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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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Articles 88 Documents
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Search results for , issue "Vol 7, No 3 (2018)" : 88 Documents clear
COMPARATIVE ANALYSIS ON SERVICE QUALITY OF MOBILE SHOPPING APPLICATION (CASE STUDY: SHOPEE AND TOKOPEDIA) Ramadhani, Desita Wahyu; Suharto, Yulianto
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract.These days, as the effect of the technology advancement, internet keep growing rapidly. Internet has a role to help people in almost everything. This phenomenon created some new opportunities for people in conducting their business. The selling and buying activities can be done everywhere and without meeting each other, they can utilize their mobile. There are two big companies that successfully dominate the market in Indonesia, that are Shopee and Tokopedia. These two companies as the most used mobile shopping application in Indonesia have to maintain their quality of service in running their business. The purpose of this research is to compare the service quality of Shopee and Tokopedia mobile shopping application and also to analyze the differences using MS-QUAL dimension that are Contact, Responsiveness, Fulfillment, Privacy and Efficiency. The data collected is 200 respondents from each Shopee and Tokopedia mobile shopping application users. The analysis method used in this study is Mann Whitney to analyze the differences of two independent samples. Results indicate that there is no significant difference on Contact, Responsiveness, Fulfillment and Efficiency dimension between Shopee and Tokopedia. Whereas, there is significant difference on Privacy dimension between Shopee and Tokopedia. This study arrives to a recommendation that Tokopedia should improves privacy dimension on the mobile shopping application in order to compete with Shopee as the most used mobile shopping application in Indonesia.Keywords: Mann Whitney, Mobile Service Quality, Mobile Shopping Application, Shopee, Tokopedia  
WHAT DRIVES IN-APP PURCHASE INTENTION FOR LOOT BOX IN MOBILE GAMES? Khodiyat, Andre; Aprilianty, Fitri
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. Mobile games, an often-overlooked, lucrative market, is currently experiencing an uptrend. Old models of monetization, in which the user pays for the game, are being scrapped. New models, freemium, which implement in-app purchases on a free game, are more opted. These models are proven to be quite successful, generating massive amount of revenue currently exceeding standard priced games. A newer, latter addition of the in-purchases model in mobile games, loot boxes are on the rise, while generating profit and controversy consecutively. Controversy, associations, and mixed dispositions of the matter are growing. Some gamers despised it, by stating it on forums or articles, while game developers actively defend the system as it has generated a reliable and legal source of income. Game developers will not discontinue the system as it is very lucrative, however growing negative disposition from netizen and gamers alike might make the matter problematic. Few studies have taken place on the matter; hence, the purpose of the study is to examine gamers’ perception loot box in-app purchases, asses the relationship between gamers perception of mobile games and loot box towards the purchase intention of loot boxes, and finally, investigate the motivation of gamers to purchase loot box as an in- app purchase. This research utilizes qualitative method, unstructured interview for its research. Then variable defined from qualitative and literature review are further measured with quantitative methods, survey questionnaires. Data analysis are conducted with Partial Least Sqaures, using SmartPLS due to exploratory nature of the research, and the multitudinous, some untested variables. This research found the major influence of perception on mobile game particularly monetary value as value for money and social value towards loyalty and purchase intention. Motivation also has an effect on purchase intention stemming from game design on social interaction. Results: After eliminating unreliable indicators, unreliable variables, and analyzing model fit, several variables show valid and significant correlations. Perceived value on mobile games does have a positive impact on purchase intention, namely value for money towards purchase intention, which indicated a major path coefficient of 0.31. While, emotional value (β=0.46), social value (β=0.20), and value for money (β=0.18) exhibited impact on loyalty. Qualitative research indicated five variables from loot box perception: loot box value for money, loot box performance/quality value, loot box emotional value, loot box alternatives, and suspicion on loot box as developer’s money making scheme. However from further quantitative method and analysis, the result indicated loot box emotional value effect towards purchase intention (β=0.20) and loot box performance/quality value towards loyalty (β=0.12). Motivation also exhibit effect on purchase intention, particularly social interaction role on purchase intention (β=0.48), which indicates a large degree of magnitude. Conclusion: Purchase intention can be influenced by perception either directly or through loyalty. Perception in perceived value of its self are the perceived value of something received (social value, emotional value, loot box performance/quality value) in return for something given (value for money). Enhancement on both ends of the perception will increase perceived value and affect either purchase intention, loyalty, or both. Hamari et al. (2017) provided a model for in-app purchase motivation, which stated that motivation stems from design decisions by developers that entice players to purchase mediated by this design implementation. In this study, in regard with the game Mobile Legends: Bang Bang, one design decision are exhibited, social interactions.Keywords: loot box, in-app purchase intention, Mobile Games, motivation, perception
