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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 11 Documents
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Search results for , issue "Vol 2, No 2 (2013)" : 11 Documents clear
Proposed Integrated Marketing Communication of TELKOM FLEXI to Improve ITS Marketing Communication Effectiveness Puspita, Fitri; Nasution, Reza Ashari
The Indonesian Journal of Business Administration Vol 2, No 2 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT Telkom facing a business issue where their new user and ARPU (average revenue per user) target for Flexi in 2011 was not achieved and despite having the biggest market share among CDMA operators, but in fact, Flexi’s brand value was below its main competitor. There are several factors that cause this issue; one of them is marketing communication that became the focus of this final project. Researcher used the theory of integrated marketing communication (IMC), particularly regarding the effectiveness of an integrated marketing communication, evaluation of the integration of all marketing communications components, and marketing communications planning. The data were collected through a survey of Flexi users and non-users as well as interviews with Flexi sales manager assistant. The results showed that the cause of the issue is ineffective marketing communication integration due to ineffective marketing communication channels and inefficient marketing budget allocations. The solutions of the problem are new marketing communication that integrated with marketing objectives, customer behaviors, and marketing communication’s budget allocation.  Therefore, the researcher recommends Flexi to use direct from Telkom, TV and internet to provide information about Flexi’s features. Utilize TV, outdoor advertising, and print to increase the purchase intention. Make a new MC budget allocation plan by increasing the budget for internet, print, TV, outdoor advertising and bank channels and decreasing the budget allocation for radio, outlet, sales agency, trade showbooth, and event sponsorship channels. Keywords: Integrated Marketing Communication, Marketing Communication Effectiveness, Marketing Communication Budgeting, IMC Planning 
PT Solare Marketing Strategy to Penetrate Business Market Putra, Dimas Prakoso; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 2, No 2 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT Solare is a producer of solar home system and solar powered street lighting. The company was built on the foundation to help people in rural area to receive proper lighting using solar energy as the source of electricity power. To reach this goal PT Solare uses donor-based model where they would approach customers who would want to purchase SHS and donate it to the people who lived in rural areas. PT Solare decided to choose third party firm; CV Citra Surya Utama (CV CSU) as the sales agent that will offer the products to the government organizations, and let the business segment handled by PT Solare personally. In the reality PT Solare just relying on government order which came from CV CSU and neglect the business segment. Based on this situation PT Solare profitability became depended with CV CSU performance, as a result when the performance of CV CSU declined the profitability PT Solare would also declined. Even though the positive trend of solar powered street lighting sales has made the company able to survive in the midst of declining sales of SHS products, the reality is the sales of both products are still below the expectation. PT Solare needs to improve the sales condition so the company can grow and achieve its vision which is to become the top of mind brand in solar powered lighting product. Root cause analysis has determined that the main causes for the low sales of PT Solare are the lack of marketing value in the company culture, and the lack of promotion initiatives. Currently PT Solare just waits until there are orders from CV CSU or other client who directly contacted the company. To address this root causes, PT Solare needs a marketing strategy that will become guidelines in marketing to prevent the problem from reoccurring. This final project uses Internal External (IE) Matrix and Quantitative Strategic Planning Matrix (QSPM) to determine which growth strategy that PT Solare should pursue and evaluate and selects possible strategies that more relevant with PT Solare condition. The result from IE Matrix and QSPM analysis are that PT Solare needs to penetrate the existing market which is the neglected business segment, using existing product by bolstering the perception of product reliability. The recommended strategies to enhance the perception of product reliability through product trial, longer warranty and enhance and communicate the reliability of PT Solare service. The final project also includes the communication method that appropriate for PT Solare to approach the business market. The communication method also addresses the internalization of marketing strategy which is to communicate the marketing strategy to company internal employees. Internalization of marketing communication is necessary in order to weave marketing value in PT Solare culture. Keywords: Marketing strategy
Performance Management System for Information Technology Project (Case Study: NEW ROAM SR Project in Coca-Cola Amatil Indonesia) Wisaksono, Mohammad; Wibisono, Dermawan
The Indonesian Journal of Business Administration Vol 2, No 2 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Information Technology is playing a big role integrating information flow. Information technology implementation is an investment with targeted to gain the efficiency of competitive edge over competitor for business. Ensuring the investment made in Information Technology project to reach the objective and provides value for the business is something that people are used to rely on triple constraint on time, on scope and on budget. Triple constraint only evaluate project fulfillment based on the project plan, on time, on scope and on budget but does not guarantee the final output is providing expected value for business, triple constraint is considered as short term goal which is easy to use for evaluating project but do not reflect the actual impact and benefit. A case study conducted in Coca-Cola Amatil Indonesia to design a performance management system to provide a comprehensive IT project key performance indicator based on PRISM approach to ensure all necessary strategy, process and capability in place to achieve project stakeholder satisfaction and contribution. Keywords: Analytical Hierarchy Process, PRISM, Information Technology Project
Strategy of UUS BTN Post SPIN OFF with Scenario Planning Approach Fariani, Aida; Jayaprawira, Acep; Bintoro, Oni Bibin
