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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 68 Documents
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Search results for , issue "Vol 6, No 3 (2017)" : 68 Documents clear
SEED CAPITAL FINANCING VALUATION OF M-HEALTH SERVICE STARTUP CASE STUDY: CAGEUR.IN Rachmat, Eraulia Nadinda; Soekarno, Subiakto
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract—Mobile Health or M-Health has becoming more popular in the effort of supporting healthcare services through mobile apps. In Indonesia, the government tries to reach a Universal Health Coverage (UHC) through its National Insurance program called JKN (Jaminan Kesehatan Nasional). As the growing members of JKN to reach the UHC, the number of patients who are going to go to the clinics will also increased. Sick patients will make clinics business spend higher cost that eventually will make them suffer from heavy losses. Cageur.in company is a startup founded in 2016 that tries to help reducing the cost of the clinics by reducing the number of sick patients through its digital platform for clinics. However they are still in the seed stage without any revenues and require some capital to finance its operational. Therefore they need to find a suitable source of financing to support their business. The purposes of this research are to find Cageur.in enterprise value in order to prepare Cageur.in to seek for seed capital financing. We will apply several valuation methods which are recommended for valuating the seed stage startups. From the assessment of five valuation methods the results show Berkus method generates USD 1,400,000 valuation, Scorecard method shows USD 900,999, Risk Factor Summation method shows USD 1,320,956, DCF shows a USD USD4,897,766 valuation and Venture capital method shows a USD USD 4,398,765  valuation. For a seed stage startup like Cageur.in, Berkus, Scorecard and Risk Factor Summation method are more preferable than the two following methods which are DCF and VC method. This is due to the lack of financial records that makes finding the right input factors used the later methods such as growth rates, cost of capital and other underlying financial assumptions for forecasting its future financial projections is difficult.Keyword: Financing, Healthcare, Seed Stage, Startup, Startup Valuation
MARKETING STRATEGY DEVELOPMENT OF GEOPARK CILETUH PELABUHAN RATU SUKABUMI Besari, Anindita Putri; Hudrasyah, Herry
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. Background: Geopark Ciletuh Pelabuhan Ratu will be brought to an international UNESCO conference in which the achievement of Global Geopark will be determined. To be recognized as Global Geopark, there are several requirements to be fulfilled. However, the management is still hampered on the points of educational aspect, due to the number of visitors from the educational age is still on minimum rate. This research was conducted to understand the business environment of Geopark Ciletuh as a tourism destination and to develop marketing strategy for Geopark Ciletuh Pelabuhan Ratu with the aim of increasing the number of visitors. Methods: The research used qualitative approach by conducting in-depth interview with 2 person from the management of Geopark Ciletuh and 10 visitors of Geopark. Results: The research found that based on the results of environmental scanning, factors affecting Geopark Ciletuhâ??s business are considered potential to be developed and geopark tourism industry itself is in favorable condition. Analysis of visitorâ??s perception regarding the current condition of Geopark Ciletuh shows that further improvement regarding marketing mix is necessary. Conclusion: To reach the target market, marketing strategy is focused on the process of socialization, promotion and cooperation with several parties through intermediaries of social media and digital media by collaborating with local government and content creators Keywords: ecotourism, Geopark, marketing mix, marketing strategy development, tourism industry
EFFICIENCY OF LOCAL GOVERNMENT AGAINST INDEKS DESA MEMBANGUN Pelawi, Florence Theodora Ersada; Prasetyo, Ahmad Danu
