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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 11 Documents
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Search results for , issue "Vol 2, No 8 (2013)" : 11 Documents clear
Feasibility Study & Investment Analysis – Textile Machineries at PT Heksatex Adriano, William; Anggono, Achmad Herlanto
The Indonesian Journal of Business Administration Vol 2, No 8 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The Spacer fabric production from PT Hexsatex number is very increasing by the year ,it can be seen from the history of the production increase due to increase in demand from 2006 to 2011. The need of spacer fabric varies from the base material product shoe products, furniture, mattresses, bags, garmentand accesories, and various other needs . Based on the customer needs, the company strives to provide availability of productson the market. In fact, the production capacity of PT Hexsatex machine is still limited and not comparable with increasing demand from the market. However, this research through the end of the project to carry out an analysis of the new machine investment Spacer fabric to enhance the production capacity of PT Hexsatex. In conducting investment analysis of new engines for PT Heksatex, researchers conducted a financial analysis to drive the machine, through the analysis of financial lease or operating lease, which is more profitable for the company. Once these aspects are fulfilled researchers to analyze cash flow predictions, Payback Period, Net Present Value, Interest Rate Return, and Profitability Index. Based on this analysis can be said to be feasible if the value of the project NPV is greater than zero and IRR greater than theWACC. As foraspects of production estimates PT Heksatex will choose the estimated sales optimist. Based on the financialanalysis of the PT Heksatex choose leasing options with optimistic estimates. The option shave a NPV>0,IRR>WACC, and a payback period of 5 years. From the analysis of the analysis showed that the advantage of this option, especially because the cost is lower. Key Words: Spacer fabric machine, New investment, Financial Aspect, NPV, IRR, and Optimistic estimate.
Business Strategy Formulation for PT Ardhia Multi Parama Pratama, Teddy Apriliandi; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 2, No 8 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The business situation of digital  video-audio industry  will  be  analyzed  from  the  data  that  already collected from observation, interview, and library studies to determine the opportunity in this industry still exist or not. Some analyzing of the internal-external company is the second phase after analyze the business situation, it’s done  to  get  some  information  about  how  strong  the company   to   compete   with   other   competitors.   The analyzing are using Porter five force’s, SWOT analysis, and value chain analysis.  So the business issue of the company is how to win the competition with the current condition. After analyzing all of the situation of the company, the writer  determine  what  kind  of   strategy  to  use  by formulating   the   strategy   using   SWOT   Matrix   and Business Model  canvas. The recommendeation for the company is  to use differentiation strategy because the result  after analyzing the company have strong internal condition, but there are some threats from the  external. So the business issue of the company is how to win the competition with the current condition. Strategy Implementation involves establishing programs to create a series of new organizational activities, budgets to allocate funds to the new activities, and procedures to handle the day-to-day details. With the commitment from all  of  the   employees  in  implementing  the  proposed program, it can be expected can be sustain and grow to be   one   of   the   most   famous   production   house   in Indonesia. Keywords : Digital Video-Audio, Production House
Financial Performance Analysis to Reformulate Business Strategy (Case Study: Bank Syariah Mandiri KCP XYZ) Rachmadiah, Euis; Aliludin, Arson
The Indonesian Journal of Business Administration Vol 2, No 8 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The purpose of this research is to analyzing Financial Performance of KCP XYZ of PT Bank Syariah Mandiri in order to reformulate business strategy and its implementation plan. The strategy formulation is conducted with evaluating its current performance as a first stage element. Financial Performance analysis by 4 financial ratios; ROA, BOPO, NCOM, FDR and 4 growth ratios; Growth of Assets, Growth of Depositor Funds, Growth of Financing and Growth of Net Earnings, is chosen to evaluate the position of KCP XYZ comparing to other nine KCP under supervision of Regional R. This research is supported by the primary data (financial data) and secondary data (literature review).Based on financial performance and SWOT analysis results, the KCP XYZ strategy generated is concentration growth strategy. The alternative strategies to accomplish the growth strategy are generated through Ansoff matrix that include: market penetration, product development, market expansion to new markets, and product diversification. Through FGD, the decision of selected strategies and the implementation priority are: market penetration, product development strategy and market expansion.The implementation of the selected strategies are through developing integrated programs and action plan at each functional departments  Keyword: Financial ratios, Growth Ratios, SWOT, Ansoff Matrix
Improvement of Permit to Work Process to Enhance Performance of Business Partner in PT XYZ Sudarmo, Yogie Rahedian; Wiyana, Aldo Fantinus
The Indonesian Journal of Business Administration Vol 2, No 8 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Operation and Maintenance (O&M) division as one of division in PT XYZ was chosen for efficiency project implementation. Since, it spends 35% of budget. O&M is faced by low performance of business partner. It is seen from time writing (TW) utilization and overtime ratio that are below standard. TW utilization is 61,7% and overtime ratio is 36%. And for this PT XYZ should spend cost of poor quality about USD 170.000 per annum.Excessive procedural of permit to work (PTW) has been found as one of the causes. Lead time of PTW will take 28 hours with execution time 3 hours and 30 minutes. With new proposed PTW process, lead time of PTW will take 27 hours with execution time 5 hours and 30 minutes. And it has resulted to new proposed contract for business partner where it will start work at 08.00 AM.   Potential benefit is as much as USD 143.596 per annum. Keywords: Process Improvement, Excessicive Procedural, Cost of Poor Quality, Permit to Work, Contract
