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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 11 Documents
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Search results for , issue "Vol 4, No 3 (2015)" : 11 Documents clear
Business Strategy to Increase Revenue at Service Division PT. XYZ Elevator Ferry, Yhonna; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 4, No 3 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.PT. XYZ, registered since 1964 as an agent in Indonesia Elevator XYZ. Since the installation of the first elevators in Indonesia in 1963, it can be said that the age of the lift is installed already exceeded 15 years. Of the total portfolio of 2362 units bound by contract maintenance services, over 700 units have been outstanding for more than 15 years. As the main component of which is essential in a building, maintenance service contracts awarded must provide assurance that the unit is well maintained.Just like any mechanical system, engine life will have an impact on the performance and safety of the elevator system. With this situation, interface product requested to be applies in renewal system installed elevator. Under these conditions the final task is to determine the right business strategy to be applied to increase revenue in service division PT. XYZ.In determining the business strategy, methodology used in this thesis is a qualitative internal and external analyze factors. Marketing strategy analyzing to determines the right strategy for the formulation of PT. XYZ. The technique used in this method is to gather information, perform analysis, and conclusions.Conclusion of this final project to formulated Modernization sales product package, focusing on update technology as the value preposition. This package will be offer to the existing customer as the priority but not limited, for others brand meet with specification also can be apply. The right time to be launching should be assured to get high benefit to meet the final target.Keywords: Elevator,Maintenance contract service, Increase revenue, Elevator life time, Modernization elevator, Business Strategy, Business Model Canvas  
Shortage of Production Capacity to Meet Market Demand: A Simple Multi-Attribute Rating Technique (Smart) Analysis Yoyong, Yoyong; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 4, No 3 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Due to products of PT Bukit Bintan Berjaya are main material for infrastructure and building development, the economic growth will directly raise the demand. This will be very good prospect and challenge for the company to increase its market shares. Therefore, the Company has to maximize its production. At the current condition, the production capacity of the company already reached its maximum capacity which is consist of one unit of rotary and grizzly machine, one unit of crusher (also known as permanent crusher), and one unit of mobile crusher. The company use fishbone diagram to know how to increase the production capacity, and then use Simple Multi-attribute Rating Technique (SMART) analysis to get comprehensive understanding of the decision problem and gain the best alternative to increase production capacity.The study and analysis found that to increase production capacity should be done by add, modify or install additional machine. This happened because the existing crusher machine is too old. With more than 15 years old, the machine frequently need repair and it is difficult to get the spare parts. In addition, the existing mobile crusher cannot produce optimally due to imbalance production output between the first cone crusher with the next cone crusher.The study and analysis also concluded that if the company has more concern in the initial cost and annual cost, the option is alternative G which is not install or modify crushing machines and will keep the production capacity as it is and no need additional initial cost. When the company has more concern in increasing production capacity, the option is alternative A which is install new permanent crushing machines.If the company chooses to increase production capacity with alternative A, it will need to: prepare the time line, prepare schedule and person in charge; prepare the machines and tools; prepare the location; prepare man power; prepare supporting production equipment; and prepare funding and cash flow. The Implementation planned to be done in 6 months.Keywords: multi attribute decision analysis, smart analysis, decision making, fishbone diagram, production shortage
Proposed Business Model for Tourism Integrated Service of PT Pojok Celebes Mandiri (Pointer) to Enter The Malaysian Market Using Lean Startup Approach Wulandari, Eliandri Shintani; Aprianingsih, Atik
The Indonesian Journal of Business Administration Vol 4, No 3 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.The Indonesian tourism industry is growing rapidly followed by increased competition in this industry sector and the interests of both local and foreign tourists to Indonesia tourism destination. The development of tourism industry needs to be supported by the readiness of infrastructure, including Information and Communications Technology (ICT) in Indonesia. Telkom as the biggest provider of ICT in Indonesia need to have an important role and participate in this development program of tourism business in Indonesia. By acquiring Pointer as a subsidiary company, which is a company that provide an online booking system for airline ticket through the Hi-Indonesia, where the value proposition is in their integration system owned as integrated solutions that make the flight booking process becomes more reliable and safe. In addition, Pointer also developed the www.pointer.co.id portal as a tourism exchange provider who has the ability to create the connection between suppliers of services such as airline companies through the Central Distribution System (CRS) and Online or Offline Travel Agents for B2B segmentation. In accordance with the Pointer’s  roadmap in 2015 to do the international expansion, Pointers need to conduct a study to determine the appropriate market according to market requirements in the targeted country. In this study, Pointer is pointing Malaysia as their first stage of international expansion.Root cause needs to be determined, Pointer needs to know the current market situation and also their capability to find the appropriate way  to find the product and market fit. The external analysis, Internal Analysis and SWOT analysis are needed to be conducted. In this process, Pointer also uses the Lean Startup approach as a tool to find the suitable market for their product. The lean startup approach helps Pointer to find the real capture of customer behavior, their preferences and painful problem that may occur regarding to their activities in preparing their trip to Indonesia and the customer has the important role and always engage in all process of this Lean Strartup approach. Pointer needs to gather many insights about their customer experience of using the existing facilities of airline booking, ticket search engine for the Indonesian domestic route. Through the Lean Startup approach, Pointer can get the root cause of this painful problem of real customer that need to be solved by Pointer. Pointer can also determine the minimum viable product (MVP) to be developed to become the “ready to sell” in Malaysia.Business solution for defining business issue emphasizes on a proposed new business model that appropriate and fit be launched in Malaysia. Pointer can determine the suitable market segmentation as their early adopter customer who will adopt this proposed product to support their related tourism activities and business.So that the expected output of this Lean Startup approach can give a sustainable competitive business growth and provide a new revenue stream for Telin and related parties regarding to this the tourism industry.
