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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Search results for , issue "Vol 4, No 2 (2015)" : 10 Documents clear
Proposed Strategy Formulation for an Organic Rice Company Ningrum, Astrid Hapsari; Yudoko, Gatot
The Indonesian Journal of Business Administration Vol 4, No 2 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Rice is the staple food of Indonesia that the number of its demand increases annually in line with the increase of population. In 2010, M Group formed M Pure Farming (MPF) as Department who responsible for developing rice business as a follow-up of the advantages in built good relationships with farmers before. Not to selling some conventional rice products, MPF intend to sell rice that takes account into health aspects in form of organic, which means do not use pesticides or chemicals at all, as well as help preserve the environment today which has become a public concern. With B2B (Business-to-Business) business model, MPF make purchases of rice to farmers and then sell them under the label of MPF rice.Several issues raised by MPF currently are their market, their supply, and their skills of human resources.MPF market is divided by M Group internal market (1) and external market outside the M Group (2) with total sales of approximately 50 tons per year. Unfortunately, after nearly four years of running, this amount is still only capable of holding about 10% of the internal market potential M Group. So it does with the external market, the intended target remains unclear and sales are in smaller quantities than the internal market for sure. Based on the analysis, MPF needs to improve their strategy to run the business. They need a clear strategy to maximize its internal capabilities and take advantage of opportunities that exist to be able to control intended markets.A good strategy requires analysis of both internal and external environment with several tools such as PESTEL, Porter's 5 Forces, Value Chain, and Resource-Based View (RBV). The results of the environmental analysis are then summarized in a SWOT analysis that serves as a tool in the preparation of the new strategy. The proposed implementation based on previous analysis begin with improvements in their internal management, start in human resource management and corporate culture as basic improvement to improve their employees to be able to improve business process and produce some qualified and valuable products, hence the customers will perceived MPF products as reliable products and maintain the purchasing continuously. Afterwards, in 2020 MPF expected to be able to increase sales of at least up to 500 tons / year and can control the internal market M Group as well as penetrate the right external market in form of Business-to-Business model.The proposed strategy is reflected in the implementation of short and long-term programs, each with its resource requirements and schedules required. The proposed strategy are divided in to three levels, namely Corporate Strategy (1) which suggest MPF to implement growth strategies, Business Strategy (2) that supports corporate strategy which suggest MPF to perform differentiation in its products and services, and Functional Strategy (3) which outlines how each division can implement the established strategy.Key Words : Organic Rice, Strategy 
A Service Quality Survey and The Anticipation Service Failure in Bonnela Shoes Nurfitriani, Gina; Aprianingsih, Atik
The Indonesian Journal of Business Administration Vol 4, No 2 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Bonnella is one of the small and medium enterprises in fashion item, especially shoes. Bonnella provides services in the customized manufacture of shoes for men and women. Currently, Bonnella uses online sales system. Bonnella was first formed in 2010. The business went well until the end of 2013. However, since early 2014, the number of orders has dropped. A large number of complaints suspected cause of decreasing in sales. Furthermore, current Net Promoter Score (NPS) of Bonnella’s customers is -10%, a negative NPS (<0) is generally considered as bad. This situation makes the owner Bonnella worry because it could threaten Bonnella existence if left too long it will impact for the future. Bonnella wants to investigate the causal of that situation in order to maintain existence of Bonnella. Started by analyzing the external and internal environment. Internal analysis consists of current STP, marketing mix 7P, Porter’s value chain, and E-ServQual analysis based on customer view. External analysis consist of PESTEL analysis, Porter's five forces analysis, and competitor analysis. The result of these environment analysis is SWOT analysis of Bonnella. Then, conduct gap analysis using E-Service Quality (E-ServQual) and E-Recovery Service Quality (E-RecSevQual) adapted from Parasuraman et.al (2005) to find wheather customer satisfaction or not. To determine the priority of solve the problem conduct Importance Performance Matrix (IPM). After the service problem were identified, the proposed solution to improve service quality were based on IPM result was combine with TOWS matrix. TOWS matrix can also be used to generate a number of possible alternative strategies based on external opportunities and threats facing can be matched with internal strengths and weaknesses to result of possible strategic alternatives. The proposed solution were followed on implementation plan. To implement the proposed solution considering the most urgent issues and the resources available.Keywords : Service Failure, Importance Performance Matrix, Gap Analysis, Online shop, Customized Shoes. 
