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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 11 Documents
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Search results for , issue "Vol 2, No 5 (2013)" : 11 Documents clear
Determining The Number of Machine at Seize Car Wash and Detailing Using Simulating Method Kurnia, Johan; Basri, Mursyid Hasan
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Seize car wash and detailing started its business in 2009. At that moment Seize starting a business car wash with 2 hydraulic washer unit. Beginning in 2011 the owner of the car wash and detailing Seize plans to increase the number of washing machine hydraulics by 3 units, bringing the total hydraulic washing machine there are 5 units. In April 2011, Seize car wash and detailing has begun to operate using 5 units of hydraulic washing machine simultaneously. After the addition of the washing machine, the queue consumers appear significantly reduced. Additional machines to minimize the queue, caused another problems instead. At certain days when the customers are few, the 5 machines are in standby to anticipate customers. While in fact at those certain days some of the machines are not operated at all. These idle machines actually adding costs for the company. On the other hand, when it’s on peak even 5 machines are not enough. This is indicated by a long queue of customers on those days. These lead to the question of whether Seize’s capacity too small? Or is it too large already? Operational time Seize car wash and detailing starts at 08:00 until 18:00, the total time is 10 hour operations. Based on the calculations (ideal condition), Seize is capable of serving up to 100 customers each day. The study for this case using queuing theory and will be done using simulation method with igrafx, which will analyze changes of the capacity to the amount of customers. The simulation showed that if the average customer interval is every 15 minutes, the required capacity is 3 machines on standby.Keywords: capacity, utility, queuing, simulation, car wash.
Scenario Planning Analysis for Startup Business Case Study: Kemilau Indonesia Magazine Mulyanto, Frieta Miasari; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

This research explained about the application of scenario planning analysis as solution for Kemilau Indonesia Magazine (KIM) which was born from the opportunities as information and promotion media of tourism. As a new player, KIM has several internal and external issues that impact on its survival. The technique used in this method is to collect data and information to be analyzed in order to generate predictions as a preparation for decision making process. This method give an overview of early warning, implications and options in each scenario drawn from the analysis of external and internal as recommendation for the company which could be used as a reference in determining and developing company’s business strategy. Keywords: Kemilau Indonesia Magazine, scenario planning, strategic decision making, tourism magazine industry 
Business Strategy Formulation for Multi Makmur Mandiri Budiman, Harry; Hariandja, Evo S
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Multi Makmur Mandiri is a company dealing in construction material trading and located in Garut Regency, West Java Province, Indonesia. As of recent years, Multi Makmur Mandiri faced with requirement of management regeneration. In order to facilitate it Multi Makmur Mandiri changes its business entity status from sole proprietorship to limited partnership company in 2012. These two changes required the company to restructure its organization and readjust its business strategy in order to maintain and improve its competitive advantage. The process of formulating business strategy may be divided into three main phases; strategic analysis, strategic analysis output and strategy identification, selection and implementation During strategic analysis, external analysis and internal analysis in order to provide output which will be to identify opportunities, threats, strengths and weaknesses. These 4 elements would then be used to identify business strategy alternatives which would be selected based on predetermined criteria. The result of selection process would end as proposed business strategies and its implementation plan. This paper’s objective is to provide business strategies suitable with Multi Makmur Mandiri’s situation. These proposed business strategies are expected to help Multi Makmur Mandiri to maintain and improve its competitive advantage. The result of this strategy formulation is: a). Value proposition based on product line breadth; b). Organization structure building; c). Implementation of integrated information system. Keyword: strategic market management, business strategy, formulation, construction material, building material.
Performance Issues Along The Six Elements of Holcim Solusi Rumah's Marketing Mix and Solution Recommedations Susana, Apriliani Dewi; Titus, Amol
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

This study aims at identifying key issues in SR franchise business along the six elements of marketing mix: people, partner, place, product, promotion, and price, and then propose solution recommendations for the identified issues. Data is collected through a method of in-depth interviews with key SR  stakeholders, internally and externally, namely end customers, SR personnels, and SR franchisees.  Issues identified are mapped into a Problem Tree Analysis diagram to determine causal relations among the scattered issues that lead to a general core problem and their impacts. Solutions to the mapped issues are then formulated using an Objective Tree in order for recommended actions to be given.  Keywords:  marketing mix, problem tree, problem tree, solution tree
Strategy for New Technology Release by Integrating Consumer Demand to Product Roadmap Udiyarsa, Dedhi; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Broadband, mobility and the cloud connect people and places, as well as applications and devices. Due to rapid demand in the Information and Telecommunication technology Industry, the technology lifecycle management has to be defined optimally. This final project will try to answer what is the optimal product release strategy should be applied to accommodate the customer requirement in RASO (Regional South East Asia and Oceania). This final project also answer how to define and apply optimized product release strategy based on the customer requirement and Roger’s theory. Survey for the customer demand is conducted to answer those requirements. Based on Roger’s bell curve from Diffusion of Innovation theory, the alternative strategy to introduce new technology to the customer will be defined. Effective product releases should be applied for the customer requirement in RASO is defined by Provide one official release in a year; still maintained minor release to as the backup release; customization and adaptation for the customer requirement and the competitor capability. The strategy for the product release are defined and applied with first of application sponsorship, pay as you use and licensing, revenue sharing, and or reference of the business model by business model canvas. This project also recommended, Customer in RASO is positioning their company as the innovator or early adopter of the new technology. Alternative solution is needed to support implementation of the new technology. It convinces customer to acquire new technology in the very first phase. By using the alternative solution, customer requirement will be fulfilled to support business growth and customer business objective. Keywords: new technology introduction strategy, product lifecycle roadmap, product release strategy 
Strategi Ekspansi Penyaluran Kredit UKM (Studi Kasus PT Bank BJB tbk) Hidayat, Ayat; Koesrindartoto, Deddy P.