The Indonesian Journal of Business Administration Vol 2, No 2 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The research objective is to build a strategy UUS BTN post spin off in order to reach sustainability growth. Tools used to formulate the strategi is scenario planning after analyzing external & internal factors thru environmental scanning and research methods used are study literature, stakeholder's in depth interview and secondary data published. The outcome of scenario planning will be used for strategic action necessary due to the one that is recommended for UUS BTN’s strategy post spin off. The objective of UUS BTN post spin off strategy is using scenario generation to help planners to influence and enhance the quality of strategic planning. From in depth interview, it is obvious, the expectation of parent bank after spin off, which are two things UUS need to concern namely: achieving better performance with the status BUS, than still UUS status and process of internal consolidation of post spin-off takes place smoothly. As an early warning signal, the sinergi UUS BTN has with Bank BTN is not optimal yet. Bank BTN’s network in cooperation with PT. Pos Indonesia with on line real time outlets at the Post Office branches through out Indonesia, as much as 2,728 units, none if it has  sharia services. Other than that, based on the results of a survey conducted by the Bureau of Research Infobank PingFans put KPR BTN top position with index 2,743 (Infobank, 2012:11), meanwhile for KPR iB, KPR BTN iB does not count at, eventhough for the realization FLPP 2010-2011, according to data from Kemenpera is the largest supplier, with 114,235 units valued at Rp 3.81 trillion, followed by KPR BTN iB 6,184 units worth Rp 222.32 billion (Clipping Housing, 2012). Limitation of this in depth interview research method needs to be continued by Delphi method as it was a preliminary research.Keywords: strategy, spin off, Islamic banking, scenario planning
Managing High Performance in an Organization by Means of Employee Value Proposition (Case Study in PT ISS indonesia) Anastasia, Anastasia; Welly, John
The Indonesian Journal of Business Administration Vol 2, No 2 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

ISS Indonesia is a part of one of the world’s largest facility service groups. Established in 1996 in Jakarta, ISS Indonesia has now become a leading cleaning and facilities service company. ISS Indonesia has five main business namely property services, cleaning, office support, catering, and security services. With more than 57.00 employees at total and cleaning services area as the biggest business of the company, the concern at the moment is to gain better performance. An engaged employee is the key to gain performance. When the employees did not perform at their best, we have to assess the lacking point from the employees.. As this research focuses in non- financial measurement, Employee Value Performance is the proven model that could determine employee engagement. The idea of this model is to search for an improvement in various employee expectation areas : leadership, job, development opportunity, rewards, fair value performance, culture and values.The result shows that all areas of the six variables need improvement. In the end, the improvement needed falls into Five Areas of Improvements: assignment improvement, evaluation and rewards improvement, team improvement, leader improvement, and training improvement. Keywords: performance, Employee Value Proposition, improvement
Marketing Strategy Proposal for House of Dunna Muria, Zarrah; Hariandja, Evo S
The Indonesian Journal of Business Administration Vol 2, No 2 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The growth of Muslim fashion market, is affecting the increasing number of brand that sells Muslim apparels. Today, many people concern with the growth of Muslim fashion, both Muslim fashion producers and consumers. Moreover, Indonesia is planned to be one of the Muslim fashion center in the world. Many fashion businesses are seeing this as an opportunity as well as House of Dunna. House of Dunna is a new brand in Muslim fashion with it main products are party dress, and other products are daily apparel for semi-formal occasion. House of Dunna began the operations based on current STP and marketing strategy, but the profit and consumers targeted had not achieved. This condition is considered as problem for House of Dunna. Meanwhile House of Dunna already has differentiation strategies that are offered to customers as a value preposition. With these strategies, it is expected that House of Dunna be able to produce unique and qualified products compared to its competitors, it is also expected House of Dunna be able to achieve the targeted market share. The problem faced by House of Dunna can be solves by conducting internal and external factors analysis, and marketing mix analysis. The result can be used to propose the new marketing strategy and its implementation. The method that used in this research is exploratory through literature study and field research that supported by questionnaires. From the results of the research, the products that offered by House of Dunna has its own uniqueness and quality such as neatness of stitches, design qualities, and limited number of products, the offline-store is stated in a strategic location in the middle of fashion business street, but House of Dunna had not promote optimaly its products yet. Therefore, to face the tight competition in Muslim fashion, House of Dunna is needed to create a new marketing strategy, so it can be used to achieve the targets.  Keyword: Boutique, Muslim Fashion, Marketing Strategy
Stress-Testing The Indonesia Economic Sectors by Shock on ITS Macroeconomic Variable ( An Analysis of Firm-Wide Probability of Default) Munich, Adrian; Surya, Budhi Arta
The Indonesian Journal of Business Administration Vol 2, No 2 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia has kept its two years of living dangerously in 1997-99. During 1997-99’s crisis, Indonesia had the most exceedingly awful impact contrasted with the other countries that encountered the Asian crisis.  The recovering cost, in both cash-worth cost and inarticulate expense, was greatly towering. This accompanying figure was depicting Indonesian real sectors and external sectors from 1994-2004. Several Indonesia’s real sectors and external indicators, since 1997-99’s crisis until present, never fully-recovers to its previous low-rate condition. Economic downturn was authenticated by a decreasing wealth, parallels with the shrinkage of money power, for both buying and paying power. As we know, Indonesian 1997-99’s economic crisis has made the rupiah, Indonesian currency, take its free fall against US Dollar. Thirty years of uninterrupted economic condition of a good country with its predictable economic growth rate in South East Asia, was shocked by its own foreign exchange rate.
