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Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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Articles 11 Documents
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Search results for , issue "Vol 5, No 2 (2016)" : 11 Documents clear
Aggreate Planning Strategies at CV Saswco Perdana Cashiwan, Cashiwan; Yudoko, Gatot
Journal of Business and Management Vol 5, No 2 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. CV Saswco Perdana is a company engaged in clothing industry that located in Gedebage, Bandung. CV Saswco Perdana is a company with medium-large industrial scale. The current condition of the company, they manufactured product in based on order.Based on interview with General Manager of CV Saswco Perdana. Currently the company has 50 employee that work in production division with total capacity can reach 2.500 dozens per month. Otherwise, based on previous data the average demand for 2014 is 730,76 dozens per month and for 2015 the average of demand is 596,94 dozens per month. According to those situation, there is a high level of idle workers that can be occur. So, the company needs to adjusting their workers in order to optimizing their resources and minimizing the total cost. And one of the operations management’s tool that company can use is aggreate planning strategy. Because by using aggregate planning the company can determines the ideal levels of capacity, production, subcontracting, inventory, stockouts, and even pricing over a specified time horizon (for this research, the time horizon is among 12 months). The research aimed to know the best of aggregate planning strategy that can be implemented by CV Saswco Perdana in order to fulfill the forecasted demand in period 2016 from 5 alternative aggregate planning strategies that conducted in this research, which are: pure chase strategy, pure level strategy, overtime strategy, optimization using linear programming, and mix strategy by varying workforce and overtime, by minimizing unmeet demand and the low cost as key performance. The methodology used is quantitative method. Primary data are collected from interview with Operations Director and General Manager at CV Saswco Perdana. And secondary data is collected from company’s documents record. Based on all strategies that conducted, the workforce needed is less than 50 workers. Thus, the company needs to adjust their workforce by laying off some workers in order to maximize the resources. The strategy that has the lowest cost is optimization strategy using linear programming with estimation total full costs is Rp.2.407.306.752 and incremental cost is Rp.64.524.912. But, the current work-hour in CV Saswco Perdana is violate the existing of regulations. Especially “pasal 77 and pasal 78 UU no. 13 tahun 2003” about work-hour and overtime of labor. According to those situation, the author providing the alternative optimization strategy using linear programming with changing the variable of work-hour and overtime related to the regulations as a recommendation. The total cost for alternative optimization using linear programming is Rp.2.610.594.007 and the total incremental cost is Rp.69.464.160. Keywords: Demand, Forecast Demand, Optimization Resources, Aggregate Planning.
Gap Analysis Towards Service Quality in PT Djasa Sumatera Komo, Reza Tiopan; Fachira, Ira
Journal of Business and Management Vol 5, No 2 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. Freight forwarder industry has grown along with Indonesian’s needs to distribute products. In order to sustain in the industry, PT Djasa Sumatera has to evaluate its service so that they can improve it. The purpose of the research is to calculate the customer gap of PT. Djasa Sumatera through examination of the service quality dimensions. This study also intends to examine the customer gap and the impact of service quality dimensions toward the degree of customer satisfaction for PT. Djasa Sumatera. This study used quantitative approach by distributing a survey to 50 respondents of the PT Djasa Sumatera’s consumer in the first quarter of 2016. The respondents are the person who directly involved with PT Djasa Sumatera. The author adopted service quality dimensions for Business-to-Business to measure reliability, competence, consultative selling, credibility, price, responsiveness, geographical presence and tangibles as the dimension (Westbrook and Peterson, 1998). This study asses the customer expectation and customer perception to calculate the gap score. Findings show that there are gaps for all service dimensions is negative. [IF1] It means that the delivery service that has been provided by PT Djasa Sumatera is not in accordance to costumer’s expectation. The widest gap is credibility, also responsiveness dimensions has the highest expectation than the others. This means PT Djasa Sumatera could focus on these two dimensions to close the gap score. In the chapter five, the author made a recommendation for service improvement that can be pursued by PT Djasa SumateraKeywords : Service Quality, Business-to-Business, Freight Forwarder
The Effects of Technologyb Readiness and Technology Acceptance toward Citizens Participation in Bandung Smart City Project Lubis, Febryansyah Aminullah; Mirzanti, Isti Raafaldini