Lease Versus Purchase: Case Study of PT. Ardhia Multi Parama Issadi, Alif Anandata; Nugroho, Anggoro Budi
The Indonesian Journal of Business Administration Vol 4, No 3 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.This study analyze and determine which financing method for DengarSaya, a digital production company, to get a recording studio and all needed equipment regarded to the studio which are born from the needs of DengarSaya to having its own recording studio for its main core value creation. DengarSaya itself is a digital production company which offers and provides services to make digital products concentrated in music, video, and graphic production. The target customer is every person or institution that needs digital products. However, as an early established SME, DengarSaya wants to gain recording studio with the most efficient financing method. Meanwhile, purchase the asset by cash is seems not attractive for DengarSaya since its financial situation it has. In order resolve the problem, this study use collecting data, literature comparative study, financing method calculation and evaluation, decision making technique, difference between financing scheme, also sensitivity analysis to determine which financing method fit best for DengarSaya. These method and technique will give overview about the condition of DengarSaya, the situation in the related industry, and which financing method is the most attractive for DengarSaya; to lease or to purchase by cash and absorbed the risks on their own which can be mitigated by insurance premium. This study resulting in leasing as the most attractive financing method for DengarSaya, explained in narrative form. It also resulting an implementation plan and which financing scheme fit best is selected as a picture of the most possible and a recommendation to the company for use as a reference in determining and providing the tangible asset needed.Keywords: DengarSaya, finance, leasing, purchase by cash, financing method, SME, NAL (Net Advantage to Leasing), Sensitivity analysis, Decision Tree, PV cost, digital production.  
Formulating Business Strategy in Optimum Prime Coffee Shop Novriady, Anantadya; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 4, No 3 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Optimum Prime is a coffee company based in Aceh, Indonesia. At the beginning, Optimum Prime’s core business is selling coffee beans. Though, over time, the OP business grew significantly. And in February 2013, Optimum Prime opened its first coffee shop in Bireun, Aceh. Coffee products sold by Optimum Prime are different from other competitors. OP grows their own coffee and their coffee is digestion friendly. In the early coffee shop established, the strategy used was to take the employee market, because of its location that close to the OP office and bank. With this growth, OP intends to open a coffee shop in Senopati, Jakarta. The competition Area between Aceh and Jakarta are very different. So, OP needs the right strategy to get into the market in Jakarta. Strategic formulation process is done through the three stages of analysis, the input phase, analysis, and decision stages. The final stage is a case analysis to formulate a decision to be taken. The decision was based on justification pedestal made qualitatively and quantitative, structured or unstructured, so that a decision can be taken significant with existing conditions.In order to start the strategic formulation process, business exploration have to be done by defining internal and external evaluation. The tools to defining internal evaluation are business model canvas and value chain analysis. PEST analysis, Porter’s five forces and competitor analysis is needed to define external evaluation. SWOT analysis is determined from internal and external analysis. Matrix IE obtained from weighted axis in EFAS and IFAS. Strategy derived from Matrix IE will be included in QSPM to be valued which strategy has the highest score. Then the highest score from QSPM will be applied to the company. So, the right strategy for OP to penetrate Senopati market is Porter’s Generic Market Penetration because OP intend to enter existing market with existing product and Frontal Attack Strategy, where OP plan their development in silent and attack with quick pace.Based on the result from the research, market penetration which could be used by the company in order to succeed in enter Senopati market with build their brand to create brand equity, do marketing research, and frontal attack the competitor.Keyword: strategic business, quantitative strategic planning matrix, Optimum Prime, formulating business strategy, Coffee Shop.   
