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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 11 Documents
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Search results for , issue "Vol 2, No 12 (2013)" : 11 Documents clear
Proposed Marketing Strategies for Dots & Dotz Ice Cream in Achieving Sales Target Vimala, Khema; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Everyone knows what its ice cream, both from small children to the elderly, like ice cream. Of opportunity and that opportunity, formed Dots&Dotz ice cream that sold ice cream with a palette concept. So in 1 palette consists of 3-8 cones with a variety of flavors in accordance with the wishes of consumers. The business issue is every outlet in Bandung cannot reach the target. This study used questionnaires, depth interviews, and analysis of the questionnaire results. From the analysis, shown that the level of awareness Dots&Dotz very low and this results from a lack of promotion. In addition, the root of the problem that occurred was the perception assessment Dots&Dotz undervalued importance of consumer ratings will be ice cream. Based on existing problems, the researchers propose some solutions for Dots&Dotz in terms of internal repair company. One of them is by changing the positioning and target consumers, creating a classical conditioning so that consumers can understand the meaning of the concept Dots&Dotz. This change will work well when Dots&Dotz promotion and also how to choose the right promotional media to provide that information. In addition, the authors also provide inputs, such as budget for promotion, and promotion planning time. Keywords: Brand Awareness, Marketing Mix, Classical Condition, Promotion
Rescue Strategic Plan Based on Investment Analysis & Financial Concepts, for A Property Project (Case Study: Anaheim Villa Project, Lake Buyan,Singaraja, Bali) Amelia, Anggrina; Siahaan, Uke MMP
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The topic of this final project is how to save Anaheim Villa from bank foreclosures. The investor  want to acquire Anaheim Villa in order to continue to operate and improve the income of this Villa, with  acquired 80% of the assets of Anaheim Villa and  renamed the Anaheim Villa into Brouillard Bali and optimize the land of these Villas. This cooperation is assessed as the most excellent decision for owners of this Villa, this is caused by the owner can be freed from debt to the bank, and can earn passive income by 20% from Brouillard. Business solutions in the estimate by Brouillard Bali are sell with time-sharing method, This method give management a high return. The implementation of sell with time-sharing villa is sell the luxury new unit to the buyer and also manage the villa rent. This solution give the high NPV and IRR number to the investor. Keywords: Business Property, Time-Sharing, NPV, IRR.
Proposed Strategy Marketing for Trees Cafe Pasaribu, Juwita Carolina; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The growth of cafe and restaurant business in Bandung indicates a significant increase every year. This happens as part of the culinary city's identity that attached to Bandung. Trees Cafe is one of the cafe that is located in Bungur, Karang Setra Bandung. Since its establishment in September 2009 to the present the income of the cafe has not made a significant progress and the sales never reach the target.With the tighter competition among cafe and restaurant in Bandung, it leads to the stagnant of Trees Cafe sales. This is due to the lack of promotion and proven by the unstable in sales income so the monthly sales target is not fulfilled. The focus of this research is to find a solution that can help Trees Cafe to increase its sales income by attracting the customer to come. Internal analysis, brand analysis, external analysis, situation analysis and sampling to the customer  is needed to be done to get the root cause of Trees Cafe’s problem. Keywords: Bandung, cafe, restaurant, marketing strategy, brand awareness, promotion 
Proposed Marketing Strategy for Y Supermarket to Increase Sales of Organic Products Silalahi, Ezron Martin Vivaldi; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Gap between people's attitudes and actions towards environmental sustainability was the problem faced by the Y Supermarket, where the organic products that sold are still less desirable by people in Bandung city. Based on internal and external analysis, there are some deficiencies owned by Y Supermarket in selling organic products. Y Supermarket in selling organic products do not know clearly who their target market. Based on a survey conducted, level of public awareness relatively low. Lack of awareness of some people can cause not all branches of the Y Supermarkets sell organic products, conditions display organic products that are less regularly, and Y Supermarket does not provide store sign about organic products in the supermarket area. Moreover, there are some things that can reduce the interest of consumers to buy organic products based on the situations at the supermarket, the price of organic products are expensive, not all organic products are sold have organic certification, and lack of information provided by service crew to consumer. Some alternative solutions that can be used as a marketing strategy for Y Supermarket to increase awareness and people's interest in organic products are has clear target market, offering organic products that have official certification, creating private label for organic products, provide organic product mix, providing organic products in every branch of Y Supermarket, provides short training for all staff fresh departments, made standard the organic product display in area supermarkets, and conducted promotion such as; social media, special event, in-store promotion, brochures, special discount, and create donation program for environment movement. Keywords: Marketing Mix, Supermarket, Organic Product, Awareness