INDONESIAN FASHION RETAILER WEBSITE ANALYSIS AND ITS EFFECTIVENESS ON CUSTOMER EXPERIENCE Ramadhan, Muhammad Rayhan; Iskandar, Budi Permadi
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. Internet has become a major marketplace and a perfect tool for marketing channel to help companies expand their business opportunities, especially for fashion industries. The numbers of fashion transaction sold via internet has grown rapidly throughout years and have been growing between 25-30 percent a year since 2000. According to ystats.com (2015), fashion was the product category that has the most purchased via online in Indonesia in 2014. A lot of fashion brands has their own promotional strategies via online platform. To acknowledge how multichannel retailers and pure online retailers communicate their brands online, an exploratory analysis of top online fashion retail in Indonesia needs to be done and measure the effectiveness of the customer experience on the website. Literature review was done to analyze the theoretical background of this research, and an experiment done in a top fashion company such as ZARA, H&M, Uniqlo, Zalora, Berrybenka, and VIP Plaza. The exploratory analysis methodology was referred from the previous study conducted by (Rowley, Online Branding, 2004) and (Goswami, 2015) and the sentiment analysis was conducted from the customer testimonies from the last three months and gathered mostly from forums and Instagram. The result of the study shows that all fashion retailers achieve consistency of visual identity. However, there are differences on how the retailers provide the customer experience and create the brand loyalty program on online platform. The pure online retailers provide a better customer experience and brand loyalty program to the consumers compared to the multichannel retailers. The conclusion is proven by the sentiment analysis that shows that pure online retailers provided more positive customer experience compared to the multichannel retailers despite how big the multichannel brand is.Keyword: Customer experience, Exploratory analysis, Online branding, Online fashion retail
DESIGNING JOB ANALYSIS TO INCREASING EMPLOYEE PERFORMANCE IN KOPI ENCUS Nurdin, Cuet Mutia Muhamad; Putranto, Nur Arief Rahmatsyah
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. Culinary industry is one of the strategic sectors for economic development in Indonesia. One of the culinary businesses that has become attractive for businessman and youngsters is coffee shop. Association of Indonesia Coffee Exporters and Industries (AICE) stated that coffee consumption in Indonesia is increasing every year (AICE, 2016). Kopi Encus is one of Bandung's cafe located in Sukajadi Street, Bandung. no clear rules about work distribution so employees faces unclear work while doing their work or unclear job description, because of that employee performance decreasing. To prevent that, job analysis is needed. Job analysis is used to obtain information about the job, which includes both job descriptions conducted in the workplace and the specificity of the skills required to perform the job. Job analysis can help Kopi Encus to create a system by managing job description and job specification. Conducting job analysis can make the employee know about their responsibilities clearly and avoid the overlapping. Therefore, the researcher did the job analysis in Kopi Encus to solve the problem. With more detail of job analysis, now Kopi Encus has detail job descriptions and job specifications, it can be used to clarify the function of the job so that with the explanation of the job function the employee will be able to do their job so that the employee performance increase.Keywords: Human resource management Job Analysis, Job Description, Job Specification 
DETERMINANT ANALYSIS OF NET PROFIT MARGIN USING BANK-SPECIFIC VARIABLES OF ISLAMIC BANKS IN INDONESIA Ramadhan, Dary Rahmat; Anggono, Achmad Herlanto
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract -  The financial sector strongly influences economic growth in a country. The role of banks here is vital as an intermediary for exchanging money in the community. In conducting its operational activities, the bank focuses its business activities as a manager of public funds as its primary business activity. Besides, to be used to generate profits for banks, interest rates also function as a tool to influence a country's economy. Indonesia adopted a dual banking system, namely a conventional bank that runs a regular system and Islamic banks that use Islamic law as a basis for its operational activities. Islamic Banks provide a profit-sharing system from profits derived from funds managed in exchange for interest. To calculate the performance of Islamic banks to generate profit, the Net Profit Margin Ratio. This study obtained data from the website of the Financial Services Authority (OJK) and from official websites of each bank which included 7 Islamic banks which belonged to the category of foreign exchange Islamic banks and mixed Islamic banks which took place in 2011 the first quarter to 2017 fourth quarter. Regression results show that four of the six independent variables, namely Bank Size, Deposit and Short Term Financing to Total Asset, Operating Expense to Operating Income Ratio, and Capital Adequacy Ratio have a significant impact on Net Profit Margin. While Financial to Deposit Ratio and Credit Risk have no significant effect on Net Profit Margin. This study has recommendations to stakeholders in the banking industry pay more attention to these variables to adjust the value of Net Profit Margin. From the results of the intercept shows Panin Dubai Syariah Bank must pay attention to their Net Profit Margin because it has the lowest intercept from other banks. Keywords:  Islamic Banking, Banking Industry, Profit Margin, Profitability, Regression