Marketing Strategy for Ikan Bakar Jimbaran, Yogyakarta Sawitri, Ajeng; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 4, No 2 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Ikan Bakar Jimbaran was a pioneer of fresh seafood premium restaurant in Yogyakarta with Bali’s ambience. In the first 5 years, they had a good sales performance. However, financial data shows decrease on sales and number of customers in this last 3 years. The rising of new hotels, guest houses, and restaurants in Yogyakarta is suspected as the cause of decreasing sales. Moreover, Ikan Bakar Jimbaran, which is lack of marketing activities, is looked dissapear in the midst of happening culinary reports in social media. They do not apply new marketing methods and only hold on to the strength of word-of-mouth. The absence of officer who should handle all online marketing activities could be one of the causes. To solve the business issue, analysis of external and internal environment is needed. External factor analysis consists of PEST and 5 FORCES; while STP and 7P are used to analyze internal factor. In addition, the result of interview with the manager and customers of Ikan Bakar Jimbaran becomes one of sources in listing SWOT. From SWOT result, TOWS matrix is utilized to generate alternative marketing strategies for Ikan Bakar Jimbaran. There are 14 proposed marketing strategies which are formulated into 7P and the implementation was described in action program scheduled for five years ahead. To sum up, Ikan Bakar Jimbaran need to apply new marketing methods rather than depend on word-of-mouth. They may start taking advantage of all opportunities that Internet presents. Thus, a social media account officer who will handle all marketing activities related to the Internet should be hired as one of strategies to overcome the problem.Keywords: Seafood Restaurant, Decrease on Sales, Marketing Strategy. 
Marketing Strategy For Grenzelos Nugraha, Adhitya; Larso, Dwi
The Indonesian Journal of Business Administration Vol 4, No 2 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Fitness industry in Indonesia is growing and becoming urban lifestyle, but there has not been a clothing designated for fitness activity. Grenzelos, engaged in fashion field, tries to capture this opportunity by offering premium-classed fitness wear products. However, as the new company Grenzelos perform operations using only owner intuition, so it cannot reach the market. This causes Grenzelos need to consider the marketing strategy to be done.Based on the external analysis, the external analysis shows the attractiveness of this new industry with its high demand. Internal analysis shows that the consumer segment for fitness clothing is a body builder. Additionally, Grenzelos has done test marketing in the form of beta testing done in two phases to determine the customers' response and demand levels. In a SWOT analysis found that Greenzelos fitness clothing is a superior product in terms of quality and design, but there is no clear standard price with a limited distribution. In addition, people's lifestyles that lead to a healthy life and good appearance, and the use of technology for shopping activity may be an opportunity that can be exploited by Grenzelos, while the capital strength of the nearest competitor and limited market can be a threat. This led the company still does not have a clear presence in the fitness apparel market that is prone to competitor products.IFAS - EFAS continued SWOT, 3.30 point for IFAS and 2.90 point. From IFAS-EFAS results, it can be seen that Grenzelos is in diversification quadrant. So, it needs a marketing strategy that can reach the market. So, Grenzelos need a marketing strategy that can reach the market. This marketing strategy using marketing mix that starts from the development of product design, sales made through cooperation with existing online stores, lower prices than major competitors and promotion system using the IMC (Integrated Marketing Communication) method.To implement the new strategy for Grenzelos, this final project generate the plan and budgeting for the company. These implementation plan and budgeting covers the proposed marketing mix activities for the period of one year with total cost of Rp 159 million.Keywords: Fitness, Beta Testing, Grenzelos, Marketing Strategy
Analysis of Organizational Health Index PT. Krakatau Steel, Tbk Surakusumah, Irma Indriatni; Bangun, Yuni Ros
The Indonesian Journal of Business Administration Vol 4, No 2 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.PT. PQR facing several factors that contributes in affected company’s performance such as raw material price, currency exposure, steel demand, regulations, employee’s motivation and capabilities. The external factors affected PT. PQR performance, the company revenue has decrease in the last two years. In fluctuating condition of the company performance, it’s necessary to reviewing the factors that affect the performance of PT. PQR itself.Organizational Health Index (OHI) as a tool to measure the healthiness of the company that has proven linked to company’s performance. McKinsey has proven that the health company has roughly two times greater financial performance from other similar companies. OHI has nine elements that drive company’s performance, Leadership, Direction, Innovation, Culture and Climate, External Orientation, Accountability, Coordination and Control, Motivation and Capability.Leadership influences nine OHI elements and result. Motivation, Coordination and Control, Culture and Climate, Direction and Accountability are the highest elements that affected by Leadership. Accountability, Coordination and Control, Capabilities and Innovation and Learning need Serious improvement in order to improve the company performance.Keywords: Organizational Health Index, Performance, Leadership 