Proposed Corporate Strategy Formulation and Implementation Plan for PT Adhi Persada Properti Kenny, Kenny; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The commercial property construction sector which includes high-rise buildings and retail spaces, is growing fast with averages growth of demand at 13% for the following years. ADHI Persada Properti is a subsidiary of ADHI Karya, a construction company owned by the Government of Indonesia specialized in commercial property construction sector. Compared with their competitor, they gained very low performance with only 0.24% of the market share in 2011. Since the company just entered the market in 2009 while the parent company targeted the company revenue to grow at 30% for the following years, the company needs to revise its strategy in order to achieve growth.This research is conducted in order to propose new strategy for ADHI Persada Properti through the strategic management process. After conducting external and internal analysis by using the PEST Analysis, Porter’s Five Forces analysis, Value Chain Analysis, and Parenting-Fit Matrix, it is identified that ADHI Persada Properti have several strength, weaknesses, opportunities, and threats.To propose new strategy for ADHI Persada Properti, the SWOT Analysis, the competitive advantage matrix, the BCG matrix, the GE Business Screen, and TOWS Matrix will be used.To Implement the proposed strategy, a series of program and action plan will be delveloped in each functional department of ADHI Persada Properti. 
Business Strategy of Limestone Project Development Case Study of CV Usaha Alam Mandiri and PT Krakatau Posco Mulyadi, Andrew; Siahaan, Uke MMP
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

This Final Project is trying to calculate the income of the project and is it feasible to be initialized or not. The calculation is begin from developing an operational process, choosing a distribution process, income statement projection, and a feasibility study of the chosen alternative.The research provides the operational process design of the project, yearly income statement projection, and developing feasibility study analysis of the project. With the right calculation, the company can generate continuous income in order to support the company growth in years to come.  Key Words: Distribution Process, Income Statement, Feasibility Study 
Implication of Right Issue Cum and Ex-Date Announcement to the Stock Return(Empirical Study on Indonesia Stock Exchange Period: 2009-2012) Sugiana, Bilfian; Surya, Budhi Arta
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Rights issue is one of corporate actions conducted by the company in order to increase the new funds through issuance of new shares. The common purposes from issuing right issue are to improve company’s capital structure in pursuance of expanding their business as well as meet the need for a new stream of funds in terms of the debt repayment. Therefore, right issue is a signal that may be good or bad news for investor’s investment decision depending on the company’s objectives. This study aimed to test market efficiency by analyzing the right issue cum and ex-date event in Indonesia Stock Exchange. The object of this research is the content of information by observing changes in stock prices and return around observation period. To examine the object, the populations used in this study are all publicly traded companies in the Indonesian Stock Exchange (IDX) which are performed corporate action in right issue during 2009-2012 periods. The period consisting 74 events of right issues captured in the 30-days of observation. Scopes of the research covers the analysis using the event study conducted to capture market reaction reflected by the changes of abnormal return. The estimation used to test information content which implicated to the stocks return by the events in order to test the semistrong form of market efficiency using form of public information available as an object of study and selecting performance of stock that generates the best return during the event using Jensen’s Rules analysis. In the further analysis of the market reaction, company is divided into two categories which are growing and not growing companies conducted by proxy investment opportunity set (IOS) MVE/BVE. From the analysis shows that the market reacted negatively before and after the event both for growing and not growing companies by its significant abnormal return.  Keywords: Right issue, Ex-date event, Abnormal Return, Event Study, Market Efficiency, Investment Opportunity Set (IOS) MVE/BVE, Jensen’s Rule. 
