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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 10 Documents
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Search results for , issue "Vol 3, No 5 (2014)" : 10 Documents clear
Proposed Marketing Strategy for Two Hands Full Café Saputra, Stefen Lili; Larso, Dwi
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Indonesian local coffee consumption is rising about 7,5% per year. This indicates that Indonesian local people are becoming more familiar with the habit of consuming coffee. The lifestyle of coffee consuming now makes some people pay more attention to the quality of the coffee that they drink. Two Hands full is a specialty coffee shop established in November 2013. The idea is to be specialty coffee shop with specialty on providing mostly coffee based beverages. Two hands full main concept is simply a combination of specialty coffee, all-day breakfast menu, and cool design. The café has been running for five months, and the main issue that needs to be resolved is to reach more customers. This research goal is to formulate marketing strategies for Two Hands Full café based on the current condition of Two Hands Full and the consumer behavior. From the exploration, it is found out that the root cause of the business issue in Two Hands Full is the lack of awareness of consumer responds and needs. The exploration of consumer responses is determined trough questionnaire. The research shows that every element of marketing mix affects the customer in their purchase and post purchase behavior. The research shows customer responses about marketing mix expectation and also behavioral tendencies that can help Two Hands Full in creating more effective marketing strategies. Priority order for marketing mix elements based on customer response is : place, product, promotion, price, process, people, and physical evidence.. Proposed 7P marketing mix strategies for Two Hands Full : promote specialty menu, new menu design, standard menu presentation, psychological pricing strategy, bicycle discount, meal packages, online promotions, word of mouth activation, direct customer seating, regular staff training, making staff SOP, change some chair, make signage. The marketing strategies will be applied in structured implementation plan. The implementation plan will begin in June 2014 until May 2015. The implementation plan describes about the timeline of every marketing strategies.Key words : Coffee, Marketing Strategy, Consumer Behavior, Marketing Mix
Proposed Strategy for Broadband Business Using Fiber-To- The-Home (FTTH) Technology for PT Telekomunikasi Indonesia Ferdinansari, Chindia; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract— Telecommunication industry in Indonesia is continuously growing with highly competitive market and increasing bandwidth requirement caused by high bandwidth application content, carrying voice, data (Internet) and also IPTV. Fiber-To-The-Home (FTTH) is one of advanced technology in Broadband that use fiber optic until customer home and ready to serve high-speed bandwidth. PT.Telekomunikasi Indonesia (Telkom) implement FTTH by replacing DSL  (Digital Subscriber Line) or Copper Cable gradually at some selected area in Indonesia. Telkom provide triple play service that bundled phone, Internet (Speedy) and IPTV (UseeTV) as a bundled service, which is called IndiHome. Business Issue for this study is low subscription rate of Fixed Broadband (FBB) Service at FTTH implemented area including low penetration service that lead to big idle capacity, compared with Global Benchmark data. Objective of this study is to improve Telkom FBB service using FTTH technology that lead to increasing of market penetration by knowing the cause of low subscription rate of Telkom FBB service using FTTH technology and know the important aspect from customer of the service to be improved. The root causes are lack of marketing activities concerning in FTTH technology differentiation, communication about competitive advantage of IndiHome, lack of churn prevention program, customer touch points are not maximize and fully optimize as an effective sales channel and also as a one stop information and lack of activities that give experience and educate the customer about high bandwidth provided by FTTH as a stimulation. Business solution for defined business issue emphasize on marketing activities improvement in order to create awareness of customer about the product/service regarding the technology, advantage and service differentiation.  Keywords: Internet, Broadband, FTTH, Triple-Play Service, IndiHome
Scenario Planning Analysis Case Study: PT Swara Milliard Artha Wiharto, Dila Fiona; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract—This research explained about the application form of scenario planning analysis as solution for PT. Swara Milliard Artha 99ers Radio Bandung, which was formatted as a teenage radio station and ranked on number one teenage radio station in Bandung since its first aired until now. However, to help keep the existence on the business industry, 99ers Radio has several internal and external problems that effect on company's survival later on. The technique found in this approach is to collect data and information to be analyzed in order to generate predictions as a preparation for decision-making process. This approach give an overview of early warning, implications and options in each scenario drawn from the analysis of external and internal as recommendation for the organization which could be properly used as a guide in determining and developing company's business strategy. Keywords: Broadcast Radio Industry, 99ers Radio, Scenario Planning, Strategic Decision
The Impact Of Equity Research And Stock Split On Stock Liquidity And Stock Return A Study Case On Indonesia Stock Exchange Florida, Vera; Soekarno, Subiakto
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract- This research is intended to find wether equity research and stock split may create stock liquidity in Indonesia Stock Exchange, effectively. Stock liquidity is measured with liquidity ratio. Hypothesis testing is needed to prove that there are significant increase in stock liquidity after stock split or equity research conducted as well as to determine what kind of listed companies should be permitted to conduct stock split.  The results are equity research increased stock liquidity significantly, stock split increased liquidity at announcement date but it is non significant and liquidity of listed companies with higher stock prices increased significantly when they conducted stock split.   Key word: equity research, stock split, stock liquidity