Proposed Marketing Strategy For Tempo Newspaper On Facing Digitization Era Gratiano, Antonio; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 4, No 2 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Indonesia has a rapid growth of internet users. Moreover, technology development makes newspaper industry should adapt with the situation. Tempo Inti Media is one of the leading media industries in Indonesia, which has long served its readers with the news from Tempo Newspaper which has uniqueness in journalistic style; tend to criticize sharply and straight to the point. Nowadays, as a part of Tempo Media Group business line, Tempo Newspaper entering the phase where the newspaper sales are declining, but in the other hand Tempo.co as an online news source has a massive growth.External and internal analysis was conducted to determine consumer behavior and the impact and implications of technology for the newspaper industry, especially the Tempo newspaper. It also conducted a field study to determine the level of importance and the quality performance of Tempo Newspaper, Tempo Website, Newspaper Competitors and Competitor Websites from a consumer standpoint. The outcome of the field study is also used to make Importance-Performance Matrix (IPM)to know the variables of Tempo Newspaper that need to be improved.The results of the analysis of field studies, it is known that some of the variables of Tempo Newspaper can be improved but overall Tempo should slowly move into the online platform because of the perspective of customers, today newspaper is considered unable to meet consumer needs for update news. Besides, it should also focus on improving Tempo website because based on the field study to Tempo Newspaper readers, although customers prefer to read through online media, but not necessarily readers will open Tempo website because there are other competitors who offers better quality than Tempo website.The proposed improvement quality of Tempo Newspaper and Tempo website is expected not only to increase the newspaper revenue but also to add customers interest to access Tempo website so has competitiveness of its competitors.Keywords: Tempo Newspaper, Tempo website, quality, consumer behavior
Evaluation of Appropriate Dividend Payout Ratio at PT. Telekomunikasi Indonesia, Tbk. Sulistyo, Annisa Rahma Nur; Sumirat, Erman
The Indonesian Journal of Business Administration Vol 4, No 2 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.PT. Telekomunikasi as one of state-owned enterprise and telecommunications service provider company in Indonesia has been privatized since 1995. As a privatized company, PT. Telekomunikasi Indonesia distributes dividends to shareholders, both the government and the public shareholders. All this time, PT. Telekomunikasi Indonesia paid dividend as the rest of net profit after allocated for the investment. Along with the increasing net profit every year, it also generated higher dividend payout ratio in 2004-2013. Beside the increasing net profit, government as the major shareholders wanted high dividend from PT. Telekomunikasi Indonesia to fulfill the Indonesian Budget. The purpose of this final project is to know how much the appropriate dividend payout ratio of PT. Telekomunikasi Indonesia with analyze what are the determinants. In order to know what are the the determinants of dividend payout ratio, by using multiple linier regression, the result is that return on equity, size, free cash flow from equity, debt to equity ratio, growth, and risk effect high dividend payout ratio. Every company has different capacity to pay dividend based on what stage the company is. To know company stage, there are three factors to analyze, external fund, internal fund, and capacity to pay dividend. PT. Telekomunikasi Indonesia has increasing dividend payout ratio from 2004-2013 and use more internal fund (equity) than external fund (debt). Thus PT. Telekomunikasi Indonesia is in mature growth company. The next research is analyze appropriate dividend payout ratio PT. Telekomunikasi that compare to the competitors and worldwide telecommunication service provider companies. Using data dividend payout ratio from 2004-2013, dividend payout ratio trend for telecommunication industry is between 50% - 69% because of there are some investment opportunities in the future. With the appropriate dividend payout ratio, PT. Telekomunikasi Indonesia has to maintain the investment opportunities to make the company sustainable.Keywords: Dividend payout ratio; PT. Telekomunikasi Indonesia, Tbk.