Journal of Business and Management Vol 5, No 2 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract.Smart city is a world phenomenon that also affected Bandung. Bandung government wants to apply smart city to Bandung which leads to Bandung smart city project. The project main focus is the Smart government. Citizens could actively participate in Bandung smart city project by using social media for reporting city problems. This study goal to know the effects of technology readiness and technology acceptance toward citizens’ participation. The research model based on two theories, technology readiness index and technology acceptance model. The data for this study collected from 400 citizens of Bandung. The results of the study showed that four constructs of technology readiness significantly affected perceived ease of use while only two constructs of technology readiness significantly affected perceived usefulness. Both perceived ease of use and perceived usefulness significantly affected intention to use. The result of this study suggests that to increase citizens’ participation towards Bandung smart city project, the government needs to do direct socialization to reach more elements of citizens.Keywords: Technology Readiness, Technology Acceptance Model, Smart City, Bandung Juara
Strengthening Small Medium Enterprises (SMEs) towards ASEAN Economic Community Ardiyansah, Bayu Rian; Hartati, Sri
Journal of Business and Management Vol 5, No 2 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract- This study addressed the issue of the AEC implementation by researching this topic focused into case study of SMEs ceramic cluster which located in Kiaracondong, Bandung. Purposively, this used aimed to strengthen SMEs toward the AEC implementation. To achieve that aim, this study used qualitative analysis by conducting interview into four SMEs respondents in that cluster. Additionally, this study also interviewed two related government institutions. Initially, this study analyzed the internal firm condition through three components, which are firm performance in the domestic market, awareness and readiness toward AEC, and internationalization drivers and barriers. Then, this study also investigated government roles in supporting SMEs toward the AEC. After analyzing and evaluating internal firm condition and government roles, this study also conducted strategy formulation analysis. This used identified and summarized factors in the previous analysis as the main inputs for the strategy. This study conducted PEST, SWOT, and TOWS analysis. As the results, this study recommended SMEs to focus on actively utilizing internet as direct promotional tools and changing their production process from full manual technique into adapting molding technique. This strategies used to be competitive in the current market. Meanwhile, for the government, this study recommended to focus on facilitating SMEs in developing their management skill and knowledge through intensive trainings evenly.Keywords: SMEs, ASEAN Economic Community, Internal Firm Condition, Government Roles, Strategy Formulation
The Ways of School of Business and Management Institut Teknologi Bandung to Colaborate with the Existing Business Pradana, Johannes Xaeno Satrio; Lantu, Donald Crestoful
Journal of Business and Management Vol 5, No 2 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. School of business and Management (SBM ITB) one of the faculty in Institut Teknologi Bandung is a new faculty that aim to produce young entrepreneur and also prepared to be a top level management person in the future. A program already prepared by SBM ITB to help their student started their own business, it's called Integrated Business Experience (IBE). SBM ITB hopes that by having this subject, it could stimulate their student to start being entrepreneur. In fact, almost every company that was build during IBE stop running their business when the subject is finish, but there are also some company that continue their business that find some difficulties to scale their business. The research tries to explore how to create a partnership between an IBE company and SBM ITB that could help the company become sustainable. The study was the guidance of collaborative action research model, which consists of initial reflection, plan, and act. The initial reflection was done to know the problems of the existing businesses, WOODKA and GOODISM Inc. The plan phase was to know what kind of program and solution that can be prepared by SBM ITB to solve the businesses’ problems. Lastly, the act phase was to give recommendations on what thing that can be done together by SBM ITB and the business to solve the current problems. The result of this study shows that the problems revolve around sales, production, funding, internal, and working system. Then, the things that SBM ITB can provide was including sales and networking. Therefore, SBM ITB can introduce its networks to fund the current businesses, giving mentoring about working system and managing internal team, and lastly by the help of CIEL SBM ITB’s program the current businesses can promote their prouct more by joining merchandising store.Keywords: University, Action research, Collaborative action research, Business, Startup