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Data of Bank Indonesia stated that Small Medium Enterprises (SME) loan portfolio by the end of April 2012 amounted to 20.65% of the total national banking loans. Currently the banks, ranging from the state owned banks, private banks, rural banks (BPR), joint venture banks, to foreign banks are competing to grab SME market. The reason is that the SME sector is a profitable and huge market. Bank BJB is one of the commercial banks based in West Java, where in the region, small medium enterprises are growing. It is opportunity of Bank BJB to focus on expanding its SME loans to the region. Existing strategies that adopted by Bank BJB is by opening new branch offices, channeling strategy and acquiring of existing BPR. This study aims to compare the three strategies above in terms of strength, weakness, opportunity and threat that likely occur. Method of analysis to be used is SWOT analysis. Once known Strength, Weakness, Opportunity and Threat for each strategy, then use the TOWS matrix to map out the existing strategy that fits with the use of strength, weakness, opportunity and threat for SME lending expansion of Bank BJB. CAMELS ratio will be used to measure the performance of BPR while Discounted Cash Flow (DCF) is method to valuate the value of BPR. Based on the results, it can be seen that strategy of opening a new branch has strength in terms of management authority which head office can control loans quality of the branch office while the weakness is difficult to find a strategic location for new branch office and it needs big initial investment. Strategy of opening new branches will remain to continue, especially in the district and sub-district area. The channeling strategy has advantage because it does not need big initial investment so the capital can be disbursed as loans effectively. This strategy will be implemented primarily to BPR bank that has broad coverage and low of NPL. The acquisition strategy has advantages in terms of fully authority of head office to control loans quality of the branch offices. This strategy can expand its loans by the existing infrastructure and resources of BPR acquired.  Keywords: SME lending, acquisition, expansion strategy
Measuring the Effectiveness of Social Media at Online Discussion Forum Modifikasi.com Angriawan, Rendra Deny; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The rapid growth of business process is affected by technology development at the time. Social media, which is a relatively new form of information technology development, have a potential to bring a revolution or huge changes at this time and for the future, a development which have to be noticed by the business owners so they can keep growing in this rapidly changing of business situation like today. Forums or discussion boards are the longest established form of online social media. They most commonly exist around specific topics and interest, for example cars or music. Discussion board or forum is one of the most favorable social media form by the internet users because it is the most used by some communities to gather and share in a certain interest or hobby. Modifikasi.com, or to be shortened as ModCom, is one of the biggest online discussion forum in Indonesia. It has a certain theme, which is an automotive world, and has a huge number of members. The purpose of doing this research is to analyzing effectiveness of the use of social media in online discussion forum Modifikasi.com by using the measurement of social media ROI, analyzing the position of the company at this time by using the Strategic Options for Social Media Measurement approach method, evaluating the effectiveness and the position of online discussion forum Modifikasi.com and creating marketing strategies. The research was conducted through desk research, interviews, and surveys. Respondents in this study are member of Modifikasi.com forum. Given this research, it is known the effectiveness of social media on Modifikasi.com in terms of brand awareness, brand engagement, and word of mouth, by comparing with competitors’ efforts in social media, to determine the appropriate measures for the increase of the effectiveness and ROI of Modifikasi.com in the future. The purpose of the social media effort is to increase brand awareness, brand engagement, as well as word of mouth from brand Modifikasi.com Keywords: Social Media, Forum Discussion, Social Media ROI, Social Media Measurement, Strategic Options, Brand Awareness, Brand Engagement, Word Of Mouth.