Proposed Business Strategy Formulation for CIMB Niaga Syariah Ghalba, Firdaus; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 2, No 8 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia is a country that is highly developed. In the future, With a very large population, Indonesia will play a major role in the world economy,. Slowly, Indonesia becomes the world's investment objective. This makes banking industry play a major role in supporting these developments. CIMB Niaga Syariah, as part of CIMB Niaga and CIMB Group, will support the financial transactions of its customers, especially in the Islamic banking segment. Some Islamic banks in Indonesia have separated “spin off” from the parent company to form a new legal entity. Applicable laws actually give space to Islamic banking to run business efficiently, by using office channeling scheme. CIMB Niaga calls it Dual Banking Leverage Model (DBLM). This project will define the most appropriate strategy to adopt by CIMB Niaga, by evaluating internal and external factors. The internal and external analysis are based on Islamic banking business proces, then discuss them with the management of CIMB Niaga Syariah. The writer will present early analysis in the form of questionnaires which will be distributed at several Branch Managers, Marketing/Business Managers, Support Unit at Headquarters and Dual Banking PICs. Internal and External analysis results will be established in the SWOT analysis/matrix. And then formulate strategies by using the TOWS Matrix. The outcomes of the analysis are solution and implementation, i.e forming more integrated Product Development Group, proposed partial closure of a branch which can not produce profits, and maximizing Office channeling. Supervision will also be improved with more structured program. Access to information will also be simplified for the purpose of increasing employees ability.
Analysis on Cost Efficiency Impact in PT XYZ ADKAR and HERO Theory Miscel, Miscel; Bangun, Yuni Ros
The Indonesian Journal of Business Administration Vol 2, No 8 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Today the world of telecommunications experience intense competition, not only for the operators but also for vendors and suppliers. Competition tariff making operators also reduce the cost of network devices and service / maintance. It affects all network equipment providers or vendors. Each vendor trying to offer competitive prices for the operator. Yet the competition among vendors themselves. PT XYZ as one of the network equipment providers strive to remain competitive and survive in the situation. One attempt was made by PT XYZ is a cost efficiency program within the company as a whole. Cost efficiency program seeks to reduce operating costs in the company so that it can remain competitive in the world of telecommunications. Cost efficiency program includes several things and involve benefits in PT XYZ. Cost efficiency program is an example of change management in the form of a company. And of course it will have an impact on its employees. Cost efficiency program will have an impact on the performance of the employees of PT XYZ. Therefore, this thesis aims to analyze the impact of cost efficiency with Adkar and HOPE theory. The analysis undertaken will focus on Adkar used as an indicator of phase change and HOPE theory is used to assess the extent to which energy and positive aura within XYZ employees. Key words : cost efficiency, adkar theory, hero theory, performance of work
Proposed Marketing Strategy for Calamus Factory Outlet in Order to Deal with Factory Outlet Business Competition in Bandung Manan, Yudie Mohamad; Larso, Dwi
The Indonesian Journal of Business Administration Vol 2, No 8 (2013)
Publisher : The Indonesian Journal of Business Administration

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Factory outlet industry in Bandung is growing rapidly year by year and had made a lot of new entrepreneurs running in the fashion industry, such as Calamus FO, Glow, Sahara, etc. Calamus FO is located Bandung, West Java. The rapid growth of the factoty outlet industry in Bandung makes the competition between them also increasingly tight. It can be seen from Calamus FO’s revenue for the last 2 years that has not reached the desired target of the shareholders. Therefore, the author will analyze the existing problems to find the root of the problem before finding the right marketing strategy. To analyze the issues, the author sees the factory outlet market conditions from a variety of sources. After seeing the condition of the existing factory outlet market, the author uses 5C analysis method (Company, Competitors, Customer, Collaborators, and Climate). From the analysis, it was founded that there are five roots of the problem which are: the product less following the trends, limited human resources, goods delivery that oftenly late, the location that far from the crowds of shopping center, and less comfortable conditions.Based on the root of the problem, the author proposed two marketing strategies that are interrelated. First, the author uses Porter's Generic Competitive Strategies as a reference to make the Calamus FO as a cost leadership among its competitors. Porter's Generic Competitive Strategies is useful for fashion entrepreneurs, which they could see their strengths to compete in the competitive fashion industry nowadays. The next step is 7Ps Marketing Mix. In the 7Ps Marketing Mix, the author proposed to change the marketing strategy of Calamus FO that had made earlier, based on the analysis that has been analyzed by the author. Calamus should develop their superior product (Product), collaborate with radio, hotel, and bank (Promotion), reduce the profit margin (Price), encourage the majority of future purchases by request on market demand by finding local suppliers which offers international trends (Process), suggest to the management to hire people who has ability to redecorate exterior and interior of Calamus FO (Physical evidence), conduct English language lessons for Sales Promotion Boy/Sales Promotion Girl (People), and put the banner in strategic area such as Husein Sastranegara Airport and Pasteur Freeway gate (Place).After the proposal of marketing strategy has been accepted by the management, Calamus FO will implement the strategy starting from the first week of February 2013 until December 2013. The management only takes four recommendations out of seven proposed, because of the finance limitations. The four recommendations are conduct the product procurement based on market demand by finding local suppliers, reduce the profit margin so Calamus FO would be the factory outlet that offers affordable price (cost leadership), and maximize the cooperation or partnership with radio stations, hotels, banks, and travel agents. Based on the marketing strategy, it is expected that Calamus FO will be the new of factory outlet industry in Bandung in terms of price, and it is expected that the targeted revenue that the shareholders want can be achieved.