FINANCIAL PERFORMANCE AND CSR IN SOUTHEAST ASIA COUNTRIES LISTED BEVERAGE FIRMS Nagoro, Damar Panuluh; Nainggolan, Yunieta Anny
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. The present world conditions are based on a report from the UN development goals of 2017, improving both on water quality and world energy use to achieve sustainability goals by 2030. Corporate sustainability reporting provides important information for investors including the company's views on environmental issues and sustainability as well as environmental and social mitigation strategies and opportunities to take advantage. Can also be presented influence on financial performance (Krechowicz & Fernando, 2009). This research analyze is there any correlation between corporate sustainability especially on environmental issues (material, water and energy) and financial performance (Stock price, EBIT, NOPAT, and Tobin’s Q) of southeast Asia stock market (Indonesia, Malaysia, Singapore, Thailand, Philippines and Vietnam). This research gives insight and recommendations for the investors in choosing stocks for investment based on environmental performance in materials, energy and water used of the beverage companies. This thesis has scope in Southeast Asia include Indonesia, Malaysia, Singapore, Thailand, Vietnam and Philippines. According to the result of the regression estimation, Total CSR Score is positively significant to Stock Price, EBIT and NOPAT of beverages companies in southeast Asia. It is accordance with (Pettenella, 2010) that said CSR can reduce direct cost that will impact company’s earnings and CSR have significant effect to company’s stock price (De Klerk, de Villiers, & van Staden, 2015). It indicates that all beverages companies should pay more attention to CSR especially in water, energy and material.Keywords: CSR, Energy, Water, Material, Stock Price, EBIT, Tobin’s Q
FACTORS AFFECTING EVENT ORGANIZER’S SERVICE PURCHASE INTENTION Christianto, Joshua; Belgiawan, Prawira Fajar
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. As we know in Indonesia, Indonesia is home to more than a thousand tribes. Each tribe has a ritual to give meaning to the life phase, one of which holds a traditional ceremony ahead of maturity. Based on Indonesian regulation, 17 years old is a sign of maturity, it is shown from they able to have their own official ID from the country and also, they are now eligible to have their driving license. However, as the time goes by westernization occurred in Indonesia, westernization causing the fading of the original culture of a nation in a country, where a person or a group of people or nations is more capable of using or following western culture. Hence, because of westernization people tend to celebrate their maturity by throwing a sweet seventeen birthday party. In general, sweet seventeen event organizer is the one who manage the birthday party. Sweet seventeen event organizer is a term for professional service providers who basically have the main task of helping the client to be able to organize the event client wants. Booms and Bitner, was proposed an expanded marketing mix for services; product, price, place, and promotion and three additional elements: physical evidence, participants, and process. That’s why using marketing mix in event organizer is essentials, since event organizer runs in service sector. Thus, this research is conducted to find which variable significantly influences the service purchase intention in using event organizer, in order to help event organizer to boost their sales. This research could be considered as exploratory quantitative study, because there was not any specific study that discuss about event organizer purchase intention. Quantitative approach by online questionnaire to 266 juveniles in Bandung is conducted. The researcher uses Ordinal Logistic Regression (OLR) in SPSS application to analyze the data. The result shows that Process, Physical Evidence, Promotion and Price are become the variables that proportionally and significantly affect event organizer’s service purchase intention. Therefore, event organizer should improve the following factors in order to reach the market accurately that eventually will boost the sales, for the process factor, event organizer should keep an eye for it’s good service through the process of arranging the event. For the promotion factor, event organizer should actively doing offline promotion and online promotion (through social Media: Instagram and LINE). For the physical evidence factor, customer is interested in event organizer that has a uniform while event, making conducive ambience on every event and has strict security. Lastly for the price, customer attracted to the event organizer that has various package. As for further research, research outside Bandung with bigger sample could be conducted to gain better understanding and knowledge about the factors affecting event orgnizer’s service purchase intention.Keywords: Event Organizer, Marketing Mix, Purchase Intention  
DETERMINING NUMBER AND LOCATION OF ELECTRIC BUS SHELTER IN GANESHA – JATINANGOR ROUTE WITH ANP (ANALYTIC NETWORK PROCESS) MODEL Pratiwi, Nimas Rosyana; Lestari, Yuliani Dwi