increasing direct delivery through adding hub in proposed cities for e-commerce industry (case study : Lazada Indonesia) Wibowo, Muhammad Nurhadi; Wiyana, Aldo F
The Indonesian Journal of Business Administration Vol 4, No 2 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Internet growth recently has created a new era that called virtual world that many people can connect with other people without limitation. Internet user in Indonesia has reach almost 15% of total population and become the largest Internet user in Southeast Asia. This phenomena has supported retail online industry that we known as e-commerce.To identify the company’s problem, there are several interviews with distribution manager of Lazada Indonesia. Currently, to perform product shipment to customers Lazada Indonesia use internal logistic service provider (Lazada express) and external logistic service provider (JNE, RPX, PANDU). The problems faced by Lazada Indonesia are to determine cities for adding hub to increasing direct delivery of Lazada Indonesia through Lazada express. Lazada Indonesia wants to increase their direct delivery to increase profit and to reduce lead-time. By using internal logistic service provider through Lazada express Lazada Indonesia can increase their economic of scale compare to using external service provider. Another reason is to reduce lead-time, because by using internal logistic service provider customer can receive order less than 2 days. In this study, there are three analyses to proposed cities to solve the current problem. First analysis is to decrease chosen amount of cities from 34 to 10 cities using 1% indicator based on interview with distribution manager of Lazada Indonesia. Second analysis is to determine scale of priority for each cities using weighted decision matrix. Third analysis is to forecast demand for Lazada Indonesia to determine cost to create new hub in proposed cities. The requirement of this analysis is to be a solution for Lazada express to increase their direct delivery by adding new hub. After performed three analysis based on mentioned analysis, there are 10 cities proposed to create new hub. The cities are Semarang, Yogyakarta, Palembang, Surabaya, Banjarmasin, Denpasar, Pekanbaru, Padang, Medan, and Makassar.Keywords: Lazada Indonesia, e-commerce, third party logistic, network and supply chain design.
Expansion Strategy of PT Telekomunikasi Indonesia Tbk Through ITS Subsidiary Company (case study: Acquisition of Tiphone by Pins) Khairunisa, Lintang; Koesrindartoto, Deddy P
The Indonesian Journal of Business Administration Vol 4, No 2 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.The transformation of ICT industry was performed in order to avoid the decreasing company’s profit due to dissatisfaction of costumer. For instance, PT Telekomunikasi Indonesia (Telkom) has changed the business model from infocom (information and communication) became TIMES (Telecommunication, Information, Media, Edutainment and Services). One of the strategies of diversification is performed acquisition with company who has positive synergy and in October 2014, Telkom officially acquire Tiphone through its subsidiary which is PINS for 25%. The analysis shown that the Telecommunication Industry in Indonesia have been entered the phase of mature business. To keep sustain in this condition, Telkom has a plan to create an ICT ecosystem in its group. Therefore, Telkom want to acquire Tiphone in order to develop its business in device sector. Telkom estimate that Tiphone is a compromise company to be acquired since Tiphone has increasing gross profit margin, EBIT margin and Net Income margin every year and has CAGR as much as 19%, besides Tiphone also produce the low price cellular phone.Valuation of Discounted Cash Flow shows that the acquisition price of Tiphone is 1.52 trillion but PT PINS which is Telkom’s subsidiary company, acquire Tiphone only for 1.39 trillion which is undervalued. Moreover, Telkom and Tiphone have a positive synergy, reflected by the performance between 2 companies in cooperating of the migration process of flexi users into Telkomsel users. In this Final project, proposed that Tiphone should focus in produce Smartphone than feature phone. Thus, Tiphone can provide the Smartphone for flexi user in migration process. .Keywords: Expansion, Acquisition, Device, Discounted Cash Flow Analysis
Propose Marketing Strategy PT Mulia Bersinar
The Indonesian Journal of Business Administration Vol 4, No 2 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Agribusiness has been already became one of Indonesian economic buffers. It can be seen on the percentage level of agribusiness composition in Indonesia non-oil and gas GDP. The object of agribusiness can be farms or plantations and livestocks. PT Pelita Mulia Bersinar is a company in livestock business that implementing cooperation concept with all chicken farmers in production area and the B2B sales area. But PT Pelita Mulia Bersinar experienced high revenue fluctuation from time to time. This research aim to propose new marketing strategy and also the implementation with budgeting plan of the proposed marketing strategy for PT Pelita Mulia Bersinar.Keywords: Chicken Farms, Marketing Strategy

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