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All Journal Journal of Business and Management Journal of Educational, Health and Community Psychology Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) The Asian Journal of Technology Management (AJTM) Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Journal of Management - Small and Medium Enterprises (SME's) Ilomata International Journal of Management Kontigensi: Jurnal Ilmiah Manajemen Law Development Journal Jurnal Impresi Indonesia Jurnal Sylva Lestari Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Entrepreneurship, Business, and Creative Economy Logistic and Operation Management Research Journal of Consumer Study and Applied Marketing International Research Journal of Business Studies Journal of Multidisciplinary Academic Business Studies
Nur Budi Mulyono
School of Business and Management, Institut Teknologi Bandung, Indonesia,
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences

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Factors Affecting Customer’s Perception of Service Quality: Comparing Differences among Countries - Case study: Beauty salons in Bandung and Tokyo Nakashima, Keiko; Putro, Utomo Sarjono; Mulyono, Nur Budi; Arai, Takeshi
The Asian Journal of Technology Management (AJTM) Vol 3, No 2 (2010)
Publisher : School of Business and Management Institut Teknologi Bandung

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Abstract

This paper examines a holistic study of analyzing several factors affecting service quality andtheir correlation with characteristic of customers based on value and life style. Furthermore,customer’s perception of service quality can be drawn from those relationships. Exploratoryfactor analysis and quantitative analysis is employed with case study of beauty salon serviceat Bandung and Tokyo. The results indicate how the quality of services is perceived differentlyby customers who have different value and life style, and also describe significant relationshipbetween value and life style with the affecting factors of service quality.Key words : service quality, value and life style, customer perception, beauty salon.
Inventory Management in Non-Food Convenience Store Harun, Hanif Rahman; Mulyono, Nur Budi
Journal of Business and Management Vol 5, No 6 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. Retail is one of the promising business sectors to run in Indonesia. Nowadays, small size retail stores such as minimarkets is counted as largely growing business in Indonesia. Along with its rapid growth, retail businesses face many problems. One of the most complicated problems in this business sector is overstocking and under stocking of inventory that may happen at the same period. PT. Idola Jaya Semesta, a growing non-food convenience store, faces this inventory problem. This research aims to get the best inventory policy for PT. Idola Jaya Semesta. The sample data to be analyzed is limited to the best-selling category which is stationary, and focused on the top ten most overstocked items by percentage in a random retail store, which is the retail store in Bintaro. The data of the inventory report in the central store and distribution center is employed as a basis data of the research. The researchers used probabilistic method and economic order quantity model to analyze the inventory practices and to propose a solution. The result of this research is an inventory policy (maximum inventory level and reorder point) that avoid those problems and maximize profit. The research founds that using EOQ results in the lowest total inventory cost for the company, it is around IDR 4 million rupiahs cheaper than the current policy in a course of a year. However the current existing “TSM” policy of the company results in the lowest under stocking cost by IDR 68,308, not a very significant amount. In the long term the EOQ policy results in better to be used as it rises, the profitability ratio in the next 5 years using Monte Carlo Simulation for the items that have a yearly demand of over 100, but with the TSM policy it is better to use with items that have a yearly demand below 100. Ultimately, the best solution is to use the EOQ policy because it has the lowest total inventory cost and the profitability ratio of items with a yearly demand below 100 is not very significant for the company’s total profit. By using the sensitivity analysis, it is also more reliable to use the EOQ policy, when compared to the current existing TSM policy, as it is less sensitive to a change in demand compared to the current policy. The implementation plan for the company is very simple, the company employed a software engineer to create the software used to determine how much to order and the point of reorder, the company’s software engineer needs to simply change the formula of the current policy to the EOQ policy within the software program codes. Since the software is a form of digital media, it can be applied fast and at a low cost.Keywords: Inventory Management; Economic Order Quantity; Re-order Point; Non-Food; Convenience Store;Retail
Determining Company Strategy Using Balanced Scorecard Framework: Case Study Hakmaz Taba Sharia Hotel Nugraha, Indra; Mulyono, Nur Budi
Journal of Business and Management Vol 6, No 1 (2017)
Publisher : Journal of Business and Management