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. Traffic congestion and pollution is an unsolved old issue in every major city. In fact, the second largest division in contributing to the emissions of carbon dioxide (CO2) is the transportation area, due to the ignition of the petroleum product. Currently, most of Indonesia larger cities had same problems related about transportation. Government now try to find a way how to increasing role of public transportation, decreasing usage of private cars, decreasing congestion, and decreasing number of road accidents. Indonesia government through NCSTT (National Center of Sustainable Technology Transportation) wants to implementing sustainable transportation in Indonesia. Electric Vehicle is one of their projects. The project will be conduct in Bandung City with focus on developing electric vehicle from ITB Ganesha to ITB Jatinangor. Electric vehicle is expected to be the back bone of public transportation in Bandung. It helps government to reduce the traffic congestion and also reduce the pollution. The data that is used in this study was collected from secondary data and primary data. The secondary data comes from the previous study while the primary data obtain from the direct observation that have been done on May 24th until July 3rd, 2018 and questionnaire that filled by expertise and distributed via paper based as well. To provide the electric bus, there are some supporting things, one of the is bus shelter. The research finds out that to build the bus shelter need location strategy. Analityc Hierarchy Process (AHP) is used to determine the best location for electric bus shelter with deliberate the factors which is distance, urban traffic, and availability of space. Hopefully this study can contribute to Indonesia government in implementing sustainable transportation and as reference for Bandung government and stakeholder in developing the infrastructure and commercialization area of the electric vehicle.Keywords: Sustainable Transportation, Electric Vehicle, Bus Stop, AHP
PERFORMANCE MEASUREMENT AND IMPROVEMENT STRATEGY ON SERVICE FACILITY OF SOEKARNO HATTA AIRPORT TERMINAL 3 Miranda, Nabila Mira; Mulyono, Nur Budi
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract.Background: As the main gateway of Indonesia, Soekarno Hatta Airport handled 63 million air transportation passengers in 2017, while the capacity per year is 62 million passengers. The growth of air transport service users in Indonesia continues to increase in consequence of the increasing number of airlines in Indonesia offer low cost of air travel. Along with the increasing number of peoples traveling by airplane, it is importance to know the condition and suitability of space availability and the service facilities performance from airport service user’s perceptions. The aim of this study is to measure the performance of service facilities provided in Soekarno Hatta Airport Terminal 3 based on airport service user’s interest. Methods: Importance Performance Analysis conducted from the data based on 400 answer questionnaires by the airport service users to analyze their interest and perception on 21 airport service facilities. Results: Soekarno Hatta Airport Terminal 3 management need to improve the technology-based facilities, staff helpfulness, check in processing time, and baggage delivery processing time. Conclusions: To overcome the problems of lack of performance on service facility, writer suggest that Soekarno Hatta Airport Terminal 3 management to develop more self-service technology.Keywords: Performance Measurement, Improvement Strategy, Importance Performance Analysis, Service Facility, Airport 
SERVICE WAITING TIME ANALYSIS AT REGULAR PHARMACY OF MEDIKA ANTAPANI Prameswari, Santika; Basri, Mursyid Hasan
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. The services of the public health should be supported by having a proper system and service in the process of operations management. To have optimal workflow, it is important to have the right setup in business process, the work environment and team members. That is a responsibility of the public health to improve the quality to guarantee for patient satisfaction. One of the public health services is in pharmacy installation. Regular Pharmacy of Medika Antapani is the one of the pharmacies in Bandung that provides and sells healthcare equipment, products, and medicine. Regular Pharmacy wants to improve the quality of services to reduce the service waiting time in the system. According to the research, Regular Pharmacy has a high number of demand in peak hour time and has a problem related to the long duration of patient waitin g time. The staff allocation and activities in the business process will be a consideration to increase the service quality. In this research, the staff allocation will be analyzed using iGrafx Simulation. The first step is analyzed the business process in Regular Pharmacy. Then, process time in each activity is needed to know how long the time of existing condition in Pharmacy Services. The recorded time in each process will be used in the IMR Control chart to make sure the data is in-control by using Minitab. The out of control data in IMR chart will be analyzed in Values Analysis to identify the efficiency issues in each activity. Then, the next process is run the Simulation Analysis to obtain the number of average service waiting time and utilization of resource. The output of this research is to reduce the service waiting time and achieve the better utilization of resources to solve the problem in Regular Pharmacy of Medika Antapani.Keywords: Regular Pharmacy, Pharmacy, Service Waiting Time, Values Analysis, Simulation.

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