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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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Articles 11 Documents
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Search results for , issue "Vol 2, No 4 (2013)" : 11 Documents clear
Measuring Koffielosophy Performance by Using Marketing MIX and Dimensions of Service Quality Fakhrizal, Muhammad; Wandebori, Harimukti
Journal of Business and Management Vol 2, No 4 (2013)
Publisher : Journal of Business and Management

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Abstract

Coffee shops can be found in many different corners in Bandung. One of the coffee shops located in Bandung is Koffielosophy. It is important for the coffee shop management to find out what are they missing in performing a coffee shop by assessing the problems from all aspects and finding the solution to improve the services given. To assess this problem researcher used 4P Marketing Mix and RATER Service Quality. Researcher conducted interview and questionnaires with likert scaling. The data gathered were then analyzed with frequency analysis and SWOT analysis. Based on the data analyzed, the variables of problems that the coffee shop suffers and creates customers dissatisfaction are promotion and advertising. The strategic location and good tangible services has become the variables that the coffee shop is very proud of. From the factor analysis, researcher concluded that there are 6 factors to be considered for the coffee shop, promotion, reliability, price, empathy, product, and responsiveness. Keywords- coffee shop, performance, 4P marketing mix, RATER, service quality, frequency analysis, SWOT analysis---------------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.  
Strategic Formulation and Implementation of Drive Thru Service in Convenience Store Fahmi, Fadhil; Wandebori, Harimukti
Journal of Business and Management Vol 2, No 4 (2013)
Publisher : Journal of Business and Management

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Abstract

This paper explains about the measurement of drive thru service importance on fast food restaurant business than others service. It will compared the revenue generated from drive thru service, numbers of drive thru customers, and also find out most important aspect of drive thru from customers perspective. This research use primary data from McDonald’s Dago, and also secondary data from the QSR 2012 study.--------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
Proper Assessment Impact Towards Corporate Sustainability Case Study : PT ANTAM - UPBE Pongkor Sukada, Nawandha Ilaga; Rudito, Bambang
Journal of Business and Management Vol 2, No 4 (2013)
Publisher : Journal of Business and Management

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Abstract

Indonesia as the country with abundant natural resources inevitable attract both domestic and international companies to exploit these natural resources for business interest, especially those who specialize with mining industry. Mining industry is in fact creating an impact towards the state of environment and community where the company does its business activities. To minimize the impact to the environment and community, respected company has to create Corporate Social Responsibilities. In attempt to create a benchmark for the Corporate Social Responsibilities program, the Indonesian government trough Kementrian Lingkungan Hidup (KLH) established PROPER program to assess the CSR program that the companies implemented.  The purpose of this final project is to research whether the PROPER program is assisting companies to create a better quality of CSR programs trough its regulations and assessments. This final project is also researching the impact on PROPER program assessment to the corporate sustainability, in this context towards PT. Antam sustainability. The result of the program will also be analyzed to discover whether it is already accomplish its target or not. The Author will analyze the relation between PROPER assessment and the corporate sustainability to determine the strength and weakness of PROPER program. To achieve the objectives above the Author interviewed some of the biggest responsibilities holder in CSR field of PT Antam and experts in CSR fields, including those who helped KLH create the PROPER program. To get the results, the Author is using these methodology, Research Design, Problem Identification, Data Gathering, Data Analysis, and Conclusion. The conclusion of this research is PROPER program does direct companies to create strategic CSR program, shown by its regulations, terms, and conditions. But the post-assessment creates no tangible impacts to corporate sustainability. For the recommendation first is to make universal standard for its assessment, second is to create a reward and punish system after assessment, and third provide personnel proportional to the amount of companies assessed. Keywords: corporate social responsibility, PROPER, case study.---------------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
The Influence of Net Interest Margin, Capital, Adequacy Ratio, Non-Performing Loan, Return on Equity, Loan to Deposit Ratio, and Underwriter to the Level of IPO Underpricing and Long Term Performance (Case Study: Banking Stock Period 2003-2013) Putra, Mohammad Rimba; Anggono, Achmad Herlanto
Journal of Business and Management Vol 2, No 4 (2013)
Publisher : Journal of Business and Management

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Abstract

Banking sector that have been hit hard during both financial crisis is under the supervision of Indonesia Central Bank (Bank Indonesia) that regulates and supervise bank activities. One of the venues for bank to ensure their efficiency and to find new funds is through Initial Public Offering (IPO). Initial Public Offering is conducted by a company in order to register their shares toward capital market. The number of samples used for this study consists of 16 banks that conduct the IPO during the period of 2003-2013. For long term return which is after three year return with the Holding Period Return, the samples that are used consist of 10 banks from the sample of IPO from the year of 2003-2012. The hypotheses of this study were tested by using multiple regression test after conduct a preliminary test that consist of test of linearity, normality test, autocorrelation test, heteroscedasticity test, and multicolleniarity test. The result of the research showed that from the entire variables tested for IPO, there are no variables that provide significant effect on the initial return during the IPO (p-value bigger ≤ 0.05). For long term return, after elimination of one of the least significance variable (Loan to Deposit Ratio) it is found out that Return on Equity provide a significant effect toward the long term return. After elimination of the least significant variable, it is also found out that the whole variables provide a simultaneous influence toward the regression model (F test). Keywords: Stocks, IPO, Underpricing, Long Term Return, Net Interest Margin, Capital Adequacy Ratio, Non-Performing Loan, Return On Equity, Loan To Deposit Ratio, Underwriter ----------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
Analysis of Corporate Entrepreneurial in Pertamina Aviation Jakarta Imhadi, Dian Fatimah; Aldianto, Leo
Journal of Business and Management Vol 2, No 4 (2013)
Publisher : Journal of Business and Management