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AbstractNowadays, hotel is a primary need for travelers and tourist. As a moeslem-majority country, Indonesia at least should be supporting sharia-based hospitality industry. HTS Hotel is a sharia-based hotel which located in Lubuklinggau, South Sumatra. The region itself also have high developtment that attract many tourism. HTS hotel performances must be researched in order to balance the region improvement, and competition. The author will elaborate the factor in the perspective of Balance Scorecard Framework and then generated new strategy that appropiate with condition of HTS Hotel as the final outcomes of this research. The author will assess the performance through questionnaire and interviewing the stakeholder of HTS hotel. In previous years, HTS Hotel management has never been able to achieve the Strategy set. This happens because in the earlier time of the developtment of HTS Hotel the top management using classical method which estimates are based on the personal demand of HTS Hotel top management, while defining KPIs actually should be measured either by the method of the Balanced Scorecard (BSC), which makes the generated strategy is more realistic and can be achieved by the company during the period such as expected. Keywords: Hotel, KPI, Performance Management, Tourism, Balance Scorecard
PERFORMANCE MEASUREMENT AND IMPROVEMENT STRATEGY ON SERVICE FACILITY OF SOEKARNO HATTA AIRPORT TERMINAL 3 Miranda, Nabila Mira; Mulyono, Nur Budi
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract.Background: As the main gateway of Indonesia, Soekarno Hatta Airport handled 63 million air transportation passengers in 2017, while the capacity per year is 62 million passengers. The growth of air transport service users in Indonesia continues to increase in consequence of the increasing number of airlines in Indonesia offer low cost of air travel. Along with the increasing number of peoples traveling by airplane, it is importance to know the condition and suitability of space availability and the service facilities performance from airport service user’s perceptions. The aim of this study is to measure the performance of service facilities provided in Soekarno Hatta Airport Terminal 3 based on airport service user’s interest. Methods: Importance Performance Analysis conducted from the data based on 400 answer questionnaires by the airport service users to analyze their interest and perception on 21 airport service facilities. Results: Soekarno Hatta Airport Terminal 3 management need to improve the technology-based facilities, staff helpfulness, check in processing time, and baggage delivery processing time. Conclusions: To overcome the problems of lack of performance on service facility, writer suggest that Soekarno Hatta Airport Terminal 3 management to develop more self-service technology.Keywords: Performance Measurement, Improvement Strategy, Importance Performance Analysis, Service Facility, Airport 
Enhancing E-Commerce with Big Data: From Browsing to Buying Through Recommendation Systems Johnson, Nuraeni; Purwanegara, Mustika Sufiati; Mulyono, Nur Budi
International Journal of Entrepreneurship, Business and Creative Economy Vol. 4 No. 1 (2024): January
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v4i1.1930

Abstract

This research focuses on analyzing the impact of a recommendation system on customer behavior in the e-commerce industry. This study examines the use of big data-driven product recommendations and tailored promotions to enhance customer engagement, conversion rates, and revenue generation. The importance of prioritizing customer engagement in the early stages of the purchasing process is emphasized, and key statistics related to customer behavior in e-commerce are presented. The objective of this research is to investigate the effectiveness of a recommendation system in influencing customer behavior and driving conversions in the e-commerce industry. The research design incorporates a case study analysis of a prominent marketplace in Indonesia. Data were collected from three automation trigger campaigns: browsing abandonment and purchase reminders. The findings of this research indicate that a recommendation system based on big data has a significant impact on customer behavior in the e-commerce industry. This research highlights the importance of prioritizing customer engagement and implementing effective recommendation systems to drive conversion rates and revenue in the e-commerce industry.
Implementing Effective & Efficient Security Service Management in Mining Company Santoso, Joko; Mulyono, Nur Budi
Law Development Journal Vol 5, No 4 (2023): December 2023
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ldj.5.4.515-521

Abstract

Security in a business, especially in the mining industry, is a paramount necessity for the company's sustainability. The assurance of security is also a determining factor for a company's productivity in carrying out its activities. Therefore, the management of an effective and efficient physical security system is required to support the company's operations in producing and gaining profits. The ultimate goal of security management is the creation of a conducive situation that can minimize threats, disturbances, obstacles, or challenges that disrupt a company's operations. In the day-to-day operations of an organization that manages a physical security system, it must undoubtedly have an effective and efficient organizational structure. Its existence should serve as a guideline for security personnel themselves as well as for users or stakeholders in a company, thus ensuring effectiveness and efficiency as per expectations. In this research, the researcher will conduct a study on the effective management of the security division's organizational structure during the transition from permanent employees to outsourcing or contract employees in the mining industry sector. In the ongoing transition process, the researcher has identified gaps in various stages, including planning, communication, implementation, and development. Therefore, there is a need for improvisation on what has been done. By conducting qualitative research, security managers in mining companies will receive guidance and guidelines based on the research when undergoing the transition from permanent security personnel to outsourcing, while still adhering to the security rules and standards of mining companies in Indonesia and globally. The recommendations from this research emphasize the need for a Needs Analysis and Risk Assessment by security managers when undergoing the transition process. This involves a comprehensive identification of the core tasks and functions of a security officer in a mining company, thus gaining a clear understanding of the quantity, qualifications, and types of skills required for contract or outsourcing employees in the mining company.
Optimizing Coal Hauling Operations: A Strategic Plan for Increased Productivity at PT Borneo Joko, Galuh; Mulyono, Nur Budi
Logistic and Operation Management Research (LOMR) Vol. 2 No. 1 (2023): Logistic and Operation Management Research (LOMR)
Publisher : Research Synergy Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/lomr.v2i1.1529