Strategy Formulation for Value Added Distributor in Information and Communication Technology Case of PT HDI Sutanto, Ahmad; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Business role in the ICT industry can be divided into three categories, the manufacturer of the ICT product, distributor who distributed hardware from manufacturer to the reseller or end-user, and the service integrator who deliver ICT product to the end-user. In its development, the distributor is not only distributed the product but also adding value to its product. Some of the value are educated the reseller or end user about the product, doing market research, and providing after sales services to manage user satisfaction. That type of distributor is called Value Added Distributor (VAD). VAD play significant role in the development of ICT Industry. From the manufacturer perspective VAD can boost the product penetration because it is cut the cost of marketing. From the reseller perspective it gives them focus to the existing product to serve and rely to VAD for new product development. From the user perspective it can cut the delivery time because the VAD provide some stock. There are lots of VAD that operate and competing in Indonesia, one of them is PT Helios Distributor Indonesia (HDI). As a new company that established in 2012, HDI facing though condition from the existing VAD. Therefore HDI must formulize the business strategy in order to grow and win the competition. From the research analysis base on PEST writer found that Indonesia still has opportunity for VAD to operate in Indonesia, since the requirement and the regulation of Indonesian government that supporting ICT industry. Focus differentiation for the new product and focus cost differentiation for the mature product is the business level strategy that writer propose for HDI. In term of core competency writer propose 3 core competencies: core competency in term of ability to provide total solution for the customer, ability to build strategic alliance, and ability to analyst market requirement and technology trend forecasting.  Keyword: value added distributor, business level strategy, core competency 
Scenario Planning Analysis for Startup Business Case Study: Beqyu Restaurant Merdyka, Miranti Sondang; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - This study describes the application of the scenario planning analysis at the BeQyu Restaurant which was born because of the promising opportunity for restaurant business in Jakarta city with over nine million people population. As a new player, restaurant BeQyu has some internal and external issues that impact on the sustainability of the company in the future. The technique used in this method is to collect data and information to be analyzed in order to generate predictions as a preparation for decision making process. This method give an overview of early warning, implications and options in each scenario drawn from the analysis of external and internal as recommendation for the company which could be used as a reference in determining and developing company’s business strategy. Keywords: BeQyu Restaurant, scenario planning, strategic decision making, restaurant industry.
Centralization of Consumer Financeing at BNI Shariah JABODETABEK Branches Through Business Strategy Analysis of Griya iB Hasanah Utama, Andenko; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The market share of mortgage financing (KPR) in Indonesia is still very wide open with an estimated population in 2012 was 293.174, in which 85 % of the total population are Moslems. Based on data from Bank Indonesia ( BI ), in the fourth quarter of 2012, 80 % of Indonesian people had been using mortgage as a source of financing for home purchases. Meanwhile, 11.33 % using gradually cash method (cash in advanced), and 8.67% with hard cash method . To seize the market to 80%, management of BNI Syariah has been implementing the  policy in liberalization of sales area and changes in the structure of business unit in its branches of Jabodetabek area. It is aimed to accelerate the growth of Griya iB Hasanah. With the support of the online system (EFO) in processing each application of Griya iB Hasanah, BNI Syariah has the confidence to be able compete in the mortgage industry. In general, the measures taken by BNI Syariah were able to accelerate the growth of the branches in the Jabodetabek area. However, that acceleration was not spead evenly in all branches in the Jabodetabek area. In addition, the time of the application submission process was still uneven and not yet fulfill the SLA of BNI Syariah ie, 3 (three) working days. Up to Q3 of 2013, the growth of  Griya iB Hasanah were dominated by the Branch of BNI Syariah Fatmawati (FMS) and North Jakarta Branch (JKS). In order to find the cause of the problem, it was performed by the comparison of performances between the branches in Jabodetabek area who had a good performance and the low performance through the internal and external environment analysis. The model of Value Chain analysis and Porter's Five Forces was used to determine the root of the problems. Those were encountered as lack of ability, lack of competency, the amount of human resources involved in sales activities, and uneven process of the Griya iB Hasanah product therefore, the sales activity of Griya iB Hasanah was not running effectively and efficiently. The root of the problems encountered are described by using Fishbone Diagram.This final tesis has the improvement proposal in product sales activities of Griya iB Hasanah by improving the sales and process unit, using the business strategy approaches. Accordingly, the  problems are expected, to be resolved.The centralization of consumer financing in the Jabodetabek area is intended to be a solution for the uneven growth expansion of Griya iB Hasanah and irregulerly time of filing the application process of Griya iB Hasanah at BNI Syariah branches in Jabodetabek area. Thus, each unit is expected to have activity more focused, effective, and efficient both in terms of utilization of human resources and the processing.  Keywords: Strategi bisnis, KPR.