Strategy Formulation and Action Plan Based On Customer Perception (Case Study: Gianni\'s Cafe) Nugraha, Nandi Wardhana; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 4, No 3 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Gianni's Café is one of western food restaurant in Bandung that was established in 2007. In the midst of many competitors both direct and indirect competitors, Gianni's Café is required to survive and grow. This study aims to formulate effective and efficient business strategy in order to achieve the appropriate market target and formulate an action plan to improve important factors based on customer perceptions so as able to keep and attract customers.The framework uses a strategic triangle, which consists of customer-base, competitor-base, and corporate-base. They were analyzed by the support of quantitative data that taken by spreading questionnaires to 100 potential customers and 100 existing customers of Gianni's Café. The questionnaire contains 16 customer buying criteria that were obtained through interviews with several general respondents at the beginning of this research. The result of questionnaires was processed by dendrogram using word's procedure to determine the number of clusters of Gianni’s Cafes’ customer. Then the process of cluster analysis was conducted based on the level of income. On the customer-base, it was obtained 4 clusters of customers who visit the restaurant based on income. On the company-base, it was known the strengths of Gianni's Café performance compared to competitors based on 16 customer buying criteria within the four clusters. On the competitor-base, it is known the strengths of competitor performance compared to Gianni's Cafe based on 16 customer buying criteria within the four clusters. Based on those three considerations, the appropriate market target and business formulations were then chosen.From result of the study, it was obtained that the appropriate market target for Gianni's Café is a segment of customers that has an income per month over 10 million rupiahs. To target these segments, there are six key factors that should be improved and adjusted by Gianni's Café. These six key factors become the value proposition for Gianni's Café and are derived to be key activities to maintain and attract new customers. Lastly, it can be compared the existing business model canvas to the ideal business model canvas which is to be implemented by Gianni's Café.Key word: Strategic Triangle, Customer-Base, Competitor-Base, Corporate-Base, Restaurant Business, Business Model Canvas
Gramedia Bookstore Business Strategy: From "Brick and Mortar" To "Brick and Click" Rini, Karina Prawita; Titus, Amol
The Indonesian Journal of Business Administration Vol 4, No 3 (2015)
Publisher : The Indonesian Journal of Business Administration

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Gramedia Bookstores as a "brick & mortar" business model must face the threat of e-commerce and the emergence of online bookstores within and outside the country. E-commerce has become both a threat and an opportunity for PT. Gramedia Asri Media (PT. GAM) as the operator of Gramedia Bookstores. PT. GAM needs to innovate and develop their online bookstore in order to achieve sustainable advantage in the retail bookstore business. www.gramediaonline.com has been established since 2010 and has become one of the most reliable online bookstores in cyberspace. The efforts of PT. GAM in developing their online bookstore has been supported by good infrastructure and a variety of innovations to increase growth, however until this paper has been written, it has yet to reach Break Even Point (BEP), which was projected to be achieved in 2015 (the fifth year of operations). The data collection used in this Final Project consists of primary data obtained in the form of interviews, a questionnaire and direct evaluation of the online website. Secondary data were obtained from the financial statements and sales data of PT. GAM from 2011 to 2013. The significant factors affecting the stagnant growth of www.gramediaonline.com was evaluated based on literature data review and later analyzed to understand why www.gramediaonline.com has not developed according to expectations of PT. GAM’s management. This final project aims to propose a strategy to expand Gramedia Online to mitigate future negative loss which will result in the outcome of an implementation plan.According to the analysis, the result findings show important factors affecting the stagnant growth of www.gramediaonline.com caused by low reading interest in the general public, difficulties in accessing the internet, distrust of online shopping procedures, the inability to touch/see the book, low awareness of the Gramedia Online websire, lack of preparation to sell products through the website, and the incompetitive pricing of products on www.gramediaonline.com.The proposed strategies to increase sales of Gramedia Online are by improving the quality of human resources, improve www.gramediaonline.com website, increase promotional programs on www.gramediaonline.com, ensure strong support for Gramedia Online from critical suppliers, improve the pricing scheme of products sold, target business-to-business sales (corporate sales), and to develop new concepts for the purchase of school books content and apply an online subscription system to ease the high prices of the textbooks. The long term goal proposed by the author will be to slowly transform into a marketplace.Keywords: e-commerce, online bookstore, key factors, Indonesia
Investment on Green Building as Strategy to Improve Company Value , Case Study of PT. Pembangunan Perumahan Prabowo, Andek; Siahaan, Uke
