investing, a company has to have good responsibility to them, especially in reporting the condition of financial performance. One of the analysis that investors will consider in the financial performance is price earnings ratio (PER). It shows how much money investor paid per share relative to the company’s net income. Investors’ willingness to invest in a company can be measured by calculating the price earnings ratio.This research is conducted to examine whether debt to equity ratio, dividend payout ratio, and earnings growth affect price earnings ratio in mining companies in Indonesia, both in Badan Usaha Milik Negara (BUMN) companies and in private companies. The data is secondary data that is collected from the annual report of the companies. The sample in this analysis is 7 mining companies that are listed in Jakarta Stock Exchange during a five-year period, from 2007 until 2011. The analysis is calculated by using multiple linear regression to test the influence of independent variables to the dependent variables. The significance influence test for hypothesis of independent variables is using T-test and F-test with 5% level of significant.Keywords: price to earnings ratio, debt to equity ratio, dividend payout ratio, earnings growth, indonesia’s mining companyCategory: Finance
Determining the Optimal Replenishment Policy for K-24 Pharmacy Pondok Pinang Gumilang, Giusti Reza; Basri, Mursyid Hasan
Journal of Business and Management Vol 1, No 3 (2012)
Publisher : Journal of Business and Management

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Abstract

This research discusses about the regulation of product replenishment in K-24 Pharmacy Pondok Pinang. The main problem is that the total cost to replenish 4 products with highest value is too high. This may because of the existing regulation isn’t optimal enough. The amount of stock in an order and the range time between orders is too flexible, and the lead time from ordering to receiving the product is also small, allowing the firm to order new supply almost in any day, without considering the ordering cost. The author decides to determine the optimal regulation for the future of product replenishment system in K-24 Pharmacy Pondok Pinang. Therefore, the author needs to find new strategies to find the right regulation of product replenishment system that can reduce the total cost. Design/methodology/approach: The theories used are demand forecasting to find the targeted year’s estimated demand, continuous and periodic review policy with the ROP, EOQ, OUL and SS inside it to find whether the product should order with fixed quantity or range of time, business process to know the roles and help the implementation plan.Finding: The end of this research shows that K-24 Pharmacy Pondok Pinang should use the continuous review policy as their replenishment policy to minimum their total cost in the next years. Existing regulation is too flexible, the firm can order supplies with any quantity in any time, it may good to avoid lost sales but not for their costs.Research limitations/implications: This research only focus to the inventory management of the 4 chosen product, the year used for observation is from the last 2 years ( and 2011), and the variable of inflation and expired date will be ignored.Practical Implications: There are changes in system of recording the stock and sales to support the proposed replenishment strategy.The outcome of this research is Replenishment Strategy in form of new Review Policy to apply to the K-24 Pharmacy Pondok Pinang’s inventory management that can reduce the total cost.  Originality/value: This research has an outcome which is Replenishment Strategy that can reduce the total cost.Keywords: Inventory Management, Stock Replenishment Policy, Demand Forecast, PharmacyCategory: Performance Management; Operation.
Analysis Study About Service Quality Improvement of PT Putra Indonusa Garment Konveksi Santoso, Aditya Nugroho; Aldianto, Leo
Journal of Business and Management Vol 1, No 3 (2012)
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Abstract

Growth of industrial garment is advancing rapidly at this time. The stability of economic and political make many new companies springing up. As a company in the field of garment manufacturing services, PT. Putra Indonosa Garment Konveksi should be able to read customer characteristics and analyze customer satisfaction level based on quality of service This research assesses the response of sample visitors with 130 respondents from their business partner through analysis of customer satisfaction of the attributes of the gap between perceptions and expectations of our customers and using importance-performance analysis. This study how measure how far the difference between expectation and perception of customers in PT. Putra Indonosa Garment Konveksi. This process is analyzed by descriptive analysis. The conclusion of this research is most of customer was not satisfied with the performance of PT. Putra Indonosa Garment Konveksi and its performance does not match with customer’s expectations. Service quality attributes that are not in accordance with customer expectation is reliability, responsiveness, empathy and tangible. In reliability dimension, the customer did not get the promised service, then in responsiveness dimension, the company doesn’t have willingness to help customers, and last in empathy dimension the company doesn’t have the customer’s best interest at heart.this research recommends that PT. Putra Indonosa Garment Konveksi need to hire experienced employees, provided service as promises, provides a solution  if there is a complaint, deliver product according costumer order,  willingness to help costumer problem, gives the best service.Key words: Service Quality, Gap Analysis between Perception and Expectation, Importance – Performance Analysis
Implementing Derivative Tools As Foreign Exchange Risk Management for Steel Industries in Import Activiti Sudipta, Haga; Wiryono, Sudarso Kaderi
Journal of Business and Management Vol 1, No 3 (2012)
Publisher : Journal of Business and Management

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Abstract

This paper examines implementation of using derivative tools which are forward and call options for steel industries in Indonesia. Steel industries in Indonesia depend on importing such commodities and raw materials to fulfill the high consumption because local production is not enough. Therefore, importing which needs forex will face risk in forex itself. The implementation of both tools are described in three different scenario of hedging percentage which are 25:75, 50:50, and 75:25. The results of this study will be as recommendation to steel industries in Indonesia to import raw materials in four months ahead with best toolPurpose: This study has purpose to help steel industries in controlling foreign exchange risk based on its high fluctuation while importing raw materials.Design/methodology/approach: The researcher did data gathering from primary data which is obtained from a representative company of steel and secondary data from the internet. Researcher also provide rule of each methods which is given by a commercial bank.Findings: Using call options is better than forward from expected values consideration with specification from the same bank who provide the tools.Research limitations/implications (if applicable): Only limited in over-the counter derivative which are call options and forward.Originality/value: Direct comparison between call option and forwardKeywords: Derivative, over-the counter, foreign exchange riskCategory: Finance
Consumer Motivation, Information Earning, and Evaluation of Attributes of Premium Handbag in Jakarta Adhitama, Ergy; Hudrasyah, Herry
Journal of Business and Management Vol 1, No 3 (2012)
Publisher : Journal of Business and Management

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Abstract

Purpose: The paper aims to explore motivation, information earning, and evaluation of attributes that influence consumer in Jakarta to buy and use premium handbag.Design/methodology/approach: This study answers the problems using the secondary data to develop the research. In depth interview to key informants is also done to get detail and deep information around the phenomenon. Result of interview is used for develop survey process with judgment sampling to 188 women who had ever bought and used premium handbag in Jakarta. Descriptive and factor analysis was used to process the data collected. Findings: Descriptively, design strongly motivates consumers in Jakarta. Friend is the most influential source according to consumers in Jakarta.. Color is the most considered attribute before buy and use premium hand bag in Jakarta. Research limitations/implication: Future research is suggested to research the marketing strategy based on result of this study regarding to motivation, information earning, and evaluation of attributes of premium handbag consumers in Jakarta. Practical implication: The marketing strategy implied to premium handbag product category has to touch the emotional side of consumers in order to makes consumer gain appropriate perceived value in possessing handbag.Originality/value: This paper answers what is behind the possession of premium handbag in Jakartam regarding to motivation, information earning, and evaluation of attributes.Keywords: Keyword: Motivation, Information Earning, Evaluation of Attributes, Premium Handbag

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