Abstract

The purpose of this research is to determine the key operational variables that impact productivity in PT BORNEO and identify optimal targets to improve productivity. A mixed methodology of qualitative and quantitative approaches, supported by process observation, was used to collect data. The study primarily uses existing quantitative data, but interviews may be conducted to capture constraints in the implementation plan process. GPS data also collected via an API to obtain information about truck movements, which can be divided into various activities to identify cycle time and analyze system performance. The study found that reducing loading time and minimizing random stoppages can significantly improve productivity, with average loading time being the most important factor. Stoppage before rest time and stoppage in loaded condition and at major prayer time had little impact on overall productivity. Future research could investigate the impact of other variables such as equipment maintenance and driver training on productivity.
E-commerce Platform Performance, Digital Marketing and Supply Chain Capabilities Agus, Anna Amalyah; Yudoko, Gatot; Mulyono, Nur Budi; Imaniya, Taliya
International Research Journal of Business Studies Vol. 13 No. 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.13.1.63-80

Abstract

By using Indonesian case studies, this research plan to fill the research gap in the theories of transaction cost economics, multi-attribute utility theory, agency theory and information-processing theory, through variable based modeling. For business and industry stakeholder point of view, this research is expected to be useful for Indonesian e-commerce platform ecosystem stakeholders especially regulators, to give insights towards dynamics within e-commerce platform ecosystem. This paper originality lies on proposing e-commerce conceptual model by using multidisciplinary approach through combining four main constructs, which consists of relative e-commerce platform performance, digital promotion capability, customer experience review rating and supply chain capabilities. The model also accommodates seasonal pricing and logistic outsourcing as intervening variables to examine model sensitivity. With sample size of 1288 people who have purchased items in at least two e-commerce platform, collected data is processed using Structural Equation Modeling (SEM) method by LISREL software.
Business Strategy To Increase Company Profit: Leveraging New Business Model CRO (Contract Research Organization) At Laboratory Animal Division PT. XYZ Rafiqi, Bagus; Mulyono, Nur Budi; Maharani, Maharani
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.639

Abstract

The increasing prevalence of infectious and non-communicable diseases has spurred pharmaceutical and biotechnology companies to intensify research and development efforts for new drugs, particularly vaccines. The COVID-19 pandemic has prompted many companies and research institutions to find solutions. Preclinical testing in animals is mandatory in vaccine development, which highlights the importance of animals to ensure the safety and efficacy of drugs before clinical trials (conducted in humans). The surge in demand for animal testing presents a unique opportunity for PT XYZ to leverage the Laboratory Animal Division (LAD) as a Contract Research Organization (CRO). By offering services such as providing laboratory animals, providing materials of animal origin, and facilitating testing, PT XYZ transformed DHL from a cost center to a profit center. This research aims to identify customer needs and evaluate the business potential of CRO in DHL PT XYZ. This study combines qualitative data analysis with the Kepner Tregoe method and quantitative with the Analytical Hierarchy Process (AHP) method. This study recommends that PT XYZ prioritize the implementation of strategies aimed at improving service quality, expanding the variety of animal breeds and services, and obtaining relevant certifications. The results of this analysis and business strategy cost leadership are essential to increase customer satisfaction, grow market share, and ultimately achieve the company's revenue growth target.
Packaging Quality in the FMCG Supply Chain: A Case Study of Leaking Non-Dairy Creamer (NDC) Packages at Company XYZ Thomas, Vanessa; Mulyono, Nur Budi
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i1.283

Abstract

In Indonesia's highly competitive FMCG market, product quality is critical in maintaining customer loyalty and protecting brand reputation. Company XYZ, a key player in this sector, recently encountered significant challenges due to packaging defects, specifically leaks in its Non-Dairy Creamer (NDC) product line. These defects have led to customer dissatisfaction and threaten the company's relationship with a major client. This study aims to identify the root causes of these packaging failures and propose effective solutions to enhance packaging quality. A qualitative research approach involved semi-structured interviews with key stakeholders and analyzing internal communication records. Root Cause Analysis (RCA) tools, such as Causal Factor Charting and the 5 Whys method, were utilized to uncover the underlying issues. The findings revealed two primary causes: the Quality team's lack of expertise in conducting thorough risk assessments for packaging designs and insufficient knowledge in evaluating the structural integrity of modified packaging. To address these issues, the study recommends implementing standardized risk assessment protocols, conducting comprehensive packaging performance tests, and enhancing training programs for quality management personnel. By adopting these measures, Company XYZ can reduce packaging defects, improve customer satisfaction, and strengthen its competitive position in the dynamic FMCG industry.
Co-Authors Achmad Ghazali Agus, Anna Amalyah Ahmad, Fithri Halim Aqila, Sarah Ayu Arli, Faris Zharfan Azzahra, Nafisah Dwi Wahyu Hidayat, Dwi Wahyu Fauzih, Raden Muhammad Gatot Yudoko Harun, Hanif Rahman Hasibuan, Ratna Sari Herry Purnomo Imaniya, Taliya Irawan, Bambang Andri Jann Hidajat Tjakraatmadja Johnson, Nuraeni Joko Santoso Joko, Galuh Keiko Nakashima Maharani Maharani, Maharani Miranda, Nabila Mira Mustika Sufiati Purwanegara Nugraha, Indra Qurani, Hamzah Romzul Rafiqi, Bagus Rinekso Soekmadi Takeshi Arai Thomas, Vanessa Tomi, Tomi Utomo Sarjono Putro