The Indonesian Journal of Business Administration Vol 4, No 3 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.PT. Pembangunan Perumahan is one of the many state-owned enterprises engaged in green building construction, where PT. Pembangunan Perumahan hoped to become a contractor who dominates this market. However, green building suffered some significant constraints especially with the idea that green building requires greater costs. This final projectcompares comparison between green building with conventional building especially in the calculation of the financial benefit for both the company and the clients, andthen formulate the company's strategy to increase the company's profitability and value PT. Pembangunan Perumahan.This study starts by assessing the business issue using external and internal analyses to find the root of problems. From there, it is found that the Red Ocean of construction industry makes PT. Pembangunan Perumahan has to make differentiation from others by becoming the company that leads the green building construction industry. However, the green building construction has higher initial investment and is not common in Indonesia. Therefore, PT. Pembangunan Perumahan is facing the condition that requires it to have competitive offering to clients from the green building construction. The competitive offering should have financial benefit, and also PT. Pembangunan Perumahan should know the benefit of green building for the company itself.This study then compares the green building and conventional buildings. From forecasting the projects, it is found that financially, focusing on green building gives higher value stock of the company, which is Rp 2,000 per share, compare to conventional one at Rp 1,500 per share. Moreover, it is also found that green building is more cost-efficiency for the customers in long term. Aside from the financial advantages, many other factors are more supportive of green building, including factors, technological and social environment. With the advantages provided by a green building, it is advisable that PT. Pembangunan Perumahan to be more focus on green building construction as stated in the strategy of achievement. This achievement strategy would bring PT. Pembangunan Perumahan to become a market leader within the next 10 years, furthermore PT. Pembangunan Perumahan should push government to make regulation to support green building. Keywords: Green Building, Construction, Investment Strategy, Finance Benefit, Valuation, Comparative Matrix, Strategy Map.  
Opening Food Distribution hcannel of PT ABC Tbk in Vietnam Ariesta, Margaretta Septyani; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 4, No 3 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.PT ABC Tbk, founded in 1951, has three main business lines, distribution, manufacturing and support and services, has 5 branches, with head office in Jakarta, and regional offices in Singapore, Thailand, Vietnam and China. Next year, PT ABC Tbk will focus for distribution channel development in Vietnam, cause its contribution is still very small. Euromonitor data highlighted food and beverages market in Vietnam, which is very big with total value around USD 11.7 billion in 2014, and growth rate 14% forecasted, so it is mentioned that Vietnam will be the fastest growing food and beverage ingredients market. PT ABC Tbk, through one of its division, Food Division, will use this opportunity to grow its business by opening new division in Vietnam, Food Distribution Channel, which is selling ingredients to Food Industry. Qualitative research methodology is used in this discussion, by analyzing primary data from internal resources of PT ABC Tbk via management interview, combined with secondary data from Euromonitor International. PT ABC Tbk must define its key success factors and business model for that objective. The key success factors are products chosen for market in Vietnam, experienced local sales force for running daily business, supported with technical expertise to serve customers, and local warehouse, to minimize logistic cost for delivering to customers. Business model that PT ABC Tbk should apply are including customers’ segmentation, value proposition that offered to those customers, which is highlighted product quality and value added ones, beside technical expert service.Keywords: food, ingredients, Vietnam  
Crafting Business Strategy for Future Development of Merdeka 8 Coffee and Resto using Diamond Strategy Framework
The Indonesian Journal of Business Administration Vol 4, No 3 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Merdeka 8 is a coffee shop located in Kalimalang, East Jakarta. Merdeka 8’s target market is young people in Kalimalang area with motorcycle as their daily transportation. Today, Merdeka 8 gains new target market, car user customers. The problem is that the parking lot cannot facilitate the new market. This research is aimed to find best solution and strategy for Merdeka 8’s in the future. Moreover, this research will assist Merdeka 8 to define their arena, explore the require differentiator, plan their staging, choose the vehicle, and evaluate the economic logic in order to convey Merdeka 8 as a leader in the industry and the recommendation made by this research would improve their performance in the future. The research will conduct business strategy diamond, PEST analysis, Porter’s Five Forces, Value Chain Analysis, SWOT, cluster analysis to segmentation existing and potential customer, Business model, strategic moves, examine cost and Merdeka 8’s ability.Keywords: Coffee shop business, business strategy, Diamond Strategy  

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