Network Analysis of Different Strategic Network in Indonesian Music Industry towards Value Creation. Case: Guvera Indonesia and Indonesia Netlabel Union Suwondo, Merwyn; Dellyana, Dina
Journal of Business and Management Vol 5, No 2 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. The music industry is continually changing to adapt to the changes in technology, distribution platform, and also in the development of the product. In this digital era, now artists can introduce their works to the consumer all around the world easier. Currently, music industry total revenues grew 3.2 percent to US$ 15.0 billion, leading to the industry's first significant year-on-year growth in nearly two decades. Streaming remains the fastest-growing source of income in the music industry. Revenues increased 45.2 percent to US$ 2.9 billion, which over the five-year period up to 2015, have grown more than four-fold.The digital era is the one of the most drastic changes in music industry, with digitalization now music can be spread and listened all over the world. For those who can see this as opportunity can work their business model and system to adapt with that era. But, there is company who see this as a thread, because the digitalization of music is ruining the business.To conduct the research, network structure, behavior, and governance are required as main data to be analyzed. To find the value creation, the researcher conducted semi-structured interview approach which also involves analysis to finds its value creation.The result of this research will give an explanation about Indonesian Netlabel Union and Guvera Indonesia networks characteristic and their value creation. Also, give recommendations for both of the network.Keywords: Value Creation, Strategic Network, Network Structure, Network Governance, Network Behavior, Qualitative Research, Indonesian Music Industry
An Analysis of SBM ITB Library Service Quality a Case Study of the Undergraduate Students Perception and Expectation Lestari, Ayu Gema; Yudoko, Gatot
Journal of Business and Management Vol 5, No 2 (2016)
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Abstract

Abstract- the main theme of this research is service quality analysis and focus on SBM-ITB library. The purposes of this research are to measure the undergraduate students’ perception and expectation of the SBM library services and to propose future improvement using the service quality model (SEVQUAL) and the library service quality (LibQUAL). The questionnaire consists of five major dimensions with a total of 26 variables. They include Tangible dimension (7 variables), Responsiveness dimension (6 variables), Assurance dimension (4 variables), Reliability dimension (5 variables), and Empathy dimension (4 dimensions). Each variable measure perception and expectation with a 7-point Likert Scale. Sampling plan used disproportionate stratified random sampling for 400 students, consisting 100 students for the undergraduate students Batch 2016, 100 students for Batch 2017, and 200 students for Batch 2018. The number of returned questionnaires that can be processed is 233 or 58.2% response rate. Data collected were processed through normality testing using Kolmogorov-Smirnov test, construct validity testing using Pearson correlation coefficient, relaibility testing using Cronbach alpha reliability coefficient, and gap calculation and analysis. All data do not follow normal distribution. All dimension passed the item-to-total Spearman correlation tests. All dimensions have Cronbach alpha coefficient of at least 0.8. All variables have negative gap values. Based on these gaps, future improvement alternatives are proposed. Keywords: library service quality, SERVQUAL, LibQUAL, perception, expectation, improvement 
A Comparative Analysis of Islamic and Non-Islamic Banking using Financial Asset-Quality Ratio and Liquidity Ratio Prastawa, Irvantara; Zen, Tuntun Salamatun
Journal of Business and Management Vol 5, No 2 (2016)
Publisher : Journal of Business and Management

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The core objective of this research is to compare and examine financial performance of Islamic banks agains Non-Islamic banks. The research observes that Islamic banking has made unprecedented progress over recent years. In Indonesia specifically, they had been increasing their assets by an average of 43% annually since 2007, and their share of the banking sector’s total assets is growing fast.  Focusing on those asset growth, this research aims to compare it to the main banking system used, which is Non-Islamic banks or Conventional banks, by focusing on the asset side of the financial performance. The financial performance measurement were expressed in six financial ratios in which were categorized into Asset-Quality and Liquidity. These six ratios are: Provision to Earning Assets (PEA), Loan Ratio (LR), Loan to Deposits (LTD), Cash to Assets (CTA), Cash to Deposits (CTD), and Return on Asset (ROA). The data was based on balance sheets and income statements of Islamic and Non-Islamic banks from year 2004 to 2014. To test the hypotheses, Mann-Whitney was utilized to compare those financial performances. In general, the research found significant difference in all six ratios, with each bank had their own better performance in some ratios.