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. Nawa Cita is a program that made by President of Republic Indonesia, Bapak Joko Widodo, this program aims to transform Indonesia into a politically sovereign country, which is independent in economy and culture’s personality. Strengthening the regions and rurals in municipal is the strategy to make this program can be implemented. One of criterion that can be used to strengthen the rural development is rural index. There are not only 3 dimensions developing rural index that affect rural development include social, economy and ecology, but also local government is a factor in the process of developing rural area. Local governments can provide enormous benefits for rural development if the factors can be managed appropriately. So, this research is aimed to find rurals that have been effcient and have not been efficient in managing local government factors. The objects of this research are 345 rurals in municipal in Indonesia. This research uses input oriented Variable Return to Scale ( VRS) Data Envelopment Analysis ( DEA) model to measure the technical efficiencies of the rurals in municipal and Mann Whitney U – Test to hypothesis testing to examine the significance level of the efficiencies. Keywords: efficiency, Data Envelopment Analysis, developing rural index
GAP ANALYSIS COMPARISON USING THE SERVQUAL MODEL FOR GO-RIDE SERVICE IN JAKARTA AND BANDUNG Maulida, Anyssa Satharina; Rustiadi, Sonny
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. Initial observation capture the opinion that there is service inequality of GO-RIDE service between Jakarta and Bandung and the fierce competition between the ride-hailing applications are the trigger for the researcher to conduct a service quality measurement. The use of SERVQUAL model by Parasuraman (1985) is used to capture the customer’s expectation and perception in both cities. A questionnaire of 69 items is distributed to the respondents who have experienced the GO-RIDE service both in Jakarta and Bandung and they are asked to assessed GO-RIDE service using the 7-likert scale three times, based on their expectation in general, their perception in Jakarta, and their perception in Bandung. From 385 respondents, the average score of customer’s expectation is 5.120, and perception in Jakarta and Bandung scores 4.799 and 4.806 respectively. The average score of customer gap is -0.321 in Jakarta and -0.314 in Bandung and 0.023 for the overall gap difference. All gaps are negative except for one item per each city. But the average of the overall gap and per dimension shows negative result, thus GO-JEK still needs to improve their quality of. The biggest contributing dimension to the gap is the Tangibles. Performance Management System is needed to ensure the competences of the driver regarding the GO-RIDE service. Keywords: Customer Gap, GO-JEK, Service Quality, SERVQUAL, Informal Public Transportation
EFFECT OF ONLINE SERVICE QUALITY OF MAKEUPPUCINO WEBSITE STORE TO CUSTOMER SATISFACTION Iskandar, Safira Azaria; Fachira, Ira
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. Recently there are a lot of online retail in Indonesia. Makeupuccino is an online store based in Bandung that sales makeup and other cosmetics stuff. As the competition between online retails getting higher, Makeupuccino need improves their service quality to maintain their customer’s satisfaction.  This study aims to explore customers’ perception of online retail store service quality and how it effects customer satisfaction. Reliability, responsiveness, security and web-design represent the service quality. Data was collected from Makeupuccino customers. Makeupuccino’s website store has already got an excellence online service quality. Customer’s satisfaction of Makeupuccino website store is also considered as excellence. From four of the online service quality dimensions : reliability, responsiveness, security and web-design, the reliability dimension is believed as the most significant dimensions  towards customers satisfaction. Makeupuccino needs to maintain their excellence online service quality. And Makeupuccino needs to keep the trust from the customers. Trust is also important for the reliability dimensions of the online service quality. For further research, researchers recommend to increase the samples in order to have more reliable results for the population. And give adjustment on the online service quality measurement tools in order to obtain the desired results.