Service Quality Assessment in PT.Indokemika Jayatama Using INDSERV Scale and Importance-Performance Analysis Subianto, Eduardus Ivan; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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Everyday, competition in the business landscape is always increasing. In the year 2012, its 25th year of establishment, PT Indokemika Jayatama tries to achieve its goal to become the leading player in the chemicals trading and distribution business. To achieve goal to become leading player, Indokemika needs to better understand market’s perception toward its service quality. This study aimed to achieve that understanding by conducting a market survey, followed by gap analysis in service quality dimensions described by INDSERV scale, which Gounaris introduced in 2005, and focusing the target using Importance-Performance Analysis by Martilla and James (1977). Questionnaires, containing 21 questions to explain B2B service quality attributes, were sent to Indokemika’s active customers. The Performance-Importance Gap Analysis and Importance-Performance Analysis (IPA) Map inferred that Indokemika’s performance of service quality is perceived as lower than customers’ perceived importance. This is showed by the positive gap score with average gap score at 0.302, and 14 attributes dominated by Hard Process and Output Quality dimension of INDSERV scale are above the average gap. The IPA Map then indicates that the quality attribute that needs improvement, which has the third highest gap score, is ‘Look after customer’s interest’ of the Soft Process Quality dimension. Thus, Indokemika should focus improvement in that direction. Keywords: Perceived service quality, INDSERV, Performance-Importance Gap, IPA Map
Improving an Organization Declining Performance Anzalna, Raden Akbar; Welly, John
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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PT Nusantara Turbin dan Propulsi (NTP) is one of trusted excellence center leading in South East Asia in the field of engineering, maintenance, repair and overhaul of gas turbines and rotating equipment. PT NTP has two strategic business units, namely Aero Engine Services and Industrial Turbine Services. PT NTP facing a problem in achieving the target in terms of revenue and timeliness of project completion that led to customer dissatisfaction and also there is geopolitical issue that affects the company financial performance. Those problems are the overcome challenges of the company in the future. In accordance with those problems, this final project will discuss improvements an organization declining performance. Two methods were used to find out problem that occurred at NTP, first is quantitative; by distributed questionnaires among fulltime employees, and second is qualitative; by conduted interviews with managers and employees. Questionnaires spread to Managers, Supervisor, and Staffs were aims to analyze level of organization, groups, and individual. Organization criteria (by Mckinsey) are strategy, structure, system, skill, staff, style, and shared values. Group (by Thomas Cummings and Cristopher Worley) are task structure, group composition, team functioning, and group norms. Individual (by McShane and Von Glinow) motivation, ability, role of perception, and situational factors. To improve an organization declining performance, organization can be diagnosed at three different levels, namely individual level, group level, and organizational level. Those three levels are the main factor to improve an organization declining performance. Based on this analysis, it can be determined the level of organization that led to a declining performance of organization. The result of the analysis of the information obtained from PT NTP concluded that the level of organizational is the causes of the organization declining performance. The analysis that conducted is by improving the elements that derived from the Mckinsey 7-S framework, namely strategy, system, structure, skill, staff, style, and shared values. The implementation plan of those improvements is applied using the eight-step model of change from John P. Kotter. Keywords: Organization declining performance, organizational level, Mckinsey 7-S framework
Development Strategy for G-Land Beach as A Potential Premier Surfing Beach in Indonesia
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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Tourism in Indonesia is an important component of the Indonesian economy as well as a significant source of its foreign exchange revenues and job creation. For Indonesia economy, In 2011 tourism contributed of Rp. 437.25 trillion to the Gross Domestic Product (GDP) or 13.8% of the total GDP of Indonesia (Source: BPS, 2012). GDP growth of tourism since 2001 had always showed a higher growth rate than the national GDP, which in 2011 tourism GDP growth reached 9.18%, while only 6.5% of national GDP (Source: BPS, 2012) . In terms of foreign exchange, foreign exchange earnings from tourism were the fourth largest contributor, after oil and gas, palm oil and processed rubber(Ministry of Tourism and Creative Economy, 2012)Plekung beach or known as the G-Land is one of the best surfing beaches in Indonesia. G-Land is known not only as a surfing beach because of the big wave, but also an exotic tourism area. The beach is located at Alas Purwo National Park that has beautiful panorama and rich of biodiversity. Even so, the name G-Land in the eyes of the tourists is still low, only known by professional surfers. Several issues for G-Land are lack of promotion and tourism products. Besides that, infrastructure problems such as inadequate accommodation facilities and difficult access to G-Land make this a problem more complicated. These research objectives are for planning the development concept of G-Land beach and formulating the policies and strategies to unleash their potential into the market to one of exciting tourism destination. It is related to increase G-Land’s brand awareness as a prime surfing spot in Indonesia and to encourage expansion of investment by private sectors with increased foreign direct investment (FDI) to G-Land Tourism Area, and to give favorable impact on the economy and the industry. This journal gave some recommendation for G-Land stakeholder in term of promotion strategy for short to medium term and Tourism Area Development Master Plan strategy for long term. To achieve these goals, four key strategies have been identified such as International level Surfing Event, Promotion Programs and Business Cooperation Programs and infrastructure and tourism area development.

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