Evaluation of Corporate Social Responsibility Practices: Case Study of Star Energy Geothermal (Wayang Windu) Limited in Pangalengan, Indonesia Al Furqon, Habib; Rudito, Bambang
Journal of Business and Management Vol 5, No 2 (2016)
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Abstract. National development has always been a big issue, moreover ever since the Millennium Declaration back in 2000 at the United Nation summit and attended by 189 countries. Indonesia, with its rich natural and human resource, is having a big advantage to develop. However, the fact in the reality talked different. Even though Indonesia has been able to improve ever since the declaration was made, Indonesia failed to reach the target. One of the government ways to develop the country is by encouraging private sectors to participate in developing the country. One of the ways is by making a certain rule regarding Corporate Social Responsibility that must be done by a company which form has became a liability company. One of the companies who have done this is PT. XYZ. However, a claim from certain local communities and local people that blame the company for the disaster that happened back in the end of 2015 encourage author to evaluate their CSR practice, since the goal of CSR practice is trust and this issue could affect it. This research aims to evaluate the CSR practices of PT. XYZ. Qualitative method, using participant observation approach to several informants would be used to get more information about the issue. The result indicated a gap between the people’s perspective and what the Company wants regarding the CSR practices and some problems were found regarding the system within the practices. SWOT analysis used to know what are the Company’s internal and external factors regarding their CSR practices. Finally, using TOWS analysis, the research would be able to give some strategic recommendations for the Company, which is to empower Marukana UMKM Cooperative to do several things that the Company could not do directly, to make another Community Development program, and to make a periodical and sudden supervision to know how the program is currently running.Keywords: Corporate Social Responsibility, Empowerment, Local Community, PT. XYZ, Sustainability
Business-Level Strategy Analysis and Planning Case: "Ducreme" Startup Company Putra, Gregorius Damai; Dhewanto, Wawan
Journal of Business and Management Vol 5, No 2 (2016)
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Abstract

Abstract - The first year of startup business operated is a crucial year where the business success rate is low. The success of a startup business is determined by business-level strategy that can be implemented to existing market condition and market competition. Food and beverage business in Bandung is very competitive, so startup company need the right strategy in order to survive in this competitive market. Ducreme is a startup company that was established in February 2015. The Ducreme's vision is to create acceptable innovative food and beverage products to satisfy customers so that it can enter the national retail market in the future. The main product of Ducreme is milk tea with six variant flavors.This research is made to analyze the startup business-level strategy, and the results of the strategy's implementation to the performance of business startup for the first year its operates. Ducreme choose to implement differentiation strategy due to its strength to create innovative product. In general, Ducreme can grow in food and beverage market that is already competitive and its products can be accepted by customers. The results of this analysis showed that the startup company's sales performance is very depended on the distributor. The positive impact of the cooperation with the distributor is a broader marketing area coverage to reach more customers. The negative impact of this dependence is the decline in sales when there are problems happen to distributor so they can’t perform in sales. Culinary exhibition also gives a significant impact on sales because of greater margin obtained due to price mark-up.After analyze and make conclusions on the Ducreme performance, the author make recomendation of business and functional-level strategy plan for the second year based on the results of the performance analysis in the first year by considering company internal condition. This strategy is expected to increase Ducreme performance in order to face competitive market.In 2016, Ducreme choose to implement focused differentiation strategy in order to maximize their strength in already competitive market. Ducreme wants to develop new product in sachet package ready to brewed. This product will be targeted to B2B customers. The market size of this product is not large enough compared to the mass market that has been taken by the product in bottle package, but it is more profitable market in terms of quantity and sales turnover if Ducreme could established cooperation with the B2B customer.For the existing bottled-product recommendations; (1) Ducreme should participate in more culinary event to gain more profit and to increase brand awareness, (2) Ducreme should try another marketing methods so that do not rely only on existing channels. This recommendation to avoid decreasing in sales due to reseller/distributor problem, (3) Ducreme should increase the number of channel distribution to increase more sales, (4) Ducreme should optimize its social media because it has not been fully utilized to increase brand awareness, and (5) Ducreme should try to increase brand awareness by using the selebgram endorse.For the planned sachet product recommendations; (1) Ducreme should develop a product that is acceptable to B2B market segment. This should consider quality and price level acceptance of customers, (2) Ducreme should create a list of potential B2B prospects that are ready to be product sampled before product launched to the market, (3) Feedback generated is used to develop products to fit with the majority of the target market’s preference, and (4) Ducreme should spread product proposals and product samples to the target market, and follow up who interested to products.Keywords: Business-level Strategy, Functional-level Strategy, Business Performance, Startup Business 

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