PHOTO ANALYSIS TOWARDS INDONESIAN TRAVEL BLOGGER TO DETERMINE PHOTO TREND AND TRAVEL BLOGGER BEHAVIOUR IN INTAGRAM Jayawisnuwardhana, Ramadhan Syah Aditya; Iskandar, Budi Permadi
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. It is undeniable that social media development is currently at its peak. Instagram is one of the fastest growing social media, reaching 400 million users since its launch in October 2010. Instagram became very popular with the public because it displays visual images in the form of photos or videos that attract more attention from users of social media than just writing. Travel blogger is one type of Instagram users are mostly found in Instagram. Given the development of the world of tourism is increasing from year to year, the growth of travel bloggers as one of the triggers of the growth of tourism is an interesting activity to be studied in social media. Travel bloggers usually use Instagram as the main social media linked to their own blogs. Some companies engaged in the field of tourism using travel bloggers services to promote their business activities through Instagram travel blogger account. Travel bloggers in Instagram selected as a media campaign of his business activities because it is considered to have popularity in social media which perfomance is continuing to rise. Apart from side activities as a promotional container for several companies, travel bloggers also act as social media manager and marketers of their own accounts. The purpose of this research is to describe the strategy of 8 travelblogger Instagram account originating from Indonesia. The framework of the photo-making strategy and the management of the number of photo postings are submitted based on the analysis of the photo content that has been done from the sample accounts. Photo analysis is emphasized because the main product of blogger travel lies indeed in the way photos are produced. Photos are more visible visual subject and can not be overstated by writing language. The analysis of growth follower is done to know the making of photo contents most possible to attract user interest instagram and in accordance with current trend. The theories on the aspect of the photo are used to translate the characteristics of the photos uploaded by the sample accounts. The expected result of this strategy is the loyal attitude of the follower and the growing growth of Instagram travelblogger account community from Instagram users' interest in the blogger's travel account.Keywords: social media, instagram, content analysis, photography, follower growth, travel blogger
UTILIZATION SIX BOX MODELS TO SOLVE THE PROBLEM IN NON- PROFIT ORGANIZATION CASE STUDY IN KELUARGA MAHASISWA CIAMIS GALUH TARUNA Aldriyan, Alfi; Febriansyah, Hary
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract Based on the meeting of Galuh Taruna members on August 10, 2016 has been discussed in the organization Galuh Taruna there are 3 issues including leadership, organizational relationships, and organizational structure. Researchers want to do research on Organizational Development to get a solution to the phenomenon. This research uses qualitative approach with ethnography method. Then the researchers used the Six Box as an instrument to perform the analysis. Methods of data collection conducted using semi-structured interview method. While for data validation, researcher use triangulation data based on source. The researcher found that there are problems in leadership style, commitment of chairman, bad habits of chairman, organizational culture, organizational structure, organizational goals that lead to politics, and absence of reward system. After the researchers apply the six boxes to solve the problem, then found a solution such as the chairman must be often involved in the activities of the organization, the chairman must have a high commitment to the organization, the chairman must be an example for its members, dual positions system is not allowed, avoiding activities that smelled of politics, Riung Galuh activities, as well as applying the appreciation of certificate.
ASSESSING POTENTIAL PROBLEMS IN CUSTOMER SERVICE OF PT. XYZ Kusumawati, Desy; Siallagan, Manahan Parlindungan Saragih
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. The development of the game industry, growing drastically by the end of 2014 where demand for hardware and games itself is increasing. Of course, in every process of production and innovation, game developers can not be separated from the role of the customer or player game. The information that come from the customers or game players are quite important because customers who are enjoy and feel certain games, so what is delivered by the customer will affect the improvement in the next version of particular games. Customer service is part of the company that has a role as a bridge between the company and the customers. PT. XYZ, as one of game developers in Indonesia was almost bankrupt because they did not understand the customers’ wants and needs. They just developed the game what they liked. This is a big loss for companies because they did not get enough information about what the customers or game players review about the games. Because of the situations is ever happened in PT. XYZ, the risk management in the customer service division might be able to reduce the generated loss because of the potential problems in the future.  This research was conducted in the customer service department of PT. XYZ to find out the cause of the problems that exist in that section. So, by understanding the prioritization of each problem, it is expected to reduce the impact of the losses that may arise. The results of the data analyzed in this study are AHP calculations, which quantifies the problem to understand the level of urgency in each issue using Expert Choice software as the tool. AHP has a high level of preference and expert taste or respondents. It might be having various results, depending on each respondent. Based on the data analysis, there are 14 issues that could potentially pose a customer service risk. Too many media aspirations become the highest frequency and impact that will occur. It is expected that this research can be used to find out the problems that can affect the company and cause damage. The author hopes in further research, this research will develop, not only in customer service but also throughout the company. Keywords:Assessing Problems, Games, Customer Service, AHP, Prioritized Problems

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