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Abstract

An entrepreneurial  mindset is needed in this growing  business  world.  Developing corporate entrepreneurship within the employees is one of the significant way to improve  the  performance  of  the  company. With a good entrepreneurial  culture then the company will be able to capture the opportunities in business world, and to anticipate the changes that happened. The author decided to easure and analyze the corporate entrepreneurial in Pertamina Aviation as this company is the only aviation company in Indonesia. Author use Entrepreneurial   Orientation   Survey  (EOS) and  Entrepreneurial  Leadership Questionnaire  (ELQ)  to  measure  the corporate entrepreneurial culture and leadership characteristic in Pertamina Aviation. Using those three kinds of approaches, author will find the entrepreneurship  orientation  and leadership characteristic    implemented    by   the employees.   This   research   paper   contains about measuring entrepreneurial culture of Pertamina Aviation where developing corporate  entrepreneurial  within  the company  is a significan  way to improve the company performance. Keywords: entrepreneurship, intrapreneurship, leadership, EOS, ELQ. Category: Corporate Entrepreneurship---------------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
Indonesia Young Generation Appreciation Towards Korean Popular Music (K-Pop) Ivadaputra, M. Firdaus; Rudito, Bambang
Journal of Business and Management Vol 2, No 4 (2013)
Publisher : Journal of Business and Management

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Abstract

At the beginning of the second decade in the 21st century, K-Pop which part of the Korean Wave (Hallyu) has managed to achieve success flapping wings to foreign countries. Indonesia is one country that is affected by the presence of K-Pop music. K-Pop music influences in Indonesia that occur are marked by numerous musical concerts which held by Korean boyband and girlband. Likewise the emergence of new boyband and girlband from Indonesia who are follow K-Pop musical style. Indonesia's young generation is now being hit by K-Pop fever. The research is conducted to capture a phenomenon of K-Pop culture by young generation in Bandung which expected to represent Indonesia in general. The studies illustrate several aspects: the background of K-Pop could become a trend among the younger generation, identifying the role of media in spreading K-Pop music, as well as the culture that appeared among K-Pop fans. Various kinds of appreciation are made by young generation towards K-Pop so it emerges a new habit among K-Pop fans. Results indicate three aspects of research that can make a successful K-Pop captivate Indonesia young generation, specifically in terms of content, delivery, and the behavior of K-Pop consumer itself. In terms of content, K-Pop are adored because of artist physical appearance, music, and choreography which is exciting and has typical features. In terms of delivery, K-Pop which is dependence on the Internet and advances in information technology make K-Pop easily and quickly spread. In terms of fan behavior, they are always well appreciated and very loyal with their craze. K-Pop having some effects of positive but also negative for Indonesian people especially among teenagers. It is so easy for Indonesian people society to accept foreign cultures which can actually shift the original Indonesian culture. The entry of foreign culture into a country is actually reasonable as long as the cultural in line with the personality of the nations. However, we have to keep on maintaining the culture in order to keep our culture not fade away. Keywords: K-Pop, young generation, popular culture, internet media----------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
Estimating The Company Value of PT Jasa Marga Tbk Rachmat, Satryo Sidhi; Murtaqi, Isrochmani
Journal of Business and Management Vol 2, No 4 (2013)
Publisher : Journal of Business and Management

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This paper will estimate the value of PT Jasa Marga Tbk as of 1st January 2013. The author will use discounted cash flow method in order to get the company value. The main method that will be discussed is discounted cash flow method with three different scenario, most-likely, optimistic, and pessimistic scenario. The problems to be solved are the company growth for the next 5 years which will use compound annual growth rate (CAGR), a discount rate to measure the risk of the growth which will use weighted average cost of capital (WACC), and the company valuation by summarizing the discounted free cash flow and the terminal value of the company. The author will use secondary data from the company’s financial report and historical data. The results from the method are ranging from Rp. 98,762,073,184,000 to Rp. 135,772,612,523,000. From the estimated company value, the author is able to determine the share value which range from Rp.14,524 to Rp.19,967. These values are effective as of 1st January 2013. The market value of PT Jasa Marga Tbk as of 1st January 2013 is Rp.5,550. In conclusion, PT Jasa Marga Tbk has a very good value and worth for investment as the value indicates. Keywords: company valuation, discounted cash flow, share value.Category: Finance---------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
Determining Calculation Methods of total Number of Cement Used in Invoice for Annulus Primary Cementing BY Schlumberger in Duri Siagian, Josua Todo Dwiputra; Simatupang, Togar Mangihut
Journal of Business and Management Vol 2, No 4 (2013)
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Abstract