Proposed Marketing Strategy to Increase The Number of Students of Study Programs For Yarsi University Amalia, Rizki; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 2, No 8 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Since the establishment of  School of Medicine in 1967 YARSI which consists of only one medicine faculty until they changed the status to YARSI University in 1989 until now, with five faculties,  many achievements have been reached and can be proud of. Among them are the best private medical college in Jakarta, and even nationally recognized. However, these conditions are not followed outside medicine faculty where less students when compared to medicine faculty. To find the root problems that facing by YARSI university and its solutions, a preliminary step is collecting data on both primary and  secondary  data. Secondary data used to analyze the macro environment, the porter's five force analysis, competitors analysis, segmenting, targeting and positioning, and marketing mix. Primary data used to consumer analysis with distributing questionnaire to and YARSI University  student. The result analysis are YARSI university does not have a strong marketing strategies and less optimal promotions so that could cause low awareness. Therefore, the proposed marketing strategy in accordance with current conditions as well as marketing communications strategy to increase the number of students who enroll in all YARSI  university courses. Keywords: higher education, YARSI, marketing strategy
Media Indonesia Marketing Strategy to Incrase Their Gen Y Readers Asril, Abrar; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 2, No 8 (2013)
Publisher : The Indonesian Journal of Business Administration

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Since Gen Y is the biggest population in Indonesia, Gen Y were also being the most potential market for Media Indonesia to increase their readership. To fit their newspaper for the Gen Y crowd, Media Indonesia should do several things. They should understand about Gen Y, know their needs, and choose a marketing strategy that fit the Gen Y as their target market. This research was collected from a survey of 170 respondents with a characteristic age around 14-35, living in DKI Jakarta, familiar with newspapers, familiar with the internet, and with minimal Senior High School educational background. This research also conducted an interview with the Media Indonesia Business Development General Manager and Media Indonesia readers. This research found that Content, Cover & Layout, and Brand being factors that raises the Gen Y interest in reading a newspaper. This research also found the favorite contents of Gen Y are Sports, Technology, Music & Film, Economy, and Communities. To maintain and increase readership of their Gen Y readers, Media Indonesia shall set up their marketing strategy that fit the Gen Y group. This marketing strategy is set up for 5 years with a target to increase the total readership of their Gen Y demographic. The recommendation here is that Media Indonesia shall improve their content, cover & layout, and their brand to fit for the Gen Y group. After doing some improvement of their newspaper, they recommended to apply a new wave of marketing strategy to get the attention of the Gen Y group. The new wave marketing mix of strategies that was suggested is co creation, communal activation, conversation, and commercialization.
Application of Value at Risk for Managing Portfolio Currencies of Transaction Exposure: A Case Study of Trade Payables in PT. United Tractors, Tbk. Fiksriyoso, Nisham; Surya, Budhi Arta
The Indonesian Journal of Business Administration Vol 2, No 8 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

United Tractors has some trade payables to foreign related parties in various currencies at certain maturity. United Tractors has potential downside risk in facing unfavorable movement of the foreign exchange rates. The currencies are United States Dollar (USD), Japanese Yen (JPY), Euro (EUR), Australian Dollar  (AUD) and Singapore Dollar (SGD), while the Company use Indonesian Rupiah (IDR) as the entity’s functional currency. In 2011, one of subsidiaries recorded 3.6 billion IDR losses in the other comprehensive expense (derivatives). Topic of final project is concern on transaction exposure arising from trade payables regardless of what payables are being and how much units to transact. This research aims to apply and compare three approaches to VAR methodology. Delta-Normal method use Variance-Covariance to compute portfolio VAR. Historical Simulation use hypothetical values taken from historical data to obtain profit/loss distribution. Monte Carlo Simulation also provides profit/loss distribution. This method implements Itô’s lemma to accomplish lognormal distribution and Cholesky factorization to solve multiple sources of risk. FX-Forward rate calculation is corresponding to each interest risk free rate of exchange rates. Based on calculation, United Tractors should hedge all units of transaction exposure in shorter period by also considering the hedging cost. The Company may implement Monte Carlo Simulation accomplished by Itô’s lemma and Cholesky factorization to measure foreign exchange risk using VAR method.  Keywords: Transaction Exposure, Value at Risk, Delta-Normal, Historical Simulation, Monte Carlo Simulation, Itô’s lemma, Cholesky Factorization.

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