Strategy Formulation for Start-up and Small Business Travel Agency in Bandung Veryadesa, Ananto; Yudoko, Gatot
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract—the number of travel agencies were increasing align with the increasing number of tourists in Indonesia. In 2012, there were 3,342 of travel agents in Indonesia, where 200 of them are located in West Java Province (APHI, 2012). Several big players of travel agent are primarily making travel arrangement for business trip and company tours. There are also small business player, including start up, where most of them are categorize as the majority of travel agent in Indonesia. They also offer travel arrangement except they are most likely targeting the retail customer. To sustain in the business, a start-up and small business travel agency should formulate a strategy to differentiate their products and services with other competitors. The study case was taken in Bandung city, where three travel agents selected. They are Prima Riau Holiday (PRH) Bandung, Seruni Tour & Travel and Fly Bandung. Research gathering was based on secondary data and one on one interview with management of the travel agents. Kepner-Tregoe method was used to analyze the situation, problem and decision. In formulating strategy, the business model was used to create the 9 building blocks from value proposition to cost structure and revenue stream. The business model analysis were based on internal and external environment analytical score review of Strategic Factor Analysis Summary (SFAS). Based on the SFAS scoring, travel agent should become specialist for tour or travel package, where they could provide level 3.0 of tourism marketing and collaborate with 9 (nine) center of creative industry in Bandung City.  In the implementation plan, the formulated strategy should be implemented in each functional level, from operational to marketing plan.  Keywords: tourism, start-up, business strategy
Business Strategy To Win The Competition Among Property Industry
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract –  PT Gagas Gemilang has issued a new cluster-type housing with the name "Panam View Residence". Concept promoted by the type of housing that is modern-ethnic, where elements of a modern minimalist concept combined with a little ethnic touch to the building that is offered is not monoton. Research was carried out on a property company who have difficulty in marketing their products. As for in terms of location, the location of housing included in the development of the city. The technique used in this method is to collect data and information to be analyzed in order to generate predictions as a preparation for decision making process. This method give an overview of early warning, implications and options in each scenario drawn from the analysis of external and internal as recommendation for the company which could be used as a reference in determining and developing company’s business strategy.  Keywords: Panam View Residence, PT Gagas  Gemilang, Marketing Strategic, Property sector, Housing Development.
Designing Internal Audit Rating for Evaluating The Implementation of Risk Management and Internal Control at PT Bank BNI Syariah
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract—Under Law 10 of 1998 on the Amendment of Act No. 7 of 1992 Article 29, every bank in Indonesia are required to have and implement a system of internal control in order to guarantee the implementation of the decision-making process in the management of the bank in accordance with the precautionary principle. Therefore, since the BNI Syariah spin off the Internal Audit Division (IAD) was formed in June 2010 for internal control function. IAD BNI Syariah Division has oversight directly and indirectly to all of these areas and produce a qualitative audit report. That why the audit report are not comparable either by the auditee or per audit period. In addition it is sometimes difficult to conclude the qualitative audit reports that will impact on decision making erroneous. This project aims to provide a model of the proposed Internal Audit Rating (IAR) as a tool to calculate the final measurement of the quantitative audit results. There are two main components of IAR which is assessment criteria and weighting of each of the criteria. In determining the major components of IAR, survey, observation and literature review are conducted to find the calculations model in accordance with the needs of BNI Syariah. Research conducted indicates that IAD Related parties need IAR for their stated objectives. Criteria and weights used in the calculation of the IAR is Risk Management (30%), Internal Control (25%), Auditee Performance (15%), Sharia Compliance (20% ) and Audit findings Follow-up (10%). Periodic review of the weights of each criterion is necessary in evaluating IAR. Keywords: Risk Management, Internal Control, Sharia Compliance, Auidtee Performance, Audit Findings Follow up.

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