Schlumberger (SLB) Duri is a multinational company engaged in the field of services to oil companies. SLB Duri provides services to oil companies using the technology and provides useful data to the client from research conducted in oil mining and drilling. SLB Duri has cementing department, where the department provides the service to close the annulus of the oil well with cement mixture. Cement is the main ingredient in this cementing process. At this time, SLB Duri face problems in the process of calculating the amount of cement used that will be inputted into the invoice that will be submitted to the client. This study aims to provide solutions to the root causes of the process of counting the amount of cement. The first step to find the root of the problem that occurred in SLB Duri begins by describing the business process. Business process used to describe any process that occurs in cementing department. With the explanation of the business process, the root cause can be found and analyzed. The root of the problem that occurred in SLB Duri is no better method of calculating cement to put into the invoice to the client. The solution can be given to solve the existing problem in the SLB Duri by looking at the root cause of the problem is to provide a better cement usage calculation method. The provided solution is a method of calculation based on the density of cement per second, which is recorded by the machine. In other words, the cement that is being pumped per second can be calculated (Real time calculation). This method will be compared with existing methods of calculating cement in SLB Duri today. Based on calculations performed using Analytical Hierarchy Process (AHP), the best solution for method of calculating cement is given, which is the real time calculation. Keywords-Material management, business process, root cause analysis, SLB Duri, Analytical hierarchy process, cement calculation.Category: Decision-making; Operations;---------------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
Analyzing Satisfaction Level and Promotion Effectiveness of Honda Middle Class Motorsport (Case Study of PT Daya Adicipta Mustika) Rasyad, Irfan Fauzan; Wandebori, Harimukti
Journal of Business and Management Vol 2, No 4 (2013)
Publisher : Journal of Business and Management

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Abstract

Currently PT. Daya Adicipta Mustika is trying to dominate the market of motorcycle sport category especially the middle-class in Bandung. To stay competitive and increase sales and improve product quality and company performance, companies need to know the level of customer satisfaction and the effectiveness of the promotion of the company.Objectives of this research are: (1) Identify the characteristics of PT. Daya Adicipta Mustika customers, (2) Analyze PT. Daya Adicipta Mustika customer satisfaction, (3) Analyze the effectiveness of promotions done by PT. Daya Adicipta Mustika, (4) Analyze the relationship between customer satisfactions with the effectiveness of promotions on PT. Daya Adicipta Mustika. Data used in this study is primary data and secondary data. Primary data obtained through interviews with company management and questionnaires deployment to PT. Daya Adicipta Mustika customers. Secondary data were obtained from literatures, internets and previous studies. The selection of respondents was conducted using convenience sampling with the number of respondents of 100 respondents. Methods of analysis used in data processing are Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI), EPIC Model and Pearson Correlation Analysis. Based on IPA and CSI calculation, it can be seen that level of customer satisfaction index of Honda middle-class motorsport was 74.50%, that value still under it competitor Yamaha that given 92.7% based on Roy Morgan research in Customer Satisfaction Award of the Year in Indonesia in 2012 so Honda customer satisfaction value still not enough to become market leader in Honda middle class motorsport. Based on EPIC model, it can be seen that value of EPIC Rate is 2.41, Honda still need to increase their promotion communication with customers to compete with Yamaha in this segment. Based on Pearson correlation analysis, it can be seen that coefficient correlation of the customer satisfaction level and promotion effectiveness is positive 0.476 (47.6%) were in the range between 0.41 – 0.70.Keywords:  marketing mix, service quality, customer perception, promotion, Honda----------------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
Using Current Reality Tree to Analyse The Root Cause of Problem: A Case Study in PT Yumida Siba Utama Hidayati, Melati Rakhmah; Adhiutama, Akbar
Journal of Business and Management Vol 2, No 4 (2013)
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Abstract

Nowadays, SMEs in Indoesia run into the good development and lead to better economy’s Indonesia. One of them is SME of motorcycle parts manufacturing. This paper aims to know what the root cause of problems that occur at SME of motorcycle parts manufacturing in PT Yumida Siba Utama. Open interview was used to know the current condition of company. Creating value stream mapping and check sheet were obtained by observation to plant. Data collection was taken from company and diveded into primary data and secondary data. Current Reality Tree was utilized to identify the root cause of problems. By using methodology mentioned above, the researcher found the root cause of problems which occurs. According to Current Reality Tree tool, the root cause of problems that occurs is the company doesn’t enforce the employees especially HR and operators to understand SOP. The construct of current reality tree design developed in this study reveals the existing condition and symtpoms. Therefore, this study can be viewed as an attempt to increase the level of awareness on problems that occurs at SME. Keywords: current reality tree, SME, manufacturing---------------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.

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