Marketing Strategy Proposal for Increasing Customer Loyalty of Agnes Monica Pascaline, Melvina; Purwanegara, Mustika Sufiati; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 2, No 2 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Agnes Monica is a famous celebrity from Indonesia who has the quality and inspiring many young people. She is a singer, actress, presenter, and also brand endorser at once who has achieved many prestigious awards during her 20 years experience in entertainment industry. She is now pursuing her dream to be an international singer which then insists her to spend lots of time in USA. The management see the threat as there will be the lack of product availability and will cause brand switching. Build a strong emotional engagement with customers to the high level of loyalty, in this case her fans, is considered to mitigate this threat. This is the main objective of this study. The data used was generated by interview to 15 fanclub members for at least three years and online questionnaire to 380 fans. Industry analysis, competitor analysis, customer analysis, marketing mix analysis, personal branding analysis, customer based brand equity analysis, and brand community relationship analysis were completed to find the root causes. Root causes from the data and analysis are segment augmentation, lack of internet promotion, bad opinion for her originality, and the weak relationship between the customers and company. This study give solutions to each root causes found and all solutions are inter-related to overcome it. Company hopes given solutions will gain enhancement of Agnes Monica’s value, so that strong fans loyalty will built. This study provides two scenario as solution for company and scheduled for 12 months in 2013. Second scenario is more affordable than first scenario, but still aims escalation of fans loyalty. Budget for scenario one is Rp. 734,500,000 while scenario two is Rp. 412,500,000. Keyword: customer loyalty, brand relationship, personality branding
Production Planning Improvement Stamping Plant Company (Case Study: PT.TDS)
The Indonesian Journal of Business Administration Vol 2, No 2 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT.TDS is a stamping plant company located in Bekasi, Indonesia. Their main costumers are automotives spare-parts and component suppliers.  In early 2012, PT.TDS experience loss due to the high number of cost of good sold (COGS) which cover 89% of revenue. It is estimated that the company will have a loss in the end of the year. Therefore, the company need to find alternatives to avoid and minimizes the estimated loss. Problem is cause by internal and external factors. This paper will focus on the internal factors that influence to the high of overtime wages which representing approximately 3 to 6 % cost of good sold monthly. Root cause of high overtime wages are includes poor productivity planning, increase absenteeism, and increase of reject rates.  A good production planning for PT.TDS should be able to lower overtime wages while at the same time anticipated increase of absenteeism and accommodate rework due to reject parts. Problem solution for PT.TDS are include improvement in production planning by using constant output strategy, controlling overtime through different working hour policy  based on job classification and new working scheduling system. By conduction recommended production planning improvement the company should be able to reduce COGS/sales from 89% to 84%. As the result, cost analysis of implementation shown that not only the company could avoid loss in future years but is also could generate profit. Proposed problem solution required participation from all departments related to production activities. To ensure related department received adequate knowledge regarding their roles in the new production system, development of proposed solution and training need to be conduct.  Keywords: Stamping plant, COGS reduction, Production planning
Strategy Development of CV. GAMMA CiTRA MANDIRI (KAOSPOLOS) in Order to Increase Customer and Profit
The Indonesian Journal of Business Administration Vol 2, No 2 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The study aims to develop business strategy that can support KaosPolos in getting the customer and growing a business is run, so that the profit earned can also be increased, Study conducted in 2013 at KaosPolos that located in South Tangerang city. The authors propose the business strategy using tools as Generic Competitive Strategy, Business Model Canvas, and Business Diamond Strategy. the implementation of business solutions is divided into two programs, which is short-term and long-term program program. so as to implement a given strategy will improve customer and profit. Keywords: Clothing, Business Model Development, Diamond Strategy, increase performance

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