Financial Performance Analysis of PT Waskita Karya Related to Its Initial Public Offerings Stock Price and Future Prospect Lukmana, Marlisa; Soekarno, Subiakto
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

This final project attempted to analyze Waskita Karya decision to get the fund from initial public offerings, analyzes the factors that caused Waskita Karya’s IPO share oversubscribed until 800%, analyze the prospect of Waskita Karya by forecasting its stock price at the end 2013 with using Discounted Cash Flow (DCF) and Relative Valuation method. Moreover, author also give recommendation for investor and management of Waskita Karya related to its capital structure in order to maximize its firm value. Keywords: Initial Public Offerings (IPO), Discounted Cash Flow method, Relative Valuation, Capital Structure, Construction Industry, State-Owned Company
Outlining the Promotion Strategy of four Moslem Clothing Designers by Comparing the Enthusiasm in Social Media Destria, Sannaz Dilla; Iskandar, Budi Permadi
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Moslem clothing and hijab are undergoing significant growth and is becoming the latest fashion trend in the Indonesian market. Moslem clothing is no longer perceived as being outdated; rather it has become a fashion that is adored and suitable for every Moslem woman. The growth in Moslem fashion is caused by the emergence of many Moslem outfit brands designed by young Indonesian designers. Their products are very loved by the Moslem clothing consumers, not only domestically in Indonesia, but also internationally. Hijabers Community is the largest Moslem community in Indonesia. Many of its members have their own Moslem fashion clothing lines but only three are well known. These brands are Dian Pelangi, Ria Miranda and Jenahara. It is found that social media holds a vital role in boosting the popularity of these three well-known brands.Other members of Hijabers Community have great products but are lacking in popularity. This is because they do not understand how to exploit the social media to promote their products. The three top brands of the Hijabers Community are able to see opportunities from social media marketing that others have not been able to do.  The aim of this final project is to formulate social media strategy that are adopted from the top four Moslem fashion designers which are Dian Pelangi, Riamiranda, Jenahara, and Shafira. A framework is proposed to help startups of the Moslem Fashion brand to devise a promotion strategy for the social media. The research is conducted by using a comparative study, which compares promotion strategies of the Moslem clothing brand through social media as one of the tools. The comparative study is done by monitoring social media activity in Twitter, Facebook, Instagram, and Google Search. It was found that Dian Pelangi is the most popular brand of the four. Its popularity comes from the fact that the brand was the first-mover in the industry (with regards to young person as the target market) and that it used its time well by taking many roles, in which it has gained many advantages. On top of this, Dian Pelangi is making an excellent use of the social media to promote its product. It was found that the brand has the most number of followers in Facebook, Twitter, and Instagram. Keywords: Moslem Clothing, Hijab, Social Media, Promotion Strategy, Comparative Study.
Strengthening Weselpos Domestic Product Competitiveness Using Business Model Hardiyanto, Hardiyanto; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Financial service business of PT. Pos Indonesia has been showing the significant growth for contribution revenues. The contribution of financial service business to PT. Pos Indonesia revenues is up to 34% at 2011. Financial service business has potential to increase the revenue by its potential large market and its competitive advantage. The revitalization plan of PT. Pos Indonesia explained that financial service business will be increased on the transaction number and on product portfolio. Currently, not all financial service products of PT. Pos Indonesia have equitable growth. Weselpos domestic product is a product which has decreased the number of transactions from year to year. In formulating business strategies, the analysis of business environment is done either externally and internally to get SWOT (Strength, Weakness, Opportunity, and Threat) of the business. The root cause problem is PT. Pos Indonesia is insensitive about business environment change. The root cause problem of the business is addressed using TOWS Matrix strategic formulation and business model to strengthen the strategy with strategic positioning as a guideline. Differentiation in the process of delivering services to consumers is proposed as strategic positioning, which is from human-based become automatic based. The strategies are focused on increasing customer satisfaction and increase customer loyalty. The implementation of the strategy consist of: create new products portfolio auto-service based, develop the existing products through the development of transaction process, making customer relationship management, and create the right marketing program. The implementation is needed one year time period. Keywords: Weselpos Competitiveness, Business Model, Weselpos Product